Latest / The Weekly Run / This isn't the company I thought I was building | #41
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- Jeff Perera: I thought I was building a bagel shop. I don't think that's what we're building anymore, Aaron. Aaron: That's wow. That's just that's what's been on your mind recently. Jeff Perera: Yeah. There's just been a ton of recent feedback that tells me otherwise. Aaron: Well well okay. So many questions. I th I guess this is this good. Jeff Perera: Yeah. Aaron: This is the point of this. But so many questions to to start off with. First off, what feedback? What are we talking about here? I I think Jeff Perera: Alright, so we introduced a new I guess you can call it software or third party application that supports us in Aaron: Vendor service. Jeff Perera: vendor service. That's what we'll call it. We introduced a new vendor service called Ovation and it is an opportunity for us to get feedback directly from our guests without going through like third party reviews like Yelp or Google or Any anywhere people leave reviews. Aaron: Yeah, and not to have an un you know, an unsolicited commercial for ovation, but I I think it's it's contextually important for what we'll talk about here. But what's interesting is it's not harvesting other reviews, which is what a lot of systems do. And so when we get re feedback from from this particular process, it's normally a conversation. It especially with with potentially you know negative feedback. And so I just I don't know, as we continue on this, I think that's important to sort of keep in mind that that a lot of I think what you're about to tell us is actual conversations that we've had with customers. Jeff Perera: Yes, there's been some really great dialogue with customers directly because of the way Ovation connects with them directly. So it's definitely it's definitely a really valuable tool. And it's only been a couple of weeks now that we've been on the program, but man, it's so good. It is like someone pulled the curtain back in the store and just like allowed us to look into What was happening from like the dining room, from the guest perspective. It's fantastic. Yeah. Aaron: Yeah. So what company are we building then? How do you answer that very provocative question? What have you discovered? Jeff Perera: Obviously we're still a bagel shop. Like Aaron, we're still a bagel shop. Like but what I've discovered is that we mean a lot more to people than maybe our store teams identify with, or maybe our guest even themselves identifies with. It's it's pretty powerful. I just like here's one I'm just gonna read you a message that I got from a guest, which I think is is very cool that we're a part of people's lives in this way. And I think this is why we're not just a bagel shop. I just wanna say Jeff's bagels is one of the parts of my cancer treatment day that I look forward to. I live in Merritt Island, Florida, and I drive an hour to many different treatments on the Orlando Health campus. And I have now for almost a year. And I just absolutely love the chance to grab some Jeff's between and after appointments. Aaron: That's that's I think what gets me and what gets me about things like this is that it is both like moving but simple. At the end of the day, this is this person's meal. But like for them to be motivated to send a card and to even consider that it's more than a meal. in their experience, which is I'm sure very challenging. I don't even begin to try and understand that. But I don't know, it's just it's amazing that something like we didn't do anything different that day. But for them, completely different. Jeff Perera: We're a part of their experience in a positive way. We are creating a small joy in their life and if you know that which we didn't know that before, new tools allow us to get more information, suddenly the experience for the team maybe it feels different. Maybe that cashier, that you know, barista. feels different about the interaction they're having with the guest on the other side of the glass. They don't know who this is. It's not like that person came in and said, guess what I'm doing today? Like I'm on my way Aaron: Yeah, they don't identify. Yeah. Jeff Perera: to get, you know, treatment. No, they were just in getting a bagel and out and it brought a simple, simple joy to their life that I think moves us past bagel shop. I have more. Aaron: Well, I I have well, okay, before we move on to the next one, th this just makes me think of an interesting question around your experience because we've talked about this a little bit before on on you know the show about just your involvement with the community around your original store and a Ocoee and you know, you see customers that you know you you'll be in Vegas and see somebody