Latest / Music Explored Podcast / (FULL Episode) Understanding Audience Engagement in the Digital Age

Transcript

(FULL Episode) Understanding Audience Engagement in the Digital Age · Music Explored Podcast

0:47
From
0:48
classics
0:48
to
0:48
curiosity
0:49
and
0:49
where
0:50
melodies
0:50
meet
0:50
me.
0:52
Welcome.
0:53
Yeah,
0:53
here
0:53
we
0:54
are.
0:54
Another
0:54
episode.
0:55
Music
0:55
Explored
0:56
podcast.
0:57
Yes.
0:58
Got
0:58
it
0:58
right
0:58
this
0:58
time,
0:58
I
0:59
hope.
1:00
Yeah,
1:01
yeah.
1:02
It's
1:02
funny,
1:02
but
1:03
got
1:03
that
1:03
part
1:03
right.
1:04
Good
1:04
start.
1:06
You
1:06
said
1:06
I
1:06
always
1:07
point
1:07
out
1:07
the
1:08
errors
1:08
of
1:08
your
1:08
ways.
1:09
I'm
1:09
one
1:09
of
1:09
those
1:09
friends.
1:10
Yeah.
1:11
Yeah,
1:11
you
1:11
are.
1:11
But
1:11
that's
1:12
okay.
1:12
It
1:12
keeps
1:12
me
1:12
on
1:12
my
1:13
toes
1:13
and
1:13
accountability
1:14
is
1:14
important,
1:15
so
1:15
I
1:15
appreciate
1:16
you
1:16
for
1:16
that.
1:16
That's
1:17
a
1:17
fact.
1:17
How
1:18
are
1:18
you
1:18
today,
1:18
my
1:19
brother?
1:20
You
1:20
know,
1:20
me.
1:21
Oh,
1:22
and
1:22
Ralph.
1:23
Oh,
1:23
sorry.
1:23
I
1:23
mean,
1:23
we're
1:23
all
1:24
brothers
1:24
here,
1:24
so
1:24
it
1:24
could
1:25
have
1:25
went
1:25
exactly.
1:28
Yes,
1:28
sir.
1:29
Well,
1:29
Ralph,
1:29
how
1:29
are
1:30
you
1:30
doing
1:30
today?
1:30
Yeah,
1:31
brothers,
1:32
different
1:32
mothers.
1:33
You
1:33
know,
1:33
that's
1:34
what
1:34
we
1:34
are,
1:34
right?
1:35
That's
1:35
what
1:35
we
1:35
are.
1:35
Thank
1:35
you.
1:36
I'm
1:36
doing
1:36
great.
1:36
It's
1:37
great
1:37
to
1:37
be
1:37
here.
1:38
D.
1:38
Anthony,
1:38
thanks
1:39
a
1:39
lot.
1:39
Thanks
1:40
for
1:40
the
1:40
time,
1:41
you
1:42
know.
1:42
Thank
1:42
you.
1:43
This
1:43
is
1:43
my
1:44
life.
1:44
I've
1:45
been
1:45
doing
1:45
it
1:45
for
1:45
most
1:45
of
1:46
my
1:46
life.
1:47
And,
1:48
you
1:48
know,
1:48
hopefully
1:49
I
1:49
have
1:49
a
1:49
message
1:49
that
1:50
I
1:50
can.
1:50
That
1:51
resonates
1:51
with
1:51
some
1:52
of
1:52
your,
1:53
Some
1:53
of
1:53
your
1:53
fans.
1:54
I
1:54
believe
1:55
that
1:55
you
1:56
do,
1:56
and.
1:56
Yeah,
1:56
and
1:57
we're
1:57
looking
1:57
forward
1:57
to
1:58
that.
1:59
First
1:59
of
1:59
all,
1:59
I
2:00
want
2:00
to
2:00
say
2:00
that
2:00
some
2:00
fantastic
2:01
artwork
2:02
and
2:03
memorabilia
2:04
that
2:04
you
2:04
have
2:04
in
2:04
the
2:04
background
2:05
there.
2:06
Love
2:06
it.
2:06
Oh,
2:07
wow.
2:07
Yeah,
2:08
it's
2:08
a.
2:08
I'm
2:09
in
2:09
Mexico
2:09
City
2:10
and
2:10
I
2:10
spend
2:11
half
2:11
of
2:11
my
2:11
time
2:11
here
2:11
and
2:12
then
2:12
half
2:12
in
2:12
the
2:12
States
2:12
in
2:13
San
2:13
Francisco.
2:14
Our
2:14
company's
2:14
global
2:15
Intercept
2:15
Music
2:16
is
2:16
a
2:16
global
2:16
company.
2:17
So
2:18
our
2:18
Latin
2:18
division
2:19
is,
2:19
is
2:20
doing
2:20
extremely
2:21
well,
2:21
as
2:22
well
2:22
as
2:22
our.
2:23
As.
2:23
As
2:23
well
2:24
as
2:24
our,
2:24
you
2:24
know,
2:24
the
2:24
rest
2:25
of
2:25
the
2:25
divisions.
2:25
But
2:26
yeah,
2:28
I'll
2:28
just
2:28
give
2:28
you
2:28
a
2:28
little
2:28
bit
2:29
of
2:29
a.
2:30
I
2:30
don't
2:31
know
2:31
if
2:31
you
2:31
guys.
2:33
Yeah,
2:33
there's
2:34
a
2:34
turntable
2:34
below
2:35
there
2:35
somewhere.
2:37
Oh,
2:37
nice.
2:38
Nice.
2:38
Yeah,
2:39
that's
2:39
the
2:39
thing
2:39
that's
2:40
come
2:40
all
2:40
the
2:40
way
2:40
back
2:40
and
2:41
it's
2:41
a,
2:41
it's
2:41
a
2:41
modern
2:42
day.
2:42
Must
2:42
have.
2:42
Once
2:43
again,
2:43
I
2:43
think
2:43
I'm
2:44
getting
2:44
my.
2:45
Must
2:45
have.
2:46
Yeah,
2:47
100%.
2:48
I,
2:49
I,
2:49
I,
2:49
I.
2:50
Sometimes
2:50
I,
2:51
I
2:52
wonder
2:52
how
2:52
much
2:53
money
2:53
I
2:53
actually
2:53
spend
2:54
on
2:54
it
2:55
and
2:55
then.
2:55
But,
2:56
you
2:56
know,
2:56
it's
2:57
a,
2:58
it's
2:58
just
2:59
those
2:59
things.
3:01
Yeah,
3:01
yeah,
3:01
of
3:01
course,
3:02
of
3:02
course.
3:02
And
3:02
the
3:02
money,
3:03
the
3:04
money
3:04
versus.
3:05
We
3:05
talked
3:05
about
3:05
this
3:05
recently,
3:06
actually.
3:06
Just
3:06
like
3:07
tangible
3:07
and
3:08
being
3:08
able
3:08
to
3:08
touch
3:08
the
3:09
record
3:09
and
3:10
all
3:10
that.
3:10
All
3:11
the
3:11
senses
3:11
that
3:12
are
3:12
sort
3:12
of
3:13
called
3:13
into
3:13
play
3:14
when
3:14
you're
3:14
physically
3:15
playing
3:15
music
3:16
from
3:16
a
3:16
record
3:16
or
3:17
eight
3:18
track
3:18
or
3:18
whatever
3:18
using
3:19
there.
3:20
Well,
3:20
Anthony,
3:21
back
3:21
in
3:21
the
3:21
day,
3:22
you
3:22
know,
3:23
I
3:23
remember
3:23
working
3:24
and
3:25
running,
3:25
you
3:25
know,
3:26
major
3:26
record
3:27
companies
3:27
like,
3:27
you
3:28
know,
3:28
you
3:28
know,
3:29
20th
3:30
century
3:30
and
3:30
at
3:30
Motown
3:31
and,
3:31
you
3:32
know,
3:32
I
3:32
spent
3:32
Time
3:32
at
3:33
Island,
3:34
which
3:34
before
3:34
it
3:34
was
3:35
the
3:35
Island
3:35
Def
3:35
Jam.
3:36
And
3:36
so,
3:37
you
3:37
know,
3:37
the
3:37
artwork
3:38
was
3:39
a
3:39
huge
3:39
part
3:40
of
3:40
the
3:40
overall
3:40
project.
3:41
Right?
3:41
Yeah,
3:42
Right.
3:42
Today
3:43
it's,
3:43
you
3:43
know,
3:43
a
3:43
thumbnail
3:44
and
3:44
it's
3:44
like.
3:45
But
3:46
I
3:46
remember,
3:47
you
3:47
know,
3:47
we
3:47
would
3:48
have
3:48
multiple
3:48
meetings
3:49
with
3:49
art
3:49
departments.
3:50
One,
3:50
I
3:50
remember
3:51
I
3:52
was
3:52
dealing
3:53
with
3:54
a
3:55
guy
3:55
named
3:55
Armin
3:56
Boladian,
3:56
classic
3:58
guy
3:59
out
3:59
of
4:00
Detroit,
4:00
who
4:01
discovered
4:01
the
4:01
Detroit
4:02
Emeralds
4:02
and
4:03
the
4:03
Funkadelic
4:04
and
4:06
the
4:06
money
4:07
that
4:07
they
4:07
would
4:08
put
4:08
into
4:09
the
4:10
artwork
4:11
and
4:11
they
4:11
get
4:12
a
4:12
look
4:14
and
4:14
they
4:15
would
4:15
keep
4:15
that
4:16
look
4:16
in
4:16
that
4:17
theme
4:17
with
4:17
all
4:17
of
4:18
their
4:18
releases.
4:19
So
4:19
when
4:19
you
4:19
were
4:19
going
4:20
through
4:20
a
4:20
bin,
4:20
you
4:21
were,
4:21
wow.
4:21
Yeah,
4:22
okay.
4:22
I'm
4:23
familiar
4:23
with
4:23
that.
4:24
It
4:24
was
4:24
a
4:24
big
4:24
part
4:25
of
4:25
what
4:25
it
4:25
is
4:25
that
4:25
we
4:25
did.
4:26
That's
4:27
interesting.
4:27
I
4:27
mean,
4:28
artwork's
4:28
a
4:28
big
4:28
part
4:29
of
4:29
it
4:29
today
4:30
in
4:30
different
4:30
ways.
4:30
Social
4:31
media.
4:31
I
4:31
know
4:31
I'm
4:32
jumping
4:32
way
4:32
ahead,
4:33
but
4:33
just
4:34
as
4:34
far
4:34
as.
4:35
I
4:35
wonder.
4:36
I
4:36
wonder
4:36
how,
4:37
because
4:37
you
4:37
mentioned
4:37
something
4:38
that
4:38
I
4:38
don't
4:38
know
4:38
if
4:38
I've
4:38
necessarily
4:39
thought
4:39
about.
4:39
Right.
4:39
Recently
4:40
is
4:40
just
4:40
the
4:40
tie
4:41
in
4:41
and
4:41
the
4:41
connection,
4:42
like,
4:42
also
4:43
sounds
4:43
like
4:43
telling
4:44
a
4:44
story
4:44
through
4:44
the
4:44
art,
4:45
keeping
4:45
the
4:45
brand
4:46
or
4:46
the
4:46
artist,
4:47
whatever,
4:47
consistency
4:48
through
4:48
the
4:48
artwork.
4:49
It's
4:50
so
4:50
fragmented
4:51
now,
4:51
and
4:51
I
4:52
don't
4:52
want
4:52
to
4:52
again
4:52
jump
4:53
ahead
4:53
too
4:53
far,
4:53
but
4:54
I
4:54
wonder
4:54
if
4:55
artists
4:55
are
4:56
keeping
4:56
that
4:56
in
4:57
mind
4:57
of,
4:57
like,
4:58
having
4:58
a
4:58
central
4:59
theme
4:59
behind
5:00
artwork
5:00
now.
5:01
Because
5:01
you
5:01
just
5:02
see
5:02
so
5:02
many
5:02
random
5:03
photo
5:03
shoots
5:03
and
5:03
pictures,
5:04
it's
5:04
hard
5:05
to
5:05
wonder
5:05
if
5:05
there's
5:05
actually
5:06
a
5:06
concept
5:06
behind
5:07
or
5:07
hit
5:07
or.
5:08
That's
5:09
such
5:09
a
5:09
great
5:09
point.
5:10
That's
5:10
such
5:10
a
5:10
great
5:11
point.
5:11
And.
5:12
And
5:13
yet
5:13
we
5:13
have
5:13
one
5:14
artist
5:14
that
5:14
we
5:14
have
5:14
coming
5:15
out,
5:15
Maxi
5:15
Priest,
5:16
who's,
5:17
you
5:17
know,
5:17
really
5:19
out
5:19
of
5:19
the
5:19
UK
5:21
and
5:22
he's
5:22
really
5:22
particular
5:23
and
5:23
we
5:23
have.
5:23
He's
5:24
actually
5:24
created
5:25
some
5:25
of
5:25
the
5:25
art
5:25
for
5:25
his
5:26
artwork.
5:26
So,
5:27
you
5:27
know,
5:27
and
5:27
then
5:27
we
5:27
could.
5:28
And
5:28
what
5:28
we've
5:28
done
5:28
is
5:29
we,
5:29
in
5:29
our
5:29
company,
5:30
we've
5:31
one
5:31
of
5:31
the
5:31
only
5:32
independent
5:32
distributors
5:33
that
5:33
have
5:33
created
5:34
a
5:35
direct
5:35
link
5:36
to
5:37
Shopify.
5:38
So
5:38
we
5:38
can.
5:39
We
5:40
can,
5:41
you
5:41
know,
5:41
make
5:41
that
5:42
available,
5:42
make
5:43
posters
5:43
available
5:44
for
5:44
his
5:44
fans
5:45
and,
5:46
you
5:46
know,
5:46
it's
5:47
really
5:47
great.
5:48
Really
5:49
neat.
5:49
Yeah,
5:50
yeah.
5:51
That
5:51
connection
5:51
between
5:52
art,
5:52
artwork,
5:53
I
5:53
guess
5:54
it
5:54
really
5:54
ties
5:54
in
5:54
all
5:54
the
5:54
senses
5:55
because
5:55
there's.
5:55
Well,
5:56
it's
5:56
not
5:56
as
5:56
tangible
5:57
now
5:57
unless
5:57
you
5:57
get
5:58
merchandise
5:58
and
5:58
records
5:59
and
5:59
things.
