Latest / Omni Talk Retail / Bed Bath & Beyond Buys The Container Store, Aerie Vs. AI & Has QVC Run Out Of Time? | Fast Five
Transcript
- 0:04I'm
- 0:04over
- 0:05smart
- 0:05cards.
- 0:05Let's
- 0:05just
- 0:05call
- 0:06it
- 0:06the
- 0:06retail
- 0:06media
- 0:07and
- 0:07couponing.
- 0:07Bolt
- 0:08on
- 0:08maybe
- 0:08brand
- 0:09trust
- 0:09becomes
- 0:10even
- 0:10more
- 0:10important
- 0:11when
- 0:11consumers
- 0:12might
- 0:12think
- 0:12everything
- 0:12is
- 0:13fake.
- 0:13Sales
- 0:14have
- 0:14gone
- 0:14from
- 0:14$15
- 0:15billion
- 0:15to
- 0:16$10
- 0:17billion.
- 0:17If
- 0:18you
- 0:18don't
- 0:18have
- 0:18a
- 0:18clear
- 0:18value
- 0:18proposition
- 0:19with
- 0:19a
- 0:19specific
- 0:20assortment,
- 0:20then
- 0:20you're
- 0:21out.
- 0:22People
- 0:22are
- 0:22saying
- 0:22things
- 0:23from
- 0:23in
- 0:23a
- 0:23feed
- 0:23full
- 0:24of
- 0:24AI
- 0:24thank
- 0:25you.
- 0:25Because
- 0:25no
- 0:25one
- 0:26else
- 0:26has
- 0:26done
- 0:26this.
- 0:26They
- 0:27could
- 0:27carry
- 0:27the
- 0:27higher
- 0:28end
- 0:28brands
- 0:29that
- 0:29would
- 0:29never
- 0:29go
- 0:30into
- 0:30Walmart.
- 0:31There's
- 0:31too
- 0:31many
- 0:31step
- 0:32so
- 0:32then
- 0:32it
- 0:32just
- 0:32defeats
- 0:33the
- 0:33purpose
- 0:33of
- 0:34using
- 0:34an
- 0:34answer
- 0:35engine.
- 0:38Hello
- 0:38and
- 0:39welcome
- 0:39to
- 0:39The
- 0:39OmniTalk
- 0:40Retail
- 0:40Fast
- 0:415.
- 0:41Today's
- 0:41episode
- 0:42is
- 0:42a
- 0:43real
- 0:43treat
- 0:43everyone.
- 0:44Today's
- 0:44guest
- 0:45host
- 0:45is
- 0:46someone
- 0:46whom
- 0:46I
- 0:46met
- 0:47and
- 0:47interviewed
- 0:47on
- 0:47stage
- 0:48at
- 0:48Shoptalk.
- 0:48Geez,
- 0:49it
- 0:49was
- 0:49a
- 0:49number
- 0:50of
- 0:50years
- 0:50ago.
- 0:51We
- 0:51struck
- 0:51up
- 0:51a
- 0:52friendship
- 0:52and
- 0:52what
- 0:53I
- 0:53admire
- 0:53most
- 0:54about
- 0:54her
- 0:54is
- 0:54that
- 0:55she
- 0:55always
- 0:55manages
- 0:56to
- 0:56help
- 0:57me
- 0:57see
- 0:57the
- 0:57future
- 0:58of
- 0:58retail
- 0:58in
- 0:58a
- 0:59new
- 0:59light.
- 1:00Who
- 1:00is
- 1:00she?
- 1:01Well,
- 1:01stay
- 1:01tuned
- 1:02because
- 1:02I'm
- 1:02going
- 1:02to
- 1:03introduce
- 1:03her
- 1:03right
- 1:04after
- 1:04we
- 1:04hear
- 1:04from
- 1:05all
- 1:05our
- 1:05wonderful
- 1:06partners
- 1:06who
- 1:06make
- 1:07this
- 1:07podcast
- 1:07possible
- 1:08each
- 1:08and
- 1:08every
- 1:09week.
- 1:10This
- 1:10episode
- 1:11of
- 1:11The
- 1:11OmniTalk
- 1:11Retail
- 1:12Fast
- 1:125
- 1:12is
- 1:12brought
- 1:13to
- 1:13you
- 1:13by
- 1:13the
- 1:13A
- 1:14and
- 1:14M
- 1:14Consumer
- 1:14and
- 1:14Retail
- 1:15Group.
- 1:15The
- 1:15A
- 1:15and
- 1:15M
- 1:15Consumer
- 1:16and
- 1:16Retail
- 1:16Group
- 1:16is
- 1:16a
- 1:17management
- 1:17consulting
- 1:17firm
- 1:18that
- 1:18tackles
- 1:18the
- 1:18most
- 1:19complex
- 1:19challenges
- 1:20and
- 1:20advances
- 1:20its
- 1:21clients,
- 1:21people
- 1:21and
- 1:22communities
- 1:22toward
- 1:23their
- 1:23maximum
- 1:24potential.
- 1:24CRG
- 1:25brings
- 1:25the
- 1:25experience,
- 1:26tools
- 1:26and
- 1:26operator
- 1:27like
- 1:28pragmatism
- 1:28to
- 1:28help
- 1:29retailers
- 1:29and
- 1:29consumer
- 1:30products
- 1:30companies
- 1:31be
- 1:31on
- 1:31the
- 1:31right
- 1:31side
- 1:32of
- 1:32disruption
- 1:33and
- 1:33Miracle,
- 1:34the
- 1:34catalyst
- 1:35of
- 1:35Commerce.
- 1:36Over
- 1:36450
- 1:37retailers
- 1:37are
- 1:37opening
- 1:38new
- 1:38revenue
- 1:39streams
- 1:39with
- 1:39marketplaces,
- 1:40dropship
- 1:40and
- 1:40retail
- 1:41media
- 1:41and
- 1:42succeeding.
- 1:42With
- 1:43Miracle,
- 1:43you
- 1:43can
- 1:43unlock
- 1:44more
- 1:44products,
- 1:44more
- 1:44partners
- 1:45and
- 1:45more
- 1:45profits
- 1:46without
- 1:46the
- 1:46heavy
- 1:47lifting.
- 1:47So
- 1:48what's
- 1:48holding
- 1:48you
- 1:48back?
- 1:48Visit
- 1:49Miracle.com
- 1:50to
- 1:50learn
- 1:50more.
- 1:50That's
- 1:51M
- 1:51I
- 1:51R
- 1:51A
- 1:52K
- 1:52L.com
- 1:54and
- 1:54Corso.
- 1:55Your
- 1:55stores
- 1:55are
- 1:56full
- 1:56of
- 1:56data,
- 1:57but
- 1:57are
- 1:57your
- 1:57teams
- 1:57acting
- 1:58on
- 1:58it?
- 1:58Corso
- 1:59turns
- 1:59retail
- 2:00data
- 2:00into
- 2:00personalized
- 2:01daily
- 2:01to
- 2:01dos
- 2:02that
- 2:02drive
- 2:02sales,
- 2:03reduce
- 2:03waste
- 2:03and
- 2:04improve
- 2:04execution.
- 2:05No
- 2:05fluff,
- 2:06just
- 2:06action.
- 2:07Help
- 2:07your
- 2:07managers
- 2:08focus
- 2:08on
- 2:08what
- 2:08matters
- 2:09most.
- 2:09Visit
- 2:09corso.com
- 2:11to
- 2:11see
- 2:11Intelligent
- 2:12management
- 2:12in
- 2:13motion
- 2:13and
- 2:14Infios.
- 2:14At
- 2:15Infios,
- 2:15they
- 2:15unite
- 2:16warehousing,
- 2:16transportation
- 2:17and
- 2:17order
- 2:17management
- 2:18into
- 2:18a
- 2:18seamless,
- 2:19adaptable
- 2:19network.
- 2:20Infios
- 2:21helps
- 2:21you
- 2:21stay
- 2:21ahead
- 2:22from
- 2:22promise
- 2:22to
- 2:23delivery
- 2:23and
- 2:23every
- 2:24step
- 2:24in
- 2:24between.
- 2:25To
- 2:25learn
- 2:25more,
- 2:26visit
- 2:26infios.com
- 2:28and
- 2:28Ocampo
- 2:29Capital
- 2:29Ocampo
- 2:30Capital
- 2:30is
- 2:30a
- 2:30venture
- 2:31capital
- 2:31firm
- 2:31founded
- 2:32by
- 2:32retail
- 2:32executives
- 2:33with
- 2:33the
- 2:33aim
- 2:34of
- 2:34helping
- 2:34early
- 2:34stage
- 2:35consumer
- 2:35businesses
- 2:36succeed
- 2:36through
- 2:37investment
- 2:37and
- 2:37operational
- 2:38support.
- 2:39Learn
- 2:39more@ocampo
- 2:41capital.com
- 2:42and
- 2:42finally,
- 2:43Valoc
- 2:43Veloc
- 2:44is
- 2:44a
- 2:44proven
- 2:44e
- 2:44grocery
- 2:45technology
- 2:45built
- 2:46by
- 2:46grocers
- 2:47for
- 2:47grocers.
- 2:48Exactly
- 2:48the
- 2:48type
- 2:49of
- 2:49technology
- 2:49we
- 2:49like
- 2:49here
- 2:50at
- 2:50Omnitalk.
- 2:51They
- 2:51unite
- 2:51proprietary
- 2:52software
- 2:52with
- 2:52right
- 2:53size
- 2:53automation
- 2:53to
- 2:54use
- 2:54to
- 2:54make
- 2:54same
- 2:54day
- 2:55delivery
- 2:55profitable.
- 2:56To
- 2:56learn
- 2:56more
- 2:56visit
- 2:57Volock.com
- 2:58that's
- 2:58V
- 2:59L
- 2:59O
- 2:59Q.com
- 3:02Laura
- 3:02Kennedy,
- 3:03how
- 3:03the
- 3:03heck
- 3:04are
- 3:04you?
- 3:04I'm
- 3:05great.
- 3:05I'm
- 3:05great.
- 3:06You
- 3:06know,
- 3:06sun
- 3:07is
- 3:07shining,
- 3:08my
- 3:09son
- 3:09pointed
- 3:09out
- 3:09this
- 3:10morning
- 3:10there's
- 3:10a
- 3:10lot
- 3:10of
- 3:11sevens
- 3:11in
- 3:11the
- 3:12temperature
- 3:13forecast
- 3:13for
- 3:13this
- 3:14week.
- 3:14So
- 3:15can't,
- 3:15it
- 3:15can't
- 3:15be
- 3:16bad.
- 3:16Oh
- 3:17yeah,
- 3:17it's
- 3:17sevens
- 3:17in
- 3:18Indiana.
- 3:18That's
- 3:18nice.
- 3:19Nice
- 3:19Midwestern
- 3:20weather.
- 3:20I
- 3:20hope
- 3:20we're
- 3:20going
- 3:20to
- 3:20get
- 3:20that
- 3:21in
- 3:21Minnesota
- 3:21too.
- 3:22It's
- 3:22funny,
- 3:22somebody
- 3:23once
- 3:23told
- 3:23me
- 3:23you
- 3:23could
- 3:23take
- 3:23the
- 3:24Indiana
- 3:24out
- 3:24of
- 3:25you
- 3:25could
- 3:25take
- 3:25the
- 3:25girl
- 3:25out
- 3:25of
- 3:25Indiana,
- 3:26Indiana,
- 3:26but
- 3:26you
- 3:26can
- 3:26never
- 3:26take
- 3:27the
- 3:27Indiana
- 3:27out
- 3:27of
- 3:27the
- 3:27girl.
- 3:28Is
- 3:28that
- 3:28true?
- 3:29Probably.
- 3:29I
- 3:30am
- 3:30actually
- 3:30not
- 3:31a
- 3:31native
- 3:31Hoosier
- 3:31though.
- 3:32I've
- 3:33lived
- 3:34here
- 3:34for
- 3:3410
- 3:34years.
- 3:35But
- 3:35I'm
- 3:35a
- 3:36native
- 3:36western
- 3:36Pennsylvanian.
- 3:37So
- 3:38you
- 3:38could
- 3:38probably
- 3:39take
- 3:39me
- 3:40out
- 3:40of
- 3:40Pittsburgh,
- 3:41but
- 3:41you
- 3:41can't
- 3:41take
- 3:42me
- 3:42out
- 3:42of
- 3:42Steeler
- 3:43Nation,
- 3:43maybe,
- 3:43something
- 3:44like
- 3:44that.
- 3:45That's
- 3:46probably
- 3:46even
- 3:46more
- 3:46so
- 3:47true,
- 3:47right?
- 3:47It's
- 3:47more
- 3:48so,
- 3:48yeah.
- 3:48Well,
- 3:48Laura,
- 3:49you
- 3:49know,
- 3:49people
- 3:49kept
- 3:49telling
- 3:50me,
- 3:50I'm
- 3:50so
- 3:50excited
- 3:50to
- 3:50have
- 3:50you
- 3:50on
- 3:51the
- 3:51show
- 3:51because
- 3:51people
- 3:51kept
- 3:52telling
- 3:52me
- 3:53this
- 3:53literally
- 3:53just
- 3:53happened
- 3:53to
- 3:54me
- 3:54like
- 3:54a
- 3:54couple
- 3:54of
- 3:54weeks
- 3:54ago
- 3:55when
- 3:55I
- 3:55was
- 3:55out
- 3:55at
- 3:55Shop
- 3:55Talk.
- 3:56People,
- 3:56people
- 3:56that
- 3:57we
- 3:57both
- 3:57mutually
- 3:57respect
- 3:58kept
- 3:58telling
- 3:58me,
- 3:58they
- 3:59say
- 3:59you've
- 3:59got
- 3:59to
- 4:00get
- 4:00Laura
- 4:00on
- 4:00the
- 4:00Fast
- 4:01five.
- 4:01You
- 4:01got
- 4:01to
- 4:01get
- 4:01her
- 4:01as
- 4:02a
- 4:02guest
- 4:02host.
- 4:03And
- 4:03now
- 4:03you're
- 4:03here,
- 4:04so
- 4:04I
- 4:04couldn't
- 4:05be
- 4:05more
- 4:05pumped
- 4:05up.
- 4:06And
- 4:06so
- 4:06why
- 4:06don't
- 4:07you
- 4:07tell
- 4:07the
- 4:07audience
- 4:07a
- 4:07little
- 4:07bit
- 4:08about
- 4:08you
- 4:08and
- 4:08who
- 4:08you
- 4:09are
- 4:09and
- 4:09then
- 4:09I'll
- 4:09probably
- 4:10tell
- 4:10the
- 4:10story
- 4:10about
- 4:10how
- 4:10we
- 4:10met
- 4:10too.
- 4:11But
- 4:11tell
- 4:11us,
- 4:11tell
- 4:11us
- 4:11about
- 4:12your
- 4:12background.
- 4:12I'm
- 4:13a
- 4:13retail
- 4:13strategist
- 4:14and
- 4:14analyst
- 4:14and
- 4:15spend
- 4:15a
- 4:16lot
- 4:16of
- 4:16time
- 4:16thinking
- 4:17about
- 4:17how
- 4:17people
- 4:18shop,
- 4:18why
- 4:19it
- 4:19matters.
- 4:20I've
- 4:20led
- 4:21retail
- 4:21and
- 4:21consumer
- 4:22research
- 4:22both
- 4:22at
- 4:23CB
- 4:23Insights
- 4:24in
- 4:24Kantar,
- 4:25advised
- 4:26a
- 4:26lot
- 4:26of
- 4:26executives
- 4:27at
- 4:27big
- 4:27companies
- 4:28along
- 4:28the
- 4:28way.
- 4:29And
- 4:30at
- 4:30the
- 4:30moment
- 4:31I'm
- 4:31exploring
- 4:31my
- 4:31next
- 4:32chapter,
- 4:33something
- 4:33ideally
- 4:34at
- 4:34the
- 4:34intersection
- 4:35of,
- 4:35you
- 4:35know,
- 4:35retail
- 4:36strategy,
- 4:37big
- 4:37ideas,
- 4:38commercial,
- 4:38real
- 4:39commercial
- 4:39impact.
- 4:40But
- 4:40today
- 4:40I'm
- 4:41just
- 4:41here
- 4:41to
- 4:42talk
- 4:42shop
- 4:43and,
- 4:43you
- 4:43know,
- 4:43whatever
- 4:44else
- 4:44might
- 4:44come
- 4:44up.
- 4:45Yeah.
- 4:45Which
- 4:45is
- 4:45what
- 4:46I
- 4:46love
- 4:46because
- 4:46I
- 4:46love
- 4:46grabbing
- 4:47you
- 4:47all
- 4:47when
- 4:47you're
- 4:47unfettered
- 4:48and
- 4:49can
- 4:49basically
- 4:49Say
- 4:50whatever
- 4:50it
- 4:50is
- 4:50that's
- 4:50on
- 4:50your
- 4:51mind,
- 4:51which
- 4:51is
- 4:51great.
- 4:51That.
- 4:52But
- 4:52yeah,
- 4:53I
- 4:53mentioned
- 4:53too,
- 4:53like,
- 4:53so
- 4:54we
- 4:54met
- 4:54at
- 4:54Shop
- 4:54Talk,
- 4:54right?
- 4:55When
- 4:55was
- 4:55it?
- 4:55What
- 4:55did
- 4:55we
- 4:56meet
- 4:56in
- 4:56Shop
- 4:56Talk?
- 4:56Like,
- 4:56what
- 4:57year
- 4:57was
- 4:57that?
- 4:57I
- 4:57don't
- 4:57even
- 4:57remember.
- 4:58It
- 4:58was
- 4:582020.
- 5:00I
- 5:00think
- 5:00it
- 5:00was
- 5:002023.
- 5:01Is
- 5:02that
- 5:02sound
- 5:02right?
- 5:02I
- 5:03think,
- 5:03yeah.
- 5:03Which
- 5:03is,
- 5:04you
- 5:04know,
- 5:04now
- 5:04three
- 5:05years
- 5:05ago,
- 5:05which
- 5:05is
- 5:05wild.
- 5:06Yeah.
- 5:07And
- 5:07we
- 5:07did
- 5:07a
- 5:07rapid
- 5:07fire
- 5:08panel,
- 5:08right?
- 5:08We
- 5:09did.
- 5:09We
- 5:09did
- 5:09a
- 5:10rapid
- 5:10fire
- 5:10panel.
- 5:10You're
- 5:11on
- 5:11the
- 5:11panel.
- 5:11I
- 5:11think
- 5:11Prima,
- 5:13the
- 5:13chief
- 5:13digital
- 5:13officer
- 5:13at
- 5:14the
- 5:14time
- 5:14at
- 5:14Ulta,
- 5:14was
- 5:14on
- 5:14the
- 5:14panel
- 5:15as
- 5:15well.
- 5:15And
- 5:15yes,
- 5:17it
- 5:17was
- 5:17great
- 5:17because
- 5:17you,
- 5:18like,
- 5:18brought
- 5:18up
- 5:18all
- 5:18these
- 5:19points
- 5:19that
- 5:19I
- 5:19had
- 5:19never
- 5:20thought
- 5:20about
- 5:20or
- 5:20conceived
- 5:21of
- 5:21and
- 5:21you
- 5:21got
- 5:21into
- 5:21some
- 5:22back
- 5:22and
- 5:22forth
- 5:22with
- 5:22me
- 5:22on
- 5:22stage
- 5:23and,
- 5:23and
- 5:24we've
- 5:24talked
- 5:24a
- 5:24couple
- 5:24times
- 5:25since
- 5:25then,
- 5:25so
- 5:25it
- 5:26was
- 5:26awesome.
- 5:26All
- 5:26right,
- 5:26well,
- 5:27Laura,
- 5:28without
- 5:28further
- 5:28ado,
- 5:28are
- 5:29you
- 5:29ready
- 5:29to
- 5:30do
- 5:30your
- 5:30first
- 5:30guest
- 5:31hosting
- 5:31stint
- 5:31on
- 5:32the
- 5:32Omnitalk
- 5:32Retail
- 5:33Fast
- 5:335?
- 5:33As
- 5:34ready
- 5:34as
- 5:34I'm
- 5:34ever
- 5:35going
- 5:35to
- 5:35be.
- 5:36All
- 5:36right,
- 5:36let's
- 5:37do
- 5:37it.
- 5:37And
- 5:37this
- 5:37week's
- 5:38Fast
- 5:385,
- 5:38we've
- 5:38got
- 5:38news
- 5:39on
- 5:39Arri.
- 5:40Teaming
- 5:40up
- 5:41with
- 5:41Pamela
- 5:41Anderson
- 5:42to
- 5:42take
- 5:42a
- 5:43very
- 5:43public
- 5:43stand
- 5:44against
- 5:44AI
- 5:44generated
- 5:45content.
- 5:46Carrefour
- 5:46becoming
- 5:47the
- 5:47first
- 5:47European
- 5:47retailer
- 5:48to
- 5:48offer
- 5:48grocery
- 5:49shopping
- 5:49directly
- 5:50through
- 5:50chatgpt.
- 5:52QVC
- 5:52Group
- 5:53issuing
- 5:53a
- 5:53going
- 5:54concern
- 5:54warning.
- 5:55Carrefour
- 5:55again,
- 5:56believe
- 5:56it
- 5:56or
- 5:57not,
- 5:57a
- 5:57French
- 5:57retailer
- 5:58makes
- 5:58the
- 5:58Fast
- 5:58five
- 5:58twice,
- 5:59but
- 5:59this
- 6:00time
- 6:00for
- 6:00its
- 6:00Israel
- 6:01operation,
- 6:01announcing
- 6:02one
- 6:02of
- 6:02the
- 6:02largest
- 6:03smart
- 6:03cart
- 6:04deployments
- 6:04in
- 6:04the
- 6:04world.
- 6:05And
- 6:05AM's
- 6:06Jeremy
- 6:07Levines
- 6:07joins
- 6:08us
- 6:08for
- 6:08five
- 6:08insightful
- 6:09minutes
- 6:09on
- 6:09how
- 6:09grocers
- 6:10can
- 6:10improve
- 6:10their
- 6:11fresh
- 6:11operations.
- 6:12But
- 6:12we
- 6:12begin
- 6:13today
- 6:13with
- 6:14Bed,
- 6:14Bath
- 6:14and
- 6:15Beyond
- 6:15buying
- 6:15the
- 6:15Container
- 6:16Store
- 6:16for
- 6:17a
- 6:17cool
- 6:17$150
- 6:18million.
- 6:20Laura.
- 6:20According
- 6:20to
- 6:21retail
- 6:21dive
- 6:21Bed,
- 6:22Bath
- 6:22and
- 6:22Beyond,
- 6:22which
- 6:23famously
- 6:23filed
- 6:23for
- 6:23bankruptcy
- 6:24and
- 6:24liquidated
- 6:25all
- 6:25of
- 6:25its
- 6:25physical
- 6:26stores
- 6:26in
- 6:262023,
- 6:27has
- 6:28signed
- 6:28a
- 6:28definitive
- 6:29merger
- 6:29agreement
- 6:29to
- 6:29acquire
- 6:30the
- 6:30Container
- 6:31Store,
- 6:31which
- 6:31itself
- 6:32filed
- 6:33for
- 6:33bankruptcy
- 6:33in
- 6:34December
- 6:342024
- 6:35before
- 6:35emerging
- 6:36as
- 6:36a
- 6:36private
- 6:37company.
- 6:38The
- 6:38transaction
- 6:38also
- 6:38includes
- 6:39the
- 6:39Container
- 6:39Store's
- 6:40Sweden
- 6:40based
- 6:41Alpha
- 6:41Home
- 6:41Organization
- 6:42Business
- 6:43and
- 6:43Chicago
- 6:44based
- 6:44ClosetWorks,
- 6:45giving
- 6:45bed,
- 6:46bath
- 6:46and
- 6:46Beyond
- 6:46a
- 6:46full
- 6:48home.
