Latest / Freelance Careers with Fexingo: Independent Work, Consulting, and Self-Employment
How Freelancers Can Build a Client Price Anchor
Episode 70 of Freelance Careers with Fexingo dives into a specific behavioral pricing strategy: the price anchor. Lucas and Luna explain how independent consultants can use a high-priced anchor offer to make their core offer look like a bargain — without being deceptive. They walk through a concrete example from brand strategist Jenna Kutcher, who used a $10,000 'platinum' tier that made her $5,000 package seem reasonable. The hosts break down the psychology behind anchoring (based on Kahneman and Tversky's classic research), how to structure a three-tier offer with a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.