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How a Local Plant Nursery Built a Subscription That Survived Winter
Episode 55 of Small Business Success with Fexingo tells the story of How a Local Plant Nursery Built a Subscription That Survived Winter. Lucas and Luna break down the strategy behind Green Thumb Society, a nursery in Portland that turned a seasonal slump into recurring revenue. The nursery launched a 'plant care subscription' in winter 2024, offering monthly workshops, soil amendments, and discounts on spring stock. Within six months, 400 subscribers generated $120,000 in annual recurring revenue. The hosts discuss how the nursery used data from the first winter to adjust pricing…
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