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Transcript

how to stay connected without social media · soulful biz guidance

• 0:02
  SPEAKER_00: Hello everyone and welcome to a new training on visibility for highly sensitive people.
• 0:08
  SPEAKER_00: Today's topic is how to stay connected or how to become connected
• 0:13
  SPEAKER_00: when you are not using social media.
• 0:17
  SPEAKER_00: I opened my first social media account in 2016 probably,
• 0:24
  SPEAKER_00: started using it in 2017 when I opened my first business.
• 0:28
  SPEAKER_00: So this was prior to 2020 and one of the Really positive sides of having
• 0:35
  SPEAKER_00: a social media presence at the time was being able to connect
• 0:39
  SPEAKER_00: with such amazing people.
• 0:40
  SPEAKER_00: I've developed friendships, collaborations.
• 0:45
  SPEAKER_00: I was invited onto podcasts, onto events as well.
• 0:48
  SPEAKER_00: I met people I worked with that I hired as coaches,
• 0:52
  SPEAKER_00: life coaches, lifestyle coaches, business coaches.
• 0:57
  SPEAKER_00: So it's an incredible tool, definitely.
• 1:01
  SPEAKER_00: But if, like me,
• 1:02
  SPEAKER_00: you're in a season of your life where you no longer align with the energy
• 1:08
  SPEAKER_00: of social media or even its values or its intent,
• 1:14
  SPEAKER_00: it's important to have other options.
• 1:16
  SPEAKER_00: And I think at the beginning, we feel a little bit blocked on how to do things differently.
• 1:21
  SPEAKER_00: How can we actually create friendships,
• 1:25
  SPEAKER_00: create relationships, create connections without being on social media anymore?
• 1:31
  SPEAKER_00: And so I have a little bit of a routine that I have been running for clients,
• 1:35
  SPEAKER_00: in fact, and meaning to run for myself.
• 1:39
  SPEAKER_00: But, you know, the time I use for myself, I'm not directly paid to use for myself.
• 1:46
  SPEAKER_00: So that's why usually the work I do for me kind of tends to happen last,
• 1:53
  SPEAKER_00: at least for this, because it does require time.
• 1:56
  SPEAKER_00: And so this is what I wanted to say is that We find it so hard to connect and hard
• 2:02
  SPEAKER_00: to find connections, hard to collaborate.
• 2:04
  SPEAKER_00: But the way to do that is to do what most people do not do,
• 2:09
  SPEAKER_00: which is to take the time and to give attention with intention to things
• 2:14
  SPEAKER_00: that are aligned and to publications,
• 2:18
  SPEAKER_00: to content that can actually lead to a positive relationship.
• 2:26
  SPEAKER_00: So you could do this with,
• 2:28
  SPEAKER_00: I'm going to show you behind the scenes,
• 2:30
  SPEAKER_00: you could do this with blog posts,
• 2:34
  SPEAKER_00: with newsletters,
• 2:36
  SPEAKER_00: so in your emails, with podcast hosts, with YouTubers and with Substack.
• 2:43
  SPEAKER_00: Because I'm on Substack and I swear by it,
• 2:48
  SPEAKER_00: I'm going to show you how I do it with Substack today.
• 2:50
  SPEAKER_00: I'm actually going to build it with you so you can see exactly how
• 2:56
  SPEAKER_00: So I'm going to share my screen.
• 3:01
  SPEAKER_00: At least I hope I'm going to share my screen.
• 3:03
  SPEAKER_00: Yes.
• 3:05
  SPEAKER_00: Okay.
• 3:09
  SPEAKER_00: Okay.
• 3:09
  SPEAKER_00: So I'm sharing this window.
• 3:12
  SPEAKER_00: It's working.
• 3:13
  SPEAKER_00: So I created a Notion
• 3:19
  SPEAKER_00: That database,
• 3:21
  SPEAKER_00: spreadsheet, and I call it Substack Connections, making friends on Substack.
• 3:26
  SPEAKER_00: This is because when I use a word like making friends on Substack,
• 3:30
  SPEAKER_00: it makes it feel less threatening than saying, getting visible now.
• 3:35
  SPEAKER_00: I find ways to negotiate and soothe my nervous system.
• 3:41
  SPEAKER_00: I'm happy to share that with you, but it's not so difficult to do, you know.
• 3:47
  SPEAKER_00: The first column is a name, the Substack URL.
• 3:51
  SPEAKER_00: So if it's not for Substack, it could just be URL stage.
• 3:56
  SPEAKER_00: So do I want to reach out?
• 3:59
  SPEAKER_00: Are we in a conversation?
• 4:00
  SPEAKER_00: Do I need to follow up?
