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Merchandiser: The Heart of the Fashion Business I Dr. HB Fashion Futures Podcast Episode 13
Fashion merchandising is not just about picking pretty products - it is the strategic engine that decides what gets designed, how much gets made, and what actually earns profit. If you have ever wondered why some collections sell out while others get marked down, this episode breaks open the role of the director of merchandising in a way that makes the whole fashion system click. Dr. HB explains how merchandisers sit between design and sales, using last year’s sell-through data, markdown results, margin goals, and assortment planning to shape next season’s collection. She shows why the job…
The skinny
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