5:59
But
6:00
I
6:00
still
6:00
like
6:00
the
6:00
overall
6:01
experience
6:01
of
6:02
taking
6:02
in
6:02
music,
6:03
having
6:03
something
6:04
to
6:04
touch,
6:04
something
6:05
to
6:05
look
6:05
at,
6:05
something
6:05
to
6:06
listen
6:06
to.
6:08
I
6:08
guess
6:08
records
6:09
and
6:09
things
6:09
had
6:09
a
6:09
smell.
6:10
Plugs
6:10
have
6:10
a
6:10
smell.
6:11
So
6:11
I'm
6:12
getting
6:12
carried
6:12
away.
6:12
Anyways,
6:13
though,
6:13
I
6:13
want
6:13
to
6:14
jump
6:14
back
6:14
a
6:14
little
6:15
bit.
6:15
I
6:15
know
6:15
that
6:16
you've
6:16
had
6:16
a
6:17
lot
6:17
of
6:17
involvement
6:18
over
6:18
the
6:18
years
6:19
in
6:19
different
6:20
aspects
6:20
of
6:20
the
6:20
music
6:21
industry.
6:22
It's
6:22
kind
6:22
of
6:22
hard
6:23
to
6:23
pinpoint
6:23
a
6:24
starting
6:24
place,
6:24
actually.
6:26
But
6:26
maybe
6:26
I'll
6:26
let
6:27
you
6:27
choose.
6:27
Like,
6:28
I
6:28
know,
6:28
maybe
6:29
not
6:29
all
6:29
the
6:29
way
6:29
back
6:30
to
6:30
the
6:30
beginning
6:30
because
6:30
you've
6:31
done
6:31
radio.
6:31
That
6:31
was
6:32
the
6:32
thing
6:32
I
6:32
like
6:32
to
6:33
talk
6:33
about.
6:34
You
6:34
know,
6:34
what.
6:34
What's.
6:35
Because
6:36
radio's
6:36
taking
6:37
a
6:37
lot
6:37
of
6:37
hits.
6:38
I
6:39
don't
6:39
know
6:39
what
6:39
the
6:39
financials
6:40
are,
6:40
but
6:41
what
6:41
is,
6:41
like,
6:41
the
6:41
tie
6:42
in.
6:42
Like,
6:42
what.
6:43
What
6:43
do
6:43
you.
6:43
What's
6:43
the
6:43
crossover
6:44
in
6:44
between
6:45
radio
6:45
and
6:45
your
6:46
experience
6:46
there
6:47
versus
6:47
where
6:48
things
6:48
have
6:48
changed,
6:49
too,
6:49
and
6:49
the
6:50
direction
6:50
we've
6:50
gone
6:50
in
6:51
the
6:51
last
6:51
10,
6:51
15
6:52
years,
6:54
you
6:54
know,
6:55
that.
6:55
That
6:55
really
6:55
ties
6:56
into
6:56
what's
6:56
happening
6:56
today.
6:57
It
6:57
really
6:57
does.
6:58
And.
6:58
And,
6:59
you
6:59
know,
6:59
I
6:59
did
6:59
have
7:00
a
7:00
radio
7:00
background
7:00
as
7:01
a
7:01
professional
7:01
promoter
7:02
working
7:02
for
7:02
record
7:03
companies
7:04
and.
7:05
And,
7:06
you
7:06
know,
7:06
let's.
7:07
Let's.
7:08
Let's
7:08
take
7:08
a
7:09
look
7:09
at
7:09
back
7:09
then
7:10
and
7:11
let's
7:11
take
7:11
a
7:11
look
7:11
at
7:12
today,
7:12
and
7:12
let's
7:12
look
7:13
at
7:13
the
7:13
artists
7:13
and
7:14
the
7:14
opportunities
7:15
and
7:16
the
7:16
discovery
7:17
of
7:17
music
7:18
back
7:18
then
7:19
and
7:19
the
7:20
discovery
7:20
of
7:20
music
7:21
today.
7:22
Right.
7:22
Because
7:23
that's
7:23
what
7:23
this
7:23
all
7:23
comes
7:24
down
7:24
to.
7:24
That's
7:24
right.
7:25
Yeah.
7:26
And.
7:26
And
7:27
what
7:27
we
7:27
were.
7:28
What
7:28
happened
7:29
back
7:29
then.
7:30
And
7:31
this
7:31
is
7:32
where
7:32
I
7:32
think
7:32
radio
7:33
made
7:33
some
7:34
huge
7:34
mistakes.
7:35
I
7:35
mean,
7:37
there
7:37
was
7:38
a
7:38
consolidation
7:40
during,
7:41
I
7:42
believe
7:42
it
7:42
was
7:42
the
7:43
Clinton
7:43
administration.
7:45
Prior
7:46
to
7:46
that,
7:47
radio
7:47
could
7:48
own
7:48
7AMs
7:49
and
7:49
7
7:49
FMS
7:50
in
7:50
the
7:51
entire
7:51
country.
7:52
Oh,
7:52
really?
7:53
Okay.
7:53
They
7:53
deregulated
7:54
that.
7:56
And
7:57
so
7:58
then
7:58
there
7:58
were
7:58
the
7:58
Clear
7:59
Channels
7:59
and
7:59
all
8:00
of
8:00
these
8:00
cumuluses,
8:01
and
8:01
they
8:01
were
8:01
owning
8:02
hundreds
8:02
of
8:02
stations
8:03
and
8:03
thousands
8:03
of
8:04
stations
8:04
and
8:05
major
8:05
medium
8:06
and
8:06
tertiary
8:07
markets.
8:08
And
8:08
then
8:09
to
8:09
consolidate
8:10
and
8:10
cut
8:10
costs,
8:11
they
8:11
had
8:11
regional
8:12
programmers.
8:13
And
8:13
what
8:14
they
8:14
were
8:14
doing
8:14
was
8:15
programming
8:15
to
8:15
people
8:16
like
8:16
we
8:16
were
8:19
drones.
8:22
So
8:22
if
8:22
you
8:22
didn't
8:23
get
8:23
it
8:23
from
8:23
them,
8:24
you
8:24
didn't
8:24
get
8:24
it.
8:25
Right,
8:25
Right.
8:26
Yeah.
8:26
Right.
8:26
So.
8:27
And
8:27
what
8:27
happened
8:28
in
8:28
that
8:28
is
8:29
a
8:29
tremendous
8:29
amount
8:30
of
8:30
the
8:30
creativity
8:32
went
8:32
away.
8:33
Yeah.
8:34
Because
8:35
they
8:35
didn't
8:35
have
8:36
time
8:36
to
8:36
listen
8:37
to
8:37
records,
8:38
to
8:38
new
8:38
records,
8:40
where
8:40
back
8:40
in
8:40
the
8:41
day
8:41
when
8:41
it
8:41
was,
8:42
you
8:42
know,
8:42
really
8:43
independent
8:44
and
8:44
there
8:44
weren't
8:45
these
8:45
conglomerates
8:46
that
8:46
controlled
8:47
everything.
8:47
I
8:48
remember
8:48
a
8:48
time
8:48
when
8:49
radio
8:49
stations
8:50
used
8:50
to
8:50
look
8:51
for
8:51
records
8:52
that
8:52
maybe
8:52
were
8:52
even
8:53
from
8:53
another
8:53
country
8:54
or
8:54
from
8:54
the
8:54
uk
8:55
Right.
8:57
Competitors
8:57
didn't
8:58
know
8:58
what
8:58
the
8:58
hell
8:58
it
8:59
was,
8:59
and
8:59
there
8:59
was
9:00
no
9:00
Shazam.
9:01
And
9:01
they
9:01
used
9:01
that
9:02
as
9:02
a
9:02
competitive
9:03
edge
9:03
and
9:04
was
9:04
a
9:04
discovery
9:04
of
9:05
music.
9:05
Yeah.
9:06
Well,
9:08
that
9:08
just
9:08
went,
9:09
you
9:09
know,
9:09
by
9:10
the
9:10
wayside
9:11
from
9:11
the
9:11
consolidation.
9:12
Yeah.
9:13
Now.
9:14
Now
9:15
what
9:15
do
9:15
we
9:15
have,
9:16
man?
9:17
We
9:17
have
9:17
so
9:17
many
9:18
ways
9:18
to
9:18
discover
9:18
music.
9:19
I'm
9:20
a
9:20
Latin
9:20
jazz
9:21
fanatic.
9:23
I
9:23
could
9:23
do
9:23
a
9:24
Latin
9:24
jazz
9:24
channel
9:25
on
9:25
Spotify
9:26
or
9:27
whatever.
9:28
And
9:28
I'm
9:28
going
9:28
to
9:28
get
9:29
turned
9:29
on
9:29
to
9:29
tracks
9:30
that
9:30
I
9:30
never
9:30
even
9:31
knew
9:31
of
9:31
or
9:31
heard
9:32
artists
9:32
that
9:32
I
9:32
never
9:32
heard
9:33
of
9:33
before.
9:33
It's
9:34
great.
9:34
They
9:34
go
9:34
into
9:34
my
9:35
playlist.
9:35
Yeah.
9:36
But
9:37
I
9:37
will
9:37
give
9:37
you
9:38
the
9:38
best
9:38
example
9:39
that
9:39
I
9:39
have.
9:39
Right.
9:40
Okay.
9:40
So
9:41
a
9:41
few
9:41
years
9:41
ago,
9:42
and
9:42
I'm.
9:42
I'm
9:43
in
9:43
a
9:43
car
9:44
in
9:44
Boise,
9:45
and
9:45
my
9:45
granddaughter's
9:46
with
9:46
me.
9:46
She's
9:47
13,
9:47
15,
9:48
whatever
9:48
she
9:48
was
9:48
at
9:48
the
9:49
time.
9:49
Yeah.
9:50
And
9:50
we're
9:50
going
9:50
to
9:51
see
9:51
her
9:51
sister,
9:52
and
9:52
she
9:52
says,
9:53
you
9:53
know,
9:53
do
9:53
you
9:54
mind
9:54
if
9:54
I
9:55
play
9:55
my
9:56
music?
9:57
And
9:57
I
9:57
think
9:58
to
9:58
myself,
9:58
oh,
9:58
God,
9:59
what
9:59
am
9:59
I
9:59
in
9:59
for
9:59
now?
10:00
Right.
10:01
Yes.
10:01
Yeah.
10:02
What
10:02
am
10:03
I
10:03
going
10:03
to
10:03
be
10:03
subject
10:03
to?
10:04
But
10:04
I
10:05
want
10:05
to
10:05
hear
10:05
because
10:05
my
10:06
whole
10:06
life
10:06
has
10:06
been
10:06
about,
10:07
how
10:07
did
10:07
you
10:07
discover
10:08
it?
10:08
Right.
10:09
Yep.
10:10
How
10:10
did
10:10
you
10:10
find
10:10
it?
10:11
Yeah,
10:11
yeah.
10:12
So
10:12
she
10:12
plugs
10:13
in
10:13
her
10:13
phone
10:14
and
10:15
she
10:15
starts
10:16
playing
10:16
doo
10:17
wop
10:19
myself.
10:20
Okay.
10:21
Now,
10:22
how
10:22
did
10:22
you
10:23
get
10:23
them?
10:23
Well,
10:24
I
10:24
saw
10:24
it
10:24
on
10:25
YouTube
10:25
and
10:26
I
10:27
thought
10:27
I
10:27
heard
10:27
something
10:28
and
10:29
it
10:29
recommended
10:30
something,
10:30
and
10:30
then
10:30
it
10:31
recommended
10:31
something
10:31
else.
10:32
And
10:32
so
10:32
I
10:33
created
10:33
a.
10:34
A
10:34
doo
10:34
wop.
10:37
Yeah.
10:37
And
10:38
I
10:38
thought
10:38
to
10:38
myself,
10:39
we
10:39
have
10:39
arrived.
10:40
Okay.
10:41
We
10:42
have
10:42
arrived.
10:43
Because
10:43
you
10:43
could
10:43
really
10:44
discover
10:44
music
10:45
in
10:45
ways
10:45
it
10:45
was
10:46
never
10:46
possible
10:46
before.
10:47
And
10:47
that's
10:48
a
10:48
great
10:48
thing.
10:49
That
10:49
is
10:49
a
10:49
great,
10:50
major
10:50
thing.
10:50
Wholeheartedly.
10:51
Yeah.
10:51
Yeah.
10:52
I
10:52
also
10:52
think
10:52
that,
10:53
like,
10:53
you
10:53
had
10:54
touched
10:54
on
10:54
radio,
10:55
should
10:55
go
10:56
back
10:56
to
10:57
that.
10:57
Curating
10:58
a
10:59
audience
10:59
based
10:59
on
11:00
music
11:00
that
11:00
the
11:01
DJs
11:01
curating
11:02
and.
11:03
And
11:03
maybe
11:03
have
11:04
a
11:04
little
11:04
bit
11:04
of
11:04
a
11:04
personality
11:05
because
11:06
everything
11:06
is
11:07
so
11:07
boring
11:07
now.
11:07
They're
11:08
really
11:08
gossipy.
11:09
Prank
11:09
Callie.
11:10
Radio
11:10
is
11:11
really,
11:11
really,
11:11
really
11:12
bad.
11:15
You're
11:15
absolutely
11:16
right.
11:16
And,
11:16
you
11:16
know,
11:17
somebody
11:17
will
11:17
do
11:17
it
11:18
and
11:18
they'll
11:18
kick
11:18
ass,
11:19
and
11:19
then
11:19
everybody
11:20
will
11:20
follow.
11:21
Follow.
11:21
Exactly.
11:22
That's
11:23
how
11:23
this
11:23
market
11:23
works.
11:24
Even
11:24
with
11:24
music
11:25
like
11:25
you
11:25
touched
11:25
on.
11:26
It's
11:26
a
11:26
lot
11:26
of
11:27
follow
11:27
the
11:27
leader.
11:27
If
11:28
so
11:28
and
11:28
so
11:29
did
11:29
this
11:29
to
11:29
get
11:29
on
11:29
the
11:30
radio,
11:30
I'm
11:30
a
11:30
sound
11:31
like
11:31
so
11:31
and
11:31
so.
11:32
So
11:32
maybe
11:32
I
11:32
get
11:32
a
11:33
better
11:33
chance
11:33
on
11:33
getting
11:34
on
11:34
the
11:34
radio
11:34
or
11:34
getting
11:34
popular
11:35
or
11:35
whatever.
