Latest / Mini Scroll / MINI SCROLL: Pizzaslime x Revolve party drama, Tana Mongeau speaks on Lilah Gibney + Hasan Piker's content helps pay fan's college

Transcript

MINI SCROLL: Pizzaslime x Revolve party drama, Tana Mongeau speaks on Lilah Gibney + Hasan Piker's content helps pay fan's college · Mini Scroll

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  Hi everyone. Welcome to Mini Scroll, the
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  daily Internet culture podcast bringing you the biggest stories
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  from social media, the creator economy, and the digital space.
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  Every Monday through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  I had the worst sleep ever. Pumpkin was up and down all
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  night. For anyone that doesn't know,
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  Pumpkin is my dog. So anyways, I am here, I am
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  ready to deliver you guys the three biggest stories of today
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  on the Internet. But I am sorry if it is a little
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  bit late. All right, the first one that I
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  have for you guys, this is like for the marketing girlies.
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  I feel like every once in a while I cover something that is
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  marketing brand related and it pops off like you guys actually
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  love this kind of content. So I'm gonna try and do a little
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  bit more of it. So the first story is a
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  Stagecoach after party is going viral for all the wrong reasons.
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  So the Revolve X Pizza Slime Stagecoach after party has gone
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  viral after TikTok creator Regan Corsi posted about why she
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  decided to leave the event early.
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  For those unfamiliar with Stagecoach, it's a country music
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  festival the weekend after Coachella and it is also held in
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  India which is the same site as Coachella.
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  So Regan shared a TikTok showcasing 2 signs positioned at
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  the entrance of the party. One red over 1,000,000 followers
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  enter here and the other red under 1,000,000 followers enter
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  here. Despite 2 separate lines, both
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  seemingly led to the same party, so Regan sent her video quote.
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  I am leaving the after party because of the sign.
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  That's so weird to me. I get exclusivity and shit but
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  like we're not celebs, we are just normal ass people.
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  I don't know, that was really weird to me.
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  For context, Regan actually has over 1,000,000 followers on
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  TikTok, so she would have been in the exclusive line, and this
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  particular video that she posted has over 21 million views at the
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  time of recording. Shortly after Regan's TikTok was
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  posted, numerous users flooded her comment section with
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  questions asking whether the signs were legitimate and the
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  logistics of the party. Understandably, many were upset
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  that a brand would choose to separate attendees based on
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  follower count. While some were criticizing
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  Revolve and Pizza Slime, given they were the sponsors of the
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  party, others suggested that the signs might be intended as a
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  joke, citing Pizza Slime's brand identity and mission.
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  Pizza Slime is a Los Angeles based where brand that tends to
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  poke fun at celebrities and influencer culture.
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  Their clothing has frequently gone viral in the past.
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  Tana Mojo stitched Regan's TikTok video making this point
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  saying quote is everyone not aware of Pizza Slime's lore?
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  If you know Pizza Slime, you know this is just a joke and
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  almost making fun of the fact that influencer culture and
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  Coachella are really like that. So while a lot of people that
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  initially criticized the two separate lines were maybe not
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  aware of Pizza Slime and its mission, their immediate
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  reactions were somewhat valid. Especially because Revolve has
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  been a brand that feeds into influencer culture and has also
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  been quite exclusionary in the process, especially around the
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  activations that they do at festivals.
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  For instance, in 2022, Revolve faced backlash during Coachella
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  for their Revolve Fest, where the brand was accused of
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  favoring influencers with more followers and facing other
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  criticisms about the event's safety.
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  With that being said, a partnership between Pizza Slime
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  and Revolve was extremely unexpected.
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  As Tana said in her TikTok quote revolves brand is almost what
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  Pizza Slime is making fun of there.
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  So this situation also highlights the impact of a viral
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  video and an influencer's negative experience.
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  Revolve and Pizza Slime had organized after parties for both
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  Coachella and Stagecoach. However, Regan's video is what
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  brought the party to attention for the masses.
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  And given the general consumer sentiment around Revolve and
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  just these big influencer events in general, when you think about
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  brand trips, you think about activations at Coachella and
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  these big festivals, There's a lot of discourse constantly
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  online about influencer culture and how brands cater to
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  influencers and make, you know, regular people, quote UN quote,
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  feel like nobody's. So while this probably was
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  feeding into, like, the satire of that, I think pizza Slime
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  doing this with Revolve is either the best marketing
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  strategy ever because they're basically saying we're
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  partnering with the biggest culprit of this influencer
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  culture, the ones who played a huge hand in starting this
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  culture, and we're going to throw it back in their face.
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  Or it was a really misguided move because it was kind of a
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  genuine collab and not like a satirical thing, and they could
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  have never guessed that this would have blown up in their
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  faces like this on TikTok. What do you think?
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  All right, the next story that I have for you guys is that Tana
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  Mojo and Brooke Schofield have addressed rumors about Lila
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  Gibney. So four months Internet users
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  have been speculating over what happened between Tana and Lila.
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  For context, Lila used to be associated with Tana's group of
