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Startup Funding Espresso – How To Build a Moat for Your Startup
How To Build a Moat for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors look for protection against the competition. The stronger the moat around the business, the more compelling the offering. Here are some key steps to build a moat into your startup: Develop a unique brand that stands out. This prevents others from copying the business model and diverting revenue away from the startup. Build lock-ins into the business. Design your product into the workflow of the business, making it difficult to…
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