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Your CMA Is Not the Listing Presentation
Pulling comps and putting them in a nice folder doesn’t make you a great listing agent. In this episode of Success Is Not Convenient, Bernie Gallerani explains why your CMA is only one piece of the listing presentation, and why the real presentation keeps going every week your listing is on the market.
Bernie breaks down how to read showing activity and buyer feedback, and why no activity at all is still feedback. He shares the exact words he uses when 12 showings bring zero offers, and how he sets price expectations at the listing appointment so the adjustment conversation is never a…
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