Latest / Daily Inspiration: The Steve Harvey Morning Show / Info You Can Use: He co-founded "Social Media for Doctors." Redefining Brands of Medical Doctors.

Transcript

Info You Can Use: He co-founded "Social Media for Doctors." Redefining Brands of Medical Doctors. · Daily Inspiration: The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to the show.
• 0:06
  Speaker 2: I'm Rashwan McDonald, the host of Money Making Conversations Masterclass,
• 0:10
  Speaker 2: where we encourage people to stop reading other people's success
• 0:13
  Speaker 2: stories and.
• 0:14
  Speaker 1: Start planning their own.
• 0:16
  Speaker 2: Listen up as I interview entrepreneurs from around the country,
• 0:19
  Speaker 2: talk to celebrities and ask them how they are running
• 0:22
  Speaker 2: their companies, and speak with dog profits who are making
• 0:25
  Speaker 2: a difference in their local communities. Now, sit back and
• 0:28
  Speaker 2: listen as we unlock the secrets to their success on
• 0:31
  Speaker 2: Money Making Conversations Masterclass. The interviews and information that this
• 0:37
  Speaker 2: show provides are for everyone. It's time to stop reading
• 0:40
  Speaker 2: other people's success stories and start living your own. If
• 0:43
  Speaker 2: you want to be a guest on my show, please
• 0:45
  Speaker 2: visit Moneymakingconversations dot com and click to be a guest button.
• 0:50
  Speaker 2: I screened all the guests to come on my show.
• 0:52
  Speaker 2: I personally contact them because I want to make sure
• 0:55
  Speaker 2: that the person sitting across from me will provide information
• 0:57
  Speaker 2: that you can use. Whether they are nonprofits, this small
• 1:00
  Speaker 2: entrepreneurs in the academic area, financial literacy is always important.
• 1:05
  Speaker 1: That the people will come on my show allow you
• 1:08
  Speaker 1: to walk away with something that you can use. Not everybody,
• 1:11
  Speaker 1: but somebody's listening, can use something. My guess has to say.
• 1:14
  Speaker 1: My next guest, he's on the call. Let's get enrolling
• 1:17
  Speaker 1: my guests on the phone. Excuse me. My guess is
• 1:19
  Speaker 1: a physician, entrepreneur, author, speaker, and co founder of Social
• 1:23
  Speaker 1: Media for Doctors, a full service marketing and branding agency
• 1:27
  Speaker 1: for physicians and medical groups. Please Walk the Money Making
• 1:30
  Speaker 1: Conversation Masterclass. Doctor Clarence Lee, Doctor Lee, how are you
• 1:37
  Speaker 1: my brother? Now? You know I called you earlier in
• 1:40
  Speaker 1: the day. I said, man, I've never heard of this
• 1:43
  Speaker 1: social media for doctors. But before we get in there,
• 1:46
  Speaker 1: let's get people a little background on you, because this
• 1:49
  Speaker 1: is also a business that you started with the friend
• 1:52
  Speaker 1: of yours in the business. But let's talk about you first.
• 1:55
  Speaker 1: Who is doctor Clarence Lee.
• 1:58
  Speaker 3: Oh man, I'll do I'll do it really really quick.
• 2:02
  Speaker 1: Take your time is your moment, Take your time. I
• 2:04
  Speaker 1: don't want nothing quick. I want people to get the
• 2:06
  Speaker 1: details because a lot of hard work and I know
• 2:09
  Speaker 1: you from the past. I've interviewed you in the past,
• 2:11
  Speaker 1: and that journey has to be very profound and should
• 2:15
  Speaker 1: be told.
