Latest / Omni Talk Retail / 2024's Best Retail Partnerships: SKIMS x North Face vs. DoorDash's Game-Changing Moves

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2024's Best Retail Partnerships: SKIMS x North Face vs. DoorDash's Game-Changing Moves · Omni Talk Retail

• 0:00
  Best
• 0:00
  new
• 0:01
  partnership
• 0:01
  of
• 0:02
  the
• 0:02
  year.
• 0:03
  Chad,
• 0:03
  back
• 0:04
  to
• 0:04
  you
• 0:04
  for
• 0:04
  this
• 0:04
  one,
• 0:04
  sir.
• 0:05
  Let's
• 0:06
  get
• 0:06
  your
• 0:06
  envelope
• 0:07
  ready
• 0:07
  and
• 0:07
  tell.
• 0:07
  Us
• 0:08
  best
• 0:08
  new
• 0:08
  partnership
• 0:09
  is
• 0:10
  all
• 0:11
  right.
• 0:11
  And
• 0:11
  the
• 0:11
  Omni
• 0:12
  goes
• 0:12
  to
• 0:13
  David.
• 0:14
  Staying
• 0:14
  within
• 0:15
  again
• 0:15
  the
• 0:15
  fashion
• 0:16
  and
• 0:16
  apparel
• 0:16
  space.
• 0:17
  But
• 0:17
  it
• 0:18
  is
• 0:18
  Skims
• 0:19
  with
• 0:20
  North
• 0:20
  Face.
• 0:22
  So.
• 0:22
  Interesting
• 0:22
  one,
• 0:23
  right?
• 0:23
  So
• 0:23
  Skims
• 0:24
  has,
• 0:24
  has
• 0:24
  developed,
• 0:25
  you
• 0:25
  know,
• 0:25
  kind
• 0:26
  of
• 0:26
  a
• 0:26
  series
• 0:26
  of
• 0:26
  partnerships
• 0:27
  most
• 0:27
  recently
• 0:28
  here
• 0:28
  with,
• 0:28
  with
• 0:28
  North
• 0:29
  Face
• 0:29
  and
• 0:29
  you
• 0:29
  know,
• 0:29
  kind
• 0:30
  of
• 0:30
  take
• 0:30
  Kim
• 0:30
  Kardashian's
• 0:31
  influence
• 0:32
  here
• 0:32
  and
• 0:32
  they,
• 0:33
  they've
• 0:33
  done
• 0:33
  these
• 0:33
  with
• 0:34
  brands
• 0:34
  like
• 0:34
  in
• 0:34
  the
• 0:35
  past
• 0:35
  like
• 0:35
  Fendi
• 0:36
  and
• 0:36
  Swarovski,
• 0:37
  and
• 0:38
  they've
• 0:38
  also
• 0:39
  taken
• 0:39
  to
• 0:39
  sports
• 0:39
  with
• 0:40
  the
• 0:40
  WNBA
• 0:41
  and
• 0:41
  Summer
• 0:41
  Olympics.
• 0:42
  And
• 0:42
  these
• 0:43
  partnerships
• 0:43
  have
• 0:43
  really
• 0:44
  helped
• 0:44
  skims
• 0:45
  kind
• 0:45
  of
• 0:45
  break
• 0:45
  away
• 0:46
  from
• 0:46
  just
• 0:47
  pure
• 0:47
  shapewear
• 0:48
  exclusively
• 0:49
  and
• 0:49
  create,
• 0:49
  you
• 0:50
  know,
• 0:50
  a
• 0:50
  real
• 0:50
  brand.
• 0:51
  Right.
• 0:51
  And
• 0:52
  so
• 0:52
  the
• 0:52
  North
• 0:52
  Face
• 0:53
  partnership
• 0:53
  kind
• 0:54
  of
• 0:54
  brings
• 0:54
  them
• 0:54
  into
• 0:54
  outerwear,
• 0:56
  specifically
• 0:56
  pointed
• 0:57
  to
• 0:57
  skiing
• 0:58
  and
• 0:58
  snow
• 0:58
  sports.
