91 - Why George Hartley Built Nitrosend Without a Dashboard
Most founders spend years perfecting a dashboard. George Hartley — who built and sold SmartrMail (acquired by Relay Commerce in 2022) and co-founded Bluethumb, Australia's largest online art marketplace — is betting his third company on removing it entirely. Nitrosend runs from inside Claude, Cursor, or ChatGPT, with AI agents doing the majority of the work.
In this episode, George walks through the decision to rebuild an email company from scratch with the same team, the acquisition deal that nearly collapsed under a stalled LOI, and why he now believes the addressable market for email isn't…
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