• 2:18
  Speaker 3: Yeah. So, I'm originally from Kansas City, Missouri. I had
• 2:23
  Speaker 3: this I had this dream to become a physician at
• 2:26
  Speaker 3: a at a really young age. Neither one of my
• 2:30
  Speaker 3: parents finished college, so I ended up being being a
• 2:34
  Speaker 3: you know, being a trailblazer trying to go after this
• 2:36
  Speaker 3: medical dream. It took me about five years to get
• 2:40
  Speaker 3: into medical school, so I applied to every medical school
• 2:43
  Speaker 3: for five years in a row. And during that time
• 2:47
  Speaker 3: I really developed this passion for you know, persistence and
• 2:52
  Speaker 3: teaching how to continue going after your dream. So after
• 2:56
  Speaker 3: I was able to become a physician at that time,
• 3:00
  Speaker 3: I joined the military UH Air Force officer as a
• 3:03
  Speaker 3: flight doc. An opportunity came where I was able to
• 3:07
  Speaker 3: fly jets and and take care of pilots for about
• 3:10
  Speaker 3: ten years in the Air Force, which no one had
• 3:14
  Speaker 3: ever kind of done in my family. And as I
• 3:17
  Speaker 3: finished out of the out of the Air Force, started
• 3:21
  Speaker 3: working as a civilian, started to notice them some potential
• 3:26
  Speaker 3: changes I wanted to make in healthcare. UH ended up
• 3:29
  Speaker 3: launching my own my own practice and kind of going
• 3:32
  Speaker 3: off on an entrepreneurial journey. But you know, my story
• 3:36
  Speaker 3: is one of you know, having a vision, not being
• 3:41
  Speaker 3: afraid to fail as you go after that, but most
• 3:44
  Speaker 3: importantly just not being confused when challenges come your way,
• 3:49
  Speaker 3: not turning around and deciding that's not for you, but
• 3:53
  Speaker 3: but just believing in yourself to continue to keep going.
• 3:56
  Speaker 3: And so you know, as I as I go into
• 3:59
  Speaker 3: businesses is and do interviews and talk to more people,
• 4:02
  Speaker 3: my central messages, you know, believe in that vision that
• 4:05
  Speaker 3: God's given you. And even if it's a hard road,
• 4:07
  Speaker 3: that doesn't mean it's not for you. But keep present.
• 4:10
  Speaker 1: Now, doctor clares Lee, five years, how many people tell
• 4:14
  Speaker 1: you going about your business? How many people told you
• 4:16
  Speaker 1: you're wasting your time? How many people told people that
• 4:18
  Speaker 1: you love told you this? How did you overcome that
• 4:22
  Speaker 1: part of the game.
• 4:24
  Speaker 3: I can't explain to you the pure amount of people
• 4:29
  Speaker 3: that try to give me good advice. I mean, after
• 4:34
  Speaker 3: three years, I'm supposed to be the success in my family.
• 4:38
  Speaker 3: I'm the first four year, you know, college graduate. I'm
• 4:42
  Speaker 3: sleeping on my mom's couchs talking about I'm going to
• 4:44
  Speaker 3: be a doctor, right and you know, this is three
• 4:48
  Speaker 3: years into applying, and I shared this one story. There
• 4:52
  Speaker 3: was one pivotal moment for me. I started trying to
• 4:56
  Speaker 3: be realistic in my mind. I'm going to try to
• 4:59
  Speaker 3: apply to it different professional school. So I applied to
• 5:03
  Speaker 3: optometry school. Now they're doctors, but their eye doctors. It's
• 5:06
  Speaker 3: not medical school. It's different. It wasn't my dream, but
• 5:09
  Speaker 3: it was a Plan B for me. And what ended
• 5:12
  Speaker 3: up happening was I actually got accepted into an optimetry school.
• 5:17
  Speaker 3: And you know, in that moment, I really had to
• 5:19
  Speaker 3: make a decision to say no to a Plan B,
• 5:23
  Speaker 3: which I would have had a good life being an
• 5:24
  Speaker 3: optometry right, but that was a division. So I had
• 5:28
  Speaker 3: to say, you know, no to Plan B just to
• 5:31
  Speaker 3: be able to apply again, right. And you know, at
• 5:34
  Speaker 3: the end of the day, it was really about me
• 5:36
  Speaker 3: believing in betting on myself and I think that's the
• 5:39
  Speaker 3: best bet that anyone could make. And I don't have
• 5:43
  Speaker 3: any regrets from betting on myself. And what I have
• 5:47
  Speaker 3: found is that if you do not quit, you will
• 5:50
  Speaker 3: get closer and closer. And so that you know, that's
• 5:54
  Speaker 3: that's what I believe in my heart of hearts, is
• 5:57
  Speaker 3: because everybody doesn't want the same thing I wanted to
• 6:00
  Speaker 3: become a doctor, right, everybody doesn't. So that's why I say,
• 6:03
  Speaker 3: believe in what you believe in that way you have
• 6:05
  Speaker 3: in your mind, right, because that is what's meant for you.
