Latest / The Deep Track / The Deep Track, Ep. 115 - Zenith and the Mid Range Watch Crisis

Transcript

The Deep Track, Ep. 115 - Zenith and the Mid Range Watch Crisis · The Deep Track

• 0:09
  SPEAKER_00: Hello and welcome to the Deep Track Podcast, an exploration of watches, trends, and culture with a few adventures in between.
• 0:15
  SPEAKER_00: I'm your host, Blake Bettner.
• 0:17
  SPEAKER_00: This will be a solo episode today.
• 0:18
  SPEAKER_00: There's a few things that I wanted to talk about and primarily get into some of the Zenith news that has come up over the past couple of weeks and really kind of talk about and explore uh the kind of crisis in the mid-range, the so-called mid-range segment of watches.
• 0:32
  SPEAKER_00: I definitely have a few thoughts on what's going on there, so we'll get into that.
• 0:35
  SPEAKER_00: Before we get into any of that though, I want to give a shout-out to my Milwaukee Brewers, who won the 2026 World Series uh just last night as I record this.
• 0:44
  SPEAKER_00: I know it's a little topical, but it's something that means a great deal to me and uh has a lot of significance.
• 0:49
  SPEAKER_00: As a native Wisconsinite and a person that grew up going to brewer games in uh county stadium.
• 0:56
  SPEAKER_00: It was a big part of my childhood.
• 0:57
  SPEAKER_00: A lot of early memories of spending summers there at uh the ballpark, doing the tailgating thing, trying to get autographs.
• 1:04
  SPEAKER_00: We would go with uh my brother and my cousin quite often and show up very early to the game so that we could try and get a glimpse of some of the players that would drive in and try and get uh autographs from them and uh or get them to sign a ball that we had caught at the prior game or something like that.
• 1:18
  SPEAKER_00: A lot of years going to games, watching a not great baseball team.
• 1:25
  SPEAKER_00: Of course, when you're young, it's more about the experience than than anything else.
• 1:28
  SPEAKER_00: So it's not like I was losing sleep over them like not being uh this great winning baseball team back in the in the 90s, and and honestly, I never really even thought of the Brewers as this team that uh that's like this perennial contender or or anything like that.
• 1:41
  SPEAKER_00: And obviously they they hadn't been for a very long time.
• 1:43
  SPEAKER_00: This was their very first World Series win.
• 1:45
  SPEAKER_00: Obviously, a lot of that has changed over the past decade, and they have been a pretty decent baseball team.
• 1:49
  SPEAKER_00: Uh, so to see it come to a head with them winning uh the championship like this uh for the first time was was really incredible and uh honestly a little emotional for me to see.
• 1:59
  SPEAKER_00: So something I wanted to give a quick shout out here and to all the Brewer fans out there.
• 2:02
  SPEAKER_00: I know there's a bunch of us uh uh from Wisconsin or that live in Wisconsin.
• 2:06
  SPEAKER_00: It's been a long time coming, and it was really awesome to see a group of, you know, kind of rag tag.
• 2:10
  SPEAKER_00: There's not really any huge superstars on the team, or at least they weren't brought onto the team that way.
• 2:14
  SPEAKER_00: I know Ms.
• 2:15
  SPEAKER_00: Drowski is definitely kind of in that realm now, but uh, you know, this was a team that was kind of stitched together with a lot of heart, and they certainly won in their own way, so awesome to see.
• 2:24
  SPEAKER_00: Okay, moving on to some watch stuff.
• 2:26
  SPEAKER_00: Today I am wearing a Ming 37092, otherwise known as the Uni.
• 2:33
  SPEAKER_00: This is uh the dive watch uh is kind of a follow-up to the blue fin.
• 2:38
  SPEAKER_00: And like a lot of things that Ming does, it's very unconventional, and it's a little strange to see a watch from them that is built explicitly to fill a role in in a specific genre, like a dive watch.