11:35
I
11:36
think.
11:37
Yeah.
11:37
I
11:37
really
11:38
don't
11:38
know
11:38
what
11:39
radio
11:39
plans
11:40
to
11:40
do
11:40
in
11:40
the
11:40
next
11:41
five
11:41
years,
11:41
but
11:41
I'm
11:42
very
11:42
interested
11:43
because
11:43
watching
11:44
that
11:44
go
11:44
from
11:44
the
11:45
powerhouse
11:45
to
11:45
what
11:45
it
11:45
is
11:46
now
11:46
is
11:46
very,
11:47
very
11:47
interesting.
11:47
And
11:48
as
11:48
a
11:49
music
11:49
executive,
11:49
I
11:50
read
11:50
some
11:50
publications
11:51
every
11:51
day,
11:52
and
11:52
one
11:53
of
11:53
the
11:53
ones
11:53
I
11:53
read
11:53
is
11:53
Music
11:54
Business
11:54
Worldwide.
11:55
It's
11:55
great.
11:55
It's
11:56
out
11:56
of
11:56
the
11:56
UK
11:56
and
11:57
it's
11:57
a
11:57
global
11:58
music
11:58
publication.
11:59
And
11:59
today
12:00
in
12:00
Music
12:01
Business
12:01
Worldwide,
12:02
there
12:02
was
12:03
an
12:03
article
12:04
how
12:05
Cumulus
12:06
went
12:06
from
12:07
the
12:08
NASDAQ
12:10
markets
12:11
down
12:11
to
12:11
the
12:11
over
12:11
the
12:12
counter
12:12
markets.
12:13
I
12:13
mean,
12:13
that's
12:13
a
12:14
major
12:15
drop
12:16
in
12:17
financial
12:18
market
12:18
markets.
12:20
Yeah,
12:20
I
12:20
think
12:20
they're
12:21
in
12:21
real
12:21
trouble.
12:21
I
12:21
don't
12:21
know
12:21
what
12:21
they're
12:22
gonna
12:22
do.
12:22
I
12:22
really
12:23
don't.
12:23
It's
12:23
gonna
12:24
be
12:24
interesting
12:24
to
12:24
see
12:25
how
12:25
that
12:25
goes
12:26
moving
12:26
forward.
12:27
But.
12:27
Yeah.
12:28
Do
12:28
you,
12:28
do
12:29
you
12:29
obviously
12:30
had
12:30
the
12:30
foresight
12:31
or
12:31
saw
12:31
something
12:32
that
12:33
made
12:33
you
12:33
want
12:34
to
12:34
start
12:34
Intercept
12:35
Music?
12:35
So
12:35
I'm
12:35
curious,
12:36
what
12:36
was
12:36
the
12:36
pivotal
12:37
moment
12:37
that
12:38
inspired
12:38
you
12:38
to
12:38
found
12:39
Intercept
12:40
Music?
12:40
D
12:41
that's
12:41
the
12:41
simplest
12:42
question
12:42
in
12:42
the
12:43
world
12:43
to
12:43
answer.
12:44
I
12:44
lost
12:45
a
12:45
lot
12:45
of
12:45
money
12:45
the
12:46
old
12:46
way.
12:47
Okay.
12:49
So
12:49
to
12:50
brief
12:50
about
12:51
it,
12:51
I
12:52
saw
12:52
this
12:53
coming
12:53
and
12:53
I
12:54
started,
12:54
you
12:54
know,
12:54
I
12:54
was
12:55
releasing
12:55
records
12:56
the
12:56
traditional
12:56
way
12:57
and
12:57
had
12:57
deals,
12:58
the
12:58
universals
12:59
and
12:59
the
12:59
emi.
13:00
And,
13:01
you
13:01
know,
13:01
I
13:01
was
13:02
waiting
13:02
nine
13:02
months
13:03
for
13:03
money
13:03
to
13:03
come
13:04
and
13:04
then
13:04
they're
13:04
holding
13:05
reserves
13:05
and
13:06
then
13:06
they're
13:06
deducting
13:07
manufacturing
13:08
and
13:08
storage
13:09
costs
13:09
on
13:09
the
13:10
floor
13:10
of
13:10
the
13:11
plant.
13:11
And
13:11
I
13:11
was
13:12
like,
13:12
oh
13:12
my
13:12
God,
13:13
this
13:13
ain't
13:13
working.
13:14
And
13:14
then
13:14
there
13:14
were
13:15
some
13:15
of
13:15
the
13:15
newer
13:15
companies
13:16
that
13:16
were
13:16
getting
13:16
started
13:17
and
13:17
they
13:17
were
13:17
paying
13:18
artists.
13:18
You
13:18
know,
13:18
every
13:19
month
13:19
I
13:19
go,
13:19
this.
13:21
This
13:21
is
13:21
done
13:22
the
13:22
new
13:22
way.
13:22
So
13:22
I
13:23
released
13:23
a
13:23
couple
13:23
of
13:23
records,
13:24
had
13:24
a
13:24
top
13:24
10
13:24
Latin
13:25
record
13:25
with
13:25
a
13:26
daddy
13:27
Yankee
13:27
protege
13:27
named
13:28
Miguelito.
13:29
We
13:30
went
13:30
top
13:30
10
13:30
on
13:30
the
13:30
Billboard
13:31
charts.
13:31
It
13:31
cost
13:32
me
13:32
about
13:32
a
13:32
hundred
13:32
thousand
13:33
dollars
13:33
at
13:33
radio
13:34
just
13:34
to
13:34
promote
13:34
that,
13:35
to
13:35
get
13:35
it
13:35
to
13:35
that
13:36
point.
13:36
Right,
13:36
right.
13:37
And
13:38
I
13:39
think
13:39
we
13:39
sold
13:39
about
13:39
2,000
13:40
CDs.
13:40
I
13:41
said,
13:41
that's
13:41
it.
13:42
Right.
13:42
Either
13:42
we
13:43
take
13:43
our
13:43
toys
13:44
and
13:44
go
13:44
home
13:44
or
13:44
figure
13:45
out
13:45
a
13:45
way
13:45
to.
13:45
Reinvent
13:46
ourselves
13:46
or
13:47
one
13:47
more
13:47
time,
13:50
the
13:50
next
13:50
iteration.
13:51
That's.
13:52
Yeah,
13:52
that,
13:53
that's
13:53
very
13:53
interesting.
13:54
You
13:54
said
13:54
a
13:54
few
13:55
things
13:55
there
13:55
that
13:55
I'm
13:56
kind
13:56
of
13:57
stuck
13:57
on
13:57
in
13:57
my
13:57
mind.
13:58
So
13:58
I
13:58
want
13:58
to
13:58
ask
13:59
you
13:59
this
13:59
too,
14:00
just
14:00
based
14:01
on,
14:01
first
14:02
of
14:02
all,
14:02
is
14:03
radio
14:03
still
14:04
relevant
14:05
as
14:05
far
14:05
as
14:05
breaking
14:06
artists?
14:08
Well,
14:08
you
14:08
know,
14:09
I
14:09
think
14:09
yes,
14:11
but,
14:12
but
14:13
okay,
14:13
at
14:14
the
14:14
end,
14:15
not
14:16
in
14:16
the
14:16
beginning.
14:17
So
14:18
if
14:19
you
14:19
build
14:19
your
14:20
socials
14:20
and
14:21
you
14:21
build
14:21
online
14:22
and
14:23
you
14:23
create
14:23
this
14:24
solid
14:25
base
14:25
as
14:26
an
14:26
artist
14:29
and
14:29
you
14:30
develop
14:31
streams
14:32
and
14:32
you,
14:33
you,
14:34
you
14:34
build
14:34
your
14:34
career
14:35
that
14:35
way,
14:36
radio
14:37
might
14:37
play
14:37
a
14:37
role
14:38
at
14:39
the
14:39
end.
14:40
Let's
14:40
look
14:40
at
14:40
it
14:41
like
14:41
Coca
14:41
Cola.
14:42
Why
14:42
would
14:43
Coca
14:43
Cola
14:44
buy
14:44
advertising
14:45
on
14:45
radio?
14:45
It's
14:46
just
14:46
top
14:46
of
14:46
mind.
14:47
They
14:47
just
14:47
want
14:47
to
14:47
keep
14:47
their
14:48
name
14:48
out
14:48
there.
14:48
Right.
14:49
You've
14:49
got
14:49
to
14:49
do
14:49
all
14:50
the
14:50
other
14:50
work
14:50
before
14:51
then.
14:51
Radio
14:52
may
14:52
come
14:53
in
14:53
last,
14:53
may
14:54
come
14:54
in.
14:55
Because
14:56
you
14:56
do
14:56
also
14:56
want
14:56
to
14:57
have
14:57
that
14:57
leverage
14:58
and
14:58
power
14:58
and
14:59
proof
14:59
of
14:59
concept
15:00
before
15:01
you
15:01
go
15:01
there.
15:01
For
15:02
leverage
15:02
because.
15:03
Absolutely.
15:04
D.
15:04
They're
15:04
looking
15:05
at
15:05
that.
15:05
Well,
15:05
they're.
15:05
Everybody's
15:06
going
15:06
to
15:06
say
15:06
to
15:06
you,
15:07
what
15:07
are
15:07
your
15:07
socials?
15:07
How
15:08
many
15:08
streams
15:08
you
15:09
remember
15:10
every
15:10
time
15:10
they
15:10
play
15:11
a
15:11
record
15:11
that
15:12
is
15:12
not
15:13
gonna
15:14
appeal
15:14
to
15:14
their
15:14
audience.
15:15
Yep.
15:16
Somebody's
15:16
pushing
15:17
a
15:17
button.
15:17
Right.
15:18
They're
15:18
moving
15:18
on.
15:20
Absolutely.
15:20
Right.
15:21
So
15:21
now
15:21
is
15:22
that
15:22
100k
15:22
I
15:22
think
15:23
you
15:23
said
15:23
that
15:23
you
15:23
spent
15:24
to
15:24
get
15:24
that
15:25
radio
15:25
time
15:25
for
15:26
the
15:26
artists.
15:26
Is
15:27
that
15:27
now
15:28
like
15:28
a
15:28
thing
15:28
that's
15:29
obsolete?
15:29
Is
15:29
it
15:30
now
15:30
just
15:30
based
15:30
on
15:31
social
15:31
proof?
15:31
Really?
15:32
You
15:33
know
15:33
what,
15:34
that's
15:34
another.
15:35
Anthony.
15:36
They're
15:36
still
15:37
paying
15:37
that
15:37
kind
15:37
of
15:37
money
15:38
out
15:38
there.
15:38
Oh,
15:39
that's
15:39
why
15:41
image
15:41
at
15:41
the
15:42
end.
15:42
Like
15:42
a
15:42
major
15:43
label
15:43
might
15:43
pay
15:44
that
15:44
later
15:44
on.
15:45
They're
15:45
not
15:45
going
15:45
to
15:45
pay
15:45
for
15:46
radio.
15:47
For
15:47
radio.
15:48
Yeah.
15:49
Okay.
15:49
You
15:50
mentioned
15:50
something.
15:50
D.
15:51
This
15:51
is.
15:51
I
15:51
don't
15:51
know
15:52
if
15:52
you're.
15:52
I
15:52
don't
15:52
know
15:52
what
15:53
the
15:53
answer
15:53
is.
15:53
I
15:54
assume
15:54
that
15:55
there's
15:55
a
15:55
lot
15:55
of
15:55
buying
15:56
the
15:56
social
15:57
proof
15:58
maybe
15:58
as
15:59
it
15:59
develops.
15:59
I
15:59
don't
16:00
know
16:00
if
16:00
that
16:00
is
16:00
something
16:01
that
16:01
is
16:03
a
16:03
hush
16:03
hush
16:04
thing
16:04
or
16:04
if
16:04
it's
16:04
just
16:05
known
16:05
or
16:05
if
16:05
it's
16:05
actually
16:06
better
16:06
to
16:06
stay
16:06
away
16:07
from
16:07
that.
16:08
Do
16:08
you
16:08
have
16:08
any
16:09
advice
16:09
on
16:09
that
16:09
for
16:09
an
16:10
artist?
16:10
Should
16:10
they
16:10
go
16:10
out
16:11
and
16:11
as
16:11
they
16:11
build
16:12
buy
16:12
as
16:12
well?
16:13
Well,
16:14
I
16:14
think,
16:15
you
16:15
know,
16:16
look,
16:17
it's.
16:19
It's
16:19
a
16:19
combination
16:20
of
16:21
things
16:22
and.
16:23
And
16:23
it's
16:23
a.
16:23
It's
16:24
a
16:24
timing
16:24
thing.
16:25
Right.
16:25
And
16:25
it's.
16:26
It's.
16:27
Sometimes
16:28
you
16:28
may
16:29
need
16:29
to
16:29
go
16:29
out
16:29
and
16:30
boost
16:30
things.
16:31
However,
16:32
whatever
16:32
you
16:32
do
16:33
to
16:33
boost
16:33
something
16:34
or
16:34
buy
16:34
into
16:35
a
16:35
program
16:36
or
16:36
do
16:36
some
16:36
Spotify
16:37
ads
16:37
or
16:38
some
16:38
whatever
16:38
it.
16:39
Yeah,
16:40
right.
16:42
If
16:43
that.
16:44
Just
16:44
doing
16:45
that
16:45
is
16:45
not
16:46
going
16:46
to
16:46
make
16:46
your
16:47
career.
16:47
Right,
16:48
right.
16:48
Right.
16:49
Let's
16:50
go
16:50
back
16:50
to
16:50
the
16:50
fundamentals
16:51
of
16:51
this.
16:52
Yes,
16:52
please.
16:53
Which
16:54
are
16:54
two
16:54
things.
16:55
Which
16:55
is
16:56
the
16:56
number
16:56
one
16:56
thing
16:57
is
16:57
the
16:57
music.
16:58
Yes.
16:59
And
16:59
if
16:59
you
16:59
can't
17:00
connect
17:00
with
17:00
your
17:01
fans,
17:01
if
17:01
you
17:01
can't
17:02
build
17:02
your
17:02
socials,
17:03
I
17:03
don't
17:03
care
17:04
how
17:04
much
17:04
money
17:04
you
17:04
have,
17:05
you're
17:05
not
17:05
going
17:05
to
17:05
connect.
17:06
Absolutely.