• 6:08
  Speaker 3: Just the timeline might be what you expect, it might
• 6:10
  Speaker 3: not be what you expect.
• 6:11
  Speaker 1: I'll tell you the doctor, Clarence Lee. It took me
• 6:13
  Speaker 1: seven years to get my bachelor, So I would tell
• 6:16
  Speaker 1: people that a timeline, I understand your timeline because I
• 6:20
  Speaker 1: could tell a lot of people told me, man, we
• 6:22
  Speaker 1: shying give it up, especially when I was three years
• 6:25
  Speaker 1: into college and I was still a freshman. Okay, they
• 6:28
  Speaker 1: just knew, and I was a full time student. They
• 6:30
  Speaker 1: just knew. You're really wasting your time in other people time.
• 6:33
  Speaker 1: You need to go on about your business. But it's
• 6:35
  Speaker 1: about being focused. It's about being able to stand the lane. Doctor.
• 6:39
  Speaker 1: And when I talk about the different levels of doctor,
• 6:42
  Speaker 1: what's your feel of training when you say the word doctor,
• 6:45
  Speaker 1: what's your feel of study or practice?
• 6:47
  Speaker 3: Yeah? So yes, So I'm a medical doctor, so that's
• 6:51
  Speaker 3: that's different too. So I went to medical school. I'm
• 6:53
  Speaker 3: a physician on practice medicine, so that's something else. You know,
• 6:56
  Speaker 3: there's lots of doctors, but I'm a medical doctor our medications.
• 7:01
  Speaker 3: And then so my training in is in occupational medicine.
• 7:05
  Speaker 3: So a flight surgeon in the Air Force practice a
• 7:09
  Speaker 3: specific type of occupational medicine, which is aerospace medicine, but
• 7:13
  Speaker 3: the overall umbrella is occupational medicine. So anything that has
• 7:17
  Speaker 3: to do with someone's job or job play safety, that's
• 7:21
  Speaker 3: what I do. So you know, in my in my
• 7:24
  Speaker 3: day job, when I see patients, I partner with companies
• 7:28
  Speaker 3: to try to help them keep their workplace work work
• 7:31
  Speaker 3: workforce face. And you know, if they end up getting
• 7:35
  Speaker 3: an injury or somebody gets hurt, I take care of
• 7:38
  Speaker 3: it right.
• 7:39
  Speaker 4: You know.
• 7:39
  Speaker 1: It was really interesting because like my wife, she's optometry,
• 7:43
  Speaker 1: a doctor of autometry, so she's listening to these shows.
• 7:46
  Speaker 1: So we're gonna get a kick out of it. You're saying, hey,
• 7:48
  Speaker 1: that was your plan, B.
• 7:49
  Speaker 3: That was a So this is what I tell the students.
• 7:58
  Speaker 3: I tell them, if you're a part of medical school
• 8:01
  Speaker 3: and you did not get in right, look and see
• 8:05
  Speaker 3: when the application deadlines are for optometry school, and it
• 8:10
  Speaker 3: will be after the medical school application. So many times
• 8:15
  Speaker 3: people will apply to med school and then apply to
• 8:18
  Speaker 3: optometry school as a plan being now not all the time.
• 8:21
  Speaker 3: Like I said, that was my My story was one
• 8:23
  Speaker 3: of one to be a doctor, and I wear context.
• 8:26
  Speaker 3: So I got love from autometry.
• 8:31
  Speaker 1: Nah no, nah, no, no, no, Now doctor Claren's leap.
• 8:35
  Speaker 1: When we when we're talking about doctors in general, you know,
• 8:39
  Speaker 1: that's when it starts breaking out.
• 8:40
  Speaker 3: You know.
• 8:41
  Speaker 1: I hear the you know, plastic surgeons, they get promoted,
• 8:44
  Speaker 1: you know, and they're like stars, you know, and then
• 8:47
  Speaker 1: you hear by you know other you know, other fields
• 8:50
  Speaker 1: of you know, people who are doing dermatologists. You know,
• 8:54
  Speaker 1: they can kind of like, you know, they can recommend
• 8:57
  Speaker 1: that dermatologists over there. But when I when I look
• 8:59
  Speaker 1: at the medical doctor feel I think they get as
• 9:02
  Speaker 1: much respect or a representation as a school teacher. You know,
• 9:08
  Speaker 1: we know you got to have a school teacher. You
• 9:10
  Speaker 1: know the value of a school teacher, But do we
• 9:13
  Speaker 1: pay them for their value? And it almost feels like
• 9:16
  Speaker 1: that's the same thing when you talk about a doctor.