that was at the farmers market with you. So I imagine That journey, although very rewarding, feels very personal. These are all people that you know. It's your Jeff's extended circle as a human, as a person, showing up every day. But it must be something completely different to think about Jeff's what we're building, and then getting this level, the same level that you got with a Ocoee but from people that you've not even spoken to. You're just hearing it as they interact with Jeff's, which is larger than just You know, and I imagine that must be an interesting sort of switch for you where it's like, okay, I'm a person making relationships versus this thing I've built is impacting people. That has to be a jump for you. Even though it's really the same thing, for you to get that arm's length distance must be a difference. And I'm leaving you heavily here, so I guess you could just say no, but but I just I think about that often about what that must be like for for your journey. Jeff Perera: For sure. I think D I think I'll speak for Danielle on this as well. Like we have these conversations. Like this is Aaron: Both of you. Yeah. Jeff Perera: yeah, I mean, this is something that we talk about when when we have these opportunities to have these interactions with guests who don't know us, who just know the brand. And then they come meet us at a grand opening or we happen upon them in a store somewhere, like whatever that looks like. There's there is a connection there that we don't know exists until it's announced to us. that Aaron: Yeah. Jeff Perera: is so meaningful. And I just I don't think that was ever something I thought was gonna be a part of this journey. Aaron: Why is that? Because you guys had a good community around Ocoee Jeff Perera: Yeah. Aaron: from early on. So why would you not think that that would be core? Jeff Perera: I don't think I'd maybe it was maybe it's the scale that shocks Aaron: Mm. Okay. Jeff Perera: me. Maybe it's the scale that shocks me. I th you're right, we had a great group of folks in our early days from home and then into like the Ocoee shop. But there's just I don't know, there's just something really powerful to know that these experiences are happening beyond that and that other people are creating those experiences and those moments for their community. Really? Aaron: I think that's what amazes me is that there's now gonna be diehard fans of the brand that have never even stepped foot in Florida, let alone Central Florida, let alone a Ocoee And as we grew in Orlando, it's easy to lose sight of that because you know, a lot of people, even though it maybe these other stores that we've opened have other first store, but maybe they've had a friend or you know, like, I've been with Jeff's that's There's just this continuity that is there. But when we start in a brand new market, their Ocoee store is the first one in their area. And it starts all fresh with Jeff Perera: Yes. It's Aaron: new people and new experiences. Jeff Perera: It's brand new for everyone. And this Aaron: Yeah. Jeff Perera: I'm gonna read this next one to you, Aaron, because I think it's Aaron: Give it me. Jeff Perera: this one's a little longer, I'll I might have to paraphrase some of it. Dearest Danielle and Jeff, happy Sunday. I visited Jeff's bagel run in Charlotte for the first time today. Honestly, I'm not much of a bagel person. A friend of mine from my meditation center took me out for coffee, and who says no to coffee on a cold autumn morning? I ordered the Asiago bagel with roasted jalapeno dip, and I loved everything about it. While I sat inside I noticed something I hadn't seen and added other bagel shops. I could see the people working, making the food. Being the curious soul that I am, I started reading your story on the wall. It touched me. I was smiling and a little teary the whole way through. I started my spiritual journey late, and for a long time I've been searching for places that truly serve fresh food. Those places have become almost one percent of what's out there. I had just started learning to cook at home when I stumbled into your store, and your story felt so personal to me. I come from a place in India where every meal is cooked fresh, and I've been missing that. For a moment sitting in your store, I felt like I was home. Thank you for that. Aaron: What do say to that? How do you feel about that? Like you know what I mean? Like that's Jeff Perera: That's the part that to me is like, that's why I say this isn't a bagel shop. This is so much bigger than that. And getting that level of feedback from our guests now, it's just so powerful. Because people don't leave that in like a Google review. People Aaron: No. Jeff Perera: no, they're just that's not just something you drop into Yelp. It's just like it's