- 6:48Excuse
- 6:49me,
- 6:49organization
- 6:49and
- 6:50customization
- 6:50ecosystem
- 6:51under
- 6:51one
- 6:52roof.
- 6:52Rather
- 6:53than
- 6:53reopening
- 6:54standalone
- 6:54Bed,
- 6:54Bath
- 6:55and
- 6:55Beyond
- 6:55stores,
- 6:55the
- 6:56company
- 6:56plans
- 6:56to
- 6:56roll
- 6:56out
- 6:57dual
- 6:57branded
- 6:57locations,
- 6:58integrating
- 6:59its
- 6:59products
- 6:59into
- 7:00existing
- 7:00Container
- 7:01Store
- 7:01footprints.
- 7:02Laura,
- 7:03Bed
- 7:03Bath
- 7:03and
- 7:04Beyond
- 7:04and
- 7:04the
- 7:04Container
- 7:05Store.
- 7:06Is
- 7:06this
- 7:06a
- 7:06case
- 7:06of
- 7:06two
- 7:07rogs
- 7:07making
- 7:07a
- 7:07right?
- 7:08What
- 7:08do
- 7:08you
- 7:08think
- 7:08of
- 7:08this
- 7:08move?
- 7:10Well,
- 7:10I
- 7:10feel
- 7:10like
- 7:11there's.
- 7:11There's
- 7:11two
- 7:12ways
- 7:12to
- 7:12look
- 7:12at
- 7:12it.
- 7:13I
- 7:14think
- 7:14the
- 7:15sort
- 7:15of
- 7:15financial
- 7:16perspective
- 7:17is
- 7:17that
- 7:17these
- 7:17are
- 7:18two
- 7:18brands
- 7:18that,
- 7:19whose
- 7:19individual
- 7:20power
- 7:20is
- 7:20clearly
- 7:21waning.
- 7:22In
- 7:22the
- 7:22case
- 7:22of
- 7:22Bed,
- 7:23Bath
- 7:23and
- 7:23Beyond.
- 7:23Well,
- 7:23I
- 7:24guess
- 7:24in
- 7:24both
- 7:24cases,
- 7:25like
- 7:25really
- 7:27has
- 7:27waned
- 7:27even.
- 7:28Yeah.
- 7:28Has
- 7:29waned.
- 7:29Yeah.
- 7:29We're
- 7:30done.
- 7:30Yeah,
- 7:30yeah.
- 7:31Why?
- 7:31We're
- 7:31not
- 7:32positive
- 7:32that
- 7:32they
- 7:32even
- 7:33still
- 7:33had
- 7:33stores.
- 7:35You're
- 7:35right.
- 7:35They're,
- 7:35they're
- 7:36past
- 7:36tense
- 7:36brands
- 7:37almost.
- 7:38So,
- 7:38you
- 7:39know,
- 7:39this
- 7:39is
- 7:39just
- 7:39the
- 7:40consolidation
- 7:40in
- 7:40retail
- 7:41we've
- 7:41been
- 7:41talking
- 7:41about
- 7:42for
- 7:42like
- 7:42more
- 7:42than
- 7:4320
- 7:43years.
- 7:43It
- 7:44just
- 7:44continues
- 7:44to
- 7:44happen.
- 7:46But
- 7:46I
- 7:46think
- 7:46the
- 7:47risk
- 7:47is
- 7:47that
- 7:47you
- 7:48could
- 7:48look
- 7:48at
- 7:48it
- 7:48as
- 7:48like,
- 7:49well,
- 7:49you
- 7:49know,
- 7:49you
- 7:49got
- 7:49to
- 7:49combine
- 7:50the
- 7:50assets.
- 7:50It
- 7:50looks
- 7:51good
- 7:51financially,
- 7:52but
- 7:52the
- 7:53actual
- 7:53survival
- 7:54of
- 7:54it
- 7:54depends
- 7:55on
- 7:55them
- 7:55creating
- 7:56a
- 7:56differentiated
- 7:57experience.
- 7:58Like
- 7:58why,
- 7:58why
- 7:58are
- 7:58people
- 7:59going
- 7:59to
- 7:59shop
- 7:59there?
- 7:59Otherwise
- 8:00you're
- 8:00just
- 8:00rearranging.
- 8:01Know
- 8:01it's
- 8:01the
- 8:01proverbial
- 8:02rearranging
- 8:02the
- 8:02deck
- 8:02chairs
- 8:03on
- 8:04the
- 8:04Titanic.
- 8:05So
- 8:05and
- 8:05to
- 8:05me
- 8:06it
- 8:06just
- 8:06means
- 8:06they
- 8:06have
- 8:07to
- 8:07get
- 8:07really
- 8:07intentional
- 8:08about
- 8:09what
- 8:09they
- 8:09carry
- 8:10about
- 8:10assortment,
- 8:10about
- 8:11pricing,
- 8:12about
- 8:12why
- 8:13you
- 8:13would
- 8:13go
- 8:13to
- 8:13the
- 8:13store.
- 8:14You
- 8:15know,
- 8:15I
- 8:15really,
- 8:16when
- 8:16I
- 8:16think
- 8:16about
- 8:16it,
- 8:17very
- 8:17few
- 8:18retailers,
- 8:18and
- 8:19you
- 8:19can
- 8:19correct
- 8:19me
- 8:19if
- 8:20I'm
- 8:20wrong,
- 8:20I
- 8:20feel
- 8:20like
- 8:20very
- 8:20few
- 8:21retailers
- 8:21succeed
- 8:22with
- 8:22an
- 8:23endless
- 8:23in
- 8:23store
- 8:24aisle
- 8:25today.
- 8:25You
- 8:25know,
- 8:26the
- 8:26beyond
- 8:26in
- 8:27Bed
- 8:27Bath
- 8:27and
- 8:27Beyond.
- 8:28Unless
- 8:29you're,
- 8:29you
- 8:29know,
- 8:30Walmart,
- 8:30Target,
- 8:31Meijer
- 8:31and
- 8:31your
- 8:32whole,
- 8:32you
- 8:32know,
- 8:32premise
- 8:33is
- 8:33mass.
- 8:34I,
- 8:35I
- 8:35feel
- 8:35like
- 8:35TJX's
- 8:36banners
- 8:36are
- 8:37the
- 8:37closest
- 8:37thing,
- 8:37but
- 8:38they
- 8:38have
- 8:38the
- 8:38treasure
- 8:38hunt,
- 8:39they
- 8:39have
- 8:39the
- 8:39pricing.
- 8:39You
- 8:40know,
- 8:40there's,
- 8:40there's
- 8:40a
- 8:41reason
- 8:41those
- 8:42stores
- 8:42succeed.
- 8:43You
- 8:43know,
- 8:44bookstores
- 8:44like
- 8:44Barnes
- 8:44and
- 8:45Noble
- 8:45have
- 8:45done,
- 8:46I
- 8:46think
- 8:46exactly
- 8:47what
- 8:47we're
- 8:48talking
- 8:48about
- 8:48here,
- 8:48where
- 8:48they're
- 8:48a
- 8:49category
- 8:49specialist,
- 8:49that
- 8:50they've
- 8:50remade
- 8:50their
- 8:50assortment
- 8:51and
- 8:52the
- 8:52experience
- 8:53to
- 8:53make
- 8:54people
- 8:54actually
- 8:54want
- 8:54to
- 8:55go
- 8:55there.
- 8:55So
- 8:56my,
- 8:56I,
- 8:56I
- 8:57kind
- 8:57of
- 8:57am
- 8:57just
- 8:57left
- 8:57with
- 8:58questions.
- 8:58Are
- 8:58they
- 8:58going
- 8:59to
- 8:59curate
- 8:59the
- 9:00assortment
- 9:00more?
- 9:00Are
- 9:01they
- 9:01going
- 9:01to
- 9:01take
- 9:01advantage
- 9:02of
- 9:02Container
- 9:02Store?
- 9:02I
- 9:03mean,
- 9:03Container
- 9:03Store
- 9:03is
- 9:03high
- 9:04end.
- 9:04The
- 9:04stuff
- 9:04is
- 9:05expensive
- 9:05there.
- 9:05Yes.
- 9:06Will
- 9:06they
- 9:07have
- 9:07more
- 9:07services?
- 9:08Yeah,
- 9:08well,
- 9:08they
- 9:09have
- 9:09more
- 9:09services.
- 9:11So
- 9:11that's
- 9:11my
- 9:11question.
- 9:12I'm
- 9:12sure,
- 9:12you
- 9:13know,
- 9:13from
- 9:13the
- 9:13operator
- 9:14perspective
- 9:14or
- 9:15from
- 9:15the
- 9:15cfo,
- 9:16it's
- 9:16like,
- 9:16oh,
- 9:16this
- 9:16looks
- 9:16like
- 9:17a
- 9:17good
- 9:17deal.
- 9:17But
- 9:18from
- 9:18the
- 9:19consumer
- 9:19perspective,
- 9:20I
- 9:20have
- 9:20more
- 9:20questions.
- 9:21Yeah,
- 9:22that's
- 9:22interesting
- 9:22to
- 9:22me
- 9:22because
- 9:23I'll
- 9:23bring
- 9:23another,
- 9:24another
- 9:25experience
- 9:25to
- 9:26light
- 9:26in
- 9:26this
- 9:26conversation
- 9:26too.
- 9:27You
- 9:27know,
- 9:27when
- 9:27I
- 9:27was
- 9:27heading
- 9:28up
- 9:28home
- 9:28furnishings
- 9:28for,
- 9:29for
- 9:29target.com
- 9:30and
- 9:30also,
- 9:31you
- 9:31know,
- 9:31running
- 9:31some
- 9:31of
- 9:31the
- 9:31omnichannel
- 9:32sides
- 9:32of
- 9:32the
- 9:32business,
- 9:33Bed
- 9:33Bath
- 9:33and
- 9:34Beyond
- 9:34was
- 9:34always
- 9:34the
- 9:34retailer
- 9:35that
- 9:35scared
- 9:35me,
- 9:36you
- 9:37know,
- 9:37and
- 9:37it's
- 9:37been
- 9:38funny
- 9:38to
- 9:38watch
- 9:38how
- 9:39it's
- 9:39played
- 9:39out.
- 9:39And
- 9:39the
- 9:39reason
- 9:40I,
- 9:40the
- 9:40reason
- 9:40I
- 9:40say
- 9:41that
- 9:41is
- 9:41because
- 9:42Bed
- 9:42Bath
- 9:42and
- 9:42Beyond
- 9:43did
- 9:43what
- 9:43Walmart
- 9:44and
- 9:44what
- 9:45Target
- 9:45at
- 9:45the
- 9:45time
- 9:46couldn't
- 9:46do.
- 9:46They
- 9:46could
- 9:47carry
- 9:47the
- 9:47higher
- 9:47end
- 9:48brands
- 9:48in
- 9:49their
- 9:49stores
- 9:49that
- 9:49would
- 9:50never
- 9:50go
- 9:50into
- 9:50Walmart.
- 9:51And
- 9:51that's
- 9:52something
- 9:52that
- 9:52hasn't
- 9:52been
- 9:53capitalized
- 9:53on
- 9:53really,
- 9:54to
- 9:54the
- 9:54extent
- 9:54in
- 9:54terms
- 9:55of
- 9:55creating
- 9:56that
- 9:56truly
- 9:57differentiated
- 9:58mass
- 9:58market
- 9:59home
- 9:59furnishings
- 9:59and
- 10:00experience
- 10:00for
- 10:00the
- 10:01upper
- 10:01cachet,
- 10:02which
- 10:02department
- 10:02stores
- 10:03used
- 10:03to
- 10:03do.
- 10:03But
- 10:04that's
- 10:04business
- 10:04has
- 10:04kind
- 10:04of
- 10:05gone
- 10:05out
- 10:05by
- 10:05the
- 10:05wayside.
- 10:06So
- 10:06believe
- 10:06it
- 10:07or
- 10:07not,
- 10:07I
- 10:07mean,
- 10:07I
- 10:07always
- 10:08joke
- 10:08on
- 10:08this
- 10:08show,
- 10:08two
- 10:08wrongs
- 10:09never
- 10:09make
- 10:09a
- 10:09right.
- 10:09But
- 10:10in
- 10:10this
- 10:10case,
- 10:11I
- 10:11kind
- 10:11of
- 10:11think
- 10:11they
- 10:12might,
- 10:12Laura,
- 10:12because
- 10:12I
- 10:13think
- 10:13it.
- 10:13You
- 10:13mentioned
- 10:14it's
- 10:14a
- 10:14return
- 10:14on
- 10:14assets
- 10:15play,
- 10:16you
- 10:16know,
- 10:16for
- 10:16background.
- 10:17Container
- 10:17store
- 10:17has
- 10:17100
- 10:18stores.
- 10:19Those
- 10:19stores,
- 10:19to
- 10:20your
- 10:20point,
- 10:21tend
- 10:21to
- 10:21be
- 10:21in
- 10:22very
- 10:22desirous
- 10:23locations.
- 10:23Like,
- 10:24they
- 10:24are
- 10:24nice
- 10:25spots
- 10:25where
- 10:25you
- 10:26want
- 10:26to
- 10:26have
- 10:26stores.
- 10:27And
- 10:27Bed
- 10:27Bath
- 10:28and
- 10:28Beyond,
- 10:28for
- 10:28the
- 10:28most
- 10:28part
- 10:29is
- 10:29acquiring
- 10:29them
- 10:30all
- 10:30at
- 10:30a
- 10:30very
- 10:31significant
- 10:31discount
- 10:32to
- 10:32what
- 10:32it
- 10:32would
- 10:32take
- 10:32to
- 10:32build
- 10:33them
- 10:33out
- 10:33themselves.
- 10:34So
- 10:34that's
- 10:34number
- 10:35one.
- 10:35Number
- 10:35two,
- 10:36I
- 10:36think
- 10:36there's
- 10:37actually
- 10:37synergies
- 10:37between
- 10:38the
- 10:38two
- 10:38product
- 10:38portfolios
- 10:39too.
- 10:39So
- 10:40I
- 10:40could
- 10:40see,
- 10:41you
- 10:41know,
- 10:41getting
- 10:41more,
- 10:42you
- 10:42know,
- 10:43getting
- 10:44more
- 10:44out
- 10:44of
- 10:44the
- 10:44box,
- 10:45so
- 10:45to
- 10:45speak,
- 10:46by
- 10:46blending
- 10:47and
- 10:47combined.
- 10:47I
- 10:47think
- 10:47that's
- 10:48a
- 10:48real
- 10:48thing
- 10:48that
- 10:48they
- 10:49could
- 10:49do.
- 10:49I
- 10:49don't
- 10:49think
- 10:49that's
- 10:49smoke
- 10:50and
- 10:50mirrors
- 10:50in
- 10:50terms
- 10:50of,
- 10:51you
- 10:51know,
- 10:51how
- 10:51they
- 10:51pitch
- 10:51this
- 10:52in
- 10:52terms
- 10:52of
- 10:52trying
- 10:53to
- 10:53combine
- 10:53the
- 10:53product
- 10:54portfolios
- 10:54of
- 10:54two
- 10:55of
- 10:55both
- 10:55entities.
- 10:56And
- 10:56then
- 10:56three,
- 10:57you
- 10:58know,
- 10:58the
- 10:58stores
- 10:59themselves
- 10:59tend
- 10:59to
- 11:00be
- 11:00newer,
- 11:00nicer,
- 11:01more
- 11:01inviting
- 11:02than
- 11:02what
- 11:02we
- 11:02all
- 11:03remember
- 11:03as
- 11:03the
- 11:03Bed
- 11:03Bath
- 11:04and
- 11:04Beyond
- 11:04experience,
- 11:04which
- 11:05was
- 11:05kind
- 11:05of
- 11:05getting
- 11:05to
- 11:06the
- 11:06point
- 11:06of
- 11:06like
- 11:06being
- 11:07trapped
- 11:07in
- 11:07old
- 11:08outdated
- 11:08strip
- 11:09malls
- 11:09and
- 11:09not
- 11:09being
- 11:09that
- 11:10great
- 11:10of
- 11:10an
- 11:10experience.
- 11:10So,
- 11:11yeah,
- 11:11so
- 11:12net
- 11:12net.
- 11:13The
- 11:13merchant
- 11:13in
- 11:13me
- 11:14kinds
- 11:14of
- 11:14thinks
- 11:14this
- 11:14is
- 11:14a
- 11:15smart
- 11:15move.
- 11:16And
- 11:16it's
- 11:16from
- 11:17a
- 11:17company
- 11:17that's
- 11:17helmed
- 11:17by
- 11:18a
- 11:18CEO
- 11:18too.
- 11:19Good
- 11:19old
- 11:19Marcus,
- 11:20who
- 11:20has
- 11:20a
- 11:20track
- 11:21record
- 11:21of
- 11:21wheeling
- 11:21and
- 11:21dealing
- 11:22and
- 11:22figuring
- 11:22out
- 11:22how
- 11:22to
- 11:23make
- 11:23these
- 11:23things
- 11:23work.
- 11:24So
- 11:24I
- 11:24don't
- 11:24know,
- 11:25Laura,
- 11:25what
- 11:25do
- 11:25you
- 11:25think?
- 11:26Did
- 11:26I
- 11:27sway
- 11:27your
- 11:27thinking
- 11:28in
- 11:28any
- 11:28way?
- 11:30I
- 11:31think
- 11:31we're
- 11:31still
- 11:31kind
- 11:32of
- 11:32arriving
- 11:32at
- 11:32the
- 11:32same
- 11:33conclusion,
- 11:34which
- 11:35is
- 11:35that
- 11:36the
- 11:37experiencing
- 11:37assortment
- 11:37has
- 11:38to
- 11:38change.
- 11:39You
- 11:39mentioning
- 11:39the
- 11:40old
- 11:40Bed
- 11:40Bath
- 11:41experience
- 11:42with
- 11:42the
- 11:42stuff
- 11:43stacked
- 11:43to
- 11:43the
- 11:43ceiling,
- 11:44I
- 11:44mean,
- 11:44talk
- 11:44about
- 11:44stack
- 11:45it
- 11:45high.
- 11:45It's
- 11:46like
- 11:46insane.
- 11:47Makes
- 11:47me
- 11:48wonder
- 11:48what
- 11:48will
- 11:48happen
- 11:49to
- 11:49the
- 11:4920%
- 11:50off
- 11:50bed
- 11:51bath
- 11:51coupon.
- 11:52Are
- 11:52people.
- 11:53I
- 11:53mean,
- 11:53I
- 11:54was
- 11:54like,
- 11:54I'm
- 11:54a
- 11:54little
- 11:54bit
- 11:55in
- 11:55jest
- 11:55asking
- 11:56about
- 11:56this,
- 11:57but
- 11:57it's
- 11:57a
- 11:57real
- 11:58question.
- 11:58Yeah.
- 11:59Because
- 11:59I
- 11:59think
- 12:00the
- 12:00Bed
- 12:00Bath
- 12:00consumer
- 12:01expected
- 12:02that
- 12:02and
- 12:03I
- 12:03think
- 12:03tells
- 12:04us
- 12:04a
- 12:04lot
- 12:04about
- 12:05the,
- 12:06the
- 12:06expectations
- 12:06of
- 12:07price
- 12:07and
- 12:08experience
- 12:08in
- 12:08the
- 12:09store.
- 12:09And
- 12:09maybe
- 12:10it
- 12:10tells
- 12:10us
- 12:10a
- 12:10lot
- 12:11about
- 12:11why
- 12:11we
- 12:11have
- 12:11wound
- 12:12up
- 12:12in
- 12:12this
- 12:12situation
- 12:12in
- 12:13the
- 12:13first
- 12:13place.
- 12:14But
- 12:15it
- 12:15doesn't
- 12:16play
- 12:16with
- 12:16the
- 12:17truthfully,
- 12:18like
- 12:18really
- 12:18high
- 12:19end
- 12:19container
- 12:19store
- 12:20experience.
- 12:21And
- 12:21so
- 12:22I'm,
- 12:22I'm
- 12:23curious,
- 12:23you
- 12:23know,
- 12:23does
- 12:23a
- 12:24consumer
- 12:26buy
- 12:26it,
- 12:26for
- 12:27lack
- 12:27of
- 12:27a
- 12:27better
- 12:27term,
- 12:28you
- 12:28know,
- 12:28do
- 12:28they
- 12:28buy
- 12:28that?
- 12:28This
- 12:29is,
- 12:29this
- 12:29is
- 12:29the
- 12:29new.
- 12:29It's
- 12:30like
- 12:30they
- 12:30go
- 12:30in
- 12:30and
- 12:30say,
- 12:30whoa,
- 12:31this
- 12:31is,
- 12:31this
- 12:31is
- 12:31way
- 12:32nicer
- 12:32than
- 12:32I
- 12:32thought
- 12:32it
- 12:32was
- 12:33going
- 12:33to
- 12:33be.
- 12:34And
- 12:35I
- 12:36just
- 12:36think
- 12:36that
- 12:36space,
- 12:37to
- 12:37your
- 12:38point,
- 12:38I
- 12:38mean,
- 12:38department
- 12:38stores
- 12:39don't
- 12:39do
- 12:39it
- 12:39anymore.
- 12:39Well,
- 12:40I
- 12:40mean
- 12:40we
- 12:40saw
- 12:40what
- 12:40happened
- 12:41to
- 12:41department
- 12:41stores.
- 12:42Like
- 12:42there's
- 12:43a
- 12:43reason.
- 12:44So
- 12:46I'm
- 12:46really
- 12:47curious
- 12:47and
- 12:47I
- 12:47do
- 12:48think
- 12:48we've
- 12:48ultimately
- 12:49kind
- 12:49of
- 12:49arrived
- 12:50at
- 12:50the
- 12:50same
- 12:50conclusion.
- 12:52And
- 12:52maybe
- 12:52the
- 12:53upshot
- 12:53is
- 12:53we
- 12:54think
- 12:54they're
- 12:54going
- 12:54to
- 12:54go
- 12:54higher
- 12:55end
- 12:55and
- 12:56are
- 12:56people
- 12:57going
- 12:57to
- 12:57want
- 12:57that?
- 12:58Yep.
- 12:59Yeah.
- 12:59It
- 12:59all
- 12:59comes
- 12:59down
- 13:00to
- 13:00what
- 13:00are
- 13:00you
- 13:00giving
- 13:01people
- 13:01right
- 13:01at
- 13:01the
- 13:01end
- 13:01of
- 13:01the
- 13:02day.
- 13:02But
- 13:02I
- 13:02think
- 13:02from
- 13:02an
- 13:03assets
- 13:03play
- 13:04and
- 13:04you
- 13:04know,
- 13:04trying
- 13:05to
- 13:05make
- 13:05that
- 13:05idea
- 13:06work.
- 13:06Yeah,
- 13:06it's
- 13:07as
- 13:07smart
- 13:07as
- 13:07any.
- 13:08But
- 13:08the,
- 13:08the
- 13:08risk
- 13:08is
- 13:09in
- 13:09can
- 13:09you
- 13:09make
- 13:09the
- 13:09idea
- 13:10work,
- 13:10which
- 13:10is
- 13:10what
- 13:10the
- 13:11investors
- 13:11are,
- 13:11you
- 13:12know,
- 13:12taking
- 13:12into
- 13:12account.
- 13:13Yeah,
- 13:13yeah,
- 13:14yeah.
- 13:14And
- 13:14I
- 13:14think
- 13:14the
- 13:15nicer
- 13:15locations
- 13:15are
- 13:16meaningful
- 13:16too.
- 13:17That's
- 13:17of
- 13:18course
- 13:18where
- 13:18we're
- 13:18seeing
- 13:18the
- 13:19most
- 13:19success
- 13:20in
- 13:20retail
- 13:21real
- 13:21estate.