• 9:18
  Speaker 1: Am I wrong in saying that?
• 9:21
  Speaker 3: No? Very spot on. You know, the model is one
• 9:26
  Speaker 3: of employment for the far majority of positions. Now you
• 9:31
  Speaker 3: do have some specialist plastic surgeons, dermatology who have went
• 9:38
  Speaker 3: to the cash based model, which is normal business. Like
• 9:41
  Speaker 3: I got to go out and promote I have to
• 9:43
  Speaker 3: go out and make sure people know the services and
• 9:47
  Speaker 3: find the targeted people that I'm going after. That's normal business.
• 9:51
  Speaker 3: But a typical doctor does not have anything to do
• 9:56
  Speaker 3: with the business of bringing the patients to them. And so,
• 10:01
  Speaker 3: you know, one of the things that I became passionate
• 10:03
  Speaker 3: about as I started to practice for a large employer
• 10:08
  Speaker 3: was understanding that businesses understand branding. Doctors do not most
• 10:14
  Speaker 3: of the time.
• 10:15
  Speaker 1: Right.
• 10:16
  Speaker 3: But if the patient is coming to you, I encourage physicians,
• 10:21
  Speaker 3: you are the expert, not not the system that you're under.
• 10:26
  Speaker 3: You're the ones that are going to be writing the recommendations.
• 10:29
  Speaker 3: You're the one that the patient is going to be
• 10:30
  Speaker 3: requesting to see. So why not brand yourself?
• 10:34
  Speaker 4: Right?
• 10:34
  Speaker 3: And and uh, and that that's why I said, you know,
• 10:37
  Speaker 3: for me, I want to brand myself. It is something
• 10:40
  Speaker 3: that I can take from employer to employer, and honestly,
• 10:44
  Speaker 3: it's a value add. If I go to an organization,
• 10:47
  Speaker 3: if I already have a brand, right, it's a value
• 10:50
  Speaker 3: add to them as well.
• 10:52
  Speaker 1: Now you're a new company that we're going to get
• 10:54
  Speaker 1: into social media for Doctors LLC. The mission and the
• 10:58
  Speaker 1: vision is elevating for posicians personal brands and establishing them
• 11:03
  Speaker 1: as authorities in their specialties. When I think about the
• 11:07
  Speaker 1: different doctors that I went to over the years, or
• 11:10
  Speaker 1: the doctors I see now when they come in a room,
• 11:13
  Speaker 1: they're nondescript, they really are, you know. In fact, in fact,
• 11:17
  Speaker 1: when a lot of times when I they give me
• 11:19
  Speaker 1: options of different people to choose, I know nothing about
• 11:23
  Speaker 1: these people. Is they male, they female, They may have
• 11:26
  Speaker 1: different nationalities, and I just sometimes may chit and then
• 11:31
  Speaker 1: my wife she'd do some research where I did some
• 11:33
  Speaker 1: research on that one. You might not want to do
• 11:34
  Speaker 1: that person, this person over here that he's pretty active.
• 11:37
  Speaker 1: So really, what you're saying is that Rachm, I'm trying
• 11:42
  Speaker 1: to take it from just a box checking off people
• 11:44
  Speaker 1: that you don't know to a brand that you can recognize.
• 11:47
  Speaker 1: Is that what you're trying.
• 11:48
  Speaker 3: To do now? Absolutely? And this helps you to one,
• 11:54
  Speaker 3: you know, if I'm producing content on social media, it
• 11:57
  Speaker 3: helps the patient to get a kind of a few
• 12:00
  Speaker 3: for who you are right before they see you. Now,
• 12:04
  Speaker 3: every patient is going to google their condition or their
• 12:09
  Speaker 3: symptoms prior to coming in to see you. In today's
• 12:12
  Speaker 3: day and age. If you're a doctor and you're practicing
• 12:16
  Speaker 3: and you're in the space where the patients are looking
• 12:20
  Speaker 3: for information, they're going to find you. But if you
• 12:24
  Speaker 3: are not there, then okay, who's my insurance, who's my network?
• 12:31
  Speaker 3: Who cannot go and see?