17:07
It's
17:08
got
17:08
to
17:08
be.
17:09
The
17:09
song
17:09
has
17:09
got
17:09
to
17:10
be
17:10
first.
17:10
The
17:10
music
17:11
has
17:11
got
17:11
to
17:11
be
17:12
first.
17:12
I
17:13
agree
17:13
wholeheartedly.
17:14
Music
17:15
is
17:15
something
17:15
that
17:15
resonates
17:16
within
17:16
us.
17:17
Right,
17:17
right.
17:17
Yep.
17:18
It's
17:18
not
17:18
like
17:18
going
17:19
to
17:19
Macy's
17:20
and
17:20
they
17:20
put
17:20
a
17:20
bunch
17:21
of
17:21
displays
17:21
of
17:22
sport
17:22
coats
17:22
out
17:23
there.
17:23
Well,
17:23
you
17:23
look.
17:24
Yeah.
17:24
Like
17:24
that
17:24
one.
17:25
Right.
17:25
Yeah.
17:26
You
17:27
gotta
17:27
feel
17:27
something
17:27
with
17:28
it.
17:28
So,
17:29
you
17:29
know,
17:29
I
17:29
think
17:29
young
17:29
artists
17:30
need
17:30
to
17:31
make
17:31
sure
17:31
that
17:31
their
17:32
music
17:32
is
17:32
competitive
17:33
as
17:33
it
17:33
possibly
17:34
could
17:34
be.
17:34
Yeah.
17:35
Yep.
17:36
And
17:36
focus
17:36
on
17:36
that.
17:37
And
17:37
they
17:37
have
17:38
to
17:38
build
17:38
their
17:38
socials.
17:39
And
17:40
their
17:40
socials
17:41
are
17:42
the
17:42
key
17:43
to
17:43
taking
17:43
things
17:44
to
17:44
the
17:44
next
17:44
level,
17:45
whether
17:45
it's
17:46
streaming,
17:47
whether
17:47
it's
17:48
selling
17:48
merchandise,
17:49
whether
17:49
it's
17:50
getting
17:50
gigs.
17:51
True.
17:53
Absolutely.
17:54
Big.
17:54
Yeah.
17:55
That's,
17:55
that's.
17:55
That
17:56
those
17:56
are
17:56
key
17:56
points.
17:57
Makes
17:58
a
17:58
lot
17:58
of
17:58
sense.
17:58
I
17:59
agree.
17:59
And
17:59
there's
18:00
one
18:00
thing
18:00
I
18:00
always
18:00
wonder
18:01
about,
18:01
too,
18:01
because
18:02
you
18:02
mentioned
18:02
the
18:02
music,
18:03
which
18:03
is
18:03
huge.
18:04
More
18:05
so
18:05
these
18:05
days.
18:06
Well,
18:06
I
18:07
guess
18:07
it
18:07
appears
18:07
that
18:08
we're
18:08
just
18:08
taking
18:08
in
18:08
music,
18:09
you
18:09
know,
18:10
through
18:10
videos,
18:11
through
18:11
streaming,
18:12
through
18:12
radio,
18:13
but
18:13
there
18:14
are
18:14
still
18:14
a
18:14
lot
18:14
of
18:14
people
18:15
and
18:15
a
18:15
lot
18:15
of
18:15
tickets
18:15
being
18:16
sold
18:16
for
18:16
live
18:17
shows.
18:17
Is
18:18
there
18:18
a
18:18
point
18:18
of
18:18
artist
18:19
development
18:19
or
18:20
should
18:20
it
18:20
be
18:20
a
18:20
constant
18:21
from
18:21
the
18:21
beginning
18:21
where
18:21
people
18:22
are
18:22
musically
18:23
being.
18:24
Getting
18:24
themselves
18:25
prepared
18:25
for
18:25
live
18:26
audiences?
18:26
Like,
18:26
where
18:27
does
18:27
that
18:27
fit
18:27
in
18:28
today
18:28
versus
18:29
even
18:29
years
18:30
back?
18:31
You
18:31
know,
18:32
that
18:32
that's
18:33
a.
18:33
It's.
18:34
It's
18:34
something
18:34
that's
18:35
come
18:35
up
18:35
on
18:35
a
18:35
few
18:35
of
18:35
these
18:36
podcasts
18:36
that
18:36
I've
18:36
done,
18:37
and
18:39
that.
18:40
That's
18:40
probably
18:41
as
18:42
good
18:42
as
18:42
things
18:42
are
18:43
today.
18:43
With
18:44
respect
18:44
to
18:44
discovering
18:45
music.
18:46
Yeah.
18:48
That
18:48
artist
18:49
development
18:50
piece
18:51
is
18:51
not
18:52
necessarily
18:54
there.
18:54
With
18:55
respect
18:55
to.
18:55
To
18:55
the
18:56
major
18:56
record
18:56
companies.
18:57
Amen.
18:58
Yeah,
18:58
they
18:58
don't.
18:59
They,
18:59
they,
19:00
they.
19:00
It's
19:00
too
19:01
expensive.
19:02
They.
19:03
They.
19:03
Everybody
19:04
seems
19:04
to
19:04
have.
19:05
One
19:05
of
19:05
the
19:06
problems
19:06
today
19:07
is
19:07
everybody
19:08
seems
19:08
to
19:08
have
19:08
the
19:08
attention
19:09
of
19:09
a
19:09
fruit
19:10
fly,
19:12
and
19:13
they
19:13
just
19:13
go
19:13
from
19:13
one
19:13
thing
19:13
to
19:14
the
19:14
next,
19:14
and
19:14
if
19:14
it
19:15
doesn't
19:15
happen
19:15
instantaneously.
19:17
Back
19:17
in
19:17
the
19:17
day.
19:18
Right.
19:18
There
19:19
was
19:19
something.
19:19
It
19:20
was
19:20
development.
19:21
And
19:22
if
19:22
you
19:22
believed
19:22
in
19:23
an
19:23
artist,
19:23
you'd
19:24
stuck
19:24
with
19:24
them
19:25
for
19:25
a
19:25
period
19:26
of
19:26
time.
19:27
And
19:27
what's
19:27
crazy
19:28
about
19:28
it
19:28
is
19:28
today
19:29
the
19:29
biggest
19:30
grossing
19:30
artists
19:31
out
19:31
there
19:32
are
19:32
the
19:32
ones
19:32
from
19:33
back
19:33
in
19:33
the
19:33
day.
19:35
Yeah.
19:35
Tour
19:36
still.
19:37
Yeah.
19:37
In
19:38
terms
19:38
of
19:38
gross.
19:39
Yeah,
19:40
yeah.
19:40
And
19:41
you
19:41
even
19:41
see
19:41
some
19:41
of
19:42
the
19:42
newer
19:42
ones
19:42
falling
19:43
apart.
19:43
You.
19:44
You
19:44
see
19:44
the
19:44
Beyonce's
19:45
falling
19:45
apart.
19:46
You
19:46
see
19:46
some
19:46
of
19:46
these
19:47
other
19:47
ones.
19:47
The,
19:48
the,
19:48
the.
19:48
The.
19:49
The
19:49
are
19:49
just.
19:49
They're
19:50
not.
19:50
They
19:50
can't
19:50
sell
19:50
tickets.
19:51
Yeah,
19:52
yeah,
19:52
yeah.
19:52
That's
19:53
happening
19:53
a
19:53
lot.
19:53
You're
19:54
right.
19:54
Or
19:54
artists
19:55
thinking
19:55
that
19:55
they
19:56
could
19:56
do
19:56
venues
19:56
that
19:57
they're
19:57
probably
19:57
not
19:58
ready
19:58
to
19:58
do.
19:59
Probably.
20:00
That's
20:00
an
20:00
easy,
20:00
humbling
20:01
experience
20:01
as
20:01
well.
20:02
That's
20:02
another
20:02
real
20:02
problem.
20:03
Yeah.
20:04
My
20:04
gosh,
20:05
that's.
20:06
That's
20:06
interesting.
20:08
I
20:08
want
20:08
to
20:08
ask
20:09
you
20:09
here
20:09
because
20:09
as
20:09
we're
20:09
talking,
20:10
I'm
20:10
like,
20:11
my
20:12
mind's
20:12
going
20:12
all
20:12
over,
20:13
but
20:13
what
20:13
I'm
20:14
getting
20:14
from
20:14
you
20:14
is
20:14
not
20:14
only
20:15
just
20:15
your
20:15
wealth
20:15
of
20:16
experience
20:16
and
20:16
knowledge,
20:17
but
20:17
just
20:17
a
20:17
ton
20:17
of
20:18
passion.
20:18
And
20:19
this
20:19
is
20:19
just
20:19
a
20:19
question
20:20
for
20:20
me.
20:20
I'm
20:20
so
20:20
curious.
20:21
How
20:21
have
20:21
you
20:22
kept
20:22
that
20:22
alive
20:23
over
20:24
the
20:24
years
20:24
and
20:25
through
20:25
all
20:25
the
20:25
changes?
20:26
Or
20:26
has
20:26
it
20:26
come
20:26
and
20:27
come
20:27
and
20:27
gone?
20:29
You
20:29
know,
20:31
I
20:32
think.
20:33
You
20:33
know
20:33
what,
20:36
you
20:37
have
20:37
to
20:37
keep
20:37
going
20:38
forward
20:38
in
20:38
life.
20:39
Okay.
20:40
Yeah.
20:40
You
20:41
have
20:41
to
20:41
keep
20:42
going
20:42
forward.
20:43
You
20:43
have
20:43
to
20:43
think
20:43
of
20:44
ways
20:45
to
20:45
reinvent
20:46
yourself.
20:47
You
20:47
can't
20:47
go
20:48
through
20:48
life
20:49
thinking
20:50
negatively.
20:51
You've
20:52
got
20:52
to
20:52
think
20:52
positively.
20:53
My
20:54
father
20:54
taught
20:54
me
20:54
this
20:55
as
20:55
a
20:55
young,
20:56
young
20:56
man.
20:57
Always
20:57
look
20:58
forward.
20:58
Don't
20:59
dwell
20:59
too
21:00
much
21:00
on
21:00
the
21:00
past.
21:01
And,
21:02
you
21:02
know,
21:02
I
21:03
just
21:03
have
21:03
that.
21:03
It's
21:04
in
21:04
my
21:04
genes,
21:04
I
21:05
guess.
21:05
It's
21:05
in
21:05
my
21:06
DNA.
21:07
I.
21:08
When
21:09
I
21:09
started
21:09
this
21:09
company,
21:10
it
21:10
was
21:10
like,
21:11
at
21:11
the
21:11
last
21:12
thing
21:12
that
21:12
I
21:12
was
21:13
gonna
21:13
do,
21:13
and
21:13
I.
21:14
But
21:14
one
21:14
of
21:14
the
21:15
beautiful
21:15
things
21:15
about
21:16
was
21:16
that
21:17
I
21:17
met
21:17
my
21:17
partner
21:18
who's
21:18
a
21:18
tech
21:18
genius,
21:19
and
21:19
I
21:20
want
21:20
to
21:20
make
21:20
sure
21:20
that
21:20
I'm
21:21
really
21:21
clear
21:21
with
21:21
people
21:22
here.
21:22
I
21:23
failed
21:23
miserably
21:24
at
21:24
this
21:24
in
21:24
the
21:25
beginning
21:25
until
21:26
I
21:26
met
21:26
my
21:26
partner,
21:26
Todd
21:27
Turner,
21:28
who
21:29
was
21:29
able
21:29
to
21:29
build
21:30
a
21:30
platform
21:30
that
21:31
we
21:31
think
21:31
today
21:32
at
21:32
Intercept
21:32
Music
21:33
is
21:34
technology
21:34
with
21:35
transparency.
21:36
We
21:36
think
21:37
we
21:37
have
21:37
the
21:37
most
21:38
comprehensive
21:39
reporting
21:40
platform,
21:41
customer
21:41
service
21:42
platform
21:43
in
21:44
the
21:44
independent
21:45
distribution
21:46
music
21:46
world.
21:48
But
21:48
it
21:48
wasn't
21:48
possible
21:49
without
21:49
him.
21:50
But.
21:50
But
21:51
it's
21:51
a
21:51
mindset,
21:52
you
21:52
know,
21:53
you've
21:53
got
21:53
to
21:53
believe
21:54
in
21:54
yourself
21:54
and
21:54
you've
21:55
got
21:55
to
21:55
keep
21:55
moving
21:56
forward.
21:56
You
21:57
know,
21:57
one
21:57
of
21:57
the
21:57
things
21:58
that
21:58
I'm
21:58
going
21:58
to
21:58
share,
21:59
I'm
21:59
sure
22:00
you
22:00
have
22:00
a
22:00
lot
22:00
of
22:00
young
22:00
people
22:01
that,
22:01
that,
22:02
that.
22:02
That
22:03
are
22:03
following
22:03
you
22:03
guys.
22:04
Yeah.
22:05
You
22:05
know,
22:05
one
22:05
of
22:05
the
22:05
other
22:06
big,
22:06
big,
22:07
big
22:08
transformations
22:09
in
22:09
my
22:09
life,
22:10
and
22:10
I
22:11
share
22:11
this
22:11
really
22:12
proudly,
22:13
was
22:14
getting
22:14
sober,
22:15
and
22:16
that
22:16
changed
22:17
my
22:17
whole
22:17
outlook
22:18
in
22:18
perspective.
22:19
Had
22:20
I
22:20
had
22:20
not
22:21
done
22:21
that,
22:21
I
22:22
don't
22:22
know
22:22
if
22:22
I
22:22
would
22:22
have
22:22
had
22:22
the
22:23
drive
22:23
to
22:23
keep
22:23
doing
22:23
this.
22:24
I
22:24
don't
22:24
know.
22:24
And
22:25
by
22:25
the
22:25
way,
22:26
in
22:26
my
22:26
career,
22:27
in
22:27
my
22:28
humble
22:28
opinion,
22:29
this
22:29
is
22:29
the
22:29
greatest
22:30
thing
22:30
that
22:30
I've
22:30
ever
22:30
done.
22:31
Wow.
22:32
Is
22:32
this
22:32
independent
22:33
distribution
22:34
platform.
22:34
It's
22:35
incredible.
22:35
So
22:37
to
22:37
young
22:37
people
22:38
that
22:38
are
22:38
out
22:38
there,
22:39
you
22:39
know,
22:39
stay
22:39
focused,
22:40
believe.