We asked, you know, and that's the beauty of like what ovation does is it's a simple if you're a part of our loyalty program and you're we have your contact information, we simply send you a text message and say, Would you like to give us some feedback? And Aaron: Yeah. Jeff Perera: When you're listen, we're gonna go through some of the other stuff we're hearing, which is also enlightening, but this stuff is truly meaningful to me and I just feel like there's such a value to it that it really had me thinking over the course of the last four or five days that Man, this is so much more than a Bagel shop. Aaron: Well, and that's a great example of sort of that, you know, transcending that a little bit because this person isn't even I mean, self-admittedly, not even really a bagel. Like aficionado, doesn't hate them, but you know, it's like I'm not out here looking for bagels. and kind of what we were just talking about a minute ago, from a different market. So they're not, they interacted with Jeff's, not Jeff. And again, that's gonna make us feel good for what we've built. As being something more than just like you said, just the restaurant. Jeff Perera: makes me feel great for what those teams are doing in those markets. Aaron: Yeah. Jeff Perera: Because that's what you know, we we ask them to do. That's kind of how we set the stage. And then they have to carry that experience onward once we leave and that and Charlotte is like an established market at this point. It's been open almost two years. Like I think two years this month. Aaron: That's crazy. Jeff Perera: Yeah, I know. I like I had to think about that one for a second. I couldn't believe it. I like, When did Charlotte open? Yeah. Aaron: That's crazy. Jeff Perera: I know, it's got it's got you I shouldn't that blew your mind with that. Charlotte's been around for two months. I know. Two years I mean. Isn't that nuts? But that's like so Aaron: Ye just reboot my brain. I was like, Man, that's crazy. That's crazy. Jeff Perera: to me that that just feels like there's something that's happening within the brand, within the stores, within the experience that is being given that is really meaningful and really powerful. And I don't know, I'm just really grateful that that's the journey that we're we're on right now. Aaron: Along those lines, I'm curious, as you know, we'll talk, we could talk about all the feedback we get, because it's not all, it's not all sunshine and rainbows. We we we always have an opportunity to learn. But when you get positive feedback like this, especially for you and Danielle, working with new stores, working with established stores, how do you use that to think about what we're building to make sure that that experience carries? Because it's really It's really hard to put an SOP around caring and, you know, investing in your community. And like this is not really something you can the more you try to to control it and dictate it, the less authentic it becomes. So how do you how do you guys look at that as we're building this? Jeff Perera: I think it's about storytelling and continuing to share those experiences and understanding that when a new store opens in a market that has never experienced Jeff's, doesn't know what this looks like, they have to hear those stories to understand that that could be the meaningful impact they're having on someone who walks through those doors. It's easier said than done, right? Because Aaron: Yeah. Jeff Perera: everybody's got bad days, everyone, you know, certainly have had our fair share of mornings where you walk in and nobody else is there and you're like, You know, and you're in the weeds from before you even start, you know, that can change the way you approach the business. That can change the way you approach your guests because maybe the thing they wanted isn't available or maybe the order that they placed wasn't ready when you said it would be. And you're on the defensive and again, we don't know what that guest is going through. We don't know what's happened in their life up to that point and Our goal is to smile and appreciate them and make sure that they feel seen in that experience. But I think I think there's a I think there's a way to share those stories with new store teams, even in an existing store teams, just so that there's an ongoing conversation about the impact that we do have on people when when they come into our shop, when they come to work that day. Aaron: And I think that you just building on that a little bit, I think that's that's where I find your introspection interesting because I do agree, I think we're not just building a bagel shop, but that's that's really been there since day one. I think we're just realizing that we haven't been building a bagel shop. Not that we're pivoting and