• 12:33
  Speaker 4: Right?
• 12:33
  Speaker 3: And so for me, it's it's multifaceted. Why I feel
• 12:38
  Speaker 3: doctors need to have brands. One, you need to be
• 12:41
  Speaker 3: where your patients are because we need good information. We
• 12:45
  Speaker 3: need qualified credential people putting good information on the internet.
• 12:50
  Speaker 3: So every little pain that you have is not cancer
• 12:53
  Speaker 3: and you're not dying, right, you know, I need some credential,
• 12:58
  Speaker 3: you know, reputable people on there. But but but three
• 13:02
  Speaker 3: is also as a doctor, it helps you to you know,
• 13:08
  Speaker 3: editate the patient with get information and they can seek
• 13:11
  Speaker 3: you out specifically, right. And so you know many doctors
• 13:16
  Speaker 3: that don't have brands online, you know, they feel at
• 13:20
  Speaker 3: the mercy of the employer.
• 13:22
  Speaker 4: Right.
• 13:22
  Speaker 1: And then also they can let me know.
• 13:24
  Speaker 3: Maybe I'm replaceable. Right. And I think you have a
• 13:27
  Speaker 3: brand that goes with you everywhere that you go.
• 13:29
  Speaker 1: And I think that's important that what you're doing, because
• 13:31
  Speaker 1: like I said, prior to this interview, I called him
• 13:34
  Speaker 1: and I went, Wow, this is really amazing. I felt
• 13:38
  Speaker 1: I feel his groundbreaking because, like I said, the respect
• 13:41
  Speaker 1: and the accountability that is tied to what doctors really
• 13:44
  Speaker 1: bring to the table in general, is like he's just
• 13:47
  Speaker 1: a doctor and you know I walk in there. I
• 13:49
  Speaker 1: was supposed to give the symptoms because the disrespect comes
• 13:51
  Speaker 1: in the fact that people will try to google these
• 13:54
  Speaker 1: symptoms and think by going through the Google or the Internet,
• 13:57
  Speaker 1: doctors they can fix themselves. When we'll get back, we
• 14:00
  Speaker 1: go talk about more about socializing, branding and marketing, and
• 14:04
  Speaker 1: also learn more about his business partner, Doctor Web. Don't
• 14:07
  Speaker 1: go anywhere. Listen to Money Making Conversations Masterclass and I'm
• 14:10
  Speaker 1: speaking to doctor Clarence Lee.
• 14:13
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 14:16
  Speaker 4: money Making Conversations Masterclass. Welcome back to the Money Making
• 14:26
  Speaker 4: Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
• 14:32
  Speaker 4: continues online at Moneymakingconversations dot com and follow money Making
• 14:37
  Speaker 4: Conversations Masterclass on Facebook, Twitter, and Instagram.
• 14:41
  Speaker 1: My doctor that I'm speaking to Doctor Clarence Lee develop
• 14:45
  Speaker 1: a platform called Social Media for Doctors LLC. It's been
• 14:49
  Speaker 1: really interesting hearing his story, a story of overcoming rejection,
• 14:53
  Speaker 1: the story of overcoming their odds. People, when you are rejected,
• 14:57
  Speaker 1: you are overcoming their odds because somebody has told you no,
• 15:00
  Speaker 1: and sometimes the word no could be so powerful that
• 15:02
  Speaker 1: they can turn you around. Didn't turn them around, not
• 15:05
  Speaker 1: five times. It didn't turn them around. And now we're
• 15:07
  Speaker 1: speaking about a groundbreaking practice that he's developed with doctor Webb,
• 15:12
  Speaker 1: talk to us about the platform that you and him created.
• 15:17
  Speaker 3: Yeah, so we came up with this idea maybe about
• 15:19
  Speaker 3: five years ago. But I wanted to start with some
• 15:24
  Speaker 3: initial training for social media for doctors because there's zero
• 15:29
  Speaker 3: and when I say zero, there's zero training in medical school.
