24. USA: From ’Victory Lab’ to defeat… Can progressives reverse the trend? GUEST: Sacha Issenberg
Political campaigns are not what they used to be.
Once it was about speeches, tabloids, and TV spots. Now it is behavioural experiments, voter modelling, and psychological targeting happening quietly behind the scenes. This is not just campaigning. It is science for sole purpose of securing power. It’s Moneyball applied to the War Room.
Sacha Issenberg called it the Victory Lab — the conceptual space in which strategists test what makes you act, click, donate, and vote. But the question today is bigger. What was revolutionary back when Barack Obama was winning landslides has become… basic.
So…
The skinny
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