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AI in Marketing: Data, Metrics, and Buyer Behavior with Omi Diaz-Cooper
Most episodes of Cleared for Takeoff sit down with an operator or a technology leader. This one is different. Omi Diaz-Cooper is CEO of Level 350 Advertising, a platinum certified HubSpot partner who has spent over 21 years studying how B2B aviation buyers actually behave: what pressures they're under, how they justify a purchase, and what risk feels like when a plane is grounded and a part is missing. In this episode, Ben Tosado talks with Omi about why sales, marketing, and IT need to align around the same data and the same definition of success before AI can help at all, what that buyer…
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