• 15:34
  Speaker 3: It's not in the medical school curriculum, it's not in
• 15:37
  Speaker 3: the residency scheduling to teach doctors about how to properly
• 15:43
  Speaker 3: use social media. And there's lots of laws around this. Okay,
• 15:48
  Speaker 3: so you know I can't just share patient information. I
• 15:53
  Speaker 3: can't give medical advice over the internet. And so we
• 15:56
  Speaker 3: wanted to be the go to kind of source for
• 16:00
  Speaker 3: or physicians to get that training so that hey, one,
• 16:04
  Speaker 3: I'm not afraid to use it because I understand it
• 16:06
  Speaker 3: and I understand the regulations around it. But two, this
• 16:10
  Speaker 3: is an opportunity for me to get good information, good
• 16:13
  Speaker 3: information out So we have everything from online courses where
• 16:17
  Speaker 3: we train some of the basic skills all the way
• 16:20
  Speaker 3: to pr training and helping doctors get media attention to
• 16:26
  Speaker 3: talk about the things that matter to them and also
• 16:29
  Speaker 3: to educate the public on health on health issues.
• 16:34
  Speaker 1: Now, when you talk about it was a little byline
• 16:36
  Speaker 1: when I was going through your resume and your bio said,
• 16:39
  Speaker 1: both founders have built powerful online brands and thriving practices
• 16:44
  Speaker 1: using the methods taught by their agency. This is the
• 16:47
  Speaker 1: key component right here that I want people to hear,
• 16:49
  Speaker 1: because you know, we look out there and you go,
• 16:52
  Speaker 1: you do it. Why is he promoting different chef? He's
• 16:55
  Speaker 1: a doctor. Why should he be promoting he's a doctor?
• 16:58
  Speaker 1: But like you said, you know the different era. You know,
• 17:01
  Speaker 1: it's competition. And if you just want to be more
• 17:04
  Speaker 1: than just somebody employed by a hospital and they can
• 17:07
  Speaker 1: go and feel that a doctor's a dime a dozen,
• 17:10
  Speaker 1: you have to build your brand. And that's what you're
• 17:12
  Speaker 1: telling people today. You are a brand. You have to
• 17:15
  Speaker 1: put work into it, and you just cannot allow yourself
• 17:18
  Speaker 1: to be pushed aside if somebody thinks that somebody else
• 17:21
  Speaker 1: has more value or can do a better job than you,
• 17:24
  Speaker 1: and that's not true, correct.
• 17:25
  Speaker 3: Doctorly, absolutely and I have to include entrepreneurship into this
• 17:32
  Speaker 3: conversation because this is something that has been very powerful
• 17:38
  Speaker 3: in doctor Webb's life as well as my life. You know,
• 17:43
  Speaker 3: physicians work long hours. The lifestyles are ones of a
• 17:49
  Speaker 3: lot of work. We earn a lot, but we put
• 17:51
  Speaker 3: in a lot of hours. And so if you look
• 17:54
  Speaker 3: at you know, burnout, if you look at people changing
• 18:00
  Speaker 3: careers or leaving a profession, even if you look at
• 18:05
  Speaker 3: suicide rate, medicine is going to be at the top
• 18:10
  Speaker 3: of those categories. So who what professions have a high
• 18:14
  Speaker 3: high rate of burnout? Which professions are people leaving at
• 18:19
  Speaker 3: mass amounts? And then physician suicide is one of the
• 18:24
  Speaker 3: highest of any occupations. And one of the ways that
• 18:29
  Speaker 3: me and doctor Webb have combat at that is to
• 18:32
  Speaker 3: go into business for ourselves because it gives us more
• 18:35
  Speaker 3: a sense of more control of our life and how
• 18:39
  Speaker 3: much we work. When we can take off things like that,
• 18:41
  Speaker 3: our job satisfaction increases significantly. So when you talk to physicians,
• 18:47
  Speaker 3: that's one of the first things that are going to
• 18:49
  Speaker 3: come out is that I'm busy. I'm seeing too many patients.
• 18:53
  Speaker 3: They want me to see them too fast, and my
• 18:55
  Speaker 3: quality of life is decreasing, and so for us, building
• 19:02
  Speaker 3: a brand allows you then to have other sources of income.
• 19:07
  Speaker 3: So I'll just give you a couple of examples. I
• 19:10
  Speaker 3: have about eight sources of income and they all come
• 19:13
  Speaker 3: from my brand. So I have my own practice, I speak,
• 19:19
  Speaker 3: I teach courses online. These are all things that I've
• 19:24
  Speaker 3: been able to that I've been opened up to. Our
• 19:26
  Speaker 3: opportunities have been opened up to me because I have
• 19:28
  Speaker 3: visibility and I have a brand online. Right.
