213: How (and why) to treat Substack like a business (featuring Yana G.Y.)

How to Write for a Living · May 28, 2025 · 40m

Season 2, episode 13 is here!

In this episode, I chat to Yana G.Y. about how and why to treat Substack like a business and generate real, sustainable income on the platform.

You’ll learn:

- Why treating your Substack like a real business changes everything

- How Yana hit a 6% conversion rate (and keeps it steady)

- The overlooked channel on Substack that converts better than email

- What a smart 20-day automation can do for your paid signups

- Why selling transformation beats listing features every time

- The subtle power of monthly challenges to drive retention and growth

- How to actually…