• 4:04
  SPEAKER_00: Did we book a collab?
• 4:08
  SPEAKER_00: Did we agree on a guest post?
• 4:10
  SPEAKER_00: Is the interview scheduled?
• 4:12
  SPEAKER_00: If it's a potential client, did I pitch anything?
• 4:15
  SPEAKER_00: Or maybe it's just not a fit.
• 4:19
  SPEAKER_00: Here we have connection type.
• 4:20
  SPEAKER_00: So do we have similar audience?
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  SPEAKER_00: Is it a potential client?
• 4:24
  SPEAKER_00: Or are we doing similar work?
• 4:26
  SPEAKER_00: This is important because it lets you see what kind of collaboration,
• 4:31
  SPEAKER_00: what kind of connection it can be.
• 4:33
  SPEAKER_00: So I'm actually going to invert this column.
• 4:35
  SPEAKER_00: So first connection type.
• 4:39
  SPEAKER_00: Similar audience, similar work, or is it a potential client?
• 4:42
  SPEAKER_00: Then the stage, so I know where I'm going with this.
• 4:47
  SPEAKER_00: Then the last touch,
• 4:48
  SPEAKER_00: when the last time we were in contact,
• 4:51
  SPEAKER_00: or the first time we were in contact,
• 4:54
  SPEAKER_00: when I want to follow up next, if I don't have an answer, next steps.
• 4:59
  SPEAKER_00: Pitch angle,
• 5:00
  SPEAKER_00: if it's someone to pitch collab ideas,
• 5:03
  SPEAKER_00: if it's someone to collaborate with,
• 5:05
  SPEAKER_00: and some notes that I might have or something I want to remember that I liked
• 5:11
  SPEAKER_00: about this person, about their content, or something like that.
• 5:15
  SPEAKER_00: Okay, so now we have this, we have the spreadsheet ready.
• 5:19
  SPEAKER_00: What are we going to do?
• 5:20
  SPEAKER_00: We're going to look, we're going to use the, I'm going to go to Substack here.
• 5:26
  SPEAKER_00: I'm making sure, yes, you're seeing the same thing as me.
• 5:29
  SPEAKER_00: And I, in Substack, I'm going to go to home where I can see my feed.
• 5:35
  SPEAKER_00: And I'm not going to be tempted to scroll,
• 5:38
  SPEAKER_00: even though Marie-Louise is here and she's my friend on Substack.
• 5:43
  SPEAKER_00: No, no, no.
• 5:44
  SPEAKER_00: I'm going to go here.
• 5:45
  SPEAKER_00: Actually, I could add her, but we already had a collaboration.
• 5:49
  SPEAKER_00: So I'm going to go here and I'm going to search for new relationships.
• 5:56
  SPEAKER_00: So again, if it's on YouTube, it's on YouTube.
• 5:58
  SPEAKER_00: If it's in your podcast, you go to your podcast host or to Spotify or Apple podcast.
• 6:06
  SPEAKER_00: If it's in your newsletter, it's a
• 6:14
  SPEAKER_00: Work with Claude or AI.
• 6:17
  SPEAKER_00: If you connect your email platform,
• 6:23
  SPEAKER_00: so Gmail or whatever you're using,
• 6:25
  SPEAKER_00: to Claude,
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  SPEAKER_00: for instance,
• 6:27
  SPEAKER_00: I know it's possible,
• 6:28
  SPEAKER_00: and I'm doing it myself,
• 6:30
  SPEAKER_00: and I ask him to go into my emails and look for potential collaborators.
• 6:37
  SPEAKER_00: Maybe I'll show you that after writing a note.
• 6:40
  SPEAKER_00: It was not planned, but that's kind of cool.
• 6:43
  SPEAKER_00: Collabs through Claude.
• 6:48
  SPEAKER_00: Claude actually helped me to pull out a list of potential people that I could invite
• 6:54
  SPEAKER_00: for my upcoming bundle.
• 6:57
  SPEAKER_00: And I definitely used that to make a list in Notion automatically
• 7:02
  SPEAKER_00: where I just checked then everyone that he suggested based on who I was subscribed
• 7:07
  SPEAKER_00: to in my emails.
• 7:09
  SPEAKER_00: I'll show you that right after.
• 7:11
  SPEAKER_00: Okay.
• 7:12
  SPEAKER_00: So the first thing I'm going to look for is my niche.
• 7:15
  SPEAKER_00: So what I do, right?
• 7:18
  SPEAKER_00: And I'm going to go with visibility.
• 7:21
  SPEAKER_00: That's one keyword.
• 7:22
  SPEAKER_00: Visibility is one keyword.
• 7:25
  SPEAKER_00: Highly sensitive people.