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How to Build a Resilient Agency That Stands the Test of Time with Bill Swanston | Ep #842
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Most agencies don't make it 25 years but Bill Swanston's has. From surviving 9/11 to leading a 30-person team through COVID, Bill shares how Bosun (formerly Frederick Swanston) adapted, learned to love KPIs, empowered their team, and even pulled off a successful rebrand. His story proves you can survive the toughest agency seasons and come out stronger—if you track the right numbers, avoid "superclient" risk, and learn to truly let go.
What You'll Learn
Why resilience (not just growth…
The skinny
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