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  friends, where she would frequently appear in their vlogs
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  and content. But recently there have been a
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  couple of signs that the two fell out.
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  For instance, when Tana appeared on 6 Feet Above, she spoke about
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  how she was distancing herself from a friend.
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  Tana explained that she had sent a screenshot of her ex's story
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  to a group chat, where one of the members sent Tana's message
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  to the ex in question. Many listeners assumed Lila was
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  the person who sent the message. Speculation heightened when Lila
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  began posting tiktoks that seemed to indirectly reference
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  Tana. While many Tiktok users were
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  upset with Lila's behavior toward Tana, she has faced
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  controversy in the past. There have been Tiktok
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  circulating alleging that different people were scammed by
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  Lila. They claim she promised to do
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  promotional stories for them after receiving payment, but
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  failed to follow through. People have also found fault
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  with the fact that she promotes being a sugar baby.
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  Since rumors started circulating about a rift between Tana and
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  Lila, there have been reports that both Tana and Brooke
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  unfollowed Lila. While what went down between
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  Lila and the group is still unclear, Tana and Brooke briefly
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  addressed the rumors on the cancelled podcast.
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  Brooke explained that she sent Tana a TikTok of a Reddit
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  theory, breaking down what they believed to have happened with
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  Lila before saying quote it has been taken so far.
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  For example, Reddit users have alleged that Lila took $20,000
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  from Tana to assist in getting out of jail but failed to return
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  it, a claim that both Brooke and Tana have denied.
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  So this claim actually came from an incident where Lila smoked on
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  a plane to Hawaii and then subsequently got in trouble for
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  it. During the conversation, Tana
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  said quote, it's been blown so out of proportion, but I feel
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  bad. I don't want it to go down like
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  that. Tana then explained that there
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  was no beef between the two of them, but that she is just in a
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  different and quote UN quote wholesome stage of her life
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  Quote. I appreciate all of the memories
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  that we had with Lila, and I do think she is like the funniest
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  person alive. I'd wish nothing but the best
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  for her. It's not like this big drama or
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  beef thing. I think I'm just in this place
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  where I'm really refining everything.
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  There have been literally rumors for months about what's going on
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  there, so hopefully that kind of closes the door for that.
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  And the last story that I have for you guys is a quick but kind
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  of like a little wholesome 1. So reposts of Hassan Piker's
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  content on Twitch helped pay for a fan to go to college.
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  So Twitch streamer Hassan Piker recently learned that his
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  content helped a fan pay for their college tuition.
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  The fan operates a Twitch account named Hassan Abbey under
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  score Waiting Room where they replay the streamers content
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  whenever Hassan is not live. They were also able to monetize
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  this content because the streamer does not copyright his
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  content. In a clip of Hassan's
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  conversation with the fan, the streamer called the students
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  efforts amazing and he was very happy that he could help pay off
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  his tuition. He later retweeted a clip from
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  the interaction writing Fuck Copyright.
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  And this is really unique because we're in this era where
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  #1 reaction videos frequently draw criticism for like
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  recycling content or not being considered legitimate content.
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  And two, there is a big problem with original creators not being
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  given credit and quite often not being able to monetize off of
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  different trends they created online or whatever it might be.
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  So this is a very unique situation where a huge streamer
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  has essentially made it so that his fans can repost his content,
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  react to his content, all of that, without the fear of
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  copyright strikes. And therefore they can make
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  money as his fans of being a fan of him off the back of posting
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  his content or using his content, reacting to his
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  content, whatever it might be. It's such a symbiotic
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  relationship and it feels very ethical.
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  And I know that's kind of Hassan's whole thing, is that he
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  really wants to be like an ethical creator.
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  He wants to make his money in an ethical way.
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  And I think this is a really interesting and great example of
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  that. Because for us, as fans of
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  influencers or creators, it can feel like you're very often
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  supporting these people with your time, your energy and your
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  money, but you're not getting a lot in return sometimes, you
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  know, depending on I guess how much content they're putting out
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  or, you know, how close you get to that kind of parasocial
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  relationship with them. But for the most part, it is not
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  a mutual relationship. And this kind of is, you know,
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  he's making his money off of people watching him and being
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  his fan. And so his mindset is kind of
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  the least I can do is make sure that if anybody wants to try and
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  make money from being my fan, they can.
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  All right, guys, that's it for today's mini Scroll.
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  Thank you so much for listening. Please remember to rate, review
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  and subscribe if you like Mini scroll if you are enjoying the
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  daily podcast. It means so much to me.
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  It helps me grow and I will talk to you guys tomorrow.
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  Bye.