building something different. You can't, I I think what resonates so much about a Jeff's and why it's people, you know, these new stores are able to do this is that it's really more than just a service. You know, there's an identity. And I think people buy into the identity from the customers in the new market to our stores, our star teams. I mean, obviously our teams here, I don't know, bleed Jeff's tan. I don't know. Like, I don't know, you know. Jeff Perera: That's weird. That's weird. Yeah. Aaron: It's easier with sports. It's an easier sports reference. I'm sorry. This is totally butchered. But you know Jeff Perera: But there's a fa no, I don't want you there's a fandom that's created that does kind of correct. Aaron: But it's authentic all the way through. Like we're all we all wear Jeff stuff around here. My kids have more Jeff's swag and items than than anybody. And it's, you know, it's not like we're all bought in just to the whole, you know, ethos that is sort of Jeff's. And we feel there is an ethos. And I think that that building that and continuing to build on that is what carries. Because then you don't have to have a checklist to say be nice to everybody. Or I always think of Starbucks recent sort of sh you know, challenge with the trying to get back to writing things on cups. Where it's like, hey, everybody liked it when we used to write funny things on cups. Everybody write on every cup now. You know, it's Jeff Perera: Ha ha ha. Aaron: like, geez, you kind of missed it, you know? Because Jeff Perera: Yeah. Aaron: you can't dictate genuine identity. It either has to emerge or it doesn't. Jeff Perera: This is true. And it just it feels really good to see it emerging and coming through in And feedback in a new way. So feels really good. Aaron: Have you have you gotten any crazy feedback yet? Jeff Perera: yeah. This one was my favorite so far. So far. I I like listen, Aaron: Instant answer. Answer was ready. It didn't even have to. Jeff Perera: I don't even have to think about it. This one was so great. I th this is the feedback. This was, you know, you you get the like Aaron: Excited. Jeff Perera: you get the little like star review, whatever, four or five star review, and then the and then the feedback line. I think the person slicing my bagel might have been intoxicated. Aaron: Nice, nice. Excellent. Jeff Perera: Now here's the cool part. Because we get this feedback first person, we have the opportunity to respond. So there's a back and Aaron: Yep. Jeff Perera: forth with the customer. It's not just this like they drop this and yeah. Aaron: It's like bomb on a review site, yeah. Jeff Perera: So we reply back and it's like, hey, thank you for sharing your experience. Was the person that sliced your bagel, did they say something or do something that might have made you think this, 'cause like we're taking like literally, like you have to kind of almost assume it's literal. And they're Aaron: Yeah. Jeff Perera: like, no, no, no, no, sorry, that was just me being a little dramatic. The bagel was just really poorly sliced and so Aaron: Okay. Jeff Perera: We're like, well we're sorry that that happened either way. You know, the you know, the teammates should have looked at the bagel and like they've touched it. They knew that it might have not sliced Aaron: Yeah, yeah. Jeff Perera: evenly, like whatever, and it happens. They bounce a little bit on the way down, yeah. Aaron: And that's a known thing. Sometimes they get on the shoot weird and they get it, they get a total weird cut. Normally teams just set them aside and do another one. See that's this is why details Jeff Perera: Yeah. So Aaron: matter though, because you know, one is okay, we didn't slice your bagel properly. Important, we will deal with that, but completely different than intoxicated staff. You know, words matter. This is why, this is why these tools are so great, because you know. Jeff Perera: it's so good. I mean, I wouldn't Aaron: Very easy to resolve. Jeff Perera: Yeah, but like and like had that just popped up into like a review site or been something that I couldn't respond to, like, you know, Aaron: just sitting there. Yeah. Jeff Perera: I might have had to like reach out to the GM and been like, hey, you know, who was on the main pack Aaron: Yes. Jeff Perera: station? How are they acting that day? Do you feel like that they were safe at work? Like I mean, it would have been like a whole different dialogue versus like a hey, we need to calibrate the slicer. Aaron: Hundred percent, a hundred percent. Jeff Perera: Ha ha Aaron: Totally different triage steps for it's for both of those things. That's amazing. Jeff Perera: Totally different steps. Totally different steps. And vastly different from like the beautiful heartwarming feedback that we just