- 13:21It's
- 13:22better
- 13:22strip
- 13:23malls.
- 13:23Better
- 13:23malls.
- 13:24So
- 13:25that
- 13:25means
- 13:25that
- 13:25the
- 13:26worst
- 13:26ones
- 13:26are
- 13:26just
- 13:26looking
- 13:27even
- 13:27worse.
- 13:27But
- 13:28yeah,
- 13:28I'd
- 13:28rather,
- 13:29I'd
- 13:29rather
- 13:29try
- 13:29to
- 13:29re
- 13:30enliven
- 13:30the
- 13:30Bed
- 13:30Bath
- 13:30and
- 13:31Beyond
- 13:31brand
- 13:31from
- 13:31the
- 13:31Container
- 13:32Stores
- 13:32footprint.
- 13:33The
- 13:33old
- 13:33Bed
- 13:33Bath
- 13:34and
- 13:34Beyond
- 13:34footprint.
- 13:35Right.
- 13:35Which
- 13:35I
- 13:35think
- 13:35is
- 13:35a
- 13:36key
- 13:36point
- 13:36in
- 13:36this
- 13:36story,
- 13:37right?
- 13:37Yes.
- 13:38Yeah,
- 13:38for
- 13:38sure.
- 13:39Cool.
- 13:40All
- 13:40right,
- 13:40well,
- 13:40let's
- 13:40move
- 13:41on
- 13:41to
- 13:41headline
- 13:42number
- 13:42two.
- 13:43And
- 13:43this
- 13:43is
- 13:43the
- 13:43one
- 13:43about
- 13:44Aerie.
- 13:45Arie,
- 13:45the
- 13:45American
- 13:46Eagle,
- 13:47you
- 13:48know,
- 13:48lingerie
- 13:48brand
- 13:49has
- 13:49launched
- 13:49an
- 13:50anti
- 13:50AI
- 13:51campaign
- 13:51starting
- 13:52starring
- 13:52Pamela
- 13:52Anderson
- 13:53under
- 13:53a
- 13:54pledge
- 13:54the
- 13:54brand
- 13:55is
- 13:55calling
- 13:55100
- 13:56Aerie
- 13:57Real,
- 13:57which
- 13:58is
- 13:58a
- 13:58commitment
- 13:58to
- 13:59never
- 13:59use
- 13:59AI
- 14:00generated
- 14:00bodies
- 14:01or
- 14:01people
- 14:02in
- 14:02its
- 14:02marketing.
- 14:03According
- 14:04to
- 14:04Marketing
- 14:04Dive,
- 14:05Aerie
- 14:05first
- 14:06formalized
- 14:06its
- 14:07100
- 14:07Aerie
- 14:08Real
- 14:08pledge
- 14:08in
- 14:08October
- 14:092025,
- 14:10committing
- 14:11to
- 14:11never
- 14:11use
- 14:11AI
- 14:12generated
- 14:12bodies
- 14:12or
- 14:13people
- 14:13in
- 14:13its
- 14:13marketing.
- 14:14The
- 14:14latest
- 14:15campaign
- 14:15centers
- 14:16on
- 14:16a
- 14:16film
- 14:16starring
- 14:17Pamela
- 14:17Anderson
- 14:18in
- 14:18which
- 14:18she
- 14:18is
- 14:18shown
- 14:19prompting
- 14:19an
- 14:19AI
- 14:20to
- 14:20Generate
- 14:20female
- 14:21models
- 14:21and
- 14:21growing
- 14:22increasingly
- 14:23dissatisfied
- 14:23the
- 14:24artificial
- 14:24results
- 14:25until
- 14:25real
- 14:26women
- 14:26appear
- 14:26on
- 14:27a
- 14:27live
- 14:27airy
- 14:28set.
- 14:29Chris,
- 14:29this
- 14:29is
- 14:30also
- 14:30the
- 14:30A
- 14:30and
- 14:30M
- 14:31Put
- 14:31yout
- 14:31on
- 14:31the
- 14:31Spot
- 14:32question
- 14:32of
- 14:32the
- 14:32week.
- 14:33So
- 14:33get
- 14:33ready.
- 14:34I
- 14:34get
- 14:34it.
- 14:34You
- 14:34don't
- 14:35get
- 14:35it
- 14:35this
- 14:35week.
- 14:35I
- 14:35get
- 14:35it.
- 14:35No.
- 14:36Producer
- 14:37Ella,
- 14:37thanks
- 14:37producer.
- 14:38A
- 14:38and
- 14:38M
- 14:39happy
- 14:39to
- 14:39pass
- 14:40it
- 14:40over
- 14:40there.
- 14:41While
- 14:41the
- 14:41public
- 14:41debate
- 14:42around
- 14:42AI
- 14:43generated
- 14:43content
- 14:43today
- 14:44focuses
- 14:45on
- 14:45keeping
- 14:46it
- 14:46real.
- 14:47Can
- 14:47the
- 14:47same
- 14:47brands
- 14:48making
- 14:48stances
- 14:48today
- 14:49hold
- 14:49firm
- 14:50over
- 14:50time
- 14:50against
- 14:51the
- 14:51temptations
- 14:51of
- 14:52lower
- 14:52production
- 14:53costs
- 14:53by
- 14:53using
- 14:54AI?
- 14:55What
- 14:55do
- 14:55you
- 14:56got,
- 14:56Chris?
- 14:56Oh,
- 14:56oh,
- 14:57man.
- 14:57Yeah,
- 14:58can
- 14:58of
- 14:59worms
- 14:59on
- 14:59this
- 14:59one.
- 14:59Wait,
- 14:59wait,
- 15:00wait
- 15:00till
- 15:00the
- 15:00social
- 15:00media
- 15:01comments
- 15:01start
- 15:01to
- 15:01fly
- 15:01on
- 15:02this
- 15:02one.
- 15:02Oh,
- 15:02man.
- 15:03Laura,
- 15:04My
- 15:04thoughts
- 15:04on
- 15:04this
- 15:04have
- 15:05swung
- 15:05back
- 15:05and
- 15:05forth
- 15:06so
- 15:06many
- 15:07times
- 15:07and
- 15:07I
- 15:07think
- 15:07we
- 15:08talked
- 15:08about
- 15:08this
- 15:08on
- 15:08the
- 15:08show
- 15:08like,
- 15:09you
- 15:09know,
- 15:09six,
- 15:09seven
- 15:09months
- 15:10ago
- 15:10too.
- 15:10But,
- 15:11you
- 15:11know,
- 15:11I
- 15:11think,
- 15:13I
- 15:13think
- 15:13you,
- 15:13I
- 15:13think
- 15:14I
- 15:14would
- 15:14give,
- 15:14you
- 15:14know,
- 15:15Arie,
- 15:15who
- 15:15has
- 15:15a
- 15:15better
- 15:16chance
- 15:16of
- 15:16others.
- 15:16And
- 15:17I'll
- 15:17talk
- 15:17about
- 15:17that
- 15:17more
- 15:17in
- 15:18a
- 15:18second
- 15:18of
- 15:18why.
- 15:18But
- 15:19like,
- 15:19I
- 15:19give
- 15:20them
- 15:20even
- 15:20a
- 15:205
- 15:21and
- 15:2110
- 15:21shot,
- 15:21like
- 15:21a
- 15:2250,
- 15:2250
- 15:22shot
- 15:22of
- 15:23being
- 15:23able
- 15:23to
- 15:23hold
- 15:23this
- 15:24over
- 15:24the
- 15:24long
- 15:24term.
- 15:25You
- 15:26know,
- 15:26I
- 15:26like
- 15:26it
- 15:26for
- 15:26them
- 15:26right
- 15:27now
- 15:27because
- 15:27they've
- 15:27got
- 15:28a,
- 15:28they're,
- 15:28they're
- 15:29doing
- 15:29it
- 15:29from
- 15:29a
- 15:29high
- 15:29perch.
- 15:29I
- 15:30mean,
- 15:30their
- 15:30comp
- 15:30was
- 15:3024
- 15:31in
- 15:31the
- 15:31quarter,
- 15:32which
- 15:32is
- 15:32just
- 15:32absolutely
- 15:33insane.
- 15:33They
- 15:33get
- 15:33first
- 15:34mover
- 15:34on
- 15:34this
- 15:35type
- 15:35of
- 15:35positioning
- 15:36and
- 15:36using.
- 15:36Pamela
- 15:37Anderson
- 15:37is
- 15:37also
- 15:38very
- 15:38smart
- 15:38given,
- 15:39you
- 15:39know,
- 15:39how
- 15:39she's
- 15:39kind
- 15:40of
- 15:40had
- 15:40a
- 15:40resurgence
- 15:41too.
- 15:41But
- 15:41is
- 15:41it
- 15:42applicable
- 15:42to
- 15:42everyone?
- 15:44I
- 15:44don't
- 15:45think
- 15:45so.
- 15:45And
- 15:45the
- 15:45other
- 15:45part,
- 15:45which
- 15:46I'm
- 15:46curious
- 15:46to
- 15:46get
- 15:46your
- 15:46take
- 15:47on
- 15:47too,
- 15:47is
- 15:47like,
- 15:48where
- 15:48does
- 15:48this
- 15:48actually
- 15:48begin
- 15:49and
- 15:49end?
- 15:49You
- 15:49know?
- 15:50You
- 15:50know,
- 15:50you
- 15:50could
- 15:50say
- 15:50you're
- 15:50not
- 15:51using
- 15:51models,
- 15:51but,
- 15:52you
- 15:52know,
- 15:52like,
- 15:53but.
- 15:53And,
- 15:54and
- 15:54you're
- 15:54supposed
- 15:54to
- 15:54get
- 15:54some
- 15:55big
- 15:55prize
- 15:55out
- 15:55of
- 15:56that.
- 15:56But
- 15:56like,
- 15:56are
- 15:56you
- 15:57using
- 15:57it
- 15:57in
- 15:57your
- 15:57video
- 15:58editing?
- 15:58Are
- 15:58you
- 15:58using
- 15:59it
- 15:59in
- 15:59copywriting?
- 16:00Are
- 16:00using
- 16:00your
- 16:01background
- 16:01imagery
- 16:02for
- 16:02your
- 16:02website?
- 16:02So
- 16:03there's
- 16:03just
- 16:03so
- 16:04many
- 16:04shades
- 16:04of
- 16:04gray
- 16:05here
- 16:05where
- 16:05I
- 16:05actually
- 16:06start
- 16:06to
- 16:06question
- 16:07the
- 16:07real
- 16:07authenticity
- 16:08of
- 16:09it
- 16:09too,
- 16:09if
- 16:09everyone
- 16:10starts
- 16:10to
- 16:10follow
- 16:11suit.
- 16:12You
- 16:12know,
- 16:12I
- 16:13think
- 16:13there
- 16:13is
- 16:13something
- 16:13about
- 16:14models
- 16:14being
- 16:14different
- 16:15than
- 16:15copywriting
- 16:16and
- 16:17video
- 16:17editing
- 16:17tools
- 16:18and
- 16:18productivity
- 16:19tools
- 16:19versus
- 16:19the
- 16:20actual
- 16:20models
- 16:20themselves.
- 16:21But
- 16:21are
- 16:21you
- 16:22still
- 16:22going
- 16:22to
- 16:22be
- 16:22able
- 16:22to
- 16:22hold
- 16:23on
- 16:23to
- 16:23this
- 16:23mantra
- 16:24when
- 16:24you're
- 16:24not
- 16:24on
- 16:24as
- 16:24high
- 16:24of
- 16:25a
- 16:25perch
- 16:25and
- 16:26right,
- 16:26everyone's
- 16:27congealing
- 16:27that
- 16:27way
- 16:27and
- 16:28the
- 16:28AI
- 16:28generated
- 16:28content
- 16:29gets
- 16:29better
- 16:29and
- 16:29better
- 16:30and
- 16:30hooks
- 16:30us
- 16:30better
- 16:30and
- 16:31better?
- 16:32I
- 16:32don't
- 16:32know.
- 16:33I
- 16:33don't
- 16:33know.
- 16:33But
- 16:33what
- 16:34do
- 16:34you
- 16:34think?
- 16:35Yeah,
- 16:35I
- 16:35mean,
- 16:36I
- 16:36think
- 16:36it's
- 16:37wild.
- 16:37You
- 16:37said
- 16:37aries
- 16:38cop
- 16:38is
- 16:3824%.
- 16:39I
- 16:39mean,
- 16:40the
- 16:40rest
- 16:40of
- 16:40American
- 16:41Eagle,
- 16:42they
- 16:42still
- 16:42make.
- 16:42They
- 16:42make
- 16:43up
- 16:43like
- 16:4340%
- 16:43of
- 16:44American
- 16:44eagle.
- 16:44Right.
- 16:44The
- 16:44rest
- 16:44of
- 16:45American
- 16:45eagle
- 16:45is
- 16:45like
- 16:452%
- 16:46calm.
- 16:46It's
- 16:47like
- 16:47that's.
- 16:47That
- 16:47is
- 16:47rough.
- 16:48I
- 16:48mean,
- 16:48they're.
- 16:48They're
- 16:48holding
- 16:49this
- 16:49ship
- 16:50afloat
- 16:50pretty
- 16:51much.
- 16:52So
- 16:52they
- 16:52obviously
- 16:53have
- 16:53a
- 16:53lot
- 16:53of
- 16:54power.
- 16:55You
- 16:55know,
- 16:55I
- 16:55think
- 16:55there's
- 16:56again,
- 16:56sort
- 16:57of
- 16:57two
- 16:57parts
- 16:58to
- 16:58it.
- 16:59AI
- 16:59overall,
- 17:00I
- 17:00agree.
- 17:01Well,
- 17:01I
- 17:01guess
- 17:01I'll
- 17:01start
- 17:02with
- 17:02talking
- 17:02about
- 17:02Aerie.
- 17:03I
- 17:03think
- 17:04this
- 17:04is
- 17:04much
- 17:05stronger
- 17:05as
- 17:06just
- 17:06branding
- 17:07rather
- 17:08than
- 17:08a
- 17:08moat.
- 17:08And
- 17:08maybe
- 17:09you
- 17:09mean
- 17:09the
- 17:10moat
- 17:10is
- 17:10branding.
- 17:11But,
- 17:11you
- 17:11know,
- 17:12Arie
- 17:12already
- 17:12has
- 17:13this
- 17:13positive
- 17:13body
- 17:14image
- 17:14thing.
- 17:15To
- 17:16your
- 17:16point,
- 17:16Pamela
- 17:16Anderson
- 17:17has
- 17:17been
- 17:17doing
- 17:17this
- 17:17whole
- 17:18no
- 17:18makeup
- 17:18thing,
- 17:19so
- 17:19it's
- 17:19like
- 17:19very
- 17:19on
- 17:20brand
- 17:20for
- 17:20her.
- 17:21It
- 17:22is
- 17:22interesting
- 17:22if
- 17:22you
- 17:22think
- 17:23about
- 17:23the.
- 17:24The
- 17:25consumer
- 17:25base
- 17:25of
- 17:26Arie
- 17:26versus
- 17:26people
- 17:27who
- 17:27know
- 17:27who
- 17:27Pamela
- 17:28Anderson
- 17:28is.
- 17:28But
- 17:28that's
- 17:28for
- 17:29like
- 17:29a
- 17:30celebrity
- 17:31analysis
- 17:31podcast,
- 17:32I
- 17:32guess.
- 17:33But
- 17:33still,
- 17:34the,
- 17:34the
- 17:34brands
- 17:35line
- 17:35up.
- 17:36You
- 17:37know,
- 17:37you
- 17:37can
- 17:37make
- 17:38it
- 17:38the
- 17:38argument
- 17:39that
- 17:39maybe
- 17:39brand
- 17:40trust
- 17:40becomes
- 17:41even
- 17:41more
- 17:41important
- 17:41when
- 17:42consumers
- 17:42might
- 17:43think
- 17:43everything
- 17:43is
- 17:43fake.
- 17:44And
- 17:45that
- 17:45gets
- 17:45to
- 17:45the
- 17:45other.
- 17:46The
- 17:46other
- 17:46side
- 17:46of
- 17:47things,
- 17:47which
- 17:47is,
- 17:47I
- 17:48just
- 17:48agree
- 17:48with
- 17:48the
- 17:49idea
- 17:49that
- 17:50AI
- 17:50is
- 17:50just
- 17:51such
- 17:51a
- 17:51slippery
- 17:51slope.
- 17:52And
- 17:52I
- 17:52think
- 17:54the
- 17:55real
- 17:55issue
- 17:55is
- 17:56that
- 17:56we
- 17:56just
- 17:57don't
- 17:57know
- 17:58how
- 17:59big
- 17:59its
- 17:59impact
- 17:59is
- 17:59going
- 18:00to
- 18:00be.
- 18:00And
- 18:00this
- 18:00is
- 18:00true
- 18:01across
- 18:02every
- 18:02part
- 18:02of
- 18:03life.
- 18:03You
- 18:04know,
- 18:04I
- 18:04know
- 18:04you
- 18:04talked
- 18:05about
- 18:05it
- 18:05a
- 18:05few
- 18:06weeks
- 18:06ago
- 18:06in
- 18:07the
- 18:07context
- 18:07of,
- 18:08you
- 18:08know,
- 18:08Jack
- 18:09Dorsey,
- 18:09you
- 18:10know,
- 18:10laying
- 18:10off
- 18:10so
- 18:10many
- 18:11people
- 18:11because
- 18:11they're
- 18:11going
- 18:11to
- 18:11use
- 18:11AI
- 18:12and
- 18:12it's
- 18:12sort
- 18:12of
- 18:12like,
- 18:12well,
- 18:13where
- 18:13does
- 18:13AI
- 18:13come
- 18:13in
- 18:14there
- 18:15in
- 18:15the
- 18:15workflow?
- 18:16Where
- 18:16are
- 18:16you
- 18:16eliminating
- 18:17people?
- 18:17So
- 18:17we
- 18:18don't
- 18:18know
- 18:18there.
- 18:18We
- 18:19don't
- 18:19know
- 18:19how
- 18:19much
- 18:19content
- 18:20it's
- 18:20going
- 18:20to
- 18:21impact.
- 18:21Like
- 18:22you
- 18:22said,
- 18:22is
- 18:22it
- 18:22just
- 18:22the
- 18:23backgrounds?
- 18:23Is
- 18:23it
- 18:24the
- 18:24people?
- 18:25You
- 18:26know,
- 18:26I.
- 18:26I
- 18:27hope
- 18:27it
- 18:27doesn't
- 18:27permeate
- 18:28everything
- 18:28in
- 18:28our
- 18:28lives
- 18:29and
- 18:29things
- 18:29reach
- 18:30an
- 18:30equilibrium.
- 18:30But,
- 18:33you
- 18:33know,
- 18:33needless
- 18:33to
- 18:34say,
- 18:34I
- 18:34do
- 18:34think
- 18:34a
- 18:34lot
- 18:34of
- 18:34consumers
- 18:35are
- 18:35already
- 18:35really
- 18:35skeptical
- 18:36of
- 18:36everything
- 18:36they
- 18:37see.
- 18:37So
- 18:37it
- 18:37might
- 18:37be
- 18:38AI.
- 18:38And
- 18:39so
- 18:39then
- 18:39you're
- 18:39saying
- 18:39anti
- 18:40retouching
- 18:41and
- 18:41AI
- 18:41generated
- 18:42bodies.
- 18:42And,
- 18:43you
- 18:43know,
- 18:43Adobe
- 18:44Photoshop
- 18:44has
- 18:45AI
- 18:45features.
- 18:46Like
- 18:47they've.
- 18:48Everybody
- 18:48uses
- 18:49Photoshop.
- 18:49Everything's
- 18:50retouched.
- 18:51Right.
- 18:52You
- 18:52know,
- 18:52I
- 18:53think
- 18:53you.
- 18:53I'm
- 18:54like
- 18:54wondering
- 18:54what's
- 18:55the
- 18:55word
- 18:55that
- 18:55we're
- 18:55going
- 18:56to
- 18:56use
- 18:57in
- 18:57place
- 18:58of
- 18:58greenwashing?
- 18:58You
- 18:59know,
- 18:59is
- 18:59like,
- 19:00is
- 19:00it
- 19:01going
- 19:01to
- 19:01be
- 19:01like
- 19:01AI
- 19:01washing
- 19:02or,
- 19:03you
- 19:03know,
- 19:03once
- 19:03other
- 19:04brands
- 19:04copy
- 19:04this
- 19:04because
- 19:05inevitably,
- 19:05to
- 19:05your
- 19:06point,
- 19:06they're
- 19:06the
- 19:06first
- 19:06mover.
- 19:07But
- 19:07like
- 19:07other
- 19:08brands
- 19:09are
- 19:09going
- 19:09to
- 19:09copy
- 19:09this
- 19:10Sounds.
- 19:10Could
- 19:11be
- 19:11my
- 19:11question.
- 19:11So
- 19:11do
- 19:12you.
- 19:12Yeah.
- 19:12This
- 19:12is
- 19:13the
- 19:13first
- 19:13domino
- 19:13to
- 19:13fall.
- 19:14You
- 19:14think
- 19:14other
- 19:15specialty
- 19:15apparel
- 19:16brands
- 19:16will
- 19:16come
- 19:17out
- 19:17and
- 19:17say
- 19:17similar
- 19:17types
- 19:18of
- 19:18things?
- 19:18That's
- 19:18my
- 19:18first
- 19:19question
- 19:19that
- 19:19I
- 19:19think.
- 19:20Yeah,
- 19:21I
- 19:21mean,
- 19:21that's
- 19:21a
- 19:21good
- 19:21point.
- 19:22I
- 19:22guess
- 19:22you
- 19:22wonder
- 19:23what
- 19:23other
- 19:23brands
- 19:23really
- 19:24have
- 19:24a
- 19:24lot
- 19:24of
- 19:24ground
- 19:24to
- 19:25stand
- 19:25on.
- 19:25I
- 19:25could
- 19:25see
- 19:26like
- 19:27Patagonia
- 19:28saying
- 19:28something
- 19:29about
- 19:29their
- 19:30use
- 19:30of
- 19:30AI,
- 19:31but
- 19:31not
- 19:31in
- 19:31the.
- 19:32They
- 19:32don't
- 19:32care
- 19:32about
- 19:33their
- 19:33models
- 19:33being
- 19:33retouched
- 19:34or
- 19:34something,
- 19:34but
- 19:35like
- 19:35they're
- 19:35going
- 19:35to
- 19:35make
- 19:35some
- 19:35kind
- 19:36of
- 19:36AI
- 19:36statement,
- 19:37you
- 19:37know,
- 19:38so
- 19:38then
- 19:38it
- 19:38just
- 19:38becomes
- 19:39all
- 19:39these
- 19:39different
- 19:39things.
- 19:39And
- 19:40then
- 19:40like,
- 19:40to
- 19:40your
- 19:40point,
- 19:41it's
- 19:41like
- 19:41you're
- 19:42going
- 19:42to
- 19:42tell
- 19:42me
- 19:42that
- 19:42really
- 19:43like
- 19:43nobody
- 19:43at
- 19:44XYZ
- 19:44brand
- 19:45will
- 19:45just.
- 19:45I'm,
- 19:46you
- 19:46know,
- 19:46Patagonia
- 19:46obviously
- 19:47is
- 19:47a
- 19:47great
- 19:47brand.
- 19:47Nobody's
- 19:48using
- 19:48chat
- 19:48gbt,
- 19:50you
- 19:50know,
- 19:50to
- 19:50help
- 19:51with
- 19:51their
- 19:51work.
- 19:51And
- 19:52it's
- 19:52like,
- 19:53that
- 19:53would
- 19:53be
- 19:53strange,
- 19:54honestly.