22:41
Don't
22:41
give
22:41
up.
22:42
Yeah.
22:42
You
22:42
know,
22:43
you.
22:44
You.
22:44
You
22:44
know,
22:44
sometimes
22:45
the.
22:45
The
22:46
best
22:46
thing
22:46
is
22:47
yet
22:47
to
22:47
come.
22:48
And.
22:49
And.
22:49
And
22:49
this
22:49
is
22:49
a
22:50
journey.
22:51
Yeah.
22:51
This
22:52
isn't
22:52
an
22:52
instant
22:52
gratification
22:53
thing.
22:54
It's
22:54
a
22:54
journey.
22:55
Yeah,
22:56
yeah.
22:57
You
22:57
got
22:57
to
22:57
enjoy
22:58
the
22:58
process
22:59
and
22:59
you
22:59
got
22:59
to
22:59
enjoy.
22:59
That's
23:00
right.
23:01
I
23:01
totally
23:02
agree.
23:02
Faith.
23:03
You've
23:03
got
23:03
to
23:04
have
23:04
faith,
23:04
whatever
23:05
that
23:05
is.
23:05
Yeah,
23:06
yeah.
23:06
You
23:07
have
23:07
to
23:07
have
23:07
faith
23:07
to
23:08
keep
23:08
moving
23:08
forward,
23:09
right?
23:09
Yeah,
23:10
yeah,
23:11
yeah.
23:12
And
23:12
thanks
23:12
for
23:12
sharing
23:12
that,
23:13
by
23:13
the
23:13
way.
23:13
Absolutely.
23:16
And
23:16
I'm
23:17
sure
23:17
it
23:17
helps
23:18
somebody
23:18
listening
23:18
for
23:19
sure.
23:19
Because
23:19
there's
23:20
so
23:20
many
23:20
distractions.
23:21
There's
23:21
so
23:21
many
23:21
things
23:21
that
23:22
people
23:22
get
23:22
caught
23:22
on,
23:23
caught
23:23
up
23:23
on
23:24
in
23:24
Life,
23:24
emotionally,
23:25
mentally,
23:25
spiritually,
23:26
whatever
23:26
it
23:26
is.
23:28
Habitually,
23:28
things
23:29
that
23:29
just
23:29
kind
23:29
of
23:30
can
23:30
make
23:30
you
23:30
feel
23:31
trapped.
23:31
You're
23:32
pushing
23:32
ahead
23:32
10
23:33
steps,
23:33
but
23:33
there's
23:33
that
23:33
thing
23:34
that
23:34
holds
23:34
on
23:34
to
23:34
you
23:34
that
23:35
feels
23:35
like
23:35
it's
23:35
pulling
23:36
you
23:36
back.
23:36
Sometimes
23:37
it's
23:37
invisible
23:37
because
23:38
it's
23:38
right
23:38
here,
23:38
but
23:38
because
23:39
you're
23:39
so
23:39
used
23:39
to
23:39
it,
23:40
you
23:40
feed
23:40
into
23:40
it
23:40
in
23:40
one
23:41
way
23:41
or
23:41
the
23:41
other.
23:42
So
23:42
I
23:42
do
23:42
appreciate
23:42
you
23:43
sharing
23:43
that
23:43
with
23:43
us.
23:45
Doriki.
23:46
I,
23:46
I
23:46
love
23:46
the
23:46
tech
23:47
stuff,
23:47
but
23:47
do
23:47
Ricky,
23:48
I
23:48
don't
23:48
want
23:48
to
23:48
say
23:48
nerds
23:49
out,
23:49
but
23:49
you
23:49
kind
23:49
of
23:50
do.
23:50
You
23:50
love
23:50
it.
23:51
You,
23:51
you
23:51
love,
23:51
love
23:51
it.
23:52
So
23:52
I
23:52
want
23:52
to
23:52
let
23:52
you
23:52
take
23:53
over.
23:53
You
23:53
mentioned
23:54
your
23:54
partner
23:55
bringing
23:55
in
23:55
the
23:55
tech.
23:56
I'm
23:56
curious
23:56
about
23:56
that.
23:57
And
23:57
I'm
23:57
sure
23:57
the
23:57
Ricky's
23:58
ready
23:59
to
23:59
go.
24:00
Yeah,
24:00
absolutely.
24:01
I,
24:01
I,
24:02
I,
24:02
I
24:03
definitely
24:03
love
24:03
to
24:03
geek
24:04
out
24:04
on,
24:05
you
24:05
know,
24:05
innovations
24:06
and
24:06
tech.
24:06
Yeah,
24:07
I
24:07
really
24:07
think
24:08
it's
24:08
fascinating
24:09
what
24:09
it's
24:09
doing
24:10
to
24:10
the
24:10
music
24:10
industry.
24:11
And
24:11
I
24:11
know
24:12
for
24:12
someone
24:12
that's
24:13
knee
24:13
deep
24:13
in
24:13
it
24:14
that
24:14
you
24:14
obviously
24:15
have
24:15
your
24:15
ear
24:15
to
24:15
the
24:16
ground.
24:16
I'm
24:16
curious
24:17
for
24:17
a
24:17
couple
24:18
things.
24:51
Why
24:51
do
24:52
you
24:52
think
24:52
a
24:52
lot
24:53
of
24:53
people
24:53
are
24:53
so
24:54
scared?
24:54
This
24:55
is
24:55
actually
24:55
not
24:55
tech
24:56
related,
24:56
but,
24:56
so
24:56
forgive
24:56
me,
24:57
but
24:57
why
24:57
do
24:57
you
24:57
think
24:57
so
24:57
many
24:58
people
24:58
are
24:58
in
24:59
the
24:59
industry
24:59
scared
25:00
to
25:00
be
25:01
transparent
25:02
when
25:02
it
25:02
comes
25:02
to
25:03
the
25:03
numbers
25:03
and
25:04
what
25:04
you
25:04
mentioned
25:05
you're
25:05
doing
25:05
that
25:06
nobody
25:06
else
25:06
really
25:06
do.
25:07
And
25:07
to
25:07
me,
25:08
what
25:08
you
25:08
said
25:08
was
25:09
like,
25:09
wow,
25:09
finally
25:10
someone
25:10
is
25:10
talking
25:11
about
25:11
transparency,
25:12
which
25:12
is
25:12
something
25:13
that's
25:13
really
25:14
rumbled
25:14
up
25:14
in
25:14
the
25:15
last
25:15
little
25:15
bit
25:15
because
25:15
of
25:16
the
25:16
Drake
25:16
and
25:16
Kendrick
25:17
situation
25:17
with
25:18
Universal.
25:19
So
25:19
I'm
25:20
always
25:20
curious
25:20
as
25:21
to
25:21
why
25:22
nobody
25:23
believes
25:23
in
25:24
transparency
25:25
in
25:25
the
25:25
music
25:26
industry
25:26
and
25:26
was
25:27
wondering
25:27
if
25:27
you
25:27
could
25:27
maybe
25:27
elaborate
25:28
on
25:28
that.
25:28
And
25:28
as
25:29
to
25:29
what
25:29
drove
25:30
you
25:30
to
25:30
do,
25:31
to
25:31
be
25:31
so
25:31
transparent
25:32
with
25:32
your
25:32
artist
25:33
question.
25:34
Thank
25:35
you.
25:35
Thank
25:35
you.
25:36
It's.
25:37
This
25:37
is,
25:37
this
25:38
is
25:38
the,
25:39
this
25:39
is
25:39
the
25:40
last
25:40
project
25:41
for
25:41
me.
25:41
And
25:42
for
25:42
me,
25:43
what's
25:43
really,
25:44
really
25:44
important
25:45
to
25:45
me
25:45
is
25:46
to
25:48
legacy.
25:49
I
25:49
don't
25:49
know
25:49
if
25:50
any
25:50
of
25:50
that
25:50
means
25:50
anything
25:50
because,
25:51
you
25:51
know,
25:51
once
25:51
you're
25:51
gone,
25:52
you're
25:52
gone.
25:52
People
25:52
don't
25:53
really
25:53
care.
25:54
But
25:54
this
25:55
is
25:55
an
25:55
industry
25:56
that
25:56
has
25:56
been
25:56
really,
25:57
really
25:57
good
25:57
to
25:57
me.
25:58
Yes,
25:59
I've
25:59
had,
26:00
you
26:00
know,
26:00
real,
26:03
some,
26:03
some
26:04
things
26:04
that
26:05
are
26:05
not
26:05
too
26:05
pretty
26:06
and
26:06
I've
26:07
had
26:07
some
26:07
great
26:07
things
26:08
over
26:08
the
26:09
course.
26:09
And
26:09
it's
26:09
a,
26:09
it's
26:10
an
26:10
industry
26:10
that
26:10
has,
26:11
it's
26:12
always
26:12
embraced
26:13
me,
26:13
that's
26:13
always
26:14
given
26:14
me
26:14
another
26:14
chance.
26:15
And
26:16
to
26:16
me,
26:16
this
26:17
is
26:17
a,
26:17
this
26:18
is
26:18
what
26:18
I
26:18
feel
26:19
that,
26:19
that,
26:20
that
26:20
I'm
26:21
really
26:21
proud
26:21
of,
26:21
to
26:21
be
26:21
able
26:22
to
26:22
give
26:22
back
26:23
to
26:23
an
26:23
industry
26:24
and
26:24
young
26:24
people.
26:25
Beautiful.
26:26
Really
26:26
good.
26:26
To
26:26
me,
26:28
the,
26:29
the,
26:29
the,
26:30
the
26:30
numbers
26:30
game,
26:31
like,
26:31
you
26:31
see
26:31
with
26:31
some
26:31
of
26:31
the
26:32
majors,
26:32
we
26:32
don't,
26:33
I
26:33
don't
26:33
want
26:33
to
26:33
talk
26:33
about
26:33
anybody,
26:34
but
26:35
they've
26:35
always
26:35
played
26:36
a
26:36
shell
26:36
game
26:36
with
26:36
all
26:37
of
26:37
that.
26:37
Right?
26:37
Yeah.
26:38
And
26:38
it's
26:38
not
26:39
just
26:39
with
26:40
the
26:40
reporting.
26:41
The
26:41
reporting
26:42
might
26:42
be
26:43
just
26:44
the,
26:44
the,
26:45
the
26:45
surface
26:46
of
26:46
it
26:47
right
26:47
behind
26:48
that
26:48
reporting.
26:50
What
26:50
have
26:50
they
26:50
charged
26:51
back
26:51
against
26:52
that
26:52
artist?
26:53
I
26:53
mean,
26:53
did
26:54
they
26:54
charge
26:54
executive
26:55
dinners
26:56
where
26:56
they
26:56
boug,
26:57
you
26:57
know,
26:57
500,
26:58
500
26:59
bottles?
26:59
One.
26:59
I
27:00
don't
27:00
know.
27:01
They're
27:01
advertising.
27:02
That
27:02
was
27:03
bought
27:03
along
27:03
the
27:04
way
27:04
and
27:06
it
27:06
wasn't
27:06
approved
27:07
by
27:07
the
27:07
artist.
27:08
What
27:09
we've
27:09
done
27:09
is
27:09
given
27:10
you
27:10
an
27:10
opportunity
27:11
to
27:11
control
27:11
your
27:12
own
27:12
destiny.
27:13
Right?
27:13
Yeah.
27:14
Yeah.
27:15
And
27:18
it's
27:18
been
27:18
a
27:18
game
27:19
that
27:19
they've
27:19
played.
27:20
I
27:20
just
27:20
hired
27:21
an
27:21
executive.
27:21
We
27:22
just
27:22
hired
27:22
an
27:22
executive
27:23
from
27:23
Universal
27:24
here
27:24
in
27:24
Mexico.
27:25
And
27:26
he
27:26
said
27:26
it
27:26
was
27:26
one
27:26
of
27:27
the
27:27
most
27:27
difficult
27:27
things
27:28
that
27:28
they
27:28
ever
27:28
had
27:29
was
27:29
getting
27:30
artists
27:31
actual
27:32
statements
27:33
that
27:33
they
27:34
were
27:35
comfortable
27:36
with
27:36
or,
27:37
you
27:37
know,
27:37
ours
27:38
is
27:38
on
27:38
our
27:38
dashboard
27:39
and
27:39
it's
27:40
so
27:40
clear
27:41
that
27:43
you
27:43
don't
27:43
need
27:43
it.
27:44
You
27:44
don't
27:45
need
27:45
an
27:45
accountant
27:45
to
27:46
figure
27:46
anything
27:46
out.
27:47
Okay.
27:47
Right.
27:47
Or
27:48
an
27:48
auditor
27:48
to.
27:49
Yeah,
27:50
you
27:50
don't
27:51
need
27:51
anything.
27:51
It's
27:52
there.
27:53
Wow.
27:53
Yeah,
27:53
it's,
27:54
it's
27:54
one
27:54
of
27:54
the
27:54
darkest
27:55
things.
27:55
The,
27:56
the
27:56
shifty
27:57
music
27:57
industry.
27:57
Count
27:58
accounting.
27:59
Hollywood's
27:59
known
27:59
for
28:00
it
28:00
too.
28:00
Just
28:01
entertainment
28:01
in
28:01
general.
28:02
Yeah.
28:02
Weird
28:03
accounting.
28:03
Weird
28:03
books,
28:04
you
28:04
know,
28:05
a
28:05
lot
28:05
of
28:05
secrecy
28:06
and
28:06
a
28:07
lot
28:07
of
28:09
almost
28:09
smoke
28:09
and
28:10
mirrors,
28:10
if
28:10
you
28:10
will.
28:11
And
28:11
now
28:11
with
28:12
the
28:12
bots
28:12
into
28:13
streaming,
28:14
we're
28:15
seeing
28:15
a
28:15
lot
28:15
of,
28:16
you
28:16
know,
28:17
major
28:17
streaming
28:17
sites
28:18
acknowledging
28:19
that
28:19
they
28:19
had
28:19
to
28:19
remove
28:20
some
28:20
bots
28:20
out
28:21
of
28:21
their,
28:21
out
28:22
of
28:22
their
28:23
system.
28:23
And
28:24
that,
28:24
to
28:24
me
28:25
was
28:26
something
28:26
that
28:26
we've
28:27
kind
28:27
of
28:27
understood.
28:28
It's
28:29
probably,
28:29
you
28:29
know,
28:31
the
28:32
streaming
28:32
version
28:33
of
28:33
Payola
28:33
or
28:34
we
28:34
think
28:34
that
28:34
there.