shared, right? Like I mean, vastly different. the other bit of feedback that was fun that we got was you could kind of like this is that peak behind the curtain that I like mentioned earlier where you're you're you're looking at the store through like the guest eyes because we got the same repeated feedback for one store and it was I wish the team would smile. Rude. Aaron: Mm. Jeff Perera: That was the rudest experience I've ever had. Rude. It couldn't hurt to smile, could it? And so you get this feedback and it all comes in at a very like condensed amount of time. And it's it's in the it's Aaron: Yeah, it's a day of service. Jeff Perera: instant in that moment. You know, you have a chance to respond and react because not only can you respond to the guest. But now you can say, like, whoa, I just got like five bits of feedback over the course of the last like hour and a half that the team wasn't smiling and that the guests were perceiving them to be rude. Let me pick up the phone and call the store and see who's on the register, see who's right there at like the cream cheese station, see who's got the most interaction with the guests and like what's the vibe in the store, right? Do a vibe check at the store to make sure that everything's okay. 'Cause people have bad days. You're allowed to you're allowed to have a bad Aaron: Yes. Jeff Perera: day. You can come to work and be a little grumpy. Ideally, I would love for you to do like a turnaround and then like put on your customer service face and smile a little bit, but like it doesn't always work that way because people go through stuff. Aaron: Yeah. Jeff Perera: And you know, being able to s like when you're in the the heat of a Saturday, like peak business and you know, you're not maybe seeing that interaction. You're just like head down getting through it with your team, you know, calling that manager and saying, Hey, these are the bits of feedback we just got. This is the perception the guests are having right now in the store. What have you felt? And they're like, it's been great, it's been an awesome day, we've been working so hard, we're all in it together. It's like, Well, are you? Because you know, it seems Aaron: Yeah. Jeff Perera: like the person up front is struggling. And so then they can they can use that as a leader to go and say, Hey Aaron, everything okay? Do you need a break? Do you wanna, go for a walk? Do we need to talk? whatever. there's there's just so Aaron: Yeah. Jeff Perera: many actions you can take beyond what the guest is saying. Like I can fix it with the guest. I can say, hey, sorry that happened. You know, that's not the type of experience we would like for you to have a jeff's bagel run, you know, love to for you to give us a try again, right? Whatever. You can say whatever you want to say to the guest, but Aaron: Yeah. Jeff Perera: in that moment, that's like one of those things like, Hey team member, how are you? That's just a I don't know, it's just it's great to be able to get that, like in such a quick turnaround time. Aaron: And I think what's so powerful about that too is just based on that sort of density and proximity of the time is that one is you really can't do what you just said and said, Hey, literally, who's been on the register for the last 40 minutes? It's it's not like you have to track things down. It's just like, hey, right now, real time, I'm getting a vibe from the front. It's this. No different than if somebody over at, you know, the the pack station who's handing off You know, completed orders people is just seeing a lot of angry faces. And it's like, we got a something's going on. There's a a store Jeff Perera: Yes. Aaron: a store has a vibe and it can it ebbs and flows. And like it's you can have on those Saturdays, it can be very high tension sometimes, you know, orders Jeff Perera: For sure. Aaron: are stacking up and people are tired of waiting and they're just builds. But but what's nice about that too is that it's a really good measure because there's no way that those five successive customers are even remotely the same people. Because sometimes Jeff Perera: Correct. Aaron: the customer is having a bad day. And the customer, you know, it's it's sometimes feedback can be very hard sometimes, because there's so much missing context. Jeff Perera: Yes. Aaron: But if you get five or six in a row of something, there's no way those people are the same types of people, the same people having the same day. So that's a pretty clear sign. So this is nice. It's nice to have that level of visibility into what's going on with the stores. Jeff Perera: It almost feels like cheating a little bit. Aaron: Mm. Well, what Jeff Perera: You 'cause like Aaron: it it reminds me of my types of systems, right? If I start seeing errors because the