• 19:32
  Speaker 1: You know when I listen to you speak, I just
• 19:34
  Speaker 1: I envision conventions, I invention you know, you know social media,
• 19:40
  Speaker 1: doctor LLC, crews of ski trips. Because it's just so
• 19:47
  Speaker 1: many different lanes because like you talked about stress suicide,
• 19:51
  Speaker 1: you know, lanes of being able to be around like
• 19:54
  Speaker 1: minded people, bringing fun to the program. Because as a doctor,
• 19:58
  Speaker 1: it's one hundred percent p sure doctor, it's you know,
• 20:03
  Speaker 1: because you make a mistake, then it gets even worse.
• 20:06
  Speaker 1: But when you are doing your job, it's really no
• 20:10
  Speaker 1: thank you, Really it's really no where. That's what you're
• 20:12
  Speaker 1: supposed to do. You're supposed to get my child or
• 20:16
  Speaker 1: me out of this hospital. So how do you balance
• 20:19
  Speaker 1: that as a doctor knowing that people just see what
• 20:22
  Speaker 1: you do as that's your job, and when you make
• 20:26
  Speaker 1: a mistake, it's like how dare you?
• 20:31
  Speaker 3: Absolutely, and it's something that we deal with in medicine
• 20:34
  Speaker 3: a lot. And you know, for me, you have to
• 20:38
  Speaker 3: be able to practice how you want to practice right.
• 20:41
  Speaker 3: And so for me, I need time with the patient.
• 20:45
  Speaker 3: I need you to understand where I'm coming from, who
• 20:50
  Speaker 3: I am, and how I'll go about doing what I do.
• 20:55
  Speaker 3: But if I'm practicing within a system where I only
• 20:58
  Speaker 3: have fifteen minutes, it's really hard for me to cover
• 21:03
  Speaker 3: ground and build rapport. And so you know, for me,
• 21:08
  Speaker 3: it's time. Like there's no sophisticated I spend time with
• 21:12
  Speaker 3: my patients. I sit down and I chat with them
• 21:17
  Speaker 3: and I make sure I understand what their concerns are.
• 21:20
  Speaker 3: There's really no substitute to that other than people need
• 21:25
  Speaker 3: time to get to know you, and I just can't.
• 21:29
  Speaker 3: I can't make that happen in ten minutes.
• 21:31
  Speaker 1: Well know the thing about it is that your physician,
• 21:35
  Speaker 1: doctor Webbers, a physician. Having physicians at the helm Over
• 21:38
  Speaker 1: branding and marketing agency does have its benefits. Tell my
• 21:44
  Speaker 1: fans who are just curious and also potential doctors who
• 21:48
  Speaker 1: may be listening the value of having two like minded
• 21:52
  Speaker 1: individuals being able to sit down and discuss branding with them.
• 21:59
  Speaker 3: It it's huge, and part of it is understanding the
• 22:04
  Speaker 3: pride of a doctor. Many times, Uh, most of the
• 22:08
  Speaker 3: people that are making the decisions around what you do
• 22:14
  Speaker 3: are not doctors.
• 22:15
  Speaker 1: Wow.
• 22:16
  Speaker 3: CEOs of hospitals typically aren't doctors. If you go and
• 22:20
  Speaker 3: look at all the CEOs, there's very few that are doctors. Uh.
• 22:24
  Speaker 3: The the insurance adjusters, people that make decisions on approving
• 22:28
  Speaker 3: care that you write for, they're not doctors. So many
• 22:34
  Speaker 3: times we feel like there's these pressures outside of the
• 22:38
  Speaker 3: profession that influence what we do. And so you know,
• 22:43
  Speaker 3: for for us to be led by doctors, you know,
• 22:46
  Speaker 3: for me, it's one when a doctor talks to a doctor,
• 22:50
  Speaker 3: it's a different type of conversation because we understand what
• 22:53
  Speaker 3: you're going through. We understand the pressures of the the
• 22:57
  Speaker 3: time with the patients and the turn happens. And you know,
• 23:02
  Speaker 3: no one knows our avatar or our customer, you know,
• 23:06
  Speaker 3: better than us because we are the person that we're serving.