- 19:54So
- 19:56I
- 19:57have
- 19:57to
- 19:57imagine
- 19:57others
- 19:58are
- 19:58going
- 19:58to
- 19:58do
- 19:58it,
- 19:58but
- 19:59I
- 19:59don't
- 19:59know
- 19:59that
- 19:59actually
- 19:59anybody
- 20:00else
- 20:00is
- 20:00in
- 20:00quite
- 20:00the
- 20:01position
- 20:01for
- 20:01their
- 20:01models.
- 20:02I
- 20:02mean,
- 20:02Victoria's
- 20:03Secret
- 20:03is
- 20:03trying
- 20:03to
- 20:03get
- 20:03back
- 20:04with
- 20:05it.
- 20:05Right.
- 20:05And
- 20:06they.
- 20:06Maybe
- 20:06they'll
- 20:06do
- 20:06it.
- 20:07Yeah,
- 20:07they
- 20:07probably
- 20:08would
- 20:08do
- 20:08it.
- 20:08Yeah,
- 20:08I
- 20:08think,
- 20:09Yeah,
- 20:09I
- 20:09think,
- 20:09I
- 20:10think
- 20:10my
- 20:10hunch
- 20:11is
- 20:11you'll
- 20:11actually
- 20:11see
- 20:11a
- 20:11lot
- 20:12of
- 20:12people
- 20:12go
- 20:12this
- 20:12direction
- 20:12on
- 20:13the
- 20:13model
- 20:13side.
- 20:14Yeah.
- 20:14But
- 20:15my,
- 20:15but
- 20:15my
- 20:15other
- 20:15question
- 20:16for
- 20:16you
- 20:16is
- 20:16because
- 20:17this
- 20:17is,
- 20:17this
- 20:17is
- 20:17like
- 20:18current,
- 20:18like
- 20:19current
- 20:19retailers
- 20:20and
- 20:20we
- 20:20talk
- 20:20about
- 20:21the
- 20:21future
- 20:21too,
- 20:21in
- 20:21terms
- 20:22of
- 20:22upstart
- 20:22retailers
- 20:23and
- 20:23how
- 20:23they'll
- 20:23approach
- 20:24things.
- 20:25I
- 20:25think
- 20:25upstart
- 20:25retailers
- 20:26are
- 20:26probably
- 20:26less
- 20:26inclined
- 20:27to,
- 20:27you
- 20:27know,
- 20:28lever
- 20:28into
- 20:28models
- 20:29because
- 20:29they're
- 20:29expensive.
- 20:30So
- 20:30my,
- 20:31my
- 20:32other
- 20:32question
- 20:32for
- 20:32you
- 20:32is
- 20:33as
- 20:33all
- 20:33these,
- 20:33you
- 20:33know,
- 20:34digitally
- 20:34native
- 20:34brands
- 20:35start
- 20:35up
- 20:35and
- 20:35try
- 20:35to
- 20:36get,
- 20:36you
- 20:36know,
- 20:36cachet
- 20:37in
- 20:37the
- 20:37marketplace.
- 20:39I
- 20:39personally,
- 20:40I'm
- 20:40curious
- 20:40if
- 20:40you
- 20:40have
- 20:40the
- 20:40same
- 20:41experience
- 20:41when
- 20:41I'm
- 20:41scrolling,
- 20:42when
- 20:42I'm
- 20:42doom
- 20:42scrolling
- 20:43on,
- 20:43you
- 20:43know,
- 20:43Instagram
- 20:44and
- 20:44Facebook
- 20:45at
- 20:45night,
- 20:46the
- 20:46AI
- 20:47catches
- 20:47me
- 20:48in
- 20:48a
- 20:48different
- 20:48way
- 20:49than
- 20:49the
- 20:49other
- 20:49stuff.
- 20:50Is
- 20:50that
- 20:50true
- 20:50for
- 20:50you
- 20:51too?
- 20:52It
- 20:52is.
- 20:52I
- 20:53think
- 20:53the
- 20:53quality
- 20:53is
- 20:54still
- 20:54not
- 20:54there
- 20:54where
- 20:55if
- 20:55you
- 20:55look
- 20:55at
- 20:55it
- 20:56for
- 20:56one
- 20:56more
- 20:56beat,
- 20:57you're
- 20:57like,
- 20:57oh,
- 20:58this
- 20:58is
- 20:59weird.
- 20:59Like,
- 20:59I
- 20:59can
- 20:59tell
- 21:00and
- 21:00I'm
- 21:00weird.
- 21:01I'm
- 21:01probably
- 21:01going,
- 21:02is
- 21:02this
- 21:02AI
- 21:02or
- 21:02not?
- 21:03You
- 21:03know,
- 21:03like
- 21:03that.
- 21:03Exactly.
- 21:04I
- 21:04think
- 21:05we're
- 21:05already
- 21:05at
- 21:05like,
- 21:06is
- 21:06this
- 21:06AI
- 21:08and
- 21:08you
- 21:08know,
- 21:08there
- 21:08was
- 21:09a
- 21:09time
- 21:09like
- 21:09five
- 21:10years
- 21:10ago
- 21:10where
- 21:11we,
- 21:12we're
- 21:12talking
- 21:13all
- 21:13about
- 21:13like,
- 21:13the
- 21:14virtual
- 21:14avatar
- 21:15is
- 21:15going
- 21:15to
- 21:15take
- 21:15over.
- 21:15Oh,
- 21:16it's
- 21:16cheaper
- 21:16for,
- 21:16you
- 21:17know,
- 21:17you
- 21:17don't
- 21:17have
- 21:17to
- 21:17model
- 21:17on
- 21:18people
- 21:18and
- 21:18all
- 21:18this
- 21:18kind
- 21:19of
- 21:19stuff.
- 21:19I
- 21:19think
- 21:20there's
- 21:20still
- 21:20a
- 21:20lot
- 21:20of
- 21:20room
- 21:21for
- 21:21that.
- 21:21If
- 21:21you're
- 21:21a
- 21:21fashion
- 21:22designer,
- 21:22of
- 21:22course,
- 21:23you
- 21:23don't
- 21:23have
- 21:23to
- 21:23produce
- 21:24every
- 21:24single
- 21:24garment
- 21:25and
- 21:25stuff
- 21:25like
- 21:25that.
- 21:26But
- 21:28like
- 21:28I
- 21:28said,
- 21:28the
- 21:28quality
- 21:29right
- 21:29now,
- 21:30I
- 21:30feel
- 21:30pretty
- 21:31quickly,
- 21:31you
- 21:32can
- 21:32see.
- 21:32That
- 21:32said,
- 21:33I
- 21:33mean,
- 21:33I
- 21:33think
- 21:34everyone's
- 21:34gotten
- 21:34got
- 21:35by
- 21:35something,
- 21:36you
- 21:36know,
- 21:37in
- 21:37the
- 21:37news
- 21:37or
- 21:38whatever.
- 21:38So
- 21:38it's
- 21:38on
- 21:39its
- 21:39way.
- 21:41But
- 21:42yeah,
- 21:42you
- 21:42wonder
- 21:42if
- 21:43the
- 21:43newer
- 21:43brands
- 21:44are
- 21:44gonna
- 21:45dip
- 21:45their
- 21:45toe
- 21:45in
- 21:46it
- 21:46and
- 21:46they
- 21:46could
- 21:47really
- 21:47get
- 21:47burned.
- 21:47Though.
- 21:48I
- 21:48almost
- 21:48wonder
- 21:49if
- 21:49the
- 21:49risk
- 21:49is
- 21:49actually
- 21:50higher
- 21:51for
- 21:51a
- 21:51newer
- 21:51brand
- 21:52because
- 21:52if
- 21:52you
- 21:52are
- 21:52instantly
- 21:53known
- 21:53as
- 21:53the
- 21:53brand
- 21:53that
- 21:54used
- 21:54all
- 21:54AI
- 21:55models.
- 21:56Is
- 21:56that
- 21:56good?
- 21:57Yeah.
- 21:57Or
- 21:57you
- 21:57just
- 21:57hold
- 21:58to
- 21:58it,
- 21:58you
- 21:58know,
- 21:58you
- 21:58just.
- 21:59Yeah,
- 21:59right.
- 21:59Like,
- 22:00hey,
- 22:00we're
- 22:01gonna
- 22:01do
- 22:01the
- 22:01anti
- 22:02branding.
- 22:02Right.
- 22:02It's
- 22:03kind
- 22:03of
- 22:03like,
- 22:04you
- 22:04know,
- 22:04that
- 22:05whole
- 22:05thing
- 22:05too.
- 22:06So
- 22:06we'll
- 22:06probably.
- 22:07Yeah.
- 22:09Hey,
- 22:09we
- 22:09just
- 22:09are
- 22:10who
- 22:10we
- 22:10are.
- 22:10You
- 22:10know,
- 22:10we
- 22:10made
- 22:11stuff,
- 22:11good
- 22:12clothes
- 22:12that
- 22:12you
- 22:12want
- 22:13to
- 22:13buy.
- 22:13I
- 22:13don't
- 22:13know.
- 22:13We'll
- 22:13see.
- 22:14It's
- 22:14a
- 22:14dark
- 22:14time.
- 22:15I
- 22:15don't
- 22:15know.
- 22:16It's
- 22:16a
- 22:16dark
- 22:16time.
- 22:17Yes,
- 22:17yes.
- 22:1812
- 22:18sides
- 22:19of
- 22:19the
- 22:19apocalypse
- 22:19is
- 22:19upon
- 22:20us.
- 22:20All
- 22:20right,
- 22:20let's
- 22:21keep
- 22:21going.
- 22:21Headline
- 22:22number
- 22:22three.
- 22:23Carrefour
- 22:23has
- 22:24become
- 22:24the
- 22:24first
- 22:24major
- 22:25European
- 22:25retailer
- 22:26to
- 22:26offer
- 22:27grocery
- 22:27shopping
- 22:27directly
- 22:28through
- 22:28ChatGPT.
- 22:29And
- 22:29this
- 22:29was
- 22:29one
- 22:29of
- 22:30the.
- 22:30One
- 22:30of
- 22:30the
- 22:30headlines
- 22:31where
- 22:31I
- 22:31was
- 22:31specifically
- 22:31interested
- 22:32in
- 22:32getting
- 22:32your
- 22:32take
- 22:32on
- 22:33it
- 22:33today.
- 22:33Laura.
- 22:34And
- 22:34they
- 22:34are
- 22:34launching
- 22:34the
- 22:35integration
- 22:35in
- 22:35France
- 22:35on
- 22:36March
- 22:3626
- 22:36and
- 22:37targeting
- 22:37the
- 22:37company's
- 22:38estimated
- 22:3826
- 22:39million
- 22:40chat
- 22:40GPT
- 22:41users.
- 22:41According
- 22:42to
- 22:42the
- 22:42Retail
- 22:42Insight
- 22:43Network,
- 22:43French
- 22:44users
- 22:44can
- 22:44now
- 22:44interact
- 22:45with
- 22:45ChatGPT
- 22:46to
- 22:46get
- 22:46recipe
- 22:46ideas,
- 22:47check
- 22:47product
- 22:47availability,
- 22:48build
- 22:48a
- 22:48shopping
- 22:49basket
- 22:49and
- 22:49select
- 22:50delivery
- 22:50or
- 22:50click
- 22:51and
- 22:51collect
- 22:51options,
- 22:52all
- 22:52without
- 22:53leaving
- 22:53the
- 22:53Chat
- 22:53GPT
- 22:54interface
- 22:54before
- 22:55completing
- 22:55their
- 22:55purchase
- 22:56on
- 22:56Care4.
- 22:58The
- 22:58integration
- 22:58lives
- 22:58inside
- 22:59ChatGPT's
- 23:00mobile
- 23:00app
- 23:00alongside
- 23:01other
- 23:01service
- 23:01partners
- 23:01like
- 23:02Booking.com
- 23:02for
- 23:03example,
- 23:03and
- 23:03customers
- 23:04can
- 23:04access
- 23:04it
- 23:04simply
- 23:05by
- 23:05searching
- 23:05for
- 23:05Carrefour
- 23:06in
- 23:06the
- 23:06apps
- 23:07list
- 23:07of
- 23:07applications.
- 23:09Importantly,
- 23:09payment
- 23:10is
- 23:10like
- 23:11we
- 23:11talked
- 23:11about
- 23:11last
- 23:11week,
- 23:11everyone.
- 23:12Payment
- 23:12is
- 23:12completed
- 23:13on
- 23:13Carre's
- 23:14own
- 23:14website,
- 23:14meaning
- 23:14Carrefour
- 23:15retains
- 23:15transaction
- 23:16data
- 23:16and
- 23:17the
- 23:17direct
- 23:17customer
- 23:18relationship,
- 23:18even
- 23:19while
- 23:19seeding
- 23:19some
- 23:20control
- 23:20over
- 23:21what
- 23:21products
- 23:22the
- 23:22AI
- 23:22recommends.
- 23:24Laura,
- 23:24there
- 23:24are
- 23:25a
- 23:25lot
- 23:25of
- 23:25retailers,
- 23:26a
- 23:26lot
- 23:26of
- 23:27retailers
- 23:27debuting
- 23:28apps
- 23:28inside
- 23:28of
- 23:28ChatGPT.
- 23:29We
- 23:30talked
- 23:30about
- 23:30it
- 23:30like
- 23:30I
- 23:30said
- 23:31with
- 23:31Walmart
- 23:31last
- 23:31week,
- 23:32Sephora
- 23:33also
- 23:33recently
- 23:34is
- 23:34doing
- 23:34something
- 23:34similar.
- 23:36What
- 23:36do
- 23:36you
- 23:36think
- 23:36of
- 23:37this
- 23:37strategy?
- 23:38And
- 23:38does
- 23:38the
- 23:39fact
- 23:39that
- 23:39Carrefour
- 23:40is
- 23:40a
- 23:40traditional
- 23:40grocer
- 23:41change
- 23:42your
- 23:42thoughts
- 23:42on
- 23:43the
- 23:43approach
- 23:43at
- 23:43all?
- 23:45No.
- 23:45I
- 23:46mean,
- 23:46this
- 23:46is
- 23:46an
- 23:47area
- 23:47that,
- 23:47to
- 23:47your.
- 23:48As
- 23:48you
- 23:48noted,
- 23:48I've
- 23:49been
- 23:49following
- 23:49really
- 23:49closely
- 23:50for
- 23:50a
- 23:50while
- 23:51for,
- 23:52you
- 23:52know,
- 23:52more
- 23:52than
- 23:53a
- 23:53year.
- 23:53It's
- 23:53sort
- 23:53of
- 23:53the
- 23:54idea
- 23:55of
- 23:55we
- 23:55were
- 23:55calling
- 23:55it
- 23:56agentic
- 23:56shopping,
- 23:57but
- 23:57I'm
- 23:58not
- 23:58sure
- 23:58that
- 23:59it's
- 23:59increasingly
- 23:59seeming
- 24:00like
- 24:00we're,
- 24:00you
- 24:01know,
- 24:01we're
- 24:01sort
- 24:01of
- 24:01just
- 24:02thinking
- 24:02about
- 24:02it
- 24:02all
- 24:02the
- 24:03LLMs.
- 24:04The
- 24:04short
- 24:04answer
- 24:05is
- 24:05I
- 24:05feel
- 24:05like
- 24:05it's
- 24:06moving
- 24:06in
- 24:07the
- 24:07right
- 24:07direction,
- 24:08but
- 24:08the
- 24:08experience
- 24:08isn't
- 24:09right
- 24:09yet.
- 24:10So
- 24:10I
- 24:10don't
- 24:11know
- 24:11if
- 24:11you've
- 24:11used
- 24:11an
- 24:12app
- 24:12in
- 24:12chat
- 24:12GPT.
- 24:15Okay,
- 24:15you've
- 24:15tried.
- 24:15I
- 24:16have
- 24:16not.
- 24:16So,
- 24:17you
- 24:17know,
- 24:17for
- 24:17these
- 24:18purposes,
- 24:18I
- 24:18played
- 24:19around
- 24:19with
- 24:19it.
- 24:19I
- 24:19use
- 24:19the
- 24:20Target,
- 24:21the
- 24:21Target
- 24:22app.
- 24:22It
- 24:22did
- 24:23a
- 24:23pretty
- 24:23good
- 24:23job
- 24:23on
- 24:24the
- 24:24suggestion
- 24:24side.
- 24:25I
- 24:25was
- 24:25asking
- 24:25it
- 24:25for
- 24:26snacks
- 24:26for
- 24:26a
- 24:26soccer
- 24:27team,
- 24:27which
- 24:27I
- 24:27imminently
- 24:28need
- 24:28for
- 24:28my
- 24:29son's
- 24:29game
- 24:29this
- 24:29week.
- 24:29But
- 24:31there's
- 24:31too
- 24:31many
- 24:31steps.
- 24:32You
- 24:32have
- 24:32to
- 24:32go
- 24:32in,
- 24:33you
- 24:33have
- 24:33to
- 24:33find
- 24:33the
- 24:33app,
- 24:34you
- 24:34have
- 24:34to
- 24:34connect
- 24:34it
- 24:35to
- 24:35your
- 24:35platform,
- 24:36and
- 24:36then
- 24:36you
- 24:36have
- 24:37to
- 24:37at
- 24:37Target,
- 24:38like
- 24:38old
- 24:38school
- 24:39Twitter
- 24:40style
- 24:40or
- 24:40something.
- 24:41And
- 24:41so
- 24:42then
- 24:42it
- 24:42just
- 24:42defeats
- 24:43the
- 24:43purpose
- 24:43of
- 24:44being
- 24:44in
- 24:44ChatGPT
- 24:45and
- 24:46using
- 24:46an
- 24:46answer
- 24:46engine,
- 24:47which
- 24:47is
- 24:47to
- 24:47make
- 24:48things
- 24:48easier
- 24:49and
- 24:49more
- 24:49efficient.
- 24:50And
- 24:50so
- 24:51the
- 24:51other
- 24:51question
- 24:52it
- 24:52brings
- 24:53up
- 24:53for
- 24:53me
- 24:53is
- 24:53exactly
- 24:54how
- 24:55consumers
- 24:55are
- 24:55using
- 24:56ChatGPT
- 24:56or
- 24:57LLMs,
- 24:58you
- 24:58know,
- 24:58in
- 24:58their
- 24:58journey.
- 25:00You
- 25:00know,
- 25:00to
- 25:01your
- 25:01point,
- 25:01it
- 25:01seems
- 25:02like
- 25:02they're
- 25:02not
- 25:02buying
- 25:03things
- 25:03there.
- 25:04You
- 25:04know,
- 25:04as
- 25:04you
- 25:05discussed
- 25:05on
- 25:05the
- 25:05podcast,
- 25:06as
- 25:06Walmart
- 25:06has
- 25:06said,
- 25:07everybody,
- 25:07the,
- 25:08the,
- 25:09the,
- 25:09the
- 25:09shot,
- 25:10it's
- 25:10really
- 25:10just
- 25:10shopping
- 25:11and
- 25:11then
- 25:12you
- 25:12start
- 25:12to
- 25:12split
- 25:13hairs
- 25:13to
- 25:13understand
- 25:14which
- 25:14tasks
- 25:15exactly
- 25:15are
- 25:15they
- 25:16trying
- 25:16to
- 25:16use
- 25:16it
- 25:16for.
- 25:16You
- 25:17know,
- 25:17find
- 25:17me
- 25:18a
- 25:18spring
- 25:18jacket
- 25:19is
- 25:19different
- 25:19than
- 25:20give
- 25:20me
- 25:20what's
- 25:21available
- 25:21at
- 25:21Target.
- 25:23And
- 25:24I
- 25:25would
- 25:25just
- 25:25say
- 25:25that
- 25:25the
- 25:25sort
- 25:26of
- 25:26generous
- 25:26view
- 25:26is
- 25:27that
- 25:27we
- 25:27just,
- 25:27it's
- 25:28too
- 25:28early.
- 25:28You
- 25:28know,
- 25:28we
- 25:29don't
- 25:29really
- 25:29know
- 25:29how
- 25:29exactly
- 25:30that's
- 25:30happening,
- 25:30but
- 25:31we
- 25:31definitely
- 25:32know
- 25:32they
- 25:32don't
- 25:32want
- 25:32to
- 25:32check
- 25:33out
- 25:33there.
- 25:34You
- 25:34know,
- 25:34it
- 25:34reminds
- 25:34me
- 25:35of
- 25:35when
- 25:35we
- 25:35were
- 25:35first
- 25:35talking
- 25:36about
- 25:36social
- 25:36commerce
- 25:37and
- 25:37everybody
- 25:38was
- 25:38like,
- 25:38is
- 25:38this
- 25:39actually
- 25:39what
- 25:39people
- 25:40want
- 25:40to
- 25:40be
- 25:40doing
- 25:40on
- 25:41these
- 25:41apps?
- 25:41And
- 25:42I
- 25:42think
- 25:42we
- 25:42kind
- 25:42of
- 25:42have
- 25:42to
- 25:43ask
- 25:43ourselves
- 25:43that
- 25:43about
- 25:44the
- 25:44LLMs.
- 25:46But
- 25:47to
- 25:47your
- 25:47point,
- 25:47I
- 25:47think
- 25:48it
- 25:48also
- 25:48gets
- 25:48back
- 25:49to
- 25:49who
- 25:49owns
- 25:50which
- 25:50layer.
- 25:51You
- 25:52know,
- 25:52Carrefour
- 25:52still
- 25:52wants
- 25:53to
- 25:53own
- 25:53the
- 25:53checkout.
- 25:54But
- 25:54do
- 25:54the
- 25:54LLMs
- 25:55own
- 25:56the
- 25:56discovery?
- 25:57You
- 25:57know
- 25:57what
- 25:57happens
- 25:58with
- 25:58retail
- 25:59ad
- 25:59buying?
- 26:00Like,
- 26:00are
- 26:00you
- 26:00buying
- 26:01an
- 26:01ad
- 26:01on
- 26:01ChatGPT?
- 26:02Are
- 26:02you
- 26:02buying
- 26:03an
- 26:03ad
- 26:03on
- 26:03Carrefour?
- 26:04I'm
- 26:04sure
- 26:04this
- 26:04app
- 26:05thing
- 26:05is
- 26:05partially
- 26:06to
- 26:06like,
- 26:07keep
- 26:07things
- 26:07in
- 26:08a,
- 26:08in
- 26:08a
- 26:08box.
- 26:10So
- 26:11that's
- 26:12the
- 26:12long
- 26:12way
- 26:12of,
- 26:13of
- 26:13saying
- 26:13what
- 26:14I
- 26:14initially
- 26:14said,
- 26:14which
- 26:14is
- 26:14I
- 26:15feel
- 26:15like
- 26:15we're,
- 26:16we're
- 26:16onto
- 26:16something,
- 26:16but
- 26:17the
- 26:17experience.
- 26:17Experience
- 26:17isn't
- 26:18right.
- 26:19Your
- 26:19note
- 26:20about
- 26:20Carre
- 26:214
- 26:21and
- 26:21grocery
- 26:22shopping,
- 26:22I
- 26:22think
- 26:23is
- 26:23important
- 26:24because
- 26:25that
- 26:25is
- 26:26a
- 26:26more
- 26:27distinctive
- 26:28experience
- 26:28in
- 26:28terms
- 26:29of
- 26:29loyalty,
- 26:29in
- 26:30terms
- 26:30of
- 26:30your
- 26:30intent.
- 26:31You
- 26:31know,
- 26:32at
- 26:32Carrefour,
- 26:33give
- 26:33me
- 26:34ingredients
- 26:34for
- 26:34a
- 26:34weekend
- 26:35barbecue
- 26:36is
- 26:36different
- 26:37than
- 26:37find
- 26:37me
- 26:37a
- 26:38spring
- 26:38jacket.
- 26:40So
- 26:40maybe,
- 26:41maybe
- 26:42if
- 26:42you
- 26:42know
- 26:42that
- 26:42your
- 26:43groceries,
- 26:44you're
- 26:44more
- 26:44apt
- 26:44to
- 26:44attach
- 26:45that
- 26:45app
- 26:46to
- 26:46your
- 26:46LLM.
