DTC Podcast | Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts
What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator’s handle with your brand tagged, so Meta combines both accounts’ engagement signals, and Pilothouse typically sees lower CPMs on them than on ads from the brand handle alone. Jacob Geary runs Meta accounts at Pilothouse and joins Eric Dyck on All Killer No Filler to lay out how partnership ads work in practice. On the larger accounts his team runs, 30 to 50% of the ads now go out as partnership ads, and most of the creators behind them are micro-creators. You walk away with a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.