• 0:59
  And,
• 1:00
  you
• 1:00
  know,
• 1:00
  when
• 1:00
  you
• 1:00
  look
• 1:00
  at
• 1:01
  great
• 1:01
  partnerships,
• 1:01
  it
• 1:02
  draws
• 1:02
  on
• 1:02
  the
• 1:02
  strengths
• 1:03
  of
• 1:03
  each
• 1:03
  brand.
• 1:03
  Right
• 1:04
  here
• 1:04
  it's,
• 1:04
  it's
• 1:05
  North
• 1:05
  Face.
• 1:05
  With
• 1:06
  their
• 1:06
  well
• 1:06
  known
• 1:06
  designs,
• 1:08
  functionality
• 1:09
  and
• 1:09
  quality
• 1:10
  and
• 1:10
  outerwear,
• 1:11
  Skims
• 1:11
  brings
• 1:11
  that
• 1:12
  kind
• 1:12
  of
• 1:12
  base
• 1:12
  layering.
• 1:14
  It's
• 1:14
  sculptive
• 1:15
  and
• 1:15
  compressive
• 1:16
  fit
• 1:16
  with
• 1:16
  its
• 1:17
  classic
• 1:17
  color
• 1:17
  palette.
• 1:18
  So.
• 1:18
  So
• 1:18
  this
• 1:19
  combination
• 1:19
  really
• 1:20
  makes
• 1:20
  both
• 1:20
  recognizable
• 1:21
  and
• 1:21
  in
• 1:22
  particular,
• 1:22
  Skims
• 1:23
  really
• 1:23
  wins
• 1:23
  here
• 1:23
  because
• 1:24
  of
• 1:24
  the
• 1:24
  category
• 1:24
  expansion.
• 1:25
  So,
• 1:26
  Chad,
• 1:26
  what
• 1:27
  is
• 1:27
  the
• 1:27
  sculpt?
• 1:28
  What's
• 1:28
  your
• 1:28
  favorite
• 1:29
  sculpting
• 1:30
  component
• 1:30
  of
• 1:30
  the
• 1:31
  skims?
• 1:32
  Do
• 1:32
  you
• 1:32
  have
• 1:32
  a
• 1:33
  preference?
• 1:33
  Is
• 1:33
  it
• 1:33
  a
• 1:34
  top
• 1:34
  layer,
• 1:34
  a
• 1:35
  base,
• 1:35
  a
• 1:35
  bottom
• 1:35
  layer?
• 1:36
  Like,
• 1:36
  do
• 1:36
  you
• 1:36
  have
• 1:36
  a
• 1:36
  preference?
• 1:37
  Personally,
• 1:37
  I'm
• 1:38
  just
• 1:38
  curious.
• 1:38
  Yeah,
• 1:38
  no,
• 1:38
  I
• 1:39
  always
• 1:39
  believe
• 1:39
  in
• 1:40
  a
• 1:40
  good
• 1:40
  sculpting
• 1:41
  base.
• 1:41
  Yes.
• 1:42
  Really?
• 1:43
  Kind
• 1:43
  of
• 1:43
  even
• 1:43
  out
• 1:43
  the
• 1:43
  hips
• 1:44
  and
• 1:44
  the,
• 1:44
  the
• 1:44
  upper
• 1:44
  thigh.
• 1:45
  Good
• 1:45
  foundation.
• 1:46
  I
• 1:46
  really.
• 1:46
  But
• 1:46
  yeah,
• 1:46
  no,
• 1:47
  absolutely.
• 1:48
  Especially
• 1:48
  for
• 1:48
  something
• 1:49
  like
• 1:49
  ski
• 1:49
  wear,
• 1:50
  you
• 1:50
  know,
• 1:50
  it's
• 1:50
  really
• 1:50
  important
• 1:51
  to
• 1:51
  get
• 1:51
  that
• 1:51
  mobility.
• 1:52
  Yeah.
• 1:53
  While,
• 1:53
  while
• 1:54
  looking
• 1:54
  sleek,
• 1:55
  you
• 1:55
  know,
• 1:55
  on
• 1:55
  the
• 1:55
  slopes.
• 1:56
  And
• 1:56
  thank
• 1:56
  you
• 1:57
  for
• 1:57
  asking.