- 26:48But
- 26:49it
- 26:49still
- 26:50is
- 26:50this
- 26:50hiccup
- 26:51in
- 26:51the
- 26:51process
- 26:51that
- 26:52I'm
- 26:52always
- 26:52skeptical
- 26:53about
- 26:55whether
- 26:55consumers
- 26:56are
- 26:56going
- 26:56to
- 26:56do
- 26:56and
- 26:57want
- 26:57to
- 26:57do.
- 26:59Yeah,
- 27:00I'm
- 27:00glad
- 27:00you
- 27:00brought
- 27:00up
- 27:01that
- 27:01point
- 27:01because
- 27:02the
- 27:02grocery
- 27:02thing
- 27:02is
- 27:03really,
- 27:03is
- 27:03really
- 27:03interesting
- 27:04to
- 27:04me.
- 27:04And
- 27:04to
- 27:04hear
- 27:04you
- 27:04talk
- 27:05about
- 27:05it,
- 27:05I
- 27:05think,
- 27:06you
- 27:06know,
- 27:06it's
- 27:06really
- 27:07important
- 27:07because,
- 27:07like,
- 27:07in
- 27:07context,
- 27:08Walmart,
- 27:08when
- 27:08they
- 27:09initially
- 27:09said
- 27:09they
- 27:09were
- 27:09doing
- 27:10the
- 27:10ChatGPT
- 27:10integration,
- 27:11they
- 27:11kept
- 27:11grocery
- 27:11off
- 27:12the
- 27:12table
- 27:12from,
- 27:13from
- 27:13what
- 27:13I
- 27:13remember.
- 27:14And
- 27:15now
- 27:15I
- 27:15don't
- 27:15know
- 27:15if
- 27:15that's
- 27:16still
- 27:16the
- 27:16case
- 27:16given
- 27:17their
- 27:17recent
- 27:17announcement,
- 27:18but
- 27:18it's,
- 27:18but
- 27:18that
- 27:19was
- 27:19very
- 27:19overtly
- 27:20said
- 27:20because
- 27:20I
- 27:20remember
- 27:20doing
- 27:20it
- 27:21on
- 27:21pie.
- 27:21Very
- 27:21overtly
- 27:21said
- 27:22that
- 27:22they
- 27:22were
- 27:22not
- 27:22going
- 27:22to
- 27:22include
- 27:22Grocery.
- 27:23And,
- 27:23and
- 27:24the,
- 27:24and
- 27:24because
- 27:25the
- 27:25thing
- 27:25I
- 27:25keep,
- 27:25I
- 27:26think
- 27:26grocery
- 27:26does
- 27:26behave
- 27:27differently.
- 27:27I
- 27:28100
- 27:28agree
- 27:28with
- 27:28you.
- 27:29And
- 27:29producer
- 27:29Ellis
- 27:30said
- 27:30the
- 27:30same
- 27:30thing
- 27:30in
- 27:31terms
- 27:31of
- 27:31an
- 27:31app
- 27:31experience.
- 27:31Like,
- 27:32if
- 27:32I'm,
- 27:32if
- 27:33I'm
- 27:33just
- 27:33gonna
- 27:33have
- 27:33an
- 27:33app
- 27:34experience,
- 27:34why
- 27:34don't
- 27:34I
- 27:34just
- 27:34go
- 27:34to
- 27:34the
- 27:35app
- 27:35and
- 27:35have
- 27:35great
- 27:36LLMs
- 27:37inside
- 27:37the
- 27:37app
- 27:38of
- 27:38the
- 27:38grocer
- 27:38or
- 27:39the
- 27:39retailer
- 27:39that
- 27:39I'm
- 27:40doing
- 27:40things
- 27:40with,
- 27:40with.
- 27:41And
- 27:41the
- 27:41thing
- 27:41that
- 27:41I
- 27:42worry
- 27:42about,
- 27:42grocery.
- 27:42So
- 27:42then
- 27:42I
- 27:43say,
- 27:43like,
- 27:43okay,
- 27:43well,
- 27:43what,
- 27:43what
- 27:44if
- 27:44it's
- 27:44grocery?
- 27:44Is
- 27:44grocery
- 27:45different?
- 27:45Like,
- 27:45you
- 27:46know,
- 27:46I
- 27:46have
- 27:46a
- 27:46strong,
- 27:47Generally
- 27:47you
- 27:47have
- 27:47a
- 27:47strong
- 27:48bond
- 27:48already
- 27:48with
- 27:49your
- 27:49grocer
- 27:49because
- 27:49you're
- 27:50going
- 27:50there,
- 27:50you
- 27:50know,
- 27:51each
- 27:51and
- 27:51every
- 27:51week
- 27:51for
- 27:52the
- 27:52most
- 27:52part,
- 27:52that
- 27:53changed
- 27:53my
- 27:53thinking
- 27:53at
- 27:53all.
- 27:54And
- 27:54that's
- 27:55what
- 27:55I
- 27:55keep
- 27:55coming
- 27:55back
- 27:55to
- 27:55is,
- 27:56no,
- 27:56it
- 27:56doesn't.
- 27:56Because
- 27:57if
- 27:57I
- 27:57have
- 27:58good
- 27:58LLM
- 27:58search
- 27:59on
- 27:59my
- 27:59own
- 27:59properties,
- 28:01that's
- 28:01a
- 28:01big,
- 28:02you
- 28:02know,
- 28:02that's
- 28:02a
- 28:02big
- 28:02thing
- 28:03here.
- 28:03That's
- 28:03a
- 28:03big
- 28:04caveat,
- 28:04like,
- 28:04why
- 28:05do
- 28:05I
- 28:05need
- 28:05this?
- 28:07And
- 28:07then,
- 28:07you
- 28:08know,
- 28:08Especially
- 28:08when
- 28:08it's
- 28:09already
- 28:09on
- 28:09my
- 28:09phone
- 28:09anyway,
- 28:10like
- 28:10why,
- 28:11right?
- 28:12If
- 28:13I'm
- 28:13gonna
- 28:13go.
- 28:13Tell
- 28:13me
- 28:13what,
- 28:14tell
- 28:14me,
- 28:14Carrefour,
- 28:15what
- 28:15I
- 28:15should,
- 28:15you
- 28:16know,
- 28:16plan
- 28:16for
- 28:17my
- 28:17barbecue
- 28:18this
- 28:18weekend.
- 28:19Why
- 28:19would
- 28:19I
- 28:19do
- 28:19that
- 28:20on
- 28:20the
- 28:20LLM
- 28:21versus
- 28:21in.
- 28:21In
- 28:21the
- 28:22app
- 28:22itself?
- 28:22So
- 28:23it
- 28:23doesn't
- 28:23make
- 28:24sense.
- 28:24And
- 28:25then
- 28:25the
- 28:25other
- 28:25thing
- 28:25I
- 28:25just
- 28:26wonder
- 28:26too
- 28:26is
- 28:27when
- 28:27I
- 28:27think
- 28:28about
- 28:28agentic
- 28:29commerce
- 28:29in
- 28:29the
- 28:30long
- 28:30run,
- 28:30the
- 28:31more
- 28:31grocery
- 28:32data
- 28:32these
- 28:32guys
- 28:33have,
- 28:34the
- 28:34more
- 28:35susceptible
- 28:35the
- 28:36grocers
- 28:36are
- 28:36to
- 28:37getting
- 28:37disintermediated
- 28:38with
- 28:39technology
- 28:39and
- 28:40price
- 28:40comparison
- 28:40and
- 28:41all
- 28:41those
- 28:41types
- 28:41of
- 28:41things.
- 28:43So
- 28:43Net
- 28:43Net.
- 28:43I
- 28:44don't
- 28:44think
- 28:44I
- 28:44would
- 28:44be
- 28:45the
- 28:45first
- 28:45penguin
- 28:45in
- 28:46the
- 28:46water
- 28:46on
- 28:46this
- 28:47if
- 28:47I
- 28:47was
- 28:47Carrefour.
- 28:48But
- 28:48I
- 28:48don't
- 28:48know.
- 28:48What
- 28:48do
- 28:48you
- 28:49think?
- 28:49Am
- 28:49I,
- 28:49am
- 28:50I
- 28:50over
- 28:50it?
- 28:50Over
- 28:50it?
- 28:51Yeah.
- 28:52I
- 28:52don't
- 28:52know.
- 28:52I
- 28:53think
- 28:53the
- 28:53point
- 28:53about
- 28:53agentic
- 28:54commerce
- 28:54is,
- 28:55is
- 28:55where
- 28:56it
- 28:56becomes
- 28:57more
- 28:57interesting
- 28:58and
- 28:58like
- 28:59hypothetical
- 28:59at
- 28:59this
- 29:00point.
- 29:00Because
- 29:00we
- 29:00don't
- 29:00have,
- 29:01we
- 29:01don't
- 29:01have
- 29:01agentic
- 29:01commerce
- 29:02yet.
- 29:02Right.
- 29:02I
- 29:03think
- 29:03you're
- 29:03absolutely
- 29:03right
- 29:04that
- 29:04I
- 29:04am
- 29:05much
- 29:05more
- 29:06likely
- 29:06to
- 29:06open
- 29:06my
- 29:07Walmart
- 29:07Target
- 29:08app
- 29:08and
- 29:08expect
- 29:09to
- 29:09have
- 29:10a
- 29:10better
- 29:10search
- 29:11experience
- 29:11within
- 29:12that
- 29:12as
- 29:13a
- 29:13consumer
- 29:13right
- 29:14now.
- 29:14And
- 29:15why
- 29:15isn't
- 29:15the
- 29:15LLM
- 29:16just
- 29:16there?
- 29:16I
- 29:16don't,
- 29:17you
- 29:17know,
- 29:17I'm
- 29:17already
- 29:18having
- 29:18issues
- 29:18when
- 29:18I
- 29:19go
- 29:19and
- 29:19ask
- 29:19ChatGPT
- 29:20shopping
- 29:20questions
- 29:21and
- 29:21I
- 29:21know
- 29:21that
- 29:21it's
- 29:22not
- 29:22pulling
- 29:22Amazon
- 29:23results.
- 29:24And
- 29:24I'm
- 29:24like,
- 29:25well,
- 29:25I'm
- 29:25not
- 29:25getting
- 29:26the
- 29:26whole
- 29:26world,
- 29:27so
- 29:27now
- 29:27I
- 29:27got
- 29:27to
- 29:27go
- 29:27to
- 29:27Amazon
- 29:28anyway.
- 29:28Which
- 29:28of
- 29:28course,
- 29:29that's
- 29:29a
- 29:29good
- 29:29point
- 29:29too.
- 29:30That's
- 29:30what
- 29:30they
- 29:30wanted.
- 29:30It's
- 29:31not
- 29:31been
- 29:31brought
- 29:31up
- 29:31before.
- 29:31Yep.
- 29:32Yeah,
- 29:33but,
- 29:33but
- 29:34if
- 29:34we
- 29:34get
- 29:34into
- 29:34an
- 29:35agentic
- 29:35world,
- 29:36I
- 29:36think
- 29:37something
- 29:37that
- 29:37I've
- 29:38always
- 29:38felt
- 29:38that
- 29:38is,
- 29:38if
- 29:38we
- 29:39get
- 29:39into
- 29:39the
- 29:39world
- 29:39where
- 29:40you
- 29:40really
- 29:40are
- 29:40having
- 29:41an
- 29:41agent
- 29:41shop
- 29:42for
- 29:42you,
- 29:44it's
- 29:44going
- 29:45to
- 29:45be
- 29:45too
- 29:45much
- 29:45to
- 29:46have
- 29:46an
- 29:46agent
- 29:46for
- 29:47every
- 29:47retailer.
- 29:48You're
- 29:48going
- 29:48to
- 29:49have
- 29:49the
- 29:50Google
- 29:50agent
- 29:51or
- 29:51the
- 29:52Open
- 29:52Air
- 29:52agent
- 29:53or
- 29:53the
- 29:55or,
- 29:56or
- 29:56some
- 29:56other
- 29:57big
- 29:57tech
- 29:57agent,
- 29:58Apple
- 29:58agent
- 29:59that
- 29:59sees
- 30:00your
- 30:00whole
- 30:00world
- 30:00and
- 30:01goes
- 30:01out
- 30:01and
- 30:01does
- 30:01that
- 30:02shopping
- 30:02for
- 30:02you.
- 30:03So
- 30:03in
- 30:03that
- 30:04world,
- 30:04if
- 30:04Walmart
- 30:05has
- 30:05a
- 30:06presence
- 30:06already
- 30:06in
- 30:07Chat
- 30:07GPT
- 30:08or
- 30:08whatever
- 30:08LLM,
- 30:09it
- 30:09is
- 30:09probably
- 30:10Chat
- 30:10GPT
- 30:11maybe
- 30:12that
- 30:12gives
- 30:12it
- 30:12a
- 30:12foothold
- 30:13for
- 30:13this
- 30:13future
- 30:14agentic,
- 30:14truly
- 30:15autonomous
- 30:16world.
- 30:17Because
- 30:17it
- 30:17just
- 30:17is
- 30:18gonna.
- 30:18Why,
- 30:18why
- 30:18would
- 30:18you
- 30:19have
- 30:19a
- 30:19Rufus
- 30:20and
- 30:20a
- 30:20Sparky
- 30:21doing
- 30:22these
- 30:22things?
- 30:22If
- 30:22you
- 30:22just
- 30:23are
- 30:23like,
- 30:23just
- 30:23find
- 30:24me
- 30:25toothpaste
- 30:26at
- 30:26the
- 30:26lowest
- 30:26price,
- 30:28like,
- 30:28but
- 30:28that,
- 30:29that
- 30:29interacts
- 30:29with
- 30:30loyalty,
- 30:30then
- 30:30you
- 30:31know
- 30:31what,
- 30:31what's
- 30:31gonna
- 30:31happen?
- 30:32So
- 30:34yeah,
- 30:35yeah.
- 30:36But
- 30:36by
- 30:36the
- 30:36same
- 30:36token,
- 30:36you're
- 30:37putting
- 30:37the
- 30:37Amazon
- 30:37strategy
- 30:38of
- 30:38buy
- 30:38for
- 30:38me
- 30:38in
- 30:38a
- 30:39totally
- 30:39different
- 30:39light
- 30:40as
- 30:40well,
- 30:40you
- 30:40know?
- 30:41Yeah.
- 30:41It
- 30:41makes
- 30:41that
- 30:41positioning
- 30:42a
- 30:42lot
- 30:42stronger
- 30:43too,
- 30:43so.
- 30:43Oh,
- 30:44man,
- 30:44we're
- 30:44gonna
- 30:44have
- 30:44to
- 30:44have
- 30:44you
- 30:45back
- 30:45and
- 30:45we're
- 30:45gonna
- 30:45have
- 30:45to
- 30:45keep
- 30:46talking
- 30:46about
- 30:46this
- 30:46one
- 30:47because
- 30:47it
- 30:47changes
- 30:48every
- 30:48day.
- 30:48It's
- 30:49just
- 30:49so
- 30:49interesting.
- 30:49But
- 30:49it's
- 30:50important
- 30:50when
- 30:50you
- 30:50think
- 30:50about
- 30:50the
- 30:51long
- 30:51term
- 30:51implications
- 30:52of
- 30:52some
- 30:53of
- 30:53these
- 30:53decisions
- 30:54right
- 30:54now.
- 30:55Yeah.
- 30:55And
- 30:55how
- 30:55thought
- 30:56out
- 30:56are
- 30:56they
- 30:57and
- 30:57how
- 30:57much
- 30:57do
- 30:58you
- 30:58need
- 30:58to
- 30:58make
- 30:58that
- 30:59move
- 30:59right
- 30:59this
- 31:00second?
- 31:01Yeah,
- 31:02yeah.
- 31:02Strategically,
- 31:03I,
- 31:04I,
- 31:05I
- 31:05find
- 31:05it
- 31:06amazing
- 31:06or
- 31:07fascinating
- 31:07that
- 31:07you
- 31:07have
- 31:08Carrefour
- 31:08and
- 31:08Walmart
- 31:09as
- 31:09two
- 31:09of
- 31:09the
- 31:09early
- 31:10movers,
- 31:10because
- 31:11Walmart
- 31:12historically
- 31:12has
- 31:12not
- 31:12been
- 31:12a
- 31:13first
- 31:13mover.
- 31:14And
- 31:15so
- 31:15what
- 31:16does
- 31:16that
- 31:16mean?
- 31:16Does
- 31:16that
- 31:17mean
- 31:17that
- 31:18they
- 31:18feel
- 31:18it's
- 31:18really
- 31:19important
- 31:19to
- 31:19be
- 31:19first?
- 31:20Have
- 31:20they
- 31:20completely
- 31:21changed
- 31:22their
- 31:22plate?
- 31:22You
- 31:22know,
- 31:23now
- 31:23they're
- 31:23one
- 31:23of
- 31:23our
- 31:23tech
- 31:24first
- 31:24movers.
- 31:24I,
- 31:24you
- 31:25know,
- 31:25this,
- 31:25these
- 31:25are
- 31:25other,
- 31:26other
- 31:26discussion
- 31:27questions.
- 31:27So
- 31:28it's
- 31:29significant,
- 31:29I
- 31:29think.
- 31:30Wow.
- 31:30Really,
- 31:31really
- 31:31great
- 31:32stuff,
- 31:32Laura.
- 31:33All
- 31:33right,
- 31:33now
- 31:33let's
- 31:33welcome
- 31:34Jeremy
- 31:34Levine
- 31:35onto
- 31:35today's
- 31:35program.
- 31:44Joining
- 31:44us
- 31:45for
- 31:45today's
- 31:455
- 31:45insightful
- 31:46minutes
- 31:46segment
- 31:47is
- 31:47Jeremy
- 31:47Levine.
- 31:48Jeremy
- 31:48is
- 31:49a
- 31:49senior
- 31:49director
- 31:49at
- 31:50the
- 31:50Alvarez
- 31:50and
- 31:50Marcel
- 31:51consumer
- 31:51and
- 31:51retail
- 31:52group,
- 31:52and
- 31:52he
- 31:52is
- 31:53here
- 31:53to
- 31:53walk
- 31:53us
- 31:53through
- 31:54the
- 31:54key
- 31:54insights
- 31:55from
- 31:55his
- 31:55recent
- 31:56white
- 31:56paper
- 31:57called
- 31:57Mastering
- 31:58Fresh
- 31:59Tactics
- 32:00for
- 32:00Grocers
- 32:00to
- 32:01Win
- 32:01in
- 32:01the
- 32:02Next
- 32:02Decade.
- 32:03Jeremy,
- 32:03let's
- 32:04start
- 32:04with
- 32:04this.
- 32:04Why
- 32:04are
- 32:05fresh
- 32:05departments
- 32:06getting
- 32:06so
- 32:07much
- 32:07attention
- 32:07right
- 32:07now
- 32:08and
- 32:08what
- 32:08does
- 32:08that
- 32:08mean
- 32:09specifically
- 32:09for
- 32:09traditional
- 32:10regional
- 32:11grocers?
- 32:11Okay,
- 32:12first,
- 32:12thanks
- 32:12for
- 32:13having
- 32:13me
- 32:13on
- 32:14the
- 32:14pod.
- 32:16Yeah.
- 32:16We
- 32:16are
- 32:16really
- 32:17excited
- 32:17to
- 32:17write
- 32:18this
- 32:18article.
- 32:18I
- 32:19think
- 32:19this
- 32:19is
- 32:19a
- 32:20great
- 32:20time
- 32:20for
- 32:20your
- 32:20traditional
- 32:21grocers.
- 32:23So
- 32:23what
- 32:23we've
- 32:24seen
- 32:24is
- 32:24an
- 32:25acceleration
- 32:25of
- 32:26a
- 32:26handful
- 32:26of
- 32:27consumer
- 32:27trends
- 32:28that
- 32:28are
- 32:28really
- 32:28pushing
- 32:29shoppers
- 32:29towards
- 32:30those
- 32:30fresh
- 32:30departments.
- 32:31And
- 32:31they
- 32:32all
- 32:32anchor
- 32:32around
- 32:33healthier
- 32:34lifestyles.
- 32:34Right.
- 32:35You
- 32:35see
- 32:35it
- 32:35in
- 32:36aversion
- 32:36to
- 32:36processed
- 32:37foods,
- 32:37you
- 32:38see
- 32:38it
- 32:38in
- 32:38less
- 32:39alcohol,
- 32:40you
- 32:40see
- 32:40it
- 32:40in
- 32:41more
- 32:41protein.
- 32:42On
- 32:43that
- 32:43point,
- 32:43we've
- 32:43done
- 32:43some
- 32:44research
- 32:44and
- 32:46in
- 32:46the
- 32:46US
- 32:47Americans
- 32:47consume
- 32:48about
- 32:4812
- 32:48billion
- 32:49fewer
- 32:50grams
- 32:50of
- 32:50protein
- 32:51than
- 32:51they
- 32:52should
- 32:52every
- 32:53single
- 32:53day
- 32:53to
- 32:54a
- 32:54couple
- 32:54of
- 32:55protein
- 32:55bars
- 32:56per
- 32:56person.
- 32:56So,
- 32:57yeah,
- 32:58I
- 32:58see
- 32:58your
- 32:59jaw
- 32:59drop
- 32:59on
- 32:59that
- 33:00one.
- 33:01That
- 33:01was
- 33:01my
- 33:01reaction
- 33:02when
- 33:02we
- 33:02finished
- 33:02the
- 33:03analysis
- 33:03as
- 33:04well.
- 33:05And
- 33:06yeah,
- 33:07there's
- 33:07a
- 33:08lot
- 33:08of
- 33:08legs
- 33:08for
- 33:09the
- 33:09meat
- 33:09department
- 33:09and
- 33:10the
- 33:10seafood
- 33:10areas
- 33:11in
- 33:11particular.
- 33:12Yeah,
- 33:12I
- 33:13think
- 33:13what's
- 33:13exciting
- 33:13is
- 33:13because
- 33:14fresh
- 33:14is
- 33:14more
- 33:14important
- 33:15than
- 33:15ever,
- 33:15these
- 33:16are
- 33:16things.
- 33:16What's
- 33:17important
- 33:17there
- 33:18is
- 33:18what
- 33:19the
- 33:19traditional
- 33:20grocer
- 33:20does
- 33:20really,
- 33:20really
- 33:21well.
- 33:21You
- 33:22think
- 33:22about
- 33:22quality,
- 33:23you
- 33:23think
- 33:23about
- 33:24service.
- 33:24That
- 33:25butcher
- 33:25that
- 33:25knows
- 33:26your
- 33:26name,
- 33:27that
- 33:27person
- 33:27at
- 33:28the
- 33:28deli
- 33:28counter
- 33:28who
- 33:28knows
- 33:29your
- 33:29order,
- 33:31and
- 33:31also
- 33:31localized
- 33:32assortments,
- 33:33be
- 33:33it
- 33:34local
- 33:34producers
- 33:35or
- 33:35really
- 33:35tailored
- 33:35assortments
- 33:36for
- 33:36a
- 33:36particular
- 33:37region.
- 33:38So
- 33:38I
- 33:38think
- 33:38in
- 33:38a
- 33:38place
- 33:39where
- 33:39traditional
- 33:40grocers
- 33:40have
- 33:41been
- 33:41squeezed
- 33:41from
- 33:42big
- 33:42box,
- 33:43from
- 33:43discounters
- 33:44on
- 33:45one
- 33:45end
- 33:45and
- 33:45then
- 33:45from
- 33:46specialty
- 33:46on
- 33:47the
- 33:47other,
- 33:48this
- 33:48is
- 33:48a
- 33:48really
- 33:48exciting
- 33:49time
- 33:49where
- 33:49they
- 33:50can
- 33:50really
- 33:50lean
- 33:50in.
