Video: B2B marketing's secret superpower

The WARC Podcast · Sep 24, 2026 · 29m

Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B2B Institute and WARC. Amazon Business's Kate Rundell, LinkedIn's Vita Molis and LIONS Advisory's Imaad Ahmed join Anna Hamill to share insights from the research and practical applications for B2B marketing.

Chapters:

[00:00] Intro: Why video matters in B2B marketing

[02:34[ Methodology: 1,025 Award-Winning B2B Campaigns Comparing Video vs Non-Video

[05:03] How B2B Video Drives Market Share, ROI and Search Performance

[07:14] The “Video…