28:34
Might
28:35
have
28:35
been
28:35
something
28:35
else,
28:36
some
28:36
sort.
28:37
But
28:37
you
28:37
know,
28:37
what
28:37
you're
28:37
doing,
28:38
what
28:38
they're
28:38
doing,
28:38
really
28:39
what
28:39
they're
28:39
doing
28:39
ultimately
28:40
is
28:41
they're
28:41
hurting
28:41
themselves.
28:42
Absolutely.
28:43
You
28:43
know
28:43
what,
28:44
guys?
28:44
I
28:44
don't
28:44
care
28:45
what
28:45
anybody
28:45
says.
28:46
You
28:46
gotta
28:46
live
28:47
in
28:47
the
28:47
real
28:47
world.
28:48
Right.
28:49
Part
28:49
of
28:50
the
28:50
real
28:50
world.
28:51
You
28:51
have
28:51
to
28:51
build
28:52
something
28:52
organically.
28:54
Just
28:54
fooling
28:55
yourself,
28:55
otherwise
28:56
it's
28:56
just
28:56
true.
28:57
Yeah,
28:57
it's
28:58
good
28:58
money
28:58
after
28:58
bad.
29:00
Yeah,
29:00
you're
29:01
right
29:01
about
29:01
that.
29:02
Yeah,
29:03
it's,
29:04
it's,
29:04
yeah,
29:04
it's,
29:04
it's,
29:05
it's.
29:05
That
29:05
to
29:05
me.
29:06
Sorry,
29:06
I,
29:06
I
29:06
just
29:07
wanted
29:07
to
29:07
ask
29:07
somebody
29:08
like
29:08
yourself
29:08
what's
29:09
happening
29:09
all
29:09
the
29:09
time
29:09
now?
29:10
You
29:11
even
29:11
mentioning
29:12
anytime
29:13
there's
29:13
somebody
29:13
that's
29:14
going
29:14
to
29:14
try
29:14
to
29:14
Make
29:14
a
29:14
buck.
29:15
They're
29:15
going
29:15
to
29:16
figure
29:16
out
29:16
another
29:17
way
29:17
to
29:17
game
29:17
the
29:18
system.
29:18
You
29:19
know,
29:19
it's
29:19
always
29:20
been
29:20
that
29:20
way.
29:21
It'll
29:21
probably
29:22
be
29:22
that
29:22
way
29:23
till
29:23
the
29:23
end
29:23
of
29:24
time.
29:24
And
29:24
whatever
29:25
the
29:25
future
29:25
brings,
29:26
you
29:26
know,
29:27
there's
29:27
going
29:27
to
29:27
be
29:27
somebody
29:28
along
29:28
the
29:28
way
29:29
that's
29:29
going
29:29
to
29:29
try
29:29
to
29:29
game
29:30
the
29:30
system.
29:31
Agreed.
29:32
And
29:32
speaking
29:32
of
29:33
gaining
29:33
the
29:33
system,
29:34
a
29:34
lot
29:34
of
29:35
people
29:35
have
29:35
been
29:35
leveraging
29:36
AI
29:37
for
29:37
the
29:38
advantage
29:38
of
29:38
leveraging
29:39
the
29:39
system.
29:41
How
29:41
do
29:41
you,
29:44
how
29:45
do
29:45
you
29:45
balance
29:45
out
29:46
that,
29:46
that
29:47
blending
29:48
of
29:49
human
29:49
creativity
29:50
with
29:51
AI
29:51
powered
29:52
tools,
29:53
you
29:53
know,
29:53
does,
29:53
does
29:54
intercept
29:55
really
29:56
worry
29:56
about
29:57
that
29:57
part
29:58
of
29:58
AI
29:58
kind
29:59
of
29:59
taking
29:59
over
30:00
creativity,
30:00
taking
30:01
over
30:02
algorithm,
30:02
you
30:03
know,
30:03
whatever
30:03
it
30:03
could
30:03
be,
30:04
but
30:04
just
30:05
does
30:05
intercept
30:05
that
30:06
have
30:06
a,
30:07
a
30:07
balance
30:07
between
30:08
right
30:08
now
30:08
the
30:08
artist
30:09
and
30:09
AI
30:10
powered
30:10
tools.
30:11
What
30:11
we
30:11
have
30:11
are
30:11
a
30:12
couple
30:12
of
30:13
third
30:13
party
30:14
systems
30:14
that
30:15
we
30:15
run
30:15
things
30:16
through
30:16
and
30:16
if
30:17
it's
30:17
AI
30:17
generated
30:18
music.
30:18
We
30:18
won't
30:19
distribute
30:19
it
30:20
so
30:20
you
30:20
can
30:21
detect
30:21
it.
30:21
However,
30:22
we
30:22
use
30:23
AI
30:23
to
30:24
help
30:24
create
30:24
bit
30:25
marketing
30:25
plans.
30:26
We
30:26
use
30:26
AI
30:27
to
30:27
help
30:27
create
30:28
a
30:30
strategy
30:30
for
30:31
buying
30:31
advertising
30:32
with
30:32
respect
30:33
to
30:33
a
30:34
specific
30:34
project.
30:35
Based
30:35
on,
30:36
based
30:37
on
30:37
the
30:38
genre.
30:38
Yes.
30:39
Based
30:39
on
30:40
the
30:40
amount
30:40
of
30:41
users
30:41
the
30:42
actual
30:42
artist
30:43
has
30:43
and
30:43
how
30:44
many
30:44
monthly
30:44
listeners
30:45
they
30:45
have
30:46
on
30:46
Spotify,
30:47
AI
30:48
could
30:48
help
30:48
us
30:48
create
30:49
something
30:49
that's
30:50
intelligent.
30:50
Based
30:51
on
30:51
where
30:52
you
30:52
are
30:52
today,
30:54
that
30:54
makes
30:54
great
30:55
sense.
30:56
So
30:57
then
30:57
you
30:57
can
30:58
then
30:58
go
30:59
to
30:59
the
30:59
next
30:59
step
31:00
as
31:00
you,
31:00
you
31:00
build
31:00
from
31:01
that
31:01
point.
31:01
Right.
31:02
It's
31:02
really
31:03
silly
31:03
to
31:03
do
31:04
something
31:06
that
31:06
you're
31:06
not
31:06
ready
31:07
for
31:07
as
31:07
an
31:08
artist
31:08
in
31:08
your
31:08
career.
31:09
That's
31:09
true.
31:09
Right?
31:09
That's
31:10
true.
31:10
Yeah.
31:12
Look,
31:15
we
31:15
have
31:16
to
31:16
get
31:16
our
31:16
hands
31:17
around
31:17
AI
31:17
we
31:18
our
31:18
arms
31:18
around
31:18
AI
31:21
I,
31:21
I,
31:22
it
31:23
would
31:23
be
31:23
really
31:23
disappointing.
31:25
AI
31:27
can't
31:27
replace
31:28
human
31:29
creativity.
31:30
I
31:31
I
31:31
wholeheartedly.
31:32
Yeah,
31:33
we
31:33
can't
31:34
allow
31:34
that
31:34
to
31:34
happen
31:35
as
31:35
a
31:35
society.
31:36
And
31:36
if
31:36
we
31:36
do,
31:37
we're
31:38
in
31:38
a
31:38
heap
31:38
of,
31:38
you
31:39
know
31:39
what.
31:39
Yep,
31:40
that's
31:40
true.
31:40
It
31:40
can
31:41
facilitate,
31:41
but
31:41
yeah,
31:42
like
31:42
you
31:42
said,
31:42
it
31:42
can
31:43
never
31:43
replace
31:43
tool.
31:45
You
31:45
guys
31:45
have
31:46
definitely
31:47
found
31:47
a
31:47
good
31:47
balance
31:48
of,
31:48
you
31:49
know,
31:49
letting
31:49
the
31:49
human
31:50
do
31:50
the
31:50
creativity
31:51
and
31:51
then
31:52
using
31:52
AI
31:53
for
31:53
all
31:53
the
31:53
stuff
31:53
that,
31:54
you
31:54
know,
31:54
the
31:54
artist
31:55
doesn't
31:55
really
31:55
need
31:56
to
31:56
concern
31:56
themselves.
31:57
Right.
31:57
In
31:57
the
31:57
sped
31:58
up
31:58
and
31:58
the
31:58
slow
31:59
down
31:59
and
31:59
the
31:59
manipulation
32:00
of
32:00
all
32:00
of
32:00
these
32:01
things.
32:01
Right.
32:01
And
32:02
it's
32:02
only
32:02
to
32:02
create
32:03
some
32:03
money
32:03
and
32:03
they
32:04
make
32:04
some
32:04
money
32:04
for
32:04
themselves
32:06
and
32:06
then
32:06
they're
32:06
gone.
32:07
Right.
32:07
It's
32:08
not,
32:08
it's
32:08
not
32:09
really,
32:09
it's
32:10
not,
32:10
you
32:10
know,
32:11
we
32:11
cannot
32:12
lose
32:12
the
32:13
soul
32:14
and
32:14
the
32:14
passion
32:15
of
32:15
the
32:15
music
32:16
and
32:16
the
32:16
creativity.
32:17
If
32:17
we
32:18
do
32:18
that
32:18
as
32:18
a
32:18
society,
32:19
we
32:19
have
32:19
a
32:19
real
32:19
problem.
32:20
If
32:21
AI
32:21
is
32:21
able
32:22
to
32:23
mimic
32:23
that
32:23
in
32:24
any
32:24
way,
32:24
shape
32:24
or
32:24
form.
32:25
You're
32:25
right.
32:25
We're
32:25
in.
32:26
We're
32:26
in
32:26
big,
32:26
big
32:26
trouble.
32:27
Because
32:27
I
32:27
really
32:27
feel
32:28
the
32:28
soul
32:29
is
32:29
what
32:29
separates
32:29
us.
32:30
That's
32:30
right.
32:30
Yeah.
32:31
Yeah.
32:31
The
32:31
human.
32:33
Yeah.
32:33
That's
32:33
so
32:34
true.
32:34
But
32:34
I'm
32:34
glad
32:35
to
32:35
hear
32:35
you
32:35
mentioned,
32:36
like,
32:36
using
32:36
AI
32:37
as
32:37
a
32:37
tool
32:38
as
32:39
help
32:39
to
32:39
do
32:40
some
32:40
of
32:40
those
32:40
things
32:41
and
32:41
not
32:41
as,
32:41
you
32:42
know.
32:42
Well,
32:42
I
32:42
was
32:42
going
32:42
to
32:42
say
32:43
crutch,
32:43
but
32:43
really,
32:44
fraud.
32:45
I
32:45
mean,
32:45
if
32:45
you're.
32:45
If
32:46
it's
32:46
not
32:46
your
32:46
body
32:47
of
32:47
work,
32:47
then
32:47
I.
32:48
Oh,
32:48
it
32:48
is
32:48
fraud.
32:49
As
32:49
an
32:49
artist,
32:49
as
32:50
a
32:50
musician.
32:50
It's.
32:51
It's
32:51
fraud.
32:51
It's
32:52
a
32:52
tool.
32:52
It's
32:53
not
32:53
something
32:53
that
32:53
replaces
32:54
you
32:54
and
32:55
makes
32:55
you
32:55
look.
32:56
When
32:56
it's
32:56
not
32:57
your
32:57
work.
32:57
It's
32:57
just.
32:57
If
32:57
you're
32:58
doing
32:58
that,
32:58
please
32:58
stop
32:59
right
32:59
now.
32:59
Thank
32:59
you.
33:02
I
33:03
have
33:03
a.
33:03
I
33:03
want
33:04
to
33:04
ask
33:04
you
33:04
about
33:04
this
33:05
because
33:05
I
33:05
know
33:05
you
33:06
as
33:06
a.
33:06
I
33:07
guess
33:07
as
33:07
a.
33:07
You
33:07
know,
33:08
as
33:08
a
33:08
company
33:09
in
33:10
this
33:10
digital
33:10
age.
33:11
What
33:12
are.
33:12
What
33:13
does
33:13
artist
33:14
development
33:15
and
33:15
even
33:16
like,
33:16
seeking
33:17
or
33:17
what's
33:18
the
33:18
word
33:18
I'm
33:18
looking
33:18
for?
33:19
Like,
33:20
finding
33:20
artists.
33:21
What
33:21
does
33:21
that
33:21
look
33:22
like
33:22
now
33:23
in
33:23
this
33:23
day
33:24
and
33:24
age
33:24
versus
33:25
before.
33:28
Discovering
33:29
of
33:29
artists?
33:30
I
33:30
think
33:30
what
33:31
he
33:31
wants
33:31
is
33:31
like,
33:31
how
33:32
does
33:32
an
33:32
artist
33:32
get
33:32
on
33:33
your
33:33
radar
33:33
to
33:34
the
33:34
point
33:34
where
33:34
you
33:34
want
33:35
to
33:35
have
33:35
a
33:35
working
33:35
relationship
33:36
with
33:36
them?
33:36
Yeah.
33:37
Really?
33:37
Discovery.
33:38
I
33:38
was
33:38
trying
33:38
to
33:38
find
33:38
that
33:39
one.
33:40
Yeah.
33:40
That's
33:41
a
33:41
great
33:41
question.
33:42
Okay,
33:43
here's
33:43
where
33:43
we
33:43
are
33:44
as
33:44
a
33:44
company.
33:44
Here's
33:44
where
33:44
Intercept
33:45
Music
33:45
is
33:45
as
33:45
a
33:46
company.
33:46
Right.
33:46
Okay.
33:47
We
33:48
have.
33:48
There
33:49
are
33:50
levels
33:50
of,
33:50
you
33:51
know,
33:51
independent
33:51
distributors.
33:52
Believe
33:52
me,
33:52
we
33:52
have
33:53
competitors.
33:53
Right.
33:54
Yeah.
33:54
We
33:54
won't
33:55
mention
33:55
them.
33:55
They
33:56
all
33:56
do
33:56
their
33:56
job.
33:57
And
33:58
a
33:58
lot
33:58
of
33:58
the
33:58
independent
33:59
distributors
34:03
play
34:03
a
34:04
role.
34:04
I
34:04
mean,
34:04
they.
34:05
They.
34:05
They
34:06
have.
34:07
We're
34:09
at
34:09
about
34:10
49%
34:11
of
34:12
overall
34:12
distributed
34:13
music
34:14
right
34:14
now
34:15
is
34:15
going
34:16
in
34:16
the
34:16
independent
34:19
area.
