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Consumer Psychology in Pet Care: Building Products People Actually Want to Use with Marissa Gurdian
In this episode of The Growth Class, host Phil Masiello interviews Marissa Gurdian, founder of Sweet Paws. They explore how identifying everyday friction points in pet ownership can lead to scalable product innovation, and how Marissa built Sweet Paws by focusing on both functional and emotional needs of pet parents.
The conversation highlights how solving small, overlooked problems—like puppy teething or opening dog waste bags—can evolve into differentiated products with strong consumer demand, as well as how tapping into emotional drivers led to the creation of a greeting card line designed…
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