• 2:52
  SPEAKER_00: Just because a lot of their watches don't really adhere to the traditional uh tropes of the the genres that we know and encounter uh uh with with many other watches, right?
• 3:02
  SPEAKER_00: These are kind of like their own things.
• 3:04
  SPEAKER_00: They don't really they don't really have like the the classic, you know, well, here's their field watch and here's their their their pilot watch and here's their dive watch.
• 3:12
  SPEAKER_00: But the uni and the bluefin, these certainly are dive watches, but they don't really present that way at a glance.
• 3:18
  SPEAKER_00: A lot of the typical details that we would look for in a watch, uh in a in a dive watch are not here.
• 3:24
  SPEAKER_00: But it is a 600 meter diver, it does have a bezel and is, for all intents and purposes, a perfectly capable dive watch.
• 3:30
  SPEAKER_00: I like this watch for a lot of reasons.
• 3:32
  SPEAKER_00: I think it is generally just a cool-looking watch.
• 3:35
  SPEAKER_00: It's great on the wrist, it feels robust.
• 3:37
  SPEAKER_00: I mean, it's got it's got a lot of things, qualities that that I like about it, but a lot of the things that I like about dive watches are not present here.
• 3:44
  SPEAKER_00: So I kind of like this watch outside of the context of it being a dive watch, if that makes any sense.
• 3:50
  SPEAKER_00: Like I like um, you know, big bezels that I can draw.
• 3:53
  SPEAKER_00: I like external bezels, I like a fast, short hour hand and high contrast dials with chunky hour markers, all that kind of stuff.
• 3:59
  SPEAKER_00: Yeah, I mean, I I like the classic dive watch formula.
• 4:04
  SPEAKER_00: You know, I've I've got a lot of these watches and I like them for those reasons.
• 4:07
  SPEAKER_00: You know, obviously none of those are really here, so I like this this watch for a very different set of reasons.
• 4:12
  SPEAKER_00: It just also happens to be a dive watch, so it's it's it's tricky.
• 4:16
  SPEAKER_00: It's you know, if if I if I view this watch through the lens of, you know, like I said, all those things that I like about dive watches, you know, I'm left not disappointed, but it leaves me thinking about the watch in a different kind of way.
• 4:29
  SPEAKER_00: For instance, the hands are very thin, and the hour hand and the minute hand are nearly the the same length, which is probably my biggest gripe with this watch.
• 4:37
  SPEAKER_00: Like it, like if it if it if it just it embraced some of the uh kind of dive watch ideals that we think of, I think that would have made it a better watch technically, but it also would have made it a worse Ming.
• 4:51
  SPEAKER_00: And I like this watch because I think it's a great Ming watch.
• 4:54
  SPEAKER_00: It has its own kind of unique take on things, and uh, you know, some of the design motifs on the dial are very cool, they're very sharp, but they don't lean into the uh, you know, like the the core responsibilities that you would expect of a die watch, like great legibility at a glance and all that kind of stuff.
• 5:10
  SPEAKER_00: Uh like the the legibility is there, but you know, again, with the with the hands being nearly the same length, uh there's no numbers anywhere.
• 5:17
  SPEAKER_00: It is kind of just its own thing.
• 5:19
  SPEAKER_00: But it is one of those things that like you look at a lot of the smaller details and you just kind of start to find more and more interesting things about the watch.
• 5:26
  SPEAKER_00: Like the I guess it's the chapter ring that's kind of engraved into the underside of the of the crystal, the sh the shape of it, how it how it's been designed, I think is very interesting.
• 5:33
  SPEAKER_00: The bezel, the internal rotating bezel, uh has has three different segments that are all hey that are all designed slightly differently.
• 5:40
  SPEAKER_00: Uh yeah, I think there's there's a lot of really cool things about this watch.
• 5:44
  SPEAKER_00: And again, I I find it a really compelling watch on its own.
