"You're the Angry Guy in the Story": Alex Knoop on Burning Out in the Wrong Seat
"This story is about you. You're the angry guy in the story."
Alex Knoop's business partner told him that in 2024, after two storms hit Houston six weeks apart and Alex hit a wall running operations for the restoration company they own together. Max had just read the Working Genius book Alex gave him. A month later, Alex told him he was right.
Alex co-founded WayForward with Todd Pinkston and has guided backcountry trips for twenty years. He talks about the 2013 hailstorm that almost wrecked the first trip, why a 35-year-old is a lot like a 17-year-old, the six months he and Todd tried to…
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