Latest / Bruce Whitfield’s Business Week

From just R15k to 6 million SA socks. Plus: A storm at Afrimat
Afrimat CEO Andries van Heerden joins Bruce to unpack the group’s toughest six months since listing in 2006. Soaring shipping rates, a stronger rand, a mine reaching the end of its life and ferrochrome smelter shutdowns pushed the market darling into a loss, but he argues the way through is clear, even if the timing isn’t. Jurgens Uys, co-founder of Versus Socks, talks about turning R15 000 and a Stellenbosch garage into six million pairs of socks sold in 80 countries, while surviving cash-flow crunches and supply-chain gaps along the way. It’s a masterclass in starting small, staying focused…
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