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Opening Weekend: EP-7: "Everybody Has Two Jobs" – Dawn Taubin (Former WB Marketing Chief)
Jim Fredrick sits down with his former boss Dawn Taubin, President of Marketing at Warner Bros. Pictures during one of the studio's strongest runs. They talk about handling filmmakers, protecting the world of Harry Potter, and the movies nobody thought they could open.
Takeaways
Everybody has two jobs. Every filmmaker thinks they know how to market their movie. For Dawn, the hard part was sticking to the strategy while still making everyone feel heard.
Money doesn't fix a bad movie. Production often wanted marketing to spend its way out of trouble. Dawn was graded on managing a billion-dollar…
The skinny
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