• 1:58
  I
• 1:59
  do,
• 1:59
  I
• 1:59
  do
• 1:59
  love
• 1:59
  that
• 2:00
  pick
• 2:00
  though,
• 2:00
  Chad,
• 2:00
  because
• 2:01
  I
• 2:01
  think
• 2:01
  it's
• 2:01
  really
• 2:01
  important
• 2:02
  to
• 2:02
  call
• 2:02
  out
• 2:02
  too,
• 2:03
  that
• 2:03
  there's
• 2:03
  a
• 2:04
  quality
• 2:04
  component
• 2:05
  to
• 2:05
  that
• 2:05
  partnership.
• 2:06
  Like
• 2:06
  Skims
• 2:07
  is
• 2:07
  not
• 2:07
  just
• 2:07
  Kim.
• 2:08
  I
• 2:08
  think
• 2:08
  people
• 2:08
  think
• 2:09
  Kim
• 2:09
  Kardashian's
• 2:10
  brand.
• 2:10
  No,
• 2:10
  the
• 2:10
  quality
• 2:11
  of
• 2:11
  that
• 2:11
  product
• 2:12
  in
• 2:12
  each
• 2:12
  and
• 2:13
  the
• 2:13
  quality
• 2:13
  of
• 2:13
  the
• 2:13
  North
• 2:13
  Face
• 2:14
  product
• 2:14
  too.
• 2:14
  Like
• 2:15
  they
• 2:15
  both
• 2:15
  hold
• 2:15
  their
• 2:15
  own
• 2:16
  and
• 2:16
  so
• 2:16
  together
• 2:17
  they're
• 2:17
  even
• 2:17
  better.
• 2:18
  But
• 2:19
  I
• 2:19
  think
• 2:19
  that's
• 2:19
  a
• 2:19
  great
• 2:20
  pick.
• 2:21
  Dave
• 2:21
  Ritter.
• 2:23
  So
• 2:23
  mine's
• 2:23
  a
• 2:24
  little
• 2:24
  non
• 2:24
  traditional.
• 2:25
  It's
• 2:26
  more
• 2:26
  of
• 2:26
  a
• 2:26
  collab
• 2:27
  than
• 2:27
  a
• 2:27
  partnership.
• 2:28
  That's
• 2:28
  okay.
• 2:29
  We
• 2:29
  take
• 2:29
  collabs
• 2:30
  here.
• 2:30
  Collab
• 2:31
  partnership.
• 2:31
  I
• 2:31
  think
• 2:31
  it
• 2:32
  goes
• 2:33
  in
• 2:33
  words.
• 2:34
  Sarah
• 2:34
  V
• 2:35
  with
• 2:35
  Michael.
• 2:35
  Sarah.
• 2:37
  So
• 2:37
  I
• 2:37
  just
• 2:37
  think
• 2:38
  that
• 2:38
  that
• 2:39
  collaboration
• 2:39
  has
• 2:40
  been
• 2:40
  wonderful.
• 2:41
  So
• 2:41
  their
• 2:42
  kind
• 2:42
  of
• 2:42
  tagline
• 2:43
  in
• 2:43
  the
• 2:43
  marketing
• 2:43
  campaign
• 2:44
  was
• 2:44
  just
• 2:45
  to
• 2:45
  clear
• 2:45
  things
• 2:45
  up
• 2:46
  once
• 2:46
  and
• 2:46
  for
• 2:46
  all.
• 2:47
  CeraVe
• 2:48
  is
• 2:48
  developed
• 2:48
  by
• 2:48
  dermatologists,
• 2:49
  not
• 2:50
  by
• 2:50
  Michael
• 2:50
  Cera.
• 2:51
  Read
• 2:52
  here
• 2:52
  for
• 2:52
  the
• 2:53
  full
• 2:53
  story.
• 2:54
  And
• 2:54
  to
• 2:54
  shop
• 2:54
  Sarah
• 2:55
  V
• 2:55
  Products.
• 2:56
  I
• 2:56
  just
• 2:56
  think
• 2:56
  it's
• 2:56
  creative.
• 2:57
  I
• 2:58
  love
• 2:58
  it.
• 3:00
  I
• 3:00
  love
• 3:01
  it,
• 3:01
  I
• 3:01
  love
• 3:01
  it.
• 3:01
  Chris,
• 3:03
  where
• 3:03
  do
• 3:03
  you
• 3:03
  land?