34:19
Yeah,
34:20
yeah.
34:21
The.
34:22
What
34:22
we
34:22
have
34:22
done
34:23
to
34:23
separate
34:24
ourselves
34:25
a
34:25
little
34:25
bit
34:26
a
34:27
lot
34:27
from
34:27
our
34:28
competitors,
34:29
and
34:29
we
34:29
like
34:30
to
34:30
look
34:30
at
34:30
ourselves
34:30
as
34:31
somewhere
34:32
in
34:32
between
34:33
the.
34:34
The.
34:34
In
34:35
the
34:35
sole
34:35
independent
34:36
distributors
34:36
and
34:37
majors.
34:37
Right,
34:38
right.
34:38
We're
34:39
like
34:39
somewhere
34:39
in
34:39
the
34:39
middle.
34:40
We.
34:40
You
34:41
just
34:41
can't
34:41
sign
34:42
up
34:42
with
34:42
us.
34:42
You
34:43
can't.
34:44
You
34:44
know.
34:44
Okay,
34:45
well,
34:45
I'm
34:45
going
34:45
to
34:45
sing
34:45
my
34:46
version
34:46
of
34:46
Happy
34:46
Birthday
34:47
and
34:47
I
34:47
want
34:47
my
34:48
mom
34:48
to
34:48
see
34:48
it.
34:48
That
34:49
I
34:49
have
34:49
a
34:49
song
34:50
on
34:50
Spotify.
34:51
Right,
34:51
right,
34:51
right.
34:52
When
34:52
there's,
34:52
you
34:53
know,
34:53
tens
34:53
of
34:53
thousands
34:54
of
34:54
songs
34:54
coming
34:54
out
34:54
a
34:55
day.
34:57
We're
34:57
somewhere
34:58
in
34:58
the
34:58
middle.
34:58
You
34:58
kind
34:58
of
34:58
have
34:59
to
34:59
qualify
34:59
to
34:59
get
34:59
with
35:00
us.
35:00
You
35:00
submit
35:01
your
35:01
music.
35:02
If
35:02
the
35:02
music
35:02
is.
35:03
We're
35:03
not
35:04
here
35:04
to
35:04
ANR
35:04
or
35:05
Judd.
35:05
We're
35:06
here
35:06
to
35:06
just
35:06
make
35:06
sure
35:07
that
35:07
the
35:07
music
35:08
is
35:08
of
35:08
quality.
35:09
Right.
35:10
The
35:11
recordings
35:11
are
35:11
right.
35:12
That
35:12
it's
35:13
just
35:13
gotta
35:13
flow
35:14
and
35:14
it's
35:14
not.
35:15
It's
35:15
a
35:16
real
35:16
recording.
35:17
We
35:17
do
35:17
that
35:17
manually.
35:18
We
35:18
do
35:18
that
35:19
ourselves.
35:19
Okay.
35:20
And
35:21
you
35:21
just
35:21
submit
35:22
to
35:22
us
35:22
and.
35:23
And
35:23
if
35:23
we
35:23
decide
35:23
and
35:24
you've
35:24
got
35:24
some
35:24
socials
35:25
and
35:25
you've
35:25
done
35:26
a
35:26
little
35:26
bit
35:26
of
35:26
work,
35:27
we're
35:27
not
35:27
interested
35:28
in
35:28
somebody
35:28
that's
35:28
not
35:29
work,
35:29
not
35:30
in
35:30
helping
35:30
themselves.
35:31
What's
35:32
the
35:32
point
35:32
there?
35:32
Yeah,
35:33
right.
35:34
If
35:34
you
35:34
got,
35:34
you
35:35
know,
35:35
5,000
35:36
in
35:36
your
35:36
followers
35:36
on
35:37
Instagram
35:37
and
35:38
you
35:38
know,
35:38
those
35:38
are
35:38
all
35:39
the
35:39
kind
35:39
of
35:39
things
35:39
that
35:39
we
35:40
look
35:40
for
35:40
to
35:41
qualify
35:41
an
35:41
artist
35:42
and.
35:42
Or
35:42
a
35:43
label
35:44
to
35:44
distribute
35:44
their
35:45
music,
35:45
then.
35:46
Okay.
35:46
We
35:47
also
35:47
have
35:47
marketing
35:48
tools
35:48
to
35:49
help
35:49
you
35:49
move
35:50
those
35:50
things
35:50
along.
35:51
And
35:51
that's
35:52
critical.
35:52
Without
35:53
the
35:53
marketing
35:53
tools,
35:54
without
35:54
marketing,
35:56
you're
35:56
just
35:57
another
35:57
number.
35:57
And
35:58
there's
35:58
millions
35:59
of
35:59
tracks.
35:59
Tracks
35:59
being
35:59
released
36:00
a
36:00
month
36:01
and,
36:02
you
36:02
know,
36:02
how
36:02
do
36:02
you
36:03
rise
36:03
above
36:03
the
36:03
noise?
36:06
Exactly.
36:07
That's
36:07
something
36:08
that
36:08
artists
36:09
need.
36:09
I'm
36:10
glad
36:10
you
36:10
brought
36:10
it
36:10
up
36:11
because
36:11
artists
36:12
really
36:12
need
36:12
to
36:12
understand
36:13
if
36:14
you
36:14
build
36:14
it
36:14
or
36:15
write
36:15
it
36:15
or
36:15
create
36:16
it,
36:16
they
36:16
will
36:16
not
36:17
necessarily
36:17
come.
36:18
And
36:18
you
36:18
need
36:19
a
36:19
marking
36:19
strategy.
36:20
It
36:21
just
36:21
like
36:21
any
36:21
business,
36:22
you.
36:22
No
36:23
one
36:23
knows
36:23
you
36:23
exist.
36:24
You
36:24
need
36:24
to
36:24
have
36:25
a
36:25
strategy
36:26
to
36:26
get
36:26
your
36:26
name
36:27
out
36:27
there.
36:27
And
36:28
I'm
36:28
glad
36:28
you
36:28
bring
36:29
it
36:29
up.
36:29
And
36:29
I
36:29
wish
36:30
more
36:30
artists
36:30
understood.
36:31
Yes,
36:32
creativity
36:33
and
36:33
the
36:34
art
36:34
is
36:34
important,
36:35
but
36:35
delivering
36:36
and
36:36
distributing
36:37
that
36:37
art
36:38
is
36:38
equally
36:38
as
36:39
important,
36:39
especially
36:39
if
36:40
you're
36:40
trying
36:40
to
36:40
make
36:41
a
36:41
living
36:41
out
36:41
of
36:41
it.
36:42
Yeah.
36:42
You
36:42
could
36:42
have
36:43
the
36:43
greatest
36:43
song
36:43
ever
36:44
written.
36:44
If
36:44
nobody
36:44
hears
36:45
it,
36:45
it
36:46
doesn't
36:46
matter,
36:46
right?
36:47
Yeah,
36:48
yeah.
36:48
It
36:48
doesn't
36:48
count
36:50
wholeheartedly.
36:51
And
36:51
I
36:51
guess
36:51
it
36:51
doesn't
36:51
count
36:52
if
36:52
only
36:52
you
36:52
call
36:52
it
36:52
the
36:53
greatest
36:53
song
36:53
either.
36:56
Because
36:56
if
36:56
you
36:56
know
36:57
artists,
36:57
right
36:57
there,
36:59
the
36:59
last
36:59
song
37:00
they
37:00
did
37:00
is
37:00
always
37:00
the
37:00
greatest
37:01
song.
37:02
That's
37:03
just
37:03
the
37:03
way
37:03
that
37:03
it
37:03
is.
37:04
Yeah.
37:04
And
37:04
that'll
37:05
never
37:05
change.
37:06
But
37:06
you
37:07
know,
37:07
it's
37:07
the
37:07
one
37:07
that
37:08
the
37:08
people
37:09
can.
37:09
That
37:09
resonates
37:10
with
37:10
the
37:10
folks
37:10
out
37:11
there,
37:11
you
37:11
know,
37:11
for
37:12
sure.
37:12
Absolutely,
37:13
absolutely.
37:14
Do
37:14
you.
37:15
Do
37:15
you
37:15
see
37:16
any
37:16
or.
37:16
Because
37:17
like,
37:17
again,
37:17
I
37:18
know
37:18
you're
37:18
really
37:19
into
37:19
the
37:19
industry
37:20
and
37:20
obviously
37:21
tech
37:21
is
37:21
your.
37:23
One
37:23
of
37:23
your
37:23
major
37:24
differentiators.
37:25
Is
37:25
there
37:25
any
37:26
technology
37:27
that
37:27
you
37:27
are
37:28
hearing
37:28
about
37:29
that
37:29
excites
37:29
you
37:30
or
37:30
any
37:30
emergencing
37:31
emerging
37:31
technologies
37:32
that
37:32
you
37:33
think
37:33
are
37:33
really
37:33
going
37:34
to
37:34
do
37:34
more
37:34
for
37:35
the
37:35
independence?
37:39
You
37:39
know,
37:39
I
37:40
think
37:40
it's
37:40
evolving
37:41
all
37:41
the
37:42
time.
37:42
We
37:42
do
37:42
have
37:42
a
37:43
tool
37:43
that
37:43
we
37:43
have
37:44
that
37:44
we
37:44
have
37:44
on
37:44
our
37:44
platform
37:45
that
37:45
I
37:45
think
37:46
is
37:46
really,
37:46
really
37:46
great.
37:47
And
37:47
I
37:47
think
37:48
that
37:49
besides
37:49
the
37:49
fact
37:50
that
37:50
on
37:50
our
37:50
platform
37:51
that
37:51
you
37:51
can,
37:52
you
37:52
know,
37:52
create
37:53
your
37:53
own
37:53
store.
37:54
You
37:54
make
37:54
30%
37:55
of
37:55
the
37:55
gross
37:56
of
37:56
every
37:57
sale.
37:57
So
37:58
that's
37:58
equivalent
37:59
to
37:59
three
37:59
or
37:59
four
37:59
thousand
38:00
streams
38:00
on
38:00
a
38:00
T
38:01
shirt.
38:01
Yeah,
38:02
absolutely.
38:02
Yeah,
38:03
yeah,
38:03
not
38:03
bad.
38:04
Not
38:04
bad.
38:05
And
38:05
you're
38:05
not
38:06
putting
38:06
any
38:06
money
38:06
up
38:07
front.
38:07
You're
38:08
not
38:08
advancing
38:08
any
38:09
money,
38:09
you're
38:09
not
38:09
inventory.
38:10
It's.
38:10
Everything's
38:11
print
38:11
on
38:11
demand.
38:12
Another
38:13
thing
38:13
that
38:13
we've
38:13
done
38:14
as
38:14
a
38:14
technology
38:15
that.
38:15
Because
38:16
here's
38:16
a
38:16
problem
38:17
with
38:17
artists,
38:17
let's
38:17
just
38:18
break
38:18
it
38:18
down
38:19
and
38:19
call
38:19
it
38:20
for
38:20
what
38:20
it
38:21
is.
38:21
They
38:21
don't
38:22
do
38:22
anything,
38:23
they
38:24
create
38:24
the
38:24
music.
38:25
But
38:25
when
38:25
it
38:26
comes
38:26
to
38:26
the
38:26
marketing
38:27
side,
38:27
Dee,
38:27
like
38:28
you
38:28
were
38:28
mentioning
38:28
before,
38:29
they
38:30
get
38:30
lazy.
38:31
Well,
38:31
we
38:32
have
38:32
a
38:32
tool
38:32
that'll
38:33
allow
38:33
you.
38:34
If
38:34
you
38:34
have
38:34
somebody
38:35
that's
38:35
familiar
38:36
with
38:36
social
38:37
media
38:37
and
38:37
using
38:38
AI,
38:39
we
38:40
have
38:40
a
38:40
tool
38:40
that
38:41
allows
38:41
you
38:42
to
38:43
use
38:43
AI,
38:44
create
38:45
posts
38:46
that
38:47
you
38:47
can
38:47
edit
38:48
based
38:48
on
38:48
the
38:49
lyrics
38:49
of
38:49
your
38:49
song
38:50
based
38:51
on
38:51
different
38:51
things
38:52
that
38:52
you
38:52
plug
38:53
into
38:53
it.
38:53
And
38:54
then
38:54
we
38:54
also
38:54
have
38:55
a
38:55
calendar
38:56
where
38:56
you
38:56
could
38:57
schedule
38:57
those
38:57
songs
38:58
and
38:58
do
38:58
it.
38:59
Those
38:59
posts
39:00
and
39:00
do
39:00
it
39:01
a
39:01
month
39:01
in
39:01
advance.
39:02
So
39:03
you
39:03
constantly,
39:04
consistently
39:05
have
39:06
something
39:06
coming
39:07
out
39:07
in
39:07
order
39:08
to
39:08
help
39:09
communicate
39:10
with
39:10
your
39:10
fans.
39:11
Because
39:11
today
39:12
more
39:12
than
39:13
ever
39:13
before,
39:14
you
39:14
have
39:14
an
39:14
opportunity
39:15
to
39:15
have
39:15
a
39:16
direct
39:17
relationship
39:18
with
39:18
your
39:18
fan
39:20
necessarily
39:21
exist
39:22
years
39:22
ago.
39:23
And
39:23
that's
39:23
what
39:24
fans
39:24
want.
39:25
They
39:25
want
39:25
to
39:25
know
39:25
how
39:26
you
39:26
feel.
39:27
They
39:27
want
39:27
to
39:27
know
39:28
what
39:28
makes
39:28
you
39:29
tick.
39:29
Right.
39:30
Yeah.
39:30
So
39:31
we
39:31
have.
39:31
There
39:32
are
39:32
technology
39:33
things
39:33
that
39:33
we're
39:33
using
39:34
that
39:34
help
39:34
with
39:35
that
39:35
and
39:36
we're
39:36
really,
39:37
we're
39:37
proud
39:38
of
39:38
that.
39:38
That
39:38
and
39:38
it's.
39:39
It
39:39
works
39:40
incredible.
39:41
Nice.
39:42
Nice.
39:42
Yeah,
39:43
that's
39:44
interesting
39:44
point
39:44
too
39:45
because
39:45
I
39:45
know
39:46
when
39:46
you
39:46
think
39:46
about
39:47
it,
39:47
social
39:47
media
39:47
can
39:48
be
39:48
like
39:48
this
39:49
sometimes
39:49
it's
39:49
a
39:50
bad
39:50
word
39:51
for
39:51
me.
