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Why Franchisees Are Rejecting CEO Pet Projects
Lucas and Luna dig into a frustrating reality for franchisees: corporate-mandated initiatives that drain time, money, and morale without boosting the bottom line. Drawing on recent surveys from the International Franchise Association and a case study of a major quick-service brand's failed loyalty app rollout, they explore why franchisees are pushing back harder than ever. Lucas explains the financial math behind a typical $50,000 tech upgrade that added zero to same-store sales, and Luna shares how one multi-unit operator got a 50-unit block to collectively opt out of a new…
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