• 5:48
  SPEAKER_00: Uh it's it's really just when I try and think of it, placed in the context of of a dive watch, and against all these other dive watches that that I really love for very different reasons.
• 5:59
  SPEAKER_00: Um, you know, it it's a harder thing to to judge, I guess.
• 6:02
  SPEAKER_00: And I don't think that it's best judged as just just a dive watch, because it's not just that.
• 6:07
  SPEAKER_00: And whatever it is, it's very cool.
• 6:08
  SPEAKER_00: Uh, and I will have a full review of this watch that will go up over on collective horology uh in the near future.
• 6:15
  SPEAKER_00: And I will be talking about it within the context of the broader dive watch landscape and what that means and how this deviates from that in its own way, for better and for worse.
• 6:26
  SPEAKER_00: So keep an eye out for that coming soon.
• 6:27
  SPEAKER_00: All right, moving on to the big thing that I wanted to talk about today is news from Zenith that they will be uh downsizing and they will be putting a pause on things for a couple of years to kind of recalibrate how they exist in the market, really, and they will be taking the time to uh move things up market, which is an area that they are uh have or have been finding success in compared to a lot of the watches that uh that kind of fall in that uh maybe seven to fifteen thousand dollar realm.
• 7:01
  SPEAKER_00: And we've seen a lot of brands like Zenith that offer watches in that kind of seven to fifteen thousand dollar realm, kind of going through this uh like identity crisis of sorts because they are selling watches at the at the at the very high end of their range, and you know, it's like they can't move the rest of their brand up market fast enough because they're producing a lot of their watches in that kind of mid uh tier range, but the demand is just not there in the same way that it is for uh for some of the higher end stuff.
• 7:34
  SPEAKER_00: So I don't believe that this is entirely unique to Zenith, and I think that this could be a little bit of a canary in the coal mine type situation uh where we see more of this kind of thing uh coming from uh from brands of this stature that are part of other kind of big group portfolios.
• 7:54
  SPEAKER_00: As the current CEO of Zenith put it, uh Ben Wada Clerk, who's been on the podcast before, by the way, I'll link to that uh down below.
• 8:00
  SPEAKER_00: You know, you you can only lose money for for so long, so you kind of have to tighten things up and kind of refocus on the parts that are working.
• 8:08
  SPEAKER_00: Now, they will still be supplying movements to customers.
• 8:13
  SPEAKER_00: There are uh other LVMH brands that use uh El Primero movements, uh Elite movements, so so that part of their business will continue to operate, as will uh a lot of the servicing department.
• 8:25
  SPEAKER_00: Of course, this is a historic manufacturer, they've got a lot of parts and stuff that are there, uh, so they will continue to address their existing watches in the market, and current owners in the market will still be able to get watches service and things like that.
• 8:36
  SPEAKER_00: So I think that's good news.
• 8:38
  SPEAKER_00: Uh, and then as they put it, uh around 2029, try to make an entrance back into the market, but just uh with a with a greater focus on some of that higher end stuff.
• 8:49
  SPEAKER_00: And uh, you know, by that I would think maybe like the uh that GFJ watch, which is fantastic, by the way, they'll they'll maybe have more watches in that realm.
• 8:58
  SPEAKER_00: So you know, I'll be curious to see if uh if if it's watches that are more formal in nature, like the GFJ, or if they will take some of the things that they've done in that kind of uh entry to mid-tier range and try and just you know dial up the fit and finish to a level that makes them a high like like imagine a you know a$30,000 Chronomaster sport.
• 9:23
  SPEAKER_00: Like what would that be like?
• 9:25
  SPEAKER_00: Yeah, I think that's a slightly different ballgame for them, and I think that would also be uh a real challenge uh for them.
• 9:31
  SPEAKER_00: And you know, I'll say right off the bat, I don't I don't think that they make bad watches, especially in that uh that entry to mid-tier range.
