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EP738: Emad Rizkalla - Why You Should Do Business With Rich Customers
"We were delivering five-star service to clients who couldn't afford it."
Most businesses don't struggle because they lack talent or work ethic. They struggle because they're solving real problems for customers who can't afford meaningful solutions. When clients are under-resourced, even great work becomes exhausting, unpredictable, and hard to scale. The same effort, applied to better-capitalized customers, creates stability, clarity, and room to think long term instead of constantly chasing the next invoice.
Emad Rizkalla shares how his company worked with world-class brands yet still found…
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