Science Washing: How the Beauty Industry Uses “Science” to Sell Hype
GlowJob called it first– Science Washing is the new greenwashing. From collagen wraps to exosome facials, brands are hijacking scientific jargon to sell you on the hype. Julia and Sasa cut through the BS and spotlight which scientific beauty advancements are real (DNA repair enzymes, NAD, biotech delivery systems) and which are just smoke and mirrors.
We map out the red flag buzzwords, call out the biggest beauty offenders, and tell you where to actually put your money—and where to keep your wallet shut.
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The skinny
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