• 9:39
  SPEAKER_00: I I generally like a lot of the watches that they make.
• 9:42
  SPEAKER_00: Uh, but certainly the last few that I have reviewed, um I mean probably even more than that.
• 9:48
  SPEAKER_00: I don't know.
• 9:48
  SPEAKER_00: This probably goes back, you know, five or six years worth of watches that I've been reviewing from Zenith that I've found very compelling for their design language and you know, obviously uh the calibers that they're using.
• 10:06
  SPEAKER_00: However, you know, a lot of them I find myself commenting, uh, you know, the fit and finish just doesn't really feel like uh uh a$12,000 watch,$10,000, whatever it is, because their watches have kind of moved up into that uh into that realm.
• 10:20
  SPEAKER_00: Uh they don't feel like watches that should cost that much in the hand.
• 10:24
  SPEAKER_00: And that's a hard thing to convey, honestly, but it's something that you know when you when you pick it up, when you put it on your wrist, like like the bracelet, how it articulates, how it connects to the to the case, what that feels like, and all these little tiny details when you unscrew the crown, when you set the time, a lot of these things, you know, kind of add up.
• 10:42
  SPEAKER_00: And and it and it's something that, you know, I think buyers can tell when they're about to buy the watch or they're in a retailer and they handle the watch and then they're handling other watches too.
• 10:51
  SPEAKER_00: You know, it it just feels like maybe the value wasn't there uh for a lot of buyers.
• 10:57
  SPEAKER_00: So you know, I don't think it means that like, oh, these were they were making ugly watches and and and the movements were bad, all this kind of stuff.
• 11:04
  SPEAKER_00: Like, no, I think there was uh a lot of really good things that they had going for them.
• 11:09
  SPEAKER_00: They just didn't really kind of get the focus down in to produce them to the level that they really needed to be executed to charge the the prices that they were hoping to charge.
• 11:20
  SPEAKER_00: And I think you could say a similar thing about of you know a lot of other brands that operate in this realm or that sell watches in this realm, uh, but some of them get it right.
• 11:29
  SPEAKER_00: You know, I think there are some watches that people might complain about the prices and and fairly so, or at least be skeptical of, but then they you know you you put it on your wrist or you you experience one in person and you're like, oh, okay, I kind of get it.
• 11:40
  SPEAKER_00: You know, the IWC Ingenieur, I think, is a good example of this.
• 11:44
  SPEAKER_00: And and I'm not going to defend its pricing, but it is one of those watches that um that you you know when you experience it in person, it's it's not it doesn't feel like a cheap watch.
• 11:54
  SPEAKER_00: Like it it's clearly like well put together.
• 11:57
  SPEAKER_00: And yeah, you can say what you want about the movement and all that kind of stuff.
• 12:00
  SPEAKER_00: And and again, I'm not looking to uh to defend the price or anything like that, but but there's clearly an attention to detail uh that went into to producing that bracelet.
• 12:10
  SPEAKER_00: And of course they have their other kind of you know, you know, seritanium and and and materials and stuff like that, and IWC has their own thing.
• 12:17
  SPEAKER_00: But I would also, in a lot of ways, put IWC in this realm of boy, a lot of these watches that we were really enthusiastic about in you know the the the 90s or something like that, or these are brands that got us into the hobby because of you know the iconic watches that they made through certain eras of time.
• 12:35
  SPEAKER_00: And the brands have just kind of like gotten uh away from that or maybe lost sight of those roots and what makes their brands so special to a lot of the customers in the kind of broader market.
• 12:49
  SPEAKER_00: That is to say, customers that aren't you know buying hundred thousand dollar watches or fifty thousand dollar watches or whatever, there's a lot of like enthusiasts that that are looking for you know a great$5,000 watches or$6,000 watches, and into them they are kind of looking for the Zeniths and the IWCs and and the JLCs and the Omegas to be making these great watches in the four, five, six thousand dollar realm.