- 33:50The
- 33:51fresh
- 33:51area
- 33:51is
- 33:51definitely
- 33:51a
- 33:52defensive
- 33:52moat
- 33:52for
- 33:53many
- 33:53of
- 33:53those
- 33:53regional
- 33:53grocers
- 33:54if
- 33:54they
- 33:54do
- 33:54this
- 33:54the
- 33:55right
- 33:55way.
- 33:56Of
- 33:56course,
- 33:56there's
- 33:56dynamics
- 33:57involved
- 33:57in
- 33:57that,
- 33:58too.
- 33:58I
- 33:58mean,
- 33:58I
- 33:58can
- 33:58remember,
- 33:59you
- 33:59know,
- 33:59going
- 33:59back
- 34:00almost
- 34:0015,
- 34:0020
- 34:01years
- 34:01at
- 34:01Target,
- 34:02always
- 34:02talking
- 34:02about
- 34:03fresh,
- 34:03so.
- 34:04But
- 34:05even
- 34:06though
- 34:06it
- 34:06matters,
- 34:06it's
- 34:07really
- 34:07easy
- 34:08to
- 34:08screw
- 34:08it
- 34:09up
- 34:09or
- 34:09get
- 34:09it
- 34:09wrong.
- 34:10So
- 34:10what
- 34:10makes
- 34:11the
- 34:11fresh
- 34:11department
- 34:12so
- 34:12hard
- 34:12to
- 34:12execute?
- 34:13Jeremy?
- 34:14They're
- 34:14just
- 34:14fundamentally
- 34:16more
- 34:16complicated
- 34:17than
- 34:17the
- 34:18rest
- 34:18of
- 34:18the
- 34:18store.
- 34:19Right.
- 34:19The
- 34:20margin
- 34:20of
- 34:20error
- 34:21is
- 34:21hours,
- 34:22not
- 34:22days,
- 34:23between
- 34:25a
- 34:25fuzzy
- 34:25strawberry
- 34:26versus
- 34:26a
- 34:26fresh
- 34:26one,
- 34:27a
- 34:28brown
- 34:28steak
- 34:28versus
- 34:29a
- 34:29appealing
- 34:30steak.
- 34:32So
- 34:32you
- 34:33just
- 34:33really
- 34:33need
- 34:34to
- 34:34get
- 34:34every
- 34:34detail
- 34:35right,
- 34:35and
- 34:36people
- 34:36are
- 34:36more
- 34:36discerning
- 34:37in
- 34:38those
- 34:38areas.
- 34:38Everyone
- 34:39picks
- 34:39up
- 34:39and
- 34:39examines
- 34:40the
- 34:40apple
- 34:41to
- 34:41the
- 34:41nth
- 34:41degree.
- 34:42So
- 34:43it's
- 34:43just
- 34:43really,
- 34:43really
- 34:44critical.
- 34:45And
- 34:45I
- 34:46think
- 34:46where
- 34:46we
- 34:47see
- 34:47that
- 34:47go
- 34:47wrong
- 34:47is
- 34:48people
- 34:48often
- 34:48treat
- 34:48them
- 34:49all
- 34:49the
- 34:49same
- 34:49when
- 34:49they're
- 34:49really
- 34:50all,
- 34:51you
- 34:51know,
- 34:51kind
- 34:51of
- 34:52unique.
- 34:52Unique
- 34:53problems
- 34:54to
- 34:54solve.
- 34:54You
- 34:55can't
- 34:55treat
- 34:55fruit
- 34:55like
- 34:55you
- 34:55can
- 34:56steak.
- 34:56That's
- 34:56what
- 34:57you're
- 34:57saying.
- 34:58Exactly.
- 34:58You
- 34:59know,
- 34:59it
- 34:59matters.
- 35:00You
- 35:00need
- 35:00to
- 35:00get
- 35:01the
- 35:01donuts
- 35:01out
- 35:01early
- 35:01in
- 35:02the
- 35:02morning
- 35:02in
- 35:02the
- 35:02bakery.
- 35:02You
- 35:03need
- 35:03to
- 35:03be
- 35:03ready
- 35:03for
- 35:04the
- 35:04lunch
- 35:04rush.
- 35:05You
- 35:05do
- 35:06kind
- 35:06of
- 35:06constantly
- 35:06do
- 35:06the
- 35:07culling
- 35:07in
- 35:07the
- 35:07produce
- 35:08section.
- 35:08They're
- 35:08just.
- 35:08They
- 35:09just
- 35:09have
- 35:09very
- 35:09different
- 35:09operating
- 35:10rhythms
- 35:10and
- 35:11customer
- 35:11expectations.
- 35:12Yeah.
- 35:13From
- 35:13my
- 35:13days
- 35:13running
- 35:13super
- 35:14targets,
- 35:14too.
- 35:14That
- 35:14takes
- 35:14a
- 35:15different
- 35:15level
- 35:15of
- 35:15expertise
- 35:16at
- 35:16the
- 35:16store
- 35:16level,
- 35:17too,
- 35:17to
- 35:17making
- 35:17sure
- 35:18everything's
- 35:18working
- 35:18correctly.
- 35:19Well,
- 35:19all
- 35:20right,
- 35:20so
- 35:20how.
- 35:20So
- 35:21if
- 35:21I'm
- 35:21a
- 35:21grocery
- 35:21executive
- 35:22listening
- 35:22to
- 35:22this,
- 35:22how
- 35:22should
- 35:22I
- 35:23be
- 35:23thinking
- 35:23about
- 35:23getting
- 35:23this
- 35:24right?
- 35:24What
- 35:24does
- 35:24good
- 35:25actually
- 35:25look
- 35:25like
- 35:26to
- 35:26you?
- 35:26Yeah.
- 35:26So
- 35:27what
- 35:27we
- 35:27talk
- 35:27about
- 35:27in
- 35:28the
- 35:28article
- 35:28is
- 35:28really
- 35:28four
- 35:29things
- 35:29that
- 35:29are
- 35:30critical.
- 35:30The
- 35:31first
- 35:31is
- 35:32just
- 35:32having
- 35:33a
- 35:33team,
- 35:34top
- 35:35to
- 35:35bottom,
- 35:35to
- 35:35the
- 35:35organization
- 35:36that
- 35:36is
- 35:37good
- 35:37at
- 35:37fresh.
- 35:38Right.
- 35:38So
- 35:38you
- 35:38think
- 35:39about
- 35:39is
- 35:39a
- 35:39store
- 35:40manager
- 35:40incentivized
- 35:41on
- 35:41the
- 35:42fresh
- 35:42department?
- 35:43What
- 35:43does
- 35:44the
- 35:44fresh
- 35:44training
- 35:44look
- 35:45like
- 35:45for
- 35:45store
- 35:45associates?
- 35:46Just.
- 35:47You
- 35:47need
- 35:47that
- 35:48workforce.
- 35:48You
- 35:48can
- 35:48execute
- 35:49all
- 35:49of
- 35:49those
- 35:50things.
- 35:51The
- 35:51second
- 35:52is
- 35:53process
- 35:54excellence.
- 35:55The
- 35:55more
- 35:55complex
- 35:56the
- 35:57area
- 35:57is,
- 35:57the
- 35:57more
- 35:58standardization
- 35:58is
- 35:59required
- 35:59to
- 36:00execute
- 36:00it.
- 36:01Two
- 36:01things
- 36:02I'll
- 36:02call
- 36:02out
- 36:02Just
- 36:02from
- 36:02my
- 36:03experience,
- 36:03one
- 36:04culling
- 36:05store
- 36:05associates
- 36:06often
- 36:07it's
- 36:08just
- 36:08very
- 36:08counterintuitive
- 36:09that
- 36:09you
- 36:09pull
- 36:09product
- 36:10off
- 36:10of
- 36:10the
- 36:10floor
- 36:11to
- 36:11get
- 36:11more
- 36:11sales.
- 36:12That
- 36:12one
- 36:12takes
- 36:12a
- 36:12lot
- 36:12of
- 36:12extra
- 36:13discipline.
- 36:14The
- 36:15other
- 36:15is
- 36:15is
- 36:15back
- 36:16rooms.
- 36:17If,
- 36:17if
- 36:17the
- 36:18back
- 36:18room's
- 36:18a
- 36:18mess,
- 36:18it
- 36:19will
- 36:19show
- 36:19up
- 36:19on
- 36:19the
- 36:20sales
- 36:20floor
- 36:20in
- 36:20the
- 36:20quality
- 36:21etc.
- 36:21So
- 36:22two
- 36:22just
- 36:22areas
- 36:22that
- 36:23have
- 36:23been
- 36:23top
- 36:23of
- 36:23mind
- 36:24for
- 36:24me
- 36:24and
- 36:24my
- 36:24clients
- 36:26third
- 36:27bucket
- 36:27is,
- 36:28is
- 36:28scheduling.
- 36:29And
- 36:29I
- 36:30just
- 36:30really
- 36:30emphasize
- 36:31that
- 36:31a
- 36:31well
- 36:32placed
- 36:32hour
- 36:32of
- 36:33production,
- 36:33say
- 36:34in
- 36:34the
- 36:34deli
- 36:34department
- 36:35can
- 36:35set
- 36:36up
- 36:36the
- 36:36department
- 36:37for
- 36:37success
- 36:38or
- 36:38failure
- 36:39for
- 36:39the
- 36:39entirety
- 36:40of
- 36:40of
- 36:40the
- 36:41day.
- 36:41So
- 36:41it
- 36:41really
- 36:42matters
- 36:42on
- 36:42an
- 36:42hour
- 36:42by
- 36:43hour
- 36:43basis
- 36:43where
- 36:44you
- 36:44have
- 36:44folks
- 36:45if
- 36:45a
- 36:45production
- 36:46as
- 36:46I
- 36:46mentioned
- 36:46or
- 36:47for
- 36:47customer
- 36:48service,
- 36:49the
- 36:50last
- 36:50one
- 36:50I'll
- 36:50call
- 36:50out
- 36:51is
- 36:52just
- 36:52a
- 36:52bridge
- 36:53between
- 36:54stores
- 36:54and
- 36:55headquarters.
- 36:56I
- 36:56think
- 36:56too
- 36:56often
- 36:56there's
- 36:57a
- 36:57bit
- 36:57of
- 36:57a
- 36:57communication
- 36:58gap
- 36:59between
- 36:59the
- 36:59two
- 37:00and
- 37:01one,
- 37:02the
- 37:02stores
- 37:03will
- 37:03be
- 37:03able
- 37:04to
- 37:05tell
- 37:05you
- 37:06when
- 37:06things
- 37:07aren't
- 37:07going
- 37:07well.
- 37:07So
- 37:08you
- 37:08want
- 37:08to
- 37:08have
- 37:08your
- 37:08finger
- 37:09on
- 37:09the
- 37:09pulse
- 37:10there
- 37:11and
- 37:12just
- 37:12also
- 37:12make
- 37:12sure
- 37:12that
- 37:13collaboration
- 37:13is
- 37:14in
- 37:14place
- 37:14between
- 37:14the
- 37:15store
- 37:15teams
- 37:15and
- 37:15say
- 37:16the
- 37:16merchandising
- 37:16teams.
- 37:17All
- 37:17right,
- 37:18Jeremy,
- 37:18so
- 37:18let
- 37:19me
- 37:19put
- 37:19you
- 37:19on
- 37:19the
- 37:19spot
- 37:19here
- 37:19before
- 37:20I
- 37:20let
- 37:20you
- 37:20go.
- 37:20So
- 37:21if
- 37:21I'm
- 37:21a
- 37:21grocery
- 37:22CEO,
- 37:22let's
- 37:23take
- 37:23it
- 37:23to
- 37:23the
- 37:23highest
- 37:23level
- 37:24now.
- 37:24And
- 37:24I'm
- 37:25listening
- 37:25to
- 37:25you.
- 37:26What's
- 37:26the
- 37:26first
- 37:27thing
- 37:27I
- 37:27should
- 37:27do
- 37:27Monday
- 37:28morning
- 37:28around
- 37:28this
- 37:29area?
- 37:30Yeah,
- 37:30I'm
- 37:31going
- 37:31to
- 37:31double
- 37:31down
- 37:31on
- 37:32the
- 37:32scheduling
- 37:33piece.
- 37:33Scheduling?
- 37:34Yeah.
- 37:35I
- 37:35have
- 37:35yet
- 37:36to
- 37:36see
- 37:37a
- 37:37retailer
- 37:37who
- 37:38consistently
- 37:39gets
- 37:40this
- 37:40right.
- 37:40There's
- 37:40always
- 37:41pockets
- 37:41of
- 37:42folks
- 37:42who
- 37:42are
- 37:43say
- 37:44scheduling
- 37:45lesson
- 37:45on
- 37:45the
- 37:46weekends
- 37:47when
- 37:47people
- 37:48are
- 37:48there
- 37:48and
- 37:49it's
- 37:49something
- 37:49that
- 37:49you
- 37:49can
- 37:50implement
- 37:50and
- 37:51affect
- 37:52really,
- 37:52really
- 37:52quickly.
- 37:53And
- 37:54it
- 37:54might
- 37:54just
- 37:54be
- 37:55a
- 37:55question
- 37:55of
- 37:56enforcing
- 37:56the
- 37:56rules
- 37:57that
- 37:58are
- 37:58already
- 37:58there.
- 37:59There
- 37:59might
- 37:59be
- 37:59some
- 37:59new
- 38:00design
- 38:00for
- 38:00how
- 38:01you
- 38:01think
- 38:01about
- 38:01scheduling,
- 38:01but
- 38:02even
- 38:02just
- 38:02some
- 38:02discipline
- 38:03around
- 38:03how
- 38:03it
- 38:03works
- 38:04today
- 38:04can
- 38:04make
- 38:04a
- 38:05massive,
- 38:05massive
- 38:05difference
- 38:06very,
- 38:06very
- 38:06quickly.
- 38:07That's
- 38:07great
- 38:08stuff
- 38:08and
- 38:08great
- 38:08advice.
- 38:08Thank
- 38:09you,
- 38:09Jeremy.
- 38:09Thank
- 38:10you,
- 38:10Chris.
- 38:15We're
- 38:15moving
- 38:15on
- 38:16to
- 38:16headline
- 38:16number
- 38:16four
- 38:17for
- 38:17today.
- 38:17Moving
- 38:18from
- 38:18ChatGPT
- 38:19and
- 38:19LLMs
- 38:20to
- 38:20talking
- 38:20about
- 38:21QVC
- 38:22Group.
- 38:23We're
- 38:23really
- 38:24all
- 38:24over
- 38:24the
- 38:24timeline
- 38:25today.
- 38:25QVC
- 38:26Group
- 38:26has
- 38:26disclosed
- 38:27that
- 38:28it
- 38:28anticipates
- 38:29issuing
- 38:29a
- 38:29going
- 38:30concern
- 38:30warning
- 38:31in
- 38:31its
- 38:31delayed
- 38:32annual
- 38:32report,
- 38:33citing
- 38:33$6.6
- 38:34billion
- 38:35in
- 38:36debt.
- 38:36Wow.
- 38:37And
- 38:37ongoing
- 38:37negotiations
- 38:38with
- 38:38lenders.
- 38:40According
- 38:40to
- 38:40retail
- 38:41dive,
- 38:41QVC
- 38:42Group
- 38:42disclosed
- 38:43it
- 38:43cannot
- 38:43submit
- 38:44its
- 38:4410k
- 38:45within
- 38:45the
- 38:45prescribed
- 38:46time
- 38:46period
- 38:46without
- 38:47unreasonable
- 38:48effort
- 38:48or
- 38:48expense,
- 38:49citing
- 38:50ongoing
- 38:50lender
- 38:51negotiations.
- 38:52The
- 38:52company
- 38:52carries
- 38:53approximately
- 38:54$6.6
- 38:55billion
- 38:56in
- 38:56total
- 38:56consolidated
- 38:57debt,
- 38:58including
- 38:58a
- 38:59critical
- 38:59$2.9
- 39:00billion
- 39:00credit
- 39:01facility
- 39:01maturing
- 39:02in
- 39:02October
- 39:03of
- 39:03this
- 39:03year.
- 39:05Refinancing
- 39:05the
- 39:05single
- 39:06most
- 39:06urgent
- 39:06priority
- 39:07for
- 39:07the
- 39:07business.
- 39:08The
- 39:08decline
- 39:09in
- 39:09QVC's
- 39:10core
- 39:10business
- 39:10has
- 39:10been
- 39:10stark.
- 39:11QVC
- 39:12and
- 39:13HSN
- 39:13Home
- 39:14Shopping
- 39:14Network
- 39:14once
- 39:15reached
- 39:15over
- 39:1690
- 39:16million
- 39:16American
- 39:17homes
- 39:17at
- 39:18the
- 39:18company's
- 39:18peak.
- 39:19By
- 39:19last
- 39:19September,
- 39:20the
- 39:20active
- 39:20consumer
- 39:21base
- 39:21had
- 39:22shrunk
- 39:22to
- 39:227
- 39:23million
- 39:23people
- 39:24from
- 39:2411.6
- 39:25million
- 39:26as
- 39:26recently
- 39:26as
- 39:272020.
- 39:28Chris?
- 39:29QVC
- 39:29has
- 39:30just
- 39:30issued
- 39:30a
- 39:30going
- 39:30concern
- 39:31warning.
- 39:32Is
- 39:32this
- 39:32the
- 39:33beginning
- 39:33of
- 39:33the
- 39:33end
- 39:33for
- 39:34Home
- 39:34shopping
- 39:34television,
- 39:35or
- 39:35is
- 39:35there
- 39:36still
- 39:36a
- 39:36version
- 39:36of
- 39:36this
- 39:36business
- 39:37that
- 39:37can
- 39:37survive
- 39:38in
- 39:38the
- 39:38streaming
- 39:39and
- 39:39social
- 39:39commerce
- 39:40era?
- 39:41Oh,
- 39:41wow.
- 39:44I
- 39:44think
- 39:44there's
- 39:44price.
- 39:44Still
- 39:45a
- 39:45version
- 39:45of
- 39:45it.
- 39:45This
- 39:46survives,
- 39:46but
- 39:46it's
- 39:46not
- 39:46qvc.
- 39:47I
- 39:47think
- 39:47it's,
- 39:47it's
- 39:48the
- 39:48end
- 39:48of
- 39:48qvc.
- 39:49I
- 39:49mean,
- 39:49I
- 39:49mean,
- 39:50it's
- 39:50going
- 39:50to.
- 39:50The
- 39:50version
- 39:50of
- 39:51it
- 39:51that
- 39:51survives
- 39:51is
- 39:51called
- 39:52TikTok,
- 39:52Instagram
- 39:53and
- 39:53YouTube.
- 39:55Let's
- 39:55just
- 39:55call
- 39:55it
- 39:55like
- 39:55it
- 39:56is,
- 39:57you
- 39:57know,
- 39:57and
- 39:57I
- 39:58said
- 39:58this
- 39:58back
- 39:58in
- 39:58the
- 39:59day
- 39:59because
- 39:59qvc,
- 40:00I
- 40:00think
- 40:00it
- 40:00was
- 40:00last
- 40:00year,
- 40:01even
- 40:01the
- 40:01year
- 40:01before,
- 40:01they
- 40:02said
- 40:02they're
- 40:02overtly
- 40:03pivoting
- 40:03towards
- 40:03social
- 40:04media.
- 40:04And
- 40:05I
- 40:05said
- 40:05at
- 40:06the
- 40:06time
- 40:06that
- 40:06it
- 40:06was
- 40:06game
- 40:06over.
- 40:07Then,
- 40:07like,
- 40:07that
- 40:08was
- 40:08the
- 40:08side
- 40:08to
- 40:08me
- 40:08that
- 40:08was
- 40:08game
- 40:09over.
- 40:09And,
- 40:09and
- 40:09now
- 40:10it
- 40:10really
- 40:10is.
- 40:10I
- 40:10mean,
- 40:10sales,
- 40:11like
- 40:11you
- 40:11said,
- 40:11sales
- 40:11have
- 40:12gone
- 40:12from
- 40:12$15
- 40:13billion
- 40:13in
- 40:132020
- 40:14to
- 40:15$10
- 40:16billion.
- 40:16Somehow
- 40:17the
- 40:17debt
- 40:17got
- 40:17out
- 40:18of
- 40:18control,
- 40:18you
- 40:18know,
- 40:19and
- 40:20as
- 40:20well,
- 40:21which,
- 40:21I
- 40:21mean,
- 40:22and
- 40:22it
- 40:22may
- 40:22still
- 40:22be
- 40:22tempting
- 40:23because
- 40:23I
- 40:23think
- 40:23there's
- 40:23probably
- 40:24some
- 40:24people
- 40:24out
- 40:24there
- 40:24that
- 40:24are.
- 40:25They're
- 40:25still
- 40:25tempted
- 40:26to
- 40:26say,
- 40:26oh,
- 40:26yeah,
- 40:27but
- 40:27they're
- 40:27still
- 40:27doing
- 40:27$10
- 40:28billion,
- 40:28Laura.
- 40:29Like,
- 40:29$10
- 40:29billion
- 40:30is
- 40:30a
- 40:30lot
- 40:30of
- 40:30volume.
- 40:31Yeah,
- 40:32but
- 40:32it's
- 40:33$10
- 40:33billion
- 40:33of
- 40:34typewriters.
- 40:34Because
- 40:35the
- 40:35brands
- 40:35and
- 40:35the
- 40:35influencers,
- 40:36they
- 40:37no
- 40:37longer
- 40:37need
- 40:37the
- 40:38services
- 40:38that
- 40:38QVC
- 40:39once
- 40:39provided.
- 40:40They
- 40:40can
- 40:40do
- 40:40that
- 40:40themselves.
- 40:41The
- 40:41business
- 40:41model
- 40:42just
- 40:42is
- 40:43no
- 40:43longer
- 40:43valid,
- 40:43in
- 40:44my
- 40:44opinion.
- 40:44So
- 40:44that
- 40:45$10
- 40:45billion
- 40:45is
- 40:45just
- 40:46going
- 40:46to
- 40:46continue
- 40:46to
- 40:46shrink
- 40:47and
- 40:47shrink
- 40:47and
- 40:47shrink,
- 40:48and
- 40:48there's
- 40:49no
- 40:49amount
- 40:49of
- 40:50refinancing
- 40:51or
- 40:51remodeling
- 40:52the
- 40:52business
- 40:52strategy
- 40:53that
- 40:53I
- 40:53think
- 40:53is
- 40:53going
- 40:54to
- 40:54save
- 40:54it
- 40:54in
- 40:54the
- 40:54long
- 40:54run.
- 40:55You
- 40:55might
- 40:55be
- 40:55able
- 40:55to
- 40:55still
- 40:56squeeze
- 40:56some
- 40:56juice
- 40:57out
- 40:57of
- 40:57that
- 40:57Lemon,
- 40:57but
- 40:57that
- 40:58$10
- 40:58billion
- 40:58is
- 40:58going
- 40:58to
- 40:59ultimately
- 40:59end
- 40:59up
- 40:59being
- 41:00zero
- 41:01to
- 41:02me.
- 41:03Yeah,
- 41:03yeah.
- 41:03I
- 41:03mean,
- 41:04it's,
- 41:04it's
- 41:05just
- 41:05a
- 41:05real
- 41:05bummer.
- 41:05I
- 41:05mean,
- 41:05in
- 41:06that
- 41:0615
- 41:06billion
- 41:06in
- 41:072020,
- 41:07I
- 41:08did,
- 41:08we
- 41:09assume
- 41:09that
- 41:09is
- 41:09like
- 41:09a
- 41:09little
- 41:10goosed
- 41:10by
- 41:10everybody
- 41:11sitting
- 41:11in
- 41:11front
- 41:11of
- 41:11their
- 41:12TVs
- 41:12like
- 41:13I
- 41:13guess
- 41:13that's
- 41:13the
- 41:13other
- 41:14thing.
