Billionaire Eli Broad on How Being Unreasonable Led to Founding Two Fortune 500 Companies

Between Now and Success · Jul 18, 2016 · 25m

Eli Broad is the billionaire founder of two Fortune 500 companies—Kaufman & Broad (now KB Home) and SunAmerica. You don't reach that level of success by doing things just like everybody else does. Broad said 'being unreasonable" led him to generate massive results.

Listen to the podcast to learn 7 key business insights from his autobiography, The Art of Being Unreasonable, that illustrate how you can apply "being unreasonable" to jumpstart your success. Here's the first one.

1. In order to innovate, be unreasonable enough to ask fundamental questions about unexamined assumptions.

Start by…