• 13:11
  SPEAKER_00: And that's not really where those brands are right now.
• 13:14
  SPEAKER_00: And I think when you go and take the time to experience some of these watches, you're you and you're seeing the price trags that are attached to them, but the watches don't feel like they're giving you that much value back in return because they still feel like watches that should be five, six, seven thousand dollars in that realm, but they're they're just not like that.
• 13:32
  SPEAKER_00: That has moved on.
• 13:33
  SPEAKER_00: So, you know, I I I think that the market is there.
• 13:37
  SPEAKER_00: Like I think people would be buying these watches if they found the value in them.
• 13:41
  SPEAKER_00: And that's what I hope some of these brands understand, that it's not just like that buyer is no longer there.
• 13:46
  SPEAKER_00: Like, I think they are just more discerning because it is a pretty dynamic and competitive landscape of watches in in all of these price ranges.
• 13:57
  SPEAKER_00: So, you know, you you can't just rely on your brand name or your heritage or something like that.
• 14:04
  SPEAKER_00: The watches that you're putting in front of a customer at the end of the day still has to feel like it deserves to be priced what you're pricing it at.
• 14:11
  SPEAKER_00: And I think that's where a lot of brands are falling short right now.
• 14:14
  SPEAKER_00: There are a lot of you know,$10,000,$12,000 watches that that you will go and check out, and it feels like a$7,000 watch or or something in that realm.
• 14:24
  SPEAKER_00: And there's just this disconnect.
• 14:25
  SPEAKER_00: So I think a lot of customers are saying, well, yeah, I like that a lot, and I would buy that at this price range, but I'm not gonna buy it.
• 14:31
  SPEAKER_00: And then, you know, within a few weeks, it's uh uh you know, the the the effective value of the watch has cut down, and I don't think that means that people are looking to like, you know, you view their watch as an investment or anything like that.
• 14:43
  SPEAKER_00: Uh it's it's it's something else.
• 14:44
  SPEAKER_00: Like they want to feel like, yeah, this this watch has this much value in it, and I think it's worth that much, and and the market thinks so as well, because it's a well-made watch.
• 14:54
  SPEAKER_00: So I think that that this is a bit of a reckoning.
• 14:56
  SPEAKER_00: There's been a long time of just kind of like coasting on, well, yes, we have this heritage, we have this great name, and we can still design really cool watches and tell really cool stories about our history, but where the rubber meets the road and when consumers are getting these watches in their hands, they're just not really buying it at uh at the prices that brands think that they should be.
• 15:17
  SPEAKER_00: And so this this disconnect, I think, needs to be addressed.
• 15:20
  SPEAKER_00: And and if these brands are gonna go away and then just solely focus on the high end because that's where people are buying watches, then you know I think they they might also find a rude awakening because because customers in that realm, I think, are also quite discerning for what they're buying, and there's also a lot of great options in that uh you know, in these upper echelons, and increasingly so.
• 15:41
  SPEAKER_00: You know, if Zenith releases starts releasing great, you know, fifty-sixty thousand dollar watches, are they going to start conquesting customers from the likes of Vacheron and uh and and Patek and all these in brands that kind of of that of that stature?
• 15:55
  SPEAKER_00: Like I I don't know.
• 15:56
  SPEAKER_00: Uh I think that's would maybe be more of an uh of an uphill battle.
• 16:00
  SPEAKER_00: And if you look at the realm below that kind of mid-tier, so maybe watches that are are in that four, five, six, seven thousand dollar.
• 16:07
  SPEAKER_00: I think that's the space that a lot of brands are kind of scared to operate in because uh there are a lot of uh micro brands, independent brands doing really interesting things.
• 16:15
  SPEAKER_00: That's a much much much more crowded space uh right now.
• 16:19
  SPEAKER_00: So it's it's it's like, well, then we would have to focus on making like a really awesome watch to compete with these things.