systems are running into some issues or there's something going on to a store, you know, our proverbial dashboard lights up and it's very clear to see. So to get a human side of that, it's unreal. Jeff Perera: Yeah, it's it's it's really great to to know what's happening in real time because when you make that phone call, when you try to mm if you try to investigate it after the fact, there's a lot of like, I think or I r I I'm trying to remember, man, it was so busy, I don't know. And you're you you push off these these feelings of like, well maybe like to your point, maybe the customer was having a bad day. But it's like, no, there was some successive feedback that was similar in nature and this is happening in live right now, real time. So what what's going on in the store? You know? I think the other piece of feedback that we received, which is super valuable to us because we don't always get it, and I think it just becomes like a it's like a black hole for a guest when we do something incorrectly with the order. there's an order accuracy Aaron: Yeah. Jeff Perera: issue. When there's an order accuracy issue and like you order an Asiago and an everything bagel, two separate bagels, but somehow you end up with just one bagel, which you paid for 'cause the cashier just rang up one bagel, but you wanted two. You wanted an asiago and an Everything bagel, but you got one Aaron: Yeah. Jeff Perera: Aciago Everything bagel with two sides of cream cheese. No judgment, right? So we we just fulfill the order and then the guest is like, Hey, I ordered an Asiago and an everything bagel, but I only got one bagel, and it wasn't even the right one. Like that person giving us that feedback is so valuable because a lot of times they're just like, Ugh, whatever. And they move on, they say nothing, right? It goes into this like black hole. And Aaron: Yeah. Jeff Perera: the I the fact that We're asking them moments after the order's been delivered, moments after the order's been enjoyed or attempted to enjoy. that specific guest, by the way, they were like, not only did they provide the feedback, they also went back in and said, Hey, I think I got the wrong bagels and the team took care of which is nice. but there are people who just, you know, I'm missing the cream cheese. If they got a missing cream cheese once and then, I don't know, four months later it happens again and then it happens like a third time, you know, do they just stop coming? Do they not visit Jeff's anymore? Like I think there's so much choice out there that when you don't have the vehicle for the feedback that's Aaron: Yeah. Jeff Perera: convenient, that it ends up like just disappearing and so do they. Aaron: I fully think that's true and what happens because I'm probably more in that camp where especially for food, because it's just not You're always balancing sort of the convenience side of it. And are you really gonna go back in to to rectify it? Are you gonna, you know, in the space that we're in, like if you go and if you go buy a new TV, something's wrong with the TV, most people are fully motivated to to rectify a TV purchase. But breakfast, you know, probably not. But what the way that customers rectify it is they just stop coming. I'm I'm a notorious, you burn me a couple of times and Business is just gone to me. but that's what's so powerful. But like you said, that sort of the way that this that we do this with this, and and sort of the way that we build this fit feedback system is that that text comes at just the right time. I'm sitting there, I'm frustrated, I want to do something, but the some things that need to be done are too much effort. And I'm just gonna Jeff Perera: Yep. Aaron: sit there and I'm gonna stew. And then we just sneak in and we go, Hey, are you okay? And you're like, you what, I'm not okay. And now we have an opportunity, you know? Jeff Perera: Yeah, because I there's something I I don't remember what the statistic says, but I know I feel this personally when I have had an issue with something and then as a a Aaron: As a consumer, you a customer. Jeff Perera: consumer, yeah, let me let me rephrase. When I've had an issue as a consumer with something, and that company has been able to resolve it in a way that I felt was satisfactory. I'm so much more grateful and so much Aaron: yeah. Jeff Perera: more likely to give them a try and tell other people like sometimes my story might even start out with like, you should go there because I actually had a bad experience that became a good experience and now it's my favorite. Aaron: Those I know there's some numbers around that, but those those are the ones that actually capture stronger than than just sort of baseline experience. Jeff Perera: Yeah. I don't I'm not gonna remember all the numbers, but