Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth / 24: Be fearless

Transcript

24: Be fearless · Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth

• 1:35
  Speaker 1: Will you do what others are not to succeed?
• 1:38
  Speaker 1: It all depends how fearless you are.
• 1:46
  Speaker 2: [inaudible]
• 1:47
  Speaker 3: Welcome to the bite size sales podcast where we believe that sales is the most important team and a B2B company, that the sales team deserves great sales skills training but usually doesn't get it.
• 2:00
  Speaker 3: And that taking bite-size steps each day to get better at your craft is the best way to improve results.
• 2:07
  Speaker 3: I am your host, Andrew Monahan, and I'm using my experiences in B2B sales to bring you simple, actionable ideas every day to help you get better.
• 2:22
  Speaker 2: [inaudible]
• 2:22
  Speaker 1: a few years ago I was working for organization and it was coming up towards the end of the quarter and the head of sales sent out an email, you know, one of the usual ones about, uh, you know, pushing through to the close and making sure we close everything and having a great quarter.
• 2:35
  Speaker 1: All those things that we usually hear.
• 2:37
  Speaker 1: But there was one line that really stuck with me and I want to read it to you right now.
• 2:43
  Speaker 1: He said, sales is often won by those that do the things others don't.
• 2:48
  Speaker 1: By a willingness to tackle the toughest parts of the job first to roll up your sleeves and jump into the tasks that everyone else procrastinates on.
• 2:58
  Speaker 1: And that really stuck with me, you know?
• 3:01
  Speaker 1: Um, I think for many of us, we put off the things that we find hardest.
• 3:06
  Speaker 1: And if you look at the, the day of, of uh, you know, normal salesperson is often we, we kind of dip our toe in and start building up from there and things are a hard, if we're not feeling it right there and then we might push it off, but it's often those very things that can be the X factor to grow our success.
• 3:26
  Speaker 1: Gore income, draw ourselves even to push on and, and transform.
• 3:30
  Speaker 1: There are results and what we're doing in a career, we all know that if you embrace this concept, you can beat your competitors who are busy not doing these things or not doing these tough things.
• 3:42
  Speaker 1: They're not asking those tough questions if your prospect and not in amongst the organization, you know, digging your way in there to find the right people and have the right conversations.
• 3:52
  Speaker 1: You know, the competitors may not be doing that.
• 3:54
  Speaker 1: So even though we know we should do it, we often don't.
• 3:57
  Speaker 1: So, so why is that?
• 3:59
  Speaker 1: Because it's not comfortable or easy for us.
• 4:03
  Speaker 1: It requires discipline.
• 4:04
  Speaker 1: A requires being brave and requires being outside a world that you're counter with for you to jump into something where you might fail or you fear you will fail.
• 4:16
  Speaker 1: Uh, at the first or even the first few attempts.
• 4:19
  Speaker 1: And it really holds us back as individuals, as human beings.
• 4:24
  Speaker 1: But at the end of the day, a sale is made every time, right?
• 4:27
  Speaker 1: Whether even though no decision in some way as a sale, someone's making a decision to do or not do something, it'll be for us in our favor, for our family, for the goals that we have and the things we want to achieve or it will be for someone else.
• 4:44
  Speaker 1: And being fearless gives you that edge to win.
• 4:48
  Speaker 1: And if you can make it a habit of doing what is uncountable, doing what you feel like is not normal for you before you go and do other things, it will become more comfortable for you, will become something that you can do again and again.
• 5:06
  Speaker 1: So my question of you right now is what will you commit to do this week to be fearless, to go and do things that are outside your comfort zone to go make a difference in your results in a new career?
• 5:20
  Speaker 1: What will you do?
• 5:22
  Speaker 1: Who amongst you will step forward and take that mantle and be fearless this week to go get the results that you want to get?
• 5:36
  Speaker 2: [inaudible]
• 5:37
  Speaker 3: if you liked this episode, please share it wide and far spread the word.
• 5:42
  Speaker 3: I get energy from seeing people download and use this content.
• 5:46
  Speaker 3: So please just take 20 seconds to share with anyone you think would like it to
• 5:57
  Speaker 2: [inaudible].
• 5:58
  Speaker 3: The episode is sponsored by unstoppable dot du.
• 6:01
  Speaker 3: Most sales teams are not trained effectively in the skills and mindset they deserve and these are the most important people in the company.
• 6:09
  Speaker 3: It's no wonder that only about 50% of reps make quarter every year.
• 6:14
  Speaker 3: Unstoppable is a service that helps sellers and leaders get great at the skills and mindset they need without taking time out of the field.
• 6:23
  Speaker 3: It exists because if the sales team has the right skills and mindset, they thrive.
• 6:29
  Speaker 3: They are confident,
• 6:30
  Speaker 1: and they performed much better.
• 6:32
  Speaker 1: Find out more and even get a free sales book@bitesizesales.com and now it's a wrap up as Mark, the Gitano VP
• 6:47
  Speaker 3: of sales at rubric may or may not have one said training without implementation is just entertainment and preparer entertainment when Monaghan does it.
• 6:57
  Speaker 3: So make sure you take action on what you learn and keep getting better every day.
• 7:02
  Speaker 3: This world does not need more sales BS, so don't create any more.
• 7:06
  Speaker 3: Be great at the fundamentals.
• 7:07
  Speaker 3: Be honest, be real.
• 7:09
  Speaker 3: Be yourself.
• 7:10
  Speaker 3: Just do not be us.
• 7:13
  Speaker 3: And finally, I'm setting off as the great Joe Sexton would by saying, gone to sell
• 7:20
  Speaker 2: [inaudible].