• 16:26
  SPEAKER_00: But these are brands that have a lot of recognition and like built-in goodwill.
• 16:31
  SPEAKER_00: I would love to see one of them really take a stab at like, okay, well, instead of just kind of focusing up on the high-end, we are going to kind of reaffirm our like mission to making quality watches uh in in this price row.
• 16:45
  SPEAKER_00: If they want to keep them at seven, eight, nine, ten thousand dollars or whatever, fine.
• 16:49
  SPEAKER_00: Uh, but really kind of focus on making it feel like a watch that is worth that much.
• 16:55
  SPEAKER_00: And if they can't, then be realistic about pricing and and and go into the you know four, five, six, seven thousand dollar range and own it, you know, and and really make like think of like you know, and I and I always kind of come back to this watch when I think of of what I would like to see from a new generation of the Aqua Timer from IWC.
• 17:15
  SPEAKER_00: You know, I think that's like a pickle for them because they're kind of out of that game.
• 17:19
  SPEAKER_00: You know, the Aqua Timer, it's something that I would love to see them come out with.
• 17:22
  SPEAKER_00: A great original Aqua Timer design that is priced at like six or seven thousand dollars, and it feels very much like a six to seven thousand dollar watch in the hand, maybe it feels like an eight thousand or nine thousand dollar watch.
• 17:33
  SPEAKER_00: You know, like it feels like a substantial watch.
• 17:36
  SPEAKER_00: Whereas, you know, I think in reality, what they would do is come out with maybe a cool generation of the Aqua Timer, and it's$15,000, but it feels like an$8,000 or$7,000 watch or something like that.
• 17:45
  SPEAKER_00: That's just an untenable position for them.
• 17:48
  SPEAKER_00: And I think they know that, and I think that's why we haven't seen a new generation of the Aqua Timer come.
• 17:52
  SPEAKER_00: Because where are they going to position it?
• 17:54
  SPEAKER_00: How are they gonna handle it?
• 17:55
  SPEAKER_00: It's like they've already kind of walked away from from that part of their of their history and that part of their identity.
• 18:01
  SPEAKER_00: Even though I think if they did it, it would do gangbusters.
• 18:03
  SPEAKER_00: Just like if the if the engineer had come back and it was a a$7,000 watch, a$6,500 watch, I think it also would have been exceedingly like popular, obviously.
• 18:13
  SPEAKER_00: Now they would have to find a way to make it for a little bit less.
• 18:16
  SPEAKER_00: And what would that mean?
• 18:17
  SPEAKER_00: I don't know.
• 18:18
  SPEAKER_00: But I know that sometimes the margins on these things are like kind of ridiculous.
• 18:21
  SPEAKER_00: So is there room to like, hey, we can operate at kind of like a higher volume and still make the same kind of quality of a watch and kind of embrace uh a certain part of our history that already has a huge built-in fan base that they're like not really tapping into right now.
• 18:38
  SPEAKER_00: Like, I think IWC and Zenith and Omega and on all those brands that I mentioned have huge built-in fan bases of a certain kind of watch that they are just not tapping into at all.
• 18:48
  SPEAKER_00: And I think that is a huge opportunity that any of them could like kind of refocus and find a way to operate in more of a volume space and really tap into that crowd because you know they've they've got uh they've got a um a brand name with a lot of weight behind it, maybe unlike some of the newer, younger uh micro brands that are operating in that space.
• 19:10
  SPEAKER_00: So I think that immediately gives them an edge over some of these newer brands.
• 19:14
  SPEAKER_00: And I think there's also just like a really pent-up demand for watches like that from these brands.
• 19:19
  SPEAKER_00: I mean, when they continue to release a lot of these watches at uh$12,000,$15,000,$17,000, whatever, you get a lot of eye rolls from the enthusiast space, and and and rightfully so, because a lot of us are are, you know, we love these brands and we've loved what they have been, what they've meant in our lives.
