Latest / Craft Brewery Financial Training Podcast
The Validation Model: How One Brewery Keeps Reinventing Itself
Brian Deignan shares how his brewery, Validation Ale, achieved 29% growth last year through systematic innovation and strategic expansion while he, as an owner, maintained a Monday-Friday, 9-5 work schedule.
Brian explains his unique concept where beers compete for menu placement based solely on sales data, and his methodical annual process for identifying growth opportunities.
• Validation Ale's competitive model forces continuous innovation with 143 unique recipes created in three years
• Each beer category features a "validated" beer and a challenger that can replace it if sales are higher…
The skinny
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