39:51
It's
39:52
just
39:52
everywhere.
39:52
It's
39:53
everything
39:53
but
39:54
that
39:54
direct
39:54
relationship.
39:55
If
39:55
you
39:55
use
39:55
it
39:56
right,
39:56
you
39:56
can
39:56
foster
39:57
direct
39:57
relationships
39:58
and
39:58
build
39:58
super
39:59
fans.
39:59
Which
39:59
is,
40:00
which
40:00
is
40:01
really
40:01
different.
40:01
Yeah.
40:02
And
40:02
you
40:02
can
40:02
really
40:03
see
40:03
in
40:03
real
40:03
time,
40:04
get
40:04
real
40:04
time
40:04
response
40:05
on
40:05
like
40:05
day
40:05
to
40:05
day
40:06
things.
40:07
Do
40:07
you
40:07
have
40:08
maybe
40:08
a
40:08
formula
40:09
or
40:09
just
40:09
a
40:09
number
40:10
really?
40:10
How
40:10
often
40:11
people
40:11
should
40:11
be.
40:12
Or
40:12
artists
40:12
should
40:12
be
40:13
posting
40:13
or
40:13
engaging
40:14
with
40:14
their
40:14
fans
40:15
on
40:15
social
40:15
media
40:16
platforms.
40:18
I
40:19
couldn't.
40:20
I
40:20
think
40:21
it
40:21
needs
40:21
to
40:21
be
40:21
consistent.
40:23
I
40:23
think
40:24
and
40:24
you
40:25
have
40:25
to
40:25
use
40:26
discretion
40:27
and
40:27
you
40:28
have
40:28
to
40:28
use.
40:29
You
40:29
want
40:30
to
40:30
be
40:30
somewhere
40:30
between,
40:31
you
40:32
know,
40:32
getting
40:32
your
40:32
message
40:33
across
40:33
and
40:34
not
40:34
being
40:35
overbearing
40:35
and
40:36
too
40:36
much
40:37
where
40:37
you're
40:38
nuisance.
40:39
So
40:39
that,
40:39
be
40:40
that,
40:40
that
40:40
just
40:41
used,
40:41
you
40:41
know,
40:43
here's
40:43
a
40:43
term
40:43
that
40:44
would.
40:44
That
40:44
I
40:44
like
40:44
to
40:44
use
40:45
common
40:45
sense.
40:46
You
40:46
know,
40:47
let's
40:47
just
40:47
use
40:47
some
40:48
common
40:48
sense.
40:49
On,
40:49
you
40:50
know,
40:50
how
40:50
you're
40:50
going
40:50
to
40:51
approach
40:51
your
40:51
career
40:52
and
40:52
how
40:52
you're
40:52
going
40:52
to
40:53
approach
40:53
your.
40:53
Your
40:54
posting.
40:54
And
40:54
if
40:55
you're
40:55
overboard,
40:55
it's
40:56
probably
40:56
going
40:57
to
40:57
have
40:57
a
40:57
negative
40:57
effect.
40:58
Yeah,
40:59
he
40:59
keeps
40:59
smiling.
41:00
We've
41:00
seen
41:00
artists
41:01
who
41:01
have
41:02
posted
41:02
three,
41:03
four
41:03
times
41:03
a
41:03
day
41:04
consistently
41:05
and
41:05
get
41:06
muted
41:06
on
41:06
social
41:06
media
41:07
because
41:08
of
41:08
it.
41:08
I
41:08
don't
41:08
know
41:08
if
41:08
that's
41:09
the
41:09
way.
41:09
We've
41:09
also
41:09
had
41:10
a
41:10
few
41:10
people
41:10
who
41:10
I'm
41:10
sure
41:11
just
41:11
googled
41:11
common
41:12
sense
41:12
as
41:12
well.
41:13
That
41:13
doesn't
41:13
say
41:13
anything
41:14
about
41:14
where
41:14
you
41:14
are
41:14
in
41:15
life.
41:15
It's
41:15
not
41:16
used
41:16
too
41:16
often
41:16
these
41:17
days.
41:19
You
41:20
guys
41:20
are
41:20
great.
41:21
You
41:21
guys
41:21
are
41:21
really
41:22
great.
41:22
We've
41:22
had
41:22
a
41:23
lot
41:23
of
41:23
fun.
41:24
I
41:25
have
41:25
a
41:25
lot
41:25
more
41:25
questions.
41:26
Hopefully
41:26
we
41:26
could
41:26
get
41:26
you
41:27
back
41:27
and
41:27
have
41:27
a
41:27
little
41:27
bit
41:28
more
41:28
fun.
41:28
What
41:29
a
41:29
vibe.
41:29
You
41:30
guys
41:30
have
41:30
got
41:30
a
41:30
great
41:31
vibe,
41:31
man.
41:31
Appreciate
41:32
it.
41:32
Thank
41:32
you.
41:33
You
41:33
fit.
41:33
You
41:34
add
41:34
right
41:34
to
41:34
it.
41:34
So
41:35
appreciate
41:36
what
41:36
you
41:36
brought
41:36
to
41:36
the
41:37
table.
41:37
I
41:38
don't
41:38
know.
41:38
I'm
41:38
fascinated
41:38
by
41:39
the
41:39
stories,
41:40
man.
41:40
I
41:40
would
41:40
love
41:40
to
41:40
have
41:40
you
41:41
back
41:41
on
41:41
just
41:41
to
41:41
talk.
41:41
Yeah,
41:42
we'll
41:42
do
41:42
it.
41:42
I
41:42
got
41:42
great
41:43
ones.
41:43
I've
41:44
got
41:44
some
41:44
great
41:44
ones.
41:44
You
41:45
let
41:45
me
41:45
know
41:46
and
41:46
I'll
41:46
share
41:47
a
41:47
couple
41:47
with
41:47
you.
41:48
Yeah,
41:48
I
41:48
guess
41:49
the
41:49
is
41:49
just,
41:50
I
41:50
guess
41:50
something
41:50
to
41:50
leave
41:51
us
41:51
with.
41:51
Well,
41:52
we'll
41:52
get
41:53
to
41:53
where
41:53
people
41:53
can
41:53
find
41:54
you
41:54
and
41:54
information,
41:55
that
41:55
stuff
41:55
too.
41:55
But
41:56
do
41:56
you
41:56
have
41:56
anything,
41:57
any
41:57
projects
41:58
coming
41:58
up
41:58
that
41:58
we
41:58
can
41:58
look
41:59
out
41:59
for?
42:01
Yeah,
42:01
you
42:01
know,
42:02
I
42:02
got
42:02
one
42:02
that's
42:02
releasing
42:03
tomorrow
42:03
in
42:04
Latin
42:04
America.
42:04
It's
42:04
called
42:05
Misa
42:05
Symphonia.
42:06
And
42:06
these.
42:07
This
42:07
is
42:07
a
42:08
classic
42:09
example
42:11
of
42:12
social
42:13
media.
42:14
These
42:14
guys
42:14
broke
42:16
in
42:16
like
42:17
it
42:17
would
42:17
be
42:17
in
42:17
New
42:18
York
42:18
in
42:18
the
42:18
subway
42:18
stations.
42:19
They
42:19
broke
42:20
into
42:20
subway
42:20
stations
42:21
here
42:21
in
42:21
Mexico
42:22
City.
42:23
And
42:23
he's
42:24
got
42:24
5,000.
42:25
5
42:26
million
42:26
followers
42:27
on
42:27
YouTube.
42:28
Oh,
42:28
nice.
42:29
2.
42:30
200,000
42:32
on
42:33
monthly
42:33
listeners
42:34
on
42:34
Spotify.
42:35
That's
42:36
big.
42:36
Yeah.
42:36
And
42:36
we
42:37
have
42:37
a
42:37
track
42:37
dropping
42:38
with
42:38
them.
42:38
It's
42:38
a
42:38
Mexican
42:39
Latin
42:40
punk
42:42
project
42:43
and
42:43
there's
42:43
over
42:44
14,
42:44
15,000
42:45
pre
42:46
saves
42:46
already.
42:46
It's
42:47
coming
42:47
out
42:47
tomorrow.
42:48
And.
42:50
And
42:50
they've
42:51
done
42:51
this
42:51
all
42:52
through
42:52
social
42:52
media
42:53
without
42:54
a
42:54
major
42:55
record
42:55
company.
42:56
Wow.
42:57
They've
42:57
done
42:58
this
42:58
on
42:58
their
42:58
own.
42:59
This
42:59
is
42:59
really
43:00
amazing.
43:00
And
43:01
millions
43:01
on
43:02
Instagram
43:02
and
43:03
Tick
43:03
Tock.
43:03
And
43:04
so
43:07
it's
43:08
a,
43:08
it's
43:08
a
43:08
consistency.
43:09
It's.
43:10
Don't
43:10
give
43:10
up,
43:12
be
43:12
smart.
43:13
Keep
43:14
things
43:14
balanced.
43:15
Yep.
43:16
And
43:16
have
43:16
faith.
43:17
Yeah,
43:18
yeah,
43:19
that's.
43:20
That's
43:20
amazing.
43:20
Yeah,
43:21
yeah.
43:22
I
43:22
think
43:22
that's
43:22
the
43:23
best
43:23
way
43:23
to
43:23
wrap
43:23
this
43:24
up
43:24
with
43:24
that.
43:24
Can
43:25
you
43:25
maybe
43:25
express
43:26
to
43:26
everyone
43:27
where
43:27
they
43:27
can,
43:28
you
43:28
know,
43:28
join
43:29
in
43:29
on
43:29
watching
43:30
the
43:30
journey
43:31
watching
43:31
or
43:32
the
43:33
company.
43:33
Your
43:33
socials,
43:34
websites.
43:36
Yeah,
43:36
they're
43:36
all
43:37
intercept
43:37
music
43:37
at
43:38
Intercept
43:38
Music,
43:39
Instagram,
43:39
TikTok,
43:40
all
43:41
of
43:41
the
43:41
above
43:42
info@interceptmusic.com
43:45
and
43:46
if
43:46
anybody
43:46
wants
43:46
to
43:47
reach
43:47
out
43:47
direct,
43:48
directly
43:49
to
43:50
me
43:51
in
43:51
my
43:51
life
43:52
at
43:52
this
43:52
stage
43:52
of
43:53
my
43:53
life,
43:54
it's
43:54
very
43:54
important
43:55
to
43:55
be
43:55
able
43:56
to
43:56
give
43:56
back
43:57
and
43:58
have
43:58
somebody
43:58
that's
43:58
serious
43:59
about
43:59
their
43:59
career
44:01
has
44:01
some
44:01
questions,
44:02
they
44:02
can
44:02
certainly
44:03
reach
44:03
me@ralph
44:06
tashianterceptmusic.com
44:08
and
44:09
maybe
44:09
you
44:09
can
44:09
put
44:09
that
44:10
on
44:10
your.
44:11
On
44:11
your
44:12
podcast
44:13
there.
44:13
I
44:13
don't
44:13
know
44:13
if
44:13
you
44:14
want
44:14
a
44:14
flood
44:14
of
44:14
emails
44:15
from
44:15
our
44:15
fans.
44:15
You
44:16
know
44:16
what,
44:16
look,
44:16
you
44:17
know
44:17
what?
44:17
If
44:17
I
44:17
could
44:17
be
44:18
of
44:18
help
44:18
to
44:18
somebody
44:18
that's
44:19
serious
44:19
about
44:19
their
44:19
career
44:20
and
44:21
give
44:21
them
44:21
a
44:21
little
44:21
bit
44:21
of
44:21
guidance.
44:22
That's
44:22
what
44:22
I'm
44:22
here
44:23
for.
44:23
You
44:23
know,
44:23
beautiful.
44:26
That
44:26
I
44:26
do
44:26
in
44:26
my
44:26
life
44:27
today.
44:27
I
44:28
think
44:28
it's
44:28
incredible.
44:29
I
44:29
think
44:29
it's
44:29
important
44:30
as
44:30
a
44:30
society
44:32
and
44:32
we
44:32
can
44:32
leave
44:33
with
44:33
this
44:33
to
44:34
be
44:34
of
44:34
service,
44:34
whatever
44:35
that
44:36
may
44:36
mean
44:36
for
44:36
you.
44:37
Yeah.
44:37
Try
44:38
to
44:38
be
44:38
of
44:38
service
44:39
to
44:39
somebody.
44:39
I
44:39
don't
44:40
know,
44:40
beautiful,
44:41
whatever
44:41
it
44:41
is
44:41
that
44:41
you
44:42
do,
44:42
try,
44:43
do
44:43
your
44:43
best
44:44
because
44:45
that's
44:45
what's
44:45
going
44:45
to
44:45
make
44:46
the
44:46
world
44:46
a
44:46
better
44:46
place.
44:47
I
44:47
agree.
44:48
That's
44:48
a
44:48
fact.
44:48
I
44:49
agree.
44:49
Yeah.
44:50
What
44:50
a
44:50
beautiful
44:50
conversation
44:51
from
44:52
a
44:52
beautiful
44:52
soul.
44:52
Thank
44:53
you
44:53
so
44:53
much
44:53
for
44:54
taking
44:54
the
44:54
time.
44:55
I
44:55
really,
44:55
really
44:56
hope
44:56
we
44:56
get
44:57
to
44:57
talk
44:57
again,
44:57
man.
44:58
I
44:58
like
44:58
your
44:58
vibe
44:58
and
44:59
I
44:59
know
44:59
you've
44:59
got
44:59
a
44:59
lot
44:59
of
45:00
stories.
45:00
I
45:00
really
45:01
enjoyed
45:01
this
45:01
and
45:01
I
45:02
love
45:02
your
45:02
vibes.
45:03
All
45:03
of
45:03
you,
45:04
thank
45:04
you
45:04
so
45:04
much.
45:04
We
45:05
appreciate
45:05
you
45:05
from
45:05
the
45:05
bottom
45:06
of
45:06
our
45:06
hearts.
45:06
Really
45:07
do.
45:07
Thank
45:07
you.
45:08
Hey,
45:08
everybody,
45:08
until
45:08
next
45:09
time,
45:09
God
45:09
bless.
45:10
Take
45:10
care
45:10
of
45:10
yourself
45:10
and
45:11
each
45:11
other.
45:15
Sa.