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Transcript

📢What Are Retargeting Campaigns (and Why You Need Them!) · Marketing For Tradies

• 0:00
  SPEAKER_00: Retargeting campaigns are advertising campaigns that are targeted at people who have already engaged with your business somehow.
• 0:08
  SPEAKER_00: So if you want more high-intent traffic coming to your website, yes, focus on getting the initial visitor in and by creating a custom audience that you can then can create an advertising campaign for to show your ads to.
• 0:23
  SPEAKER_00: These type of campaigns are really effective because Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:35
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:43
  SPEAKER_00: Let's dive in.
• 0:48
  SPEAKER_00: Have you ever been to a website and then gone to social media instantly after, and that same brand is coming up in your feed or on your stories, advertising their products or services to you, and you think, oh my god, this business is just following me around on the internet.
• 1:08
  SPEAKER_00: It is retargeting campaigns that these businesses are doing.
• 1:11
  SPEAKER_00: And in today's episode, I'm going to talk you through what retargeting campaigns are and why they're effective, and something to consider if you want to drive more high-intent traffic back to your website and generate more leads, sales, clients, and customers.
• 1:27
  SPEAKER_00: So just like the name suggests, retargeting campaigns are advertising campaigns that are targeted at people who have already engaged with your business somehow.
• 1:38
  SPEAKER_00: Now, when we do this on websites, we're always retargeting people that have already visited the website so that when they go to social media, which they will, your business comes up in their feed or on their stories and aiming to get them to become a lead because we know they're interested, or at least visit the website to then become a lead from there.
• 2:00
  SPEAKER_00: Retargeting campaigns are really effective because you're getting in front of those people who've already, like I said, engaged with your business and showed you that they have some type of interest in what you're selling.
• 2:13
  SPEAKER_00: These type of strategies are not reserved for high-level businesses or multi-billion dollar brands.
• 2:20
  SPEAKER_00: They are strategies that anyone can access by simply ensuring that you have a pixel set up on your website and that you have a Facebook business manager and ads manager account, and by creating a custom audience that you can then can create an advertising campaign for to show your ads to.
• 2:41
  SPEAKER_00: These types of campaigns are really effective because those people you're showing your ads to are already warm.
• 2:47
  SPEAKER_00: They're ready to buy, they have an interest, they've shown you that, and then you've got the data to be able to retarget them on these other platforms.
• 2:54
  SPEAKER_00: And so when they click through again, it's kind of like if you're shopping and you're looking for an outfit for an event and you go into a store and you love what they have to offer, but you aren't ready to commit right now.
• 3:07
  SPEAKER_00: You want to have another look around the whole shopping center.
• 3:10
  SPEAKER_00: So you leave, you have another browse around, but instead of just having you leave the store and then forgotten about, the attendant comes out and shows you the exact outfit that you're wanting and what you're looking for.
• 3:25
  SPEAKER_00: And so they bring you back inside with an offer, with something that's appealing, with this perfect outfit that you're ready to purchase.
• 3:34
  SPEAKER_00: And so you make that buying decision then in that second entry into the store.
• 3:39
  SPEAKER_00: There's a lot of people that aren't gonna buy from you straight away.
• 3:43
  SPEAKER_00: Even if your website converts at 10%, like there's still 90% of people that aren't gonna take action right now.
• 3:50
  SPEAKER_00: Having a retargeting campaign is kind of like being that attendant that is capturing those people as they're leaving or as they've left to show them or reinforce to them that they should come back in and purchase from you because you do have exactly what they're looking for.
• 4:08
  SPEAKER_00: If you leave people to leave your store and you can never see them again, or you can never have an opportunity to present your offers and your services to them unless they make the decision to actively re-enter that store, or in this case, re-ent re-enter your website, you're actually losing a big majority of those people, of that 90% of people plus that don't take action straight away.
• 4:35
  SPEAKER_00: So if you want more high-intent traffic coming to your website, yes, focus on getting the initial visitor in, but don't forget about those people that leave because it may not be that they don't want what you offer.
• 4:48
  SPEAKER_00: It may just be that they couldn't make the decision right then, it was bad timing, or they got distracted, which means that retargeting them on social media is the perfect way to get in front of them by placing your ads in their feed and stories and other parts of social media to get their clicks to the website and get more traffic, which will result in more leads and sales for your business.
• 5:13
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 5:16
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 5:21
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 5:31
  SPEAKER_00: I'll see you in the next episode.