What Netflix's move into advertising means for Kiwi media
Experts are warning that the rollout of ads on New Zealand's biggest streaming service could be ushering in a huge shift in the local market. Netflix holds about 50 per cent of the streaming audience in New Zealand and in March it will roll out its ad-supported services to Kiwi viewers. But what does that mean for local content producers who rely on advertising dollars? Massey University professor of marketing Bodo Lang spoke to John Campbell.
The skinny
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