• 23:11
  Speaker 1: Well, you know, when we're talking as we close out
• 23:13
  Speaker 1: this interview and thank you, for doctor Lee, and I'm
• 23:16
  Speaker 1: going to bring anybody. You've raised so many curious questions
• 23:19
  Speaker 1: for me and also so many things I want to
• 23:21
  Speaker 1: share you, and I will call you offline to share
• 23:24
  Speaker 1: because the vision that you and doctor Webb are establishing
• 23:28
  Speaker 1: is unlimited possibilities of being able to create growth personally
• 23:33
  Speaker 1: for both for your two brands, but also an opportunity
• 23:37
  Speaker 1: to give people humanized doctors. I think that's the side
• 23:40
  Speaker 1: of doctors. We don't even see them as human and
• 23:43
  Speaker 1: and and it's oftentime with teachers, we just they're doing
• 23:46
  Speaker 1: their job. When people think you're just doing a job,
• 23:48
  Speaker 1: then they dehumanize you, and they just feel that why
• 23:52
  Speaker 1: should I say thanks when you're supposed to do your job.
• 23:55
  Speaker 1: You're supposed to educate my child. You supposed to when
• 23:57
  Speaker 1: I come to this hospital, I supposed to lead healthy.
• 24:00
  Speaker 1: Now as a brand guy, and you're building brands as
• 24:03
  Speaker 1: you walk away, tell us what is most important for
• 24:06
  Speaker 1: people to recognize and understand why doctors should be valued.
• 24:12
  Speaker 3: The most important thing I feel is is that we're
• 24:15
  Speaker 3: all individuals. We have varied interest. I mean, you've got
• 24:20
  Speaker 3: doctors that cycle, You've got doctors that swim, You've got
• 24:24
  Speaker 3: doctors that are in the rock climbing, that are into
• 24:28
  Speaker 3: all kinds of things, right, And as you build a brand,
• 24:31
  Speaker 3: you're able to show that individuality to the patient. And
• 24:37
  Speaker 3: I think that one that humanizes you because hey, yes
• 24:41
  Speaker 3: I am a doctor, but I'm a father too, you know,
• 24:46
  Speaker 3: I like to go to the beach, you know, I
• 24:48
  Speaker 3: know some of the sides we don't always see to,
• 24:50
  Speaker 3: you know, to our doctors, you know. So for for me,
• 24:54
  Speaker 3: I think being able to show that we're individuals, we
• 24:57
  Speaker 3: have our own interest. Yes, we're professionals experts at what
• 25:00
  Speaker 3: we do, but we're people as well. And then being
• 25:04
  Speaker 3: able to you know, to build a brand and highlight
• 25:08
  Speaker 3: some of those individual aspects of you. I feel like
• 25:10
  Speaker 3: that's very very powerful for branding and positioning online.
• 25:16
  Speaker 1: Oh man, this is a very powerful interview. Man, Doctor Clarencelee,
• 25:19
  Speaker 1: thank you for coming on Money Making Conversations master Class
• 25:21
  Speaker 1: and I will be calling you offline and thank you
• 25:24
  Speaker 1: for coming on my show today.
• 25:26
  Speaker 3: I appreciate you having me always a good time.
• 25:29
  Speaker 1: All right again, this is another edition of Money Making
• 25:31
  Speaker 1: Conversation master Class hosted by me Rashawn McDonald. Thank you
• 25:35
  Speaker 1: to all my guests on the show today and thank
• 25:37
  Speaker 1: you our listening artists now. If you want to listen
• 25:40
  Speaker 1: to any episode or want to be a guest on
• 25:42
  Speaker 1: the show, visit Moneymakingconversations dot com. Our social media handle
• 25:47
  Speaker 1: is money Making Conversations. Join us next week and remember
• 25:50
  Speaker 1: to always leave with your gifts. Keep winning.
• 25:53
  Speaker 2: This has been another edition of Money Making Conversation Masterclass
• 25:56
  Speaker 2: hosted by me Rashawn McDonald. Thank you to our guests
• 25:59
  Speaker 2: on the show today and thank you for listening to
• 26:02
  Speaker 2: the audience now. If you want to listen to any
• 26:04
  Speaker 2: episode I want to be a guest on the show,
• 26:06
  Speaker 2: visit Moneymakingconversations dot com. Our social media handle is money
• 26:10
  Speaker 2: Making Conversation. Join us next week and remember to always
• 26:14
  Speaker 2: leave with your gifts.
• 26:15
  Speaker 1: Keep winning.