• 3:04
  What
• 3:04
  was
• 3:04
  yours
• 3:05
  best
• 3:05
  partnership?
• 3:05
  Yeah,
• 3:05
  I
• 3:05
  liked,
• 3:06
  I
• 3:06
  did,
• 3:06
  I
• 3:06
  did
• 3:06
  like
• 3:07
  Chad's
• 3:07
  because,
• 3:07
  you
• 3:07
  know,
• 3:07
  I've
• 3:08
  personally
• 3:08
  moved
• 3:08
  away
• 3:09
  from
• 3:09
  shapewear
• 3:09
  around
• 3:09
  the
• 3:10
  age
• 3:10
  of
• 3:10
  45.
• 3:11
  But
• 3:13
  yeah,
• 3:14
  away
• 3:14
  from
• 3:14
  shape.
• 3:15
  Yeah.
• 3:15
  Okay.
• 3:16
  You
• 3:16
  just
• 3:16
  want
• 3:16
  it
• 3:16
  all
• 3:17
  hanging
• 3:17
  out.
• 3:17
  Just
• 3:17
  doesn't
• 3:18
  work
• 3:18
  anymore,
• 3:19
  you
• 3:19
  know,
• 3:19
  I
• 3:19
  think
• 3:19
  most
• 3:19
  people
• 3:19
  would
• 3:20
  attest
• 3:20
  that,
• 3:20
  but
• 3:21
  mine,
• 3:21
  mine,
• 3:22
  I'm
• 3:22
  going
• 3:23
  back
• 3:23
  to
• 3:23
  Starbucks
• 3:24
  and
• 3:24
  DoorDash
• 3:24
  and
• 3:26
  we
• 3:26
  talked
• 3:26
  about
• 3:26
  this
• 3:27
  a
• 3:27
  couple
• 3:27
  months
• 3:27
  ago.
• 3:27
  You
• 3:27
  know,
• 3:28
  Starbucks
• 3:28
  is
• 3:28
  now
• 3:28
  white
• 3:29
  labeling
• 3:30
  delivery
• 3:30
  via
• 3:30
  DoorDash
• 3:31
  directly
• 3:32
  through
• 3:32
  their
• 3:32
  app.
• 3:33
  And
• 3:33
  I
• 3:34
  love
• 3:34
  this
• 3:34
  because
• 3:35
  there's
• 3:35
  one
• 3:35
  probably
• 3:36
  a
• 3:36
  market
• 3:36
  for
• 3:36
  it.
• 3:37
  I
• 3:37
  think
• 3:37
  that's
• 3:37
  a
• 3:37
  key
• 3:37
  thing.
• 3:37
  There's
• 3:38
  people
• 3:38
  that
• 3:38
  are
• 3:38
  willing
• 3:38
  to
• 3:38
  pay
• 3:39
  for
• 3:39
  it,
• 3:39
  which
• 3:39
  is
• 3:39
  a
• 3:39
  new,
• 3:40
  new
• 3:40
  market
• 3:40
  to
• 3:40
  get
• 3:41
  more
• 3:41
  coffee
• 3:41
  into
• 3:41
  more
• 3:41
  people's
• 3:42
  mouths.
• 3:42
  And
• 3:43
  the
• 3:43
  other
• 3:43
  part
• 3:43
  I
• 3:43
  love
• 3:43
  about
• 3:44
  too,
• 3:44
  which
• 3:44
  I
• 3:44
  talked
• 3:44
  about
• 3:44
  on
• 3:45
  the
• 3:45
  show,
• 3:45
  it
• 3:45
  creates
• 3:46
  more
• 3:46
  slack
• 3:46
  for
• 3:46
  Starbucks
• 3:47
  operations
• 3:47
  in
• 3:48
  store
• 3:48
  because
• 3:48
  it
• 3:48
  gives
• 3:49
  them
• 3:49
  more
• 3:49
  time
• 3:49
  to
• 3:50
  prepare
• 3:50
  orders
• 3:50
  because
• 3:51
  delivery
• 3:51
  timing
• 3:52
  is
• 3:52
  not
• 3:52
  as.