- 41:14We're
- 41:14even
- 41:14talking
- 41:15about
- 41:15a
- 41:15number
- 41:15that
- 41:15might
- 41:16not
- 41:16even
- 41:16be
- 41:16have
- 41:17been
- 41:17real
- 41:18quote
- 41:18unquote.
- 41:19But
- 41:19yeah,
- 41:19I
- 41:19really
- 41:19kind
- 41:20of
- 41:20pre.
- 41:20TikTok
- 41:21explosion
- 41:21too
- 41:21in
- 41:21the
- 41:22U.S.
- 41:22yeah,
- 41:22TikTok
- 41:23exploded
- 41:23after
- 41:24that.
- 41:24That.
- 41:24You're
- 41:25right,
- 41:25you're
- 41:25right.
- 41:25And
- 41:26that
- 41:26has
- 41:26become
- 41:26our
- 41:26shopping
- 41:27platform.
- 41:28Yeah,
- 41:28I
- 41:28mean
- 41:29it's
- 41:29a
- 41:29shame.
- 41:30I
- 41:30think
- 41:30it
- 41:31set
- 41:31the
- 41:31tone
- 41:32and
- 41:32the
- 41:32standard
- 41:32for
- 41:33what
- 41:33we
- 41:33see
- 41:33in
- 41:33social
- 41:34video
- 41:34shopping.
- 41:35But
- 41:35you
- 41:36know,
- 41:36nobody
- 41:37has
- 41:37cable
- 41:37TV
- 41:38anymore.
- 41:38It's
- 41:39your
- 41:39first
- 41:39nail
- 41:39on
- 41:39the
- 41:40coffin.
- 41:40Like
- 41:41of
- 41:41course
- 41:41the
- 41:42customer
- 41:42base
- 41:42shrunk.
- 41:44You
- 41:44know,
- 41:44the
- 41:44Oscars
- 41:45are
- 41:45going
- 41:45to
- 41:45be
- 41:45on
- 41:45YouTube.
- 41:46Like
- 41:46there's
- 41:46just
- 41:47everything
- 41:47in
- 41:47the
- 41:48the
- 41:48base
- 41:49of
- 41:49the
- 41:49world
- 41:49that
- 41:50produce
- 41:50QVC
- 41:51is
- 41:51just
- 41:51gone.
- 41:53It
- 41:53does
- 41:53highlight
- 41:54for
- 41:54me
- 41:54the
- 41:55fact
- 41:55that
- 41:55livestream
- 41:56shopping,
- 41:57you
- 41:57know,
- 41:57as
- 41:57we
- 41:58were
- 41:58talking
- 41:58about
- 41:58five
- 41:59years
- 41:59ago
- 41:59or
- 41:59even
- 41:59at
- 41:59the
- 42:00shop
- 42:00talk
- 42:00where
- 42:00you
- 42:00and
- 42:00I
- 42:01were,
- 42:01we
- 42:01were
- 42:01still
- 42:01talking
- 42:01about
- 42:03never
- 42:03came
- 42:04to
- 42:04the
- 42:04US
- 42:04in
- 42:04the
- 42:05same
- 42:05way
- 42:05that
- 42:05it,
- 42:05it
- 42:06has,
- 42:06you
- 42:06know,
- 42:06really
- 42:07lived
- 42:07and
- 42:08thrived
- 42:08in
- 42:08Asian
- 42:09countries
- 42:10as
- 42:10you
- 42:10know,
- 42:10generalizing
- 42:11there.
- 42:11But
- 42:12it
- 42:13does
- 42:13succeed
- 42:13in
- 42:13very
- 42:14narrow
- 42:14worlds
- 42:15like
- 42:15you
- 42:15know,
- 42:15whatnot
- 42:16is
- 42:16in
- 42:16collectibles.
- 42:17I
- 42:18think
- 42:18there's
- 42:18some
- 42:18sneaker
- 42:19platforms
- 42:20and
- 42:20stuff.
- 42:21So
- 42:22it
- 42:22does,
- 42:22you
- 42:22know,
- 42:22if
- 42:22we're
- 42:23thinking
- 42:23in
- 42:24a
- 42:24productive
- 42:24way
- 42:24about
- 42:25pvc,
- 42:25not
- 42:25that
- 42:25it
- 42:26would
- 42:26survive,
- 42:26but
- 42:28it
- 42:28does
- 42:28bring
- 42:28you
- 42:28back
- 42:28to
- 42:29my
- 42:29questions
- 42:29about
- 42:29assortment.
- 42:30Like
- 42:30there's
- 42:30just
- 42:31the
- 42:31model
- 42:31of
- 42:31just
- 42:32sort
- 42:32of
- 42:32having
- 42:32anything
- 42:33and
- 42:33everything
- 42:34and
- 42:34not
- 42:34having
- 42:35a
- 42:35platform
- 42:36like
- 42:36we'll
- 42:37get
- 42:37again
- 42:37mentioned
- 42:38tjx,
- 42:38like
- 42:38a
- 42:38TJ
- 42:39Maxx
- 42:39store,
- 42:39you
- 42:40know,
- 42:40that
- 42:40people
- 42:40want
- 42:41to
- 42:41visit
- 42:42if
- 42:43it
- 42:43doesn't
- 42:43seem
- 42:44it
- 42:44doesn't
- 42:44work.
- 42:45And
- 42:45so
- 42:45if
- 42:45you
- 42:45don't
- 42:46have
- 42:46a
- 42:46clear
- 42:46value
- 42:46proposition
- 42:47with
- 42:48a
- 42:48specific
- 42:48assortment,
- 42:49then
- 42:49you
- 42:49know,
- 42:50you're
- 42:50out.
- 42:50So,
- 42:52you
- 42:52know,
- 42:52this
- 42:52one's
- 42:53just
- 42:53kind
- 42:53of
- 42:53a
- 42:53bummer.
- 42:54Yeah,
- 42:54I
- 42:55think,
- 42:55I
- 42:55think.
- 42:55But
- 42:55I
- 42:55think
- 42:55it's
- 42:55important
- 42:56once
- 42:56you're
- 42:56bringing
- 42:56up
- 42:56because
- 42:57I
- 42:57think
- 42:57the
- 42:57way
- 42:57I
- 42:57think
- 42:57about
- 42:57what
- 42:58you
- 42:58just
- 42:58said
- 42:58is
- 42:59QVC
- 43:00wasn't
- 43:00successful
- 43:01because
- 43:01of
- 43:01the
- 43:01live
- 43:02aspect
- 43:02of
- 43:03what
- 43:03was
- 43:03the
- 43:03programming.
- 43:04QVC
- 43:04was
- 43:05successful
- 43:06in
- 43:06retrospect
- 43:07because
- 43:08it
- 43:08was
- 43:08the
- 43:08closest
- 43:09approximation
- 43:09we
- 43:10could
- 43:10get
- 43:10to
- 43:10doom
- 43:11scrolling
- 43:11for
- 43:11product
- 43:12inspiration.
- 43:13You
- 43:13wanted
- 43:13to
- 43:13buy
- 43:14because
- 43:14that
- 43:15was
- 43:15the
- 43:15only
- 43:15outlet
- 43:15you
- 43:15had
- 43:16to
- 43:16go
- 43:16and
- 43:16occupy
- 43:17your
- 43:17time.
- 43:17But
- 43:17now
- 43:18it's
- 43:18like
- 43:18Carter
- 43:18Jensen
- 43:19always
- 43:19talks
- 43:19about
- 43:19who's
- 43:19on
- 43:19the
- 43:19show.
- 43:20A
- 43:20couple
- 43:20weeks
- 43:20ago
- 43:20it's
- 43:21all
- 43:21about
- 43:21where
- 43:21do
- 43:21you
- 43:21spend
- 43:22your
- 43:22time.
- 43:22And
- 43:22now
- 43:23people
- 43:23are
- 43:23spending
- 43:23their
- 43:24time
- 43:24on
- 43:24what
- 43:24is
- 43:25a
- 43:25better
- 43:25experience
- 43:26in
- 43:27terms
- 43:27of
- 43:27how
- 43:28you
- 43:28can
- 43:28doom
- 43:28scroll
- 43:29in
- 43:29real
- 43:29time,
- 43:29whether
- 43:30it's
- 43:30a
- 43:30live
- 43:30event
- 43:31or
- 43:31not,
- 43:31you
- 43:32have
- 43:32the
- 43:32option
- 43:32deciding
- 43:33that.
- 43:33And
- 43:33that,
- 43:34that's
- 43:34really,
- 43:34I
- 43:35think,
- 43:35I
- 43:35never
- 43:35thought
- 43:35about
- 43:36that.
- 43:36I've
- 43:36never
- 43:36said
- 43:36that
- 43:37until
- 43:37you
- 43:37just
- 43:37mentioned
- 43:38that.
- 43:38But
- 43:39I
- 43:39think
- 43:39that's
- 43:39really
- 43:40what,
- 43:40what
- 43:40has
- 43:41hit
- 43:41the
- 43:42business
- 43:42model
- 43:42more
- 43:43so
- 43:43than
- 43:43the
- 43:44actual
- 43:44live
- 43:44nature
- 43:45of,
- 43:45of
- 43:45what
- 43:46it
- 43:46did.
- 43:46Yeah,
- 43:47I
- 43:47mean
- 43:47it's,
- 43:48it's,
- 43:48it's.
- 43:48The
- 43:50old
- 43:50mass
- 43:51media
- 43:51is,
- 43:52is
- 43:52gone.
- 43:52And
- 43:53so
- 43:53the
- 43:53idea
- 43:53that
- 43:54everyone's
- 43:54flipping
- 43:54through
- 43:55the
- 43:55channels,
- 43:55the
- 43:56same
- 43:56channels
- 43:57at
- 43:57the
- 43:58same
- 43:58time
- 43:58and
- 43:59stumbling
- 43:59on
- 44:00something
- 44:00and
- 44:00you
- 44:01know,
- 44:01I
- 44:01think
- 44:01you
- 44:01could
- 44:01still
- 44:02make
- 44:02the
- 44:02argument
- 44:02that
- 44:03they
- 44:03had
- 44:03stuff
- 44:03people
- 44:03wanted
- 44:04and
- 44:04they
- 44:04had
- 44:04good
- 44:05deals
- 44:05and
- 44:05stuff.
- 44:06And
- 44:06I
- 44:06think
- 44:06there
- 44:06were
- 44:07personalities
- 44:07at
- 44:08one
- 44:08time
- 44:08who
- 44:08maybe
- 44:08people
- 44:09like
- 44:09to
- 44:09watch.
- 44:11But
- 44:11yeah,
- 44:12when
- 44:12you,
- 44:12when
- 44:12you've
- 44:13splintered
- 44:13where
- 44:13people
- 44:14spend
- 44:14their
- 44:14time,
- 44:15you
- 44:15know,
- 44:15people
- 44:15aren't
- 44:16going
- 44:16to
- 44:16the
- 44:17movies,
- 44:17it's
- 44:17like
- 44:18mass
- 44:18media
- 44:19just
- 44:19isn't
- 44:19a
- 44:20real,
- 44:20it's
- 44:20the
- 44:20upheaval
- 44:21that
- 44:21we've
- 44:21been
- 44:21talking
- 44:21about
- 44:21for
- 44:22a
- 44:22long
- 44:22time.
- 44:22So
- 44:23yeah,
- 44:24I
- 44:24think
- 44:25it's.
- 44:25Yeah,
- 44:25yeah.
- 44:26And
- 44:26then
- 44:26with
- 44:26technology
- 44:27and
- 44:27AI,
- 44:27you
- 44:27just,
- 44:28you
- 44:28don't
- 44:28need
- 44:28the
- 44:29influencers
- 44:30or
- 44:30the
- 44:30people
- 44:30that
- 44:31actually
- 44:31bring
- 44:31the
- 44:31attention
- 44:32to
- 44:32the
- 44:32products.
- 44:33You
- 44:33don't
- 44:33need
- 44:34that
- 44:34the
- 44:35qvc,
- 44:35you
- 44:36know,
- 44:36requires
- 44:37to
- 44:37do
- 44:37that.
- 44:37So.
- 44:38Right.
- 44:38So
- 44:38yeah,
- 44:38I
- 44:39think
- 44:39it's
- 44:39just
- 44:39a
- 44:39tough
- 44:39game.
- 44:40But.
- 44:40All
- 44:40right,
- 44:40let's
- 44:41close
- 44:41it
- 44:41out
- 44:41with
- 44:42headline
- 44:42five
- 44:42and
- 44:43let's
- 44:43go
- 44:43back
- 44:43to
- 44:43Carrefour.
- 44:44But
- 44:45this
- 44:45time
- 44:45let's
- 44:45go
- 44:45back
- 44:45to
- 44:45Carrefour
- 44:46in
- 44:46Israel
- 44:47because
- 44:47Carrefour
- 44:48Israel
- 44:48and
- 44:49A
- 44:49to
- 44:49Z
- 44:50Custom
- 44:50Made
- 44:50Solutions
- 44:51have
- 44:51announced
- 44:51a
- 44:52five
- 44:52year
- 44:5350
- 44:53million
- 44:54agreement
- 44:54to
- 44:54deploy
- 44:554,000
- 44:56smart
- 44:56shopping
- 44:57carts
- 44:57across
- 44:57Carrefour
- 44:58Israel
- 44:59stores.
- 45:00One
- 45:00which
- 45:01is
- 45:01one
- 45:01of,
- 45:01if
- 45:02not
- 45:02the
- 45:02largest
- 45:03smart
- 45:03cart
- 45:03deployments
- 45:04in
- 45:04retail
- 45:05history
- 45:06according
- 45:07to
- 45:07Chain
- 45:07storage.
- 45:07The
- 45:08rollout
- 45:08is
- 45:08set
- 45:08to
- 45:09begin
- 45:09in
- 45:09Q3,
- 45:102026.
- 45:10I
- 45:10see
- 45:11Laura
- 45:11already
- 45:11laughing.
- 45:12Across
- 45:12six
- 45:12Carrefour
- 45:13Israel
- 45:13flagship
- 45:14stores
- 45:14and
- 45:14will
- 45:14include
- 45:15end
- 45:15to
- 45:15end
- 45:15delivery
- 45:15of
- 45:16smart
- 45:16cart
- 45:16hardware,
- 45:17charging
- 45:17infrastructure,
- 45:18advanced
- 45:18software
- 45:19systems,
- 45:20full
- 45:20implementation
- 45:21training
- 45:21and
- 45:21long
- 45:22term
- 45:22support.
- 45:22Tell
- 45:22them
- 45:23what
- 45:23they've
- 45:23won,
- 45:23Bob.
- 45:24A
- 45:24to
- 45:24Z
- 45:24has
- 45:25been
- 45:25granted
- 45:25exclusive
- 45:26retail
- 45:26media
- 45:26and
- 45:27data
- 45:27monetization
- 45:28rights
- 45:28on
- 45:28the
- 45:28smart
- 45:29card
- 45:29platform
- 45:29for
- 45:29the
- 45:30duration
- 45:30of
- 45:30the
- 45:30deployment,
- 45:31giving
- 45:31the
- 45:31deal
- 45:32a
- 45:32recurring
- 45:32revenue
- 45:33model
- 45:33built
- 45:34on
- 45:34top
- 45:34of
- 45:34the
- 45:34hardware.
- 45:35Carrefour
- 45:36Israel
- 45:36expects
- 45:37approximately
- 45:37$35
- 45:38million
- 45:39in
- 45:39profits
- 45:39tied
- 45:40to
- 45:40the
- 45:40agreement
- 45:40with
- 45:41additional
- 45:41operating,
- 45:42with
- 45:42additional
- 45:43operational
- 45:44efficiencies
- 45:44and
- 45:44sales
- 45:45gains
- 45:45contributing
- 45:46beyond
- 45:46that
- 45:46figure.
- 45:47Laura,
- 45:48I
- 45:48have
- 45:48two
- 45:48questions
- 45:49to
- 45:49close
- 45:49out
- 45:49the
- 45:49headlines
- 45:50today.
- 45:50One,
- 45:50are
- 45:51you
- 45:51buying?
- 45:52Number
- 45:52one,
- 45:52are
- 45:52you
- 45:52buying
- 45:53the
- 45:53size
- 45:53of
- 45:53this
- 45:53Deal.
- 45:54I
- 45:54think
- 45:54I
- 45:54may
- 45:55know
- 45:55which
- 45:55way
- 45:55you're
- 45:55leading
- 45:55on
- 45:56that.
- 45:56And
- 45:56two,
- 45:57what
- 45:57are
- 45:57your
- 45:58opinions
- 45:58on
- 45:58smart
- 45:59carts
- 45:59in
- 45:59general?
- 46:01Well,
- 46:02I
- 46:03will
- 46:03say
- 46:03I
- 46:03did
- 46:03listen
- 46:04to
- 46:04a
- 46:04bit
- 46:04of
- 46:04you
- 46:04and
- 46:04Carter
- 46:05talking
- 46:05about
- 46:05smart
- 46:05cards.
- 46:06So
- 46:06I,
- 46:06I
- 46:07know
- 46:07that
- 46:07like,
- 46:07you
- 46:08know,
- 46:08maybe
- 46:09Omnichalk
- 46:10is
- 46:10like
- 46:10off
- 46:10smart
- 46:11carts
- 46:11right
- 46:12now.
- 46:12So
- 46:12I
- 46:12know
- 46:12that.
- 46:13Spoiler
- 46:13alert.
- 46:14So
- 46:15that's
- 46:15part
- 46:15of
- 46:15why,
- 46:16why
- 46:16I'm,
- 46:16I'm
- 46:16laughing.
- 46:17I
- 46:17know
- 46:17not
- 46:17all
- 46:17of
- 46:18smart
- 46:18cards,
- 46:18but
- 46:20I
- 46:20mean,
- 46:20the
- 46:20first
- 46:20thing
- 46:20that
- 46:20this
- 46:21calls
- 46:21to
- 46:21mind
- 46:21for
- 46:21me
- 46:21is
- 46:22several
- 46:22years
- 46:22ago
- 46:22when
- 46:23Walmart
- 46:23made
- 46:23a
- 46:24deal
- 46:24for
- 46:24in
- 46:24store
- 46:25robots
- 46:25and
- 46:25like
- 46:26a
- 46:26thousand
- 46:26stores,
- 46:27which,
- 46:27you
- 46:28know,
- 46:28for
- 46:28Walmart
- 46:28is
- 46:29huge,
- 46:30only
- 46:30to
- 46:30call
- 46:31it
- 46:31back
- 46:31a
- 46:31few
- 46:32years
- 46:32later,
- 46:33that
- 46:33is
- 46:34not
- 46:34to
- 46:34hate
- 46:34on
- 46:34robots.
- 46:35Some
- 46:35companies
- 46:35are
- 46:36still
- 46:36seeing
- 46:36success
- 46:36with
- 46:36that,
- 46:37but
- 46:37it's
- 46:37just
- 46:37interesting.
- 46:38Oh
- 46:38yes,
- 46:38we
- 46:39love
- 46:39robots
- 46:39at
- 46:39Army
- 46:39Talk.
- 46:40Yes,
- 46:40we
- 46:40definitely
- 46:40love
- 46:41robots.
- 46:41We
- 46:41love
- 46:41robots.
- 46:42But
- 46:43for
- 46:44this
- 46:44deal,
- 46:45it
- 46:46seems
- 46:46like
- 46:46there's
- 46:46so
- 46:46much
- 46:47bundled
- 46:47in
- 46:47it
- 46:48in
- 46:49terms
- 46:49of
- 46:49the
- 46:50amount
- 46:50of
- 46:50money
- 46:50and
- 46:51everything
- 46:51like
- 46:51that,
- 46:52it's
- 46:52hard
- 46:52to
- 46:52know.
- 46:52Does
- 46:53all
- 46:53of
- 46:53this
- 46:53materialize?
- 46:55Obviously
- 46:56they're
- 46:56focused
- 46:56on
- 46:56making
- 46:57the
- 46:57store
- 46:57more
- 46:58trackable
- 46:59because
- 46:59they're
- 46:59really
- 46:59focused
- 47:00on
- 47:00the
- 47:00retail
- 47:00media
- 47:01and
- 47:01monetization
- 47:02points.
- 47:03So
- 47:05the
- 47:05short
- 47:05answer
- 47:05to
- 47:05this,
- 47:06are
- 47:06you
- 47:06buying
- 47:06the
- 47:06size
- 47:07of
- 47:07this
- 47:07deal
- 47:07is
- 47:07like,
- 47:08I
- 47:08guess
- 47:08I'm
- 47:08not
- 47:09really
- 47:09clear
- 47:09what's
- 47:10in
- 47:10the
- 47:10amount
- 47:11and
- 47:12whether
- 47:12it's
- 47:12actually
- 47:12going
- 47:12to
- 47:12happen
- 47:15because
- 47:15of
- 47:15my
- 47:15feeling
- 47:16about
- 47:16smart
- 47:16cards,
- 47:16which
- 47:17is
- 47:17they,
- 47:17they
- 47:18clearly
- 47:18haven't
- 47:18proven
- 47:19an
- 47:19ROI
- 47:19at
- 47:20scale
- 47:20yet.
- 47:21And
- 47:21that's,
- 47:22I,
- 47:22I
- 47:22don't
- 47:22think
- 47:23that
- 47:23we
- 47:23should
- 47:24expect
- 47:24them
- 47:24to.
- 47:25And
- 47:25maybe
- 47:25this
- 47:25is
- 47:25in
- 47:25a
- 47:25backwards
- 47:26way
- 47:26actually
- 47:26saying
- 47:27I
- 47:27don't
- 47:27think
- 47:27the
- 47:27size
- 47:28of
- 47:28the
- 47:28deal
- 47:28is
- 47:28good
- 47:29because
- 47:30my
- 47:30feeling
- 47:30with
- 47:30cashierless
- 47:31checkout
- 47:32from
- 47:32the
- 47:32beginning
- 47:32has
- 47:32been
- 47:33that
- 47:33it's
- 47:33going
- 47:33to
- 47:33be
- 47:34one
- 47:34option
- 47:35for
- 47:36that
- 47:36works
- 47:36for
- 47:36some
- 47:37shoppers
- 47:37and
- 47:37not
- 47:37for
- 47:37others.
- 47:38You
- 47:38know,
- 47:38some
- 47:38consumers,
- 47:39including
- 47:39me,
- 47:40still
- 47:40kind
- 47:40of
- 47:41hate
- 47:41self
- 47:41checkout,
- 47:42the
- 47:42first
- 47:43iteration
- 47:43of
- 47:43this.
- 47:44Others
- 47:45love
- 47:45it,
- 47:45they
- 47:45think
- 47:45it's
- 47:45more
- 47:46efficient.
- 47:47I
- 47:47know
- 47:47my
- 47:47husband's
- 47:48somebody
- 47:48who
- 47:48like
- 47:49always
- 47:49wishes
- 47:49there
- 47:49was
- 47:49more
- 47:50scan
- 47:50and
- 47:50go
- 47:50type
- 47:51options.
- 47:51And
- 47:51I
- 47:52always
- 47:52try
- 47:52and
- 47:52tell
- 47:52him
- 47:53this
- 47:53is
- 47:53no,
- 47:54there's
- 47:54too
- 47:54much
- 47:54shrink,
- 47:54can't
- 47:55do
- 47:55it.
- 47:55But
- 47:55you
- 47:55know,
- 47:55like
- 47:56there's
- 47:56people
- 47:56who
- 47:56want
- 47:57different
- 47:57options.
- 47:57And
- 47:58so
- 47:59I
- 48:00having
- 48:01it
- 48:01be
- 48:01your
- 48:02sole
- 48:02option
- 48:03feels
- 48:03like
- 48:03a
- 48:04lot
- 48:04of,
- 48:05you
- 48:05know,
- 48:06to
- 48:06put
- 48:06in
- 48:06that
- 48:06basket.