yeah, the recovered guest ends up being like a stronger long term guest than one that you would have just kind of like acquired normally. Aaron: But I think that goes to your point too about sort of what we're building. None of this has to do with bagels. Jeff Perera: It's nothing about bagels. Aaron: it's curious. You've you're you know, you're we've got a pattern with you establishing for these last couple of I can't wait for for number three in the series of existential crisis from Jeff. Is Jeff Perera: Ha ha Aaron: but I mean you're right, everything you're saying is is is right, but The bagels are the easiest part now as we continue Jeff Perera: Yeah. Aaron: to scale. And and not only that, but I think as we continue to try and raise the bar on what we're doing and raise the bar and make it easier to I mean, you guys built an amazing thing in a Ocoee over much, you know, a lot of time. How do we shorten that? How do we help new stores jump over the the hurdles? Not you know, relearn every mistake. And you start to kind of get to the point where like, man, all this other stuff around the bagels is the company, at least at least from our perspective. Jeff Perera: Hundred percent. I mean, we've built tools in s internally that tell you how you're doing operationally, how you're doing with inventory control, how you're doing with labor modeling. Like we we built this system that says, Do these things and you'll run, you know, a good and profitable business, right? But now here's this other tool that we have available to us that we can say, Now if you go do these things, you'll be more than a bagel shop. That's crazy. I just I don't know. Aaron, you know I don't sleep a lot, so maybe I'm just tired, but like I think Aaron: Mm. Jeff Perera: it's it's exciting. I don't know. It's very, very exciting to be able to get the feedback from the guests firsthand, solve problems, you know, and not everybody's happy. Don't get me wrong. There's was forty two stores, like eight days of feedback, nine days, twelve, fifteen days of feedback now, whatever we're at, like Not everybody's happy. Not everybody is recovered and coming back to Jeff's Bagel run. It's just it's true. I mean it's true. Like I not here to sugarcoat it, but like but the ones that are, man, feels good to know that we heard, we responded, and resolved it. So Aaron: And really the opportunity is so much of it. We're not going to get everyone back. just like we would never capture every single customer that ever walks through our doors, even if we do everything right. You know, that's Jeff Perera: Yeah, yeah. Aaron: just realities there. But I think there's a lot to knowing that we're in a position to do our best. And sort of by, you know, by virtue of that, through our franchisees, we're in a position to put them in the position to do their best. And I think that's Jeff Perera: Absolutely. Aaron: That's what's amazing about sort of the the stage that we're at. Even if it does feel a little weird to be another level, you know, above the slow above the problem. Well, just above the problem, right? Like it, Jeff Perera: Rem Yeah Yeah. Aaron: I always see it, it's a double-edged sword. One is that yes, obviously the bigger this becomes and the more that we build. Kind of like you were saying last. last time with you know just running your single shop. You know, you get a little further from the running of the single shop every day. But as we do that, w it just gives us an opportunity to to build something even better than just the hustle of a single shop. Jeff Perera: Absolutely. Absolutely. Aaron: That's fun. Jeff Perera: Next week I think we should do this in person at the at our at the new store. Do you want to come down and do it with me? Aaron: Ooh, what new store do we have next week? Jeff Perera: is next week. Yeah, next week, Point Siena. It's it's Aaron: Man, is it already time for Point Siena? Jeff Perera: sorta local. Aaron: Everywhere's local to you. You t Jeff Perera: Well Aaron: your your travel schedule for for opening these stores, you're like, hey, it's on this it's in this time zone. It's local. Jeff Perera: Yeah. If Ponciana like it's like a thirty five, forty minute drive outside of like where the office area is. That Aaron: I could do thirty five minutes. Jeff Perera: would be fun. We should do it at the store. Aaron: I'm game. It's that's that's if that's Jeff Perera: No promises. Aaron: that's if you have time to do it. Jeff Perera: It's on the calendar, it's penciled in, it'll be late, doing it in an empty store, but that'll Aaron: You do a store tour. Jeff Perera: store tour that could be fun too. Anyway. Aaron, I I appreciate the chat today. Just remember we're building more than a bagel shop. bake fresh, bring joy, build community. We'll see you next week.