• 3:52
  You
• 3:53
  don't
• 3:53
  need
• 3:53
  to
• 3:53
  be
• 3:53
  as
• 3:53
  fast
• 3:53
  for
• 3:54
  delivery
• 3:54
  as
• 3:54
  you
• 3:54
  do
• 3:55
  when
• 3:55
  you're
• 3:55
  ordering,
• 3:56
  serving
• 3:56
  up
• 3:57
  coffee
• 3:57
  in
• 3:57
  store,
• 3:57
  like
• 3:57
  we
• 3:57
  talked
• 3:58
  about
• 3:58
  before.
• 3:59
  Well,
• 3:59
  I
• 3:59
  think
• 4:00
  that
• 4:00
  Door
• 4:00
  Dash
• 4:01
  won
• 4:01
  the
• 4:01
  year
• 4:01
  for
• 4:01
  partnerships,
• 4:02
  Chris.
• 4:02
  So
• 4:02
  I'm
• 4:02
  already
• 4:03
  going
• 4:03
  to
• 4:03
  give
• 4:03
  this
• 4:03
  category
• 4:04
  to
• 4:04
  you
• 4:04
  and
• 4:04
  I
• 4:05
  because
• 4:05
  I
• 4:05
  also
• 4:05
  picked
• 4:06
  but
• 4:07
  a
• 4:07
  different
• 4:07
  partnership
• 4:08
  with
• 4:08
  Lyft.
• 4:09
  Actually
• 4:09
  that
• 4:10
  was
• 4:10
  my,
• 4:11
  my
• 4:11
  partnership
• 4:12
  of
• 4:12
  the
• 4:12
  year.
• 4:12
  Yeah,
• 4:13
  that
• 4:13
  was
• 4:13
  a
• 4:13
  good
• 4:13
  one
• 4:13
  too.
• 4:14
  They,
• 4:14
  they
• 4:15
  now
• 4:15
  DoorDash
• 4:15
  members
• 4:16
  can
• 4:16
  get
• 4:16
  max
• 4:17
  subscription
• 4:18
  Starbucks,
• 4:19
  like
• 4:19
  you
• 4:19
  said.
• 4:20
  But
• 4:20
  I
• 4:20
  think
• 4:20
  that
• 4:20
  there's
• 4:21
  a
• 4:21
  lot
• 4:21
  of
• 4:21
  opportunity
• 4:22
  too
• 4:22
  for
• 4:23
  again,
• 4:23
  what
• 4:23
  they'll
• 4:23
  learn
• 4:24
  with
• 4:24
  Starbucks
• 4:24
  is
• 4:24
  really
• 4:24
  important.
• 4:25
  But
• 4:25
  I
• 4:25
  also
• 4:25
  think
• 4:26
  that
• 4:26
  what
• 4:26
  they'll
• 4:26
  learn
• 4:27
  with
• 4:27
  Lyft
• 4:27
  about
• 4:28
  delivering
• 4:29
  people
• 4:29
  and
• 4:29
  goods
• 4:30
  at
• 4:30
  the
• 4:31
  same
• 4:31
  time,
• 4:31
  I
• 4:31
  think
• 4:32
  really
• 4:32
  will
• 4:32
  lock
• 4:33
  it
• 4:33
  down
• 4:33
  for
• 4:33
  them.
• 4:33
  They've
• 4:34
  made
• 4:34
  really
• 4:34
  smart
• 4:34
  situation
• 4:35
  strategic
• 4:35
  partnerships
• 4:36
  this
• 4:36
  year.
• 4:37
  So
• 4:37
  Door
• 4:38
  Dash
• 4:38
  wins,
• 4:38
  Chris.
• 4:39
  End
• 4:39
  of,
• 4:39
  end
• 4:40
  of
• 4:40
  category.
• 4:41
  I
• 4:41
  think
• 4:41
  so.
• 4:41
  That's
• 4:41
  two
• 4:42
  out
• 4:42
  of
• 4:42
  four
• 4:42
  again,
• 4:42
  Ann.
• 4:42
  I
• 4:43
  think
• 4:43
  that's
• 4:43
  the
• 4:43
  math,
• 4:43
  right?
• 4:44
  That's
• 4:44
  the
• 4:44
  math
• 4:44
  we're
• 4:44
  going
• 4:44
  on
• 4:45
  here.