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MS NOW Rebrands Weekend Strategy
MS NOW is pivoting its weekend strategy, ditching live programming to cut costs and fuel a new streaming service, leading to veteran anchor Alex Witt’s exit after 24 years. The network, rebranded from MSNBC in November, is shifting focus to direct-to-consumer access and live events, with co-host Antonia Hylton stepping into Witt’s midday role. Other hosts remain, and while layoffs are minimal, staff are encouraged to apply for over 20 open positions. Despite lower weekend ratings, MS NOW has grown its audience, outpacing CNN and experimenting with podcast partnerships. Live programming and…
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