• 19:36
  SPEAKER_00: And uh, you know, the the we're not being catered to at all.
• 19:40
  SPEAKER_00: And I know that the enthusiast space is is relatively small, uh, but I also think that there's a lot of just kind of you know average Joes that walk into retailers that that would also find something in that price realm very compelling from a brand that they know.
• 19:55
  SPEAKER_00: So, you know, in my opinion, there's like a lot of opportunity for brands to operate um in that realm without feeling like they have to just, well, people are buying watches at you know fifty thousand dollars or eighty thousand dollars, so that's what we're gonna start making all of our watches in that in that price range.
• 20:11
  SPEAKER_00: You know, I think this kind of speaks to the the K-shaped economy or whatever you want to call it right now, and everyone is just kind of following that path uh up instead of thinking about, well, what if we kind of refocused back on what made our brand great in the first place with the majority of the market?
• 20:25
  SPEAKER_00: And then you don't have to put so much time and effort into finding and convincing the highly affluent customers uh to buy into your brand when they have a lot of other brands that uh that maybe have more built-in prestige that can they can be buying in the same price range.
• 20:41
  SPEAKER_00: But I think, you know, stepping back, uh I am concerned about uh about brands that uh and there are many of them that that build watches in this same price segment, that we will see some similar uh decisions being made uh for from more brands, and uh and I really hope that that some of them can just just pause and think about uh you know their their core identity and the core fan base that they have, and maybe take a different tack.
• 21:09
  SPEAKER_00: And instead of moving entirely uprange, instead think of how they can kind of reconnect with some of the roots and why the brand has such a broad appeal in the first place.
• 21:18
  SPEAKER_00: You know, it's often built on a strong foundation that is still very relevant today to a lot of people.
• 21:23
  SPEAKER_00: It's sure that might mean like dialing back some of the like uh you know cachet of well, we make like really high-end watches and uh you know we're we're we're a luxury brand.
• 21:34
  SPEAKER_00: You know, like I don't think that that has the the power uh that they think it does with a lot of people buying watches in the you know nine or ten thousand dollar range.
• 21:43
  SPEAKER_00: Uh, but I mean at least it doesn't for for for me.
• 21:46
  SPEAKER_00: I don't know.
• 21:46
  SPEAKER_00: Like it's it's not like it's not like if I see a cool watch, but it's from a brand that produces watches that aren't like super high priced that it that that has any impact on how I'm gonna feel about that watch.
• 21:56
  SPEAKER_00: I don't know.
• 21:56
  SPEAKER_00: I mean I feel bad about people that might be losing their job uh at Zenith and and other brands if this uh if this continues to happen.
• 22:04
  SPEAKER_00: And I you know, Zenith is a brand that I have a huge affinity for, I know a lot of us do, and we really want to see them kind of recapture some of the magic that they that they've had in years past.
• 22:17
  SPEAKER_00: And I think they've come really close to doing that.
• 22:19
  SPEAKER_00: But but maybe you've just kind of like lost sight of the little details along the way.
• 22:24
  SPEAKER_00: Those are easy things to take for granted, but they're important when it comes to asking someone to spend that much money on your watch.
• 22:29
  SPEAKER_00: Like that value has to be there when they when they put the watch on, when they feel it in their hand.
• 22:33
  SPEAKER_00: If you ask me, and it'll be interesting to see how this evolves and what other brands might get uh might might have similar news in store here in the coming years.
• 22:42
  SPEAKER_00: Alright, well, that's my thoughts on the Zenith thing.
• 22:44
  SPEAKER_00: I would love to hear from you on it.
• 22:46
  SPEAKER_00: Feel free to send a note with your thoughts over to infothededeeptrack.com or drop a note over on Instagram.
• 22:52
  SPEAKER_00: All right, that'll do it for this week's episode.
• 22:54
  SPEAKER_00: Thank you so much for tuning in, and until next time, take care.