- 48:08And
- 48:08then
- 48:09I
- 48:09think
- 48:09with
- 48:10so
- 48:10many
- 48:10store
- 48:10tech
- 48:10solutions,
- 48:12they
- 48:12sound
- 48:12great
- 48:13and
- 48:13I
- 48:13would
- 48:13include
- 48:13robots
- 48:14in
- 48:14this,
- 48:14but
- 48:14operationally
- 48:15it's
- 48:15so
- 48:15hard
- 48:16because
- 48:16every
- 48:16store
- 48:16is
- 48:17different
- 48:17shelves
- 48:18Aren't
- 48:18even,
- 48:19you
- 48:19know,
- 48:19it's
- 48:20just
- 48:20all
- 48:20this
- 48:20stuff
- 48:20that
- 48:21doesn't.
- 48:21That
- 48:21is
- 48:22much
- 48:22more
- 48:22difficult
- 48:23than
- 48:23it
- 48:23seems
- 48:23in
- 48:23the
- 48:24beginning.
- 48:24You
- 48:25know,
- 48:25Amazon
- 48:26has
- 48:27only
- 48:27put
- 48:27the
- 48:27dash
- 48:28cart,
- 48:28which
- 48:28I
- 48:29think
- 48:29is
- 48:29still
- 48:29called
- 48:29the
- 48:29dash
- 48:30cart.
- 48:30They're
- 48:30not
- 48:30even
- 48:31in
- 48:31other
- 48:31retailers.
- 48:32They're
- 48:32only
- 48:33having
- 48:33them
- 48:33in
- 48:33whole
- 48:33food
- 48:34stores.
- 48:34And
- 48:34I
- 48:34feel
- 48:34like
- 48:35that's
- 48:35telling
- 48:35because
- 48:35they're
- 48:36in
- 48:36control
- 48:36of
- 48:36the
- 48:36whole
- 48:37food
- 48:37store.
- 48:37They
- 48:37could
- 48:38like
- 48:38change
- 48:38it
- 48:39to
- 48:39look
- 48:39like
- 48:39what
- 48:40they
- 48:40want.
- 48:42So
- 48:42when
- 48:42you
- 48:43say
- 48:434,000
- 48:44across,
- 48:44I
- 48:45think
- 48:45there's
- 48:45like
- 48:45150
- 48:46carre
- 48:46stores
- 48:47in
- 48:47Israel.
- 48:48That's
- 48:48like,
- 48:48that
- 48:48is
- 48:49a
- 48:49lot
- 48:50for
- 48:51it
- 48:51to
- 48:51be
- 48:51just
- 48:52an
- 48:52option.
- 48:54So
- 48:56yeah,
- 48:56I'm
- 48:56skeptical.
- 48:57I'm
- 48:57curious
- 48:57what,
- 48:57what
- 48:58your
- 48:58smart
- 48:59cart
- 48:59POV
- 49:00is.
- 49:01I'm
- 49:01skeptical
- 49:01of
- 49:01the
- 49:02deal
- 49:02because
- 49:02the
- 49:02one
- 49:02thing
- 49:02that
- 49:03stuck
- 49:03out
- 49:03to
- 49:03me
- 49:03is
- 49:03like
- 49:03you're
- 49:04doing
- 49:04a
- 49:04six
- 49:04store
- 49:05pilot
- 49:05when
- 49:05you've
- 49:06signed
- 49:06a
- 49:06fifty
- 49:06million
- 49:07dollar
- 49:07deal.
- 49:07Something.
- 49:08Yeah,
- 49:08something.
- 49:09Somebody's
- 49:09jumping
- 49:09the
- 49:09gun
- 49:09on
- 49:10something
- 49:10or
- 49:10something
- 49:10is
- 49:10off
- 49:11in
- 49:11the
- 49:11way
- 49:11this
- 49:12story
- 49:12was
- 49:12written.
- 49:13So
- 49:13that's,
- 49:13that's
- 49:14why
- 49:14I
- 49:14was
- 49:14skeptical
- 49:14of
- 49:15it
- 49:15because
- 49:15you
- 49:15don't
- 49:15pilot
- 49:15something
- 49:16and
- 49:16then
- 49:16invest
- 49:1650
- 49:17and
- 49:17say
- 49:17you're
- 49:17already
- 49:18investing
- 49:18$50
- 49:18million.
- 49:19So
- 49:19that's
- 49:19weird.
- 49:20But
- 49:20I
- 49:20think
- 49:20what,
- 49:20I
- 49:20think
- 49:21what
- 49:21you're
- 49:21hitting
- 49:21on
- 49:21here,
- 49:21and
- 49:22I've
- 49:22been
- 49:22thinking
- 49:22a
- 49:22lot
- 49:22about
- 49:22this,
- 49:22I
- 49:23mean,
- 49:23God,
- 49:23we
- 49:23talk
- 49:23about
- 49:23some
- 49:23smart
- 49:24cards.
- 49:24I
- 49:24feel
- 49:24like
- 49:24every
- 49:24month
- 49:25I
- 49:25think,
- 49:26I
- 49:26think
- 49:26the
- 49:26term
- 49:26smart
- 49:27card
- 49:27is
- 49:27just
- 49:27basically
- 49:28a
- 49:28disservice
- 49:29at
- 49:29the
- 49:29end
- 49:29of
- 49:29the
- 49:30day.
- 49:30Because
- 49:31you
- 49:31know
- 49:31what
- 49:32I
- 49:32like,
- 49:32what
- 49:32I
- 49:32like
- 49:33about
- 49:33the
- 49:34idea
- 49:35of
- 49:35a
- 49:35smart
- 49:36shopping
- 49:36cart
- 49:37is
- 49:37really
- 49:37the
- 49:37two
- 49:37things
- 49:38that
- 49:38have
- 49:38proven
- 49:38to
- 49:38be
- 49:39valuable
- 49:39to
- 49:39the
- 49:40consumer
- 49:40and
- 49:40to
- 49:40the
- 49:40retailer.
- 49:41One,
- 49:42you
- 49:42can
- 49:42see
- 49:42your
- 49:43budget
- 49:43in
- 49:43real
- 49:43time
- 49:44as
- 49:44you
- 49:44shop,
- 49:44which
- 49:44I
- 49:45think
- 49:45is
- 49:45a
- 49:45valuable
- 49:45feature.
- 49:46And
- 49:46two,
- 49:47and
- 49:47this
- 49:47is
- 49:47actually
- 49:47beneficial
- 49:48for
- 49:48the
- 49:48consumer
- 49:48too.
- 49:49You
- 49:49can
- 49:49get
- 49:49served
- 49:50up
- 49:50ads
- 49:50while
- 49:50you
- 49:50shop.
- 49:51Right?
- 49:51That's
- 49:51beneficial
- 49:52for
- 49:52the
- 49:52brands
- 49:52and
- 49:52the
- 49:52retailers.
- 49:53That's
- 49:54really
- 49:54what
- 49:54we're
- 49:54talking
- 49:54about
- 49:55here.
- 49:55That's,
- 49:56that's
- 49:56where
- 49:56the
- 49:56value
- 49:57comes
- 49:57in.
- 49:57The
- 49:58idea
- 49:58of
- 49:58actually
- 49:58being
- 49:59able
- 49:59to
- 49:59exit
- 49:59the
- 49:59store
- 50:00checkout
- 50:00free.
- 50:01Like,
- 50:01I
- 50:02don't
- 50:02think
- 50:02anyone
- 50:02really
- 50:03cares
- 50:03about
- 50:03that
- 50:04from
- 50:04an
- 50:04incremental
- 50:04value
- 50:05standpoint.
- 50:05So
- 50:05I
- 50:05feel
- 50:05like,
- 50:06I
- 50:06feel
- 50:07like
- 50:07this
- 50:07is
- 50:07doing
- 50:08custom
- 50:08eight,
- 50:09which
- 50:09their
- 50:10solution
- 50:10actually
- 50:11looks
- 50:11like.
- 50:11You
- 50:12don't
- 50:12need
- 50:12a
- 50:12whole
- 50:13cart
- 50:13redesign.
- 50:13From
- 50:14what
- 50:14I,
- 50:14when
- 50:14I
- 50:14was
- 50:14perusing
- 50:15the
- 50:15site,
- 50:15it's
- 50:15actually
- 50:15like
- 50:16it
- 50:16actually
- 50:16just
- 50:16bolts
- 50:17onto
- 50:17an
- 50:17existing
- 50:18cart
- 50:18and
- 50:18you
- 50:18can
- 50:18use
- 50:19it
- 50:19to
- 50:20do
- 50:20those
- 50:20things
- 50:20I
- 50:20talked
- 50:20about
- 50:21to
- 50:21provide
- 50:21those
- 50:21two
- 50:22elements
- 50:22of
- 50:22value
- 50:22to
- 50:23it.
- 50:23So,
- 50:23like,
- 50:24I
- 50:24think
- 50:24the
- 50:24industry
- 50:24actually
- 50:25needs
- 50:25to
- 50:25go
- 50:25away
- 50:26from
- 50:26calling
- 50:26these
- 50:26things
- 50:27smart
- 50:27cards
- 50:27and
- 50:28let's
- 50:28just
- 50:28call
- 50:28them
- 50:28what
- 50:28they
- 50:28are,
- 50:29Laura.
- 50:29Let's
- 50:29just
- 50:29call
- 50:29it
- 50:29the
- 50:30retail
- 50:30media
- 50:30and
- 50:30couponing
- 50:31bolt
- 50:31on,
- 50:32because
- 50:32that's
- 50:33really
- 50:33what
- 50:33everybody
- 50:34wants
- 50:34to
- 50:34do
- 50:34and
- 50:35let's
- 50:35just
- 50:35find
- 50:35the
- 50:36solution
- 50:36that
- 50:36does
- 50:37that
- 50:37in
- 50:37the
- 50:37best
- 50:38way
- 50:38possible.
- 50:39I
- 50:39mean,
- 50:39it
- 50:40sounds
- 50:40silly,
- 50:41but
- 50:41it's
- 50:42so
- 50:42obvious
- 50:43to
- 50:43me
- 50:43when
- 50:44we
- 50:44talk
- 50:44about
- 50:44it
- 50:44like
- 50:45that.
- 50:45I'm
- 50:46just,
- 50:46I'm
- 50:46over
- 50:46smart
- 50:47cards,
- 50:47but
- 50:47I
- 50:47mean,
- 50:48I.
- 50:48Talk
- 50:49me
- 50:49off
- 50:49the
- 50:49ledge
- 50:49here,
- 50:50Laura.
- 50:50Yeah,
- 50:50no
- 50:52laughing
- 50:52in
- 50:52the
- 50:52background
- 50:53as
- 50:53I'm
- 50:53saying
- 50:53that.
- 50:54But,
- 50:54like,
- 50:54that's
- 50:54really
- 50:55what
- 50:55we're
- 50:55talking
- 50:55about.
- 50:56Yes.
- 50:56Yeah.
- 50:57I
- 50:57mean,
- 50:57I
- 50:57think
- 50:57the
- 50:57bolt
- 50:58on
- 50:58has
- 50:58always
- 50:59seemed
- 50:59like
- 50:59the
- 50:59way
- 50:59it's
- 51:00going
- 51:00to
- 51:00go.
- 51:01These
- 51:01whole
- 51:01carts
- 51:02with
- 51:02computer
- 51:03vision
- 51:03are
- 51:03like
- 51:04just
- 51:04insane
- 51:05investments
- 51:06for
- 51:06something
- 51:06that
- 51:06did
- 51:07not
- 51:07cost
- 51:07that
- 51:07much
- 51:08for
- 51:09the
- 51:09retailer
- 51:09to
- 51:09buy
- 51:10in
- 51:10its
- 51:10old
- 51:10form.
- 51:10So,
- 51:11yeah,
- 51:11that
- 51:11just
- 51:11doesn't.
- 51:13That
- 51:13is
- 51:13the
- 51:13correct
- 51:13direction.
- 51:14The
- 51:14thing
- 51:15with,
- 51:15with
- 51:15retail
- 51:16media
- 51:16that
- 51:16I
- 51:16keep
- 51:17bumping
- 51:17up
- 51:17against
- 51:19is
- 51:19that
- 51:20that's
- 51:21really
- 51:21great
- 51:21for
- 51:21the
- 51:22brand
- 51:22and
- 51:22the
- 51:22retailer.
- 51:24I'm
- 51:24just
- 51:24so
- 51:25curious
- 51:27to
- 51:27your
- 51:27point,
- 51:27at
- 51:27least
- 51:27if
- 51:28it
- 51:28has
- 51:28the
- 51:28budgeting
- 51:28aspect,
- 51:29then
- 51:29that's
- 51:29going
- 51:29to
- 51:29make
- 51:29a
- 51:30consumer
- 51:30use
- 51:30it.
- 51:31But,
- 51:31like,
- 51:31what
- 51:31is
- 51:32the
- 51:32value
- 51:32for
- 51:32the
- 51:32consumer?
- 51:33Okay,
- 51:33the
- 51:33budgeting
- 51:34is
- 51:34good.
- 51:35Maybe
- 51:35it's
- 51:35a
- 51:35little
- 51:36faster.
- 51:36You
- 51:37perceive
- 51:37it's
- 51:37faster,
- 51:38which
- 51:38is
- 51:38actually
- 51:38all
- 51:39that
- 51:39really
- 51:39matters.
- 51:41And
- 51:41so
- 51:41that's
- 51:42good
- 51:42because
- 51:43the
- 51:43retail
- 51:44media
- 51:44in
- 51:45store,
- 51:45I'm
- 51:45not
- 51:46like
- 51:46hating
- 51:46on
- 51:47it
- 51:47at
- 51:47all.
- 51:47But
- 51:48it's
- 51:48like
- 51:48the
- 51:48Darkin
- 51:49thing
- 51:49from
- 51:49like
- 51:4910
- 51:49years
- 51:49ago,
- 51:50like,
- 51:50how
- 51:50much
- 51:50ads
- 51:51do
- 51:51you
- 51:51want
- 51:51to
- 51:51be
- 51:51pounded
- 51:51with?
- 51:52Right,
- 51:52right,
- 51:52exactly.
- 51:53If
- 51:53that's
- 51:53half
- 51:54of
- 51:54the
- 51:54proposition,
- 51:55I
- 51:55mean,
- 51:55that's
- 51:56the
- 51:56retailer
- 51:56and
- 51:57the
- 51:57brand
- 51:57proposition,
- 51:58that's
- 51:58not
- 51:59the
- 51:59consumer
- 51:59proposition.
- 52:00So
- 52:01you
- 52:01have
- 52:01to
- 52:01have
- 52:01consumers
- 52:02adopt
- 52:03this.
- 52:04Which
- 52:04again,
- 52:04just
- 52:04brings
- 52:05me
- 52:05back
- 52:05to
- 52:05like,
- 52:05yeah,
- 52:06make
- 52:06it
- 52:06an
- 52:06option
- 52:07if
- 52:07you
- 52:07want.
- 52:07And
- 52:08if
- 52:08you
- 52:08want
- 52:08to
- 52:08get
- 52:08some
- 52:08ads
- 52:09and
- 52:09some
- 52:09coupons,
- 52:10like,
- 52:10have
- 52:10at
- 52:10it.
- 52:12But
- 52:12making
- 52:12it
- 52:13like
- 52:14the
- 52:14size
- 52:15of
- 52:15this
- 52:15implies
- 52:15that
- 52:16they
- 52:16want
- 52:16all
- 52:16their
- 52:16checkout
- 52:17to
- 52:17be
- 52:17that.
- 52:17And
- 52:17I.
- 52:18It
- 52:18makes
- 52:18me
- 52:18a
- 52:18little
- 52:18more
- 52:18curious.
- 52:19I
- 52:19don't
- 52:19know
- 52:19the
- 52:19Israel
- 52:20market
- 52:20that
- 52:20well.
- 52:20Like,
- 52:20is
- 52:20there
- 52:21a
- 52:21real
- 52:21labor
- 52:22challenge
- 52:22here
- 52:22that
- 52:23we're
- 52:23trying
- 52:23to.
- 52:23That's
- 52:24like
- 52:24more
- 52:24extreme
- 52:24than
- 52:25what
- 52:25we
- 52:25see
- 52:25in
- 52:25the
- 52:25States
- 52:25or
- 52:26in,
- 52:26in
- 52:26Europe
- 52:27that,
- 52:27like,
- 52:28that
- 52:28we're
- 52:28really
- 52:28having
- 52:29to
- 52:29deal
- 52:29with.
- 52:30Because
- 52:30then
- 52:31that
- 52:31would
- 52:32answer
- 52:32a
- 52:32little
- 52:33the
- 52:33question
- 52:33of
- 52:33like,
- 52:33why
- 52:34is
- 52:34this
- 52:34so
- 52:34huge?
- 52:35Or
- 52:36to
- 52:36your
- 52:36point,
- 52:36maybe
- 52:36it's
- 52:36just
- 52:37weird
- 52:37and
- 52:38there's
- 52:38no
- 52:38logic
- 52:39behind
- 52:39it
- 52:39being
- 52:39so
- 52:40huge,
- 52:40but
- 52:41it
- 52:41also
- 52:41depends.
- 52:42On
- 52:42how
- 52:42you
- 52:42pitch
- 52:42the
- 52:43pitch
- 52:43the
- 52:43deal
- 52:44too,
- 52:44right?
- 52:44Like,
- 52:44yes,
- 52:45pilot
- 52:45with
- 52:45the
- 52:46potential
- 52:46to
- 52:46get
- 52:46to
- 52:4650
- 52:47million,
- 52:47too.
- 52:47You
- 52:47know,
- 52:47that
- 52:48whole
- 52:48thing.
- 52:48Right,
- 52:48right,
- 52:49right,
- 52:49right.
- 52:49We'll
- 52:49see.
- 52:50All
- 52:50right,
- 52:50well,
- 52:51that.
- 52:51God,
- 52:51that
- 52:52was
- 52:52such
- 52:52a
- 52:52great
- 52:52show.
- 52:52I
- 52:52love
- 52:53this
- 52:53show.
- 52:53All
- 52:53right,
- 52:53let's
- 52:54get
- 52:54to
- 52:54the
- 52:54lightning
- 52:54round.
- 52:55Laura.
- 52:55All
- 52:56right,
- 52:56you
- 52:56live,
- 52:56as
- 52:57you
- 52:57said
- 52:57in
- 52:57the
- 52:57outset,
- 52:58you
- 52:58live
- 52:58and
- 52:58reside
- 52:58in
- 52:59Indianapolis.
- 52:59So
- 53:00what
- 53:00is
- 53:00one
- 53:00fun
- 53:01fact
- 53:01about
- 53:01Indianapolis
- 53:02that
- 53:02would
- 53:03surprise
- 53:03most
- 53:04of
- 53:04our
- 53:04listeners?
- 53:05Well,
- 53:06I
- 53:06would
- 53:06hope
- 53:07that
- 53:07most
- 53:07of
- 53:07our
- 53:07listeners
- 53:08watched
- 53:08some
- 53:08of
- 53:08the
- 53:08final
- 53:09four,
- 53:09so
- 53:09they
- 53:09got
- 53:09to
- 53:09see
- 53:10all
- 53:10the
- 53:10beauty
- 53:10shots
- 53:11of
- 53:11Indianapolis
- 53:12TV
- 53:12this
- 53:13weekend,
- 53:13last
- 53:13past
- 53:13weekend.
- 53:14But
- 53:15maybe
- 53:15the.
- 53:16The
- 53:17sort
- 53:17of
- 53:17lesser
- 53:17known
- 53:18fact
- 53:18is
- 53:18that
- 53:18Kurt
- 53:18Gonegut,
- 53:19the
- 53:19Author
- 53:20of
- 53:20Slaughterhouse
- 53:215,
- 53:21among
- 53:21many
- 53:21other
- 53:22books,
- 53:22was
- 53:22born
- 53:22and
- 53:23raised
- 53:23in
- 53:23Indy.
- 53:24And
- 53:25so
- 53:25you
- 53:26get
- 53:26hints
- 53:26of
- 53:27that
- 53:27impact
- 53:27all
- 53:28over
- 53:28the
- 53:28city.
- 53:28There's
- 53:29a
- 53:29mural
- 53:29downtown.
- 53:30There's
- 53:30a
- 53:30restaurant,
- 53:31an
- 53:32excellent
- 53:32restaurant
- 53:32called
- 53:33Bluebeard
- 53:33that's
- 53:33named
- 53:34after
- 53:34his
- 53:34book
- 53:34of
- 53:35the
- 53:35same
- 53:35name.
- 53:36There's
- 53:36a
- 53:36movie,
- 53:37a
- 53:38art
- 53:38house
- 53:39movie
- 53:39theater
- 53:40that
- 53:40is
- 53:41just
- 53:41like
- 53:41one
- 53:41of
- 53:41the
- 53:41coolest
- 53:42places
- 53:42in
- 53:42Indy
- 53:42that's
- 53:43called
- 53:43the
- 53:43Cancan,
- 53:44which
- 53:44is
- 53:44also
- 53:44named
- 53:45for
- 53:45something
- 53:45in
- 53:45his
- 53:45book,
- 53:46the
- 53:46Cat's
- 53:46Cradle.
- 53:48So
- 53:48I
- 53:48would
- 53:48say
- 53:48if
- 53:49you
- 53:49are
- 53:49a
- 53:50visitor
- 53:51to
- 53:51India
- 53:51in
- 53:51any
- 53:51capacity,
- 53:52but
- 53:52particularly
- 53:53if
- 53:53you're
- 53:53here
- 53:53for
- 53:53one
- 53:53of
- 53:53the
- 53:54many
- 53:54conventions
- 53:55or
- 53:55large
- 53:56sporting
- 53:56events
- 53:57that
- 53:57we
- 53:57do
- 53:58so
- 53:58well,
- 53:59you
- 53:59know,
- 53:59take
- 53:59the
- 54:00five
- 54:00minute
- 54:00Uber
- 54:01to
- 54:01get
- 54:01to
- 54:01Bluebeard
- 54:02or
- 54:02to
- 54:02Cancan
- 54:03to
- 54:03sort
- 54:03of
- 54:03like
- 54:03have
- 54:04your
- 54:04Kurt
- 54:04Vonnegut
- 54:05experience.
- 54:05There's
- 54:06also
- 54:06a
- 54:06Kurt
- 54:06Vonnegut
- 54:06museum.
- 54:07I
- 54:07should.
- 54:07I
- 54:07can't
- 54:07forget
- 54:08that.
- 54:08So,
- 54:09yeah,
- 54:09of
- 54:09course
- 54:09there's
- 54:09got
- 54:09to
- 54:10be.
- 54:10Yes.
- 54:10Gotta
- 54:10have
- 54:11a
- 54:11museum.
- 54:11So,
- 54:11yeah,
- 54:13Home
- 54:14of
- 54:14his
- 54:14birth
- 54:14too,
- 54:14probably.
- 54:15Exactly,
- 54:15exactly.
- 54:16So,
- 54:17yeah,
- 54:18so
- 54:18just
- 54:19that
- 54:19keep
- 54:20that
- 54:20in
- 54:20mind
- 54:20when
- 54:20you're
- 54:20thinking
- 54:21about
- 54:21Indy
- 54:21along
- 54:21with
- 54:22all
- 54:22the
- 54:22other.
- 54:22The
- 54:23other
- 54:23great
- 54:23stuff.
- 54:24All
- 54:24right,
- 54:24good
- 54:24to
- 54:25know.
- 54:25Good
- 54:25to
- 54:25know.
- 54:25You
- 54:25know,
- 54:25as
- 54:25for
- 54:26as
- 54:26well
- 54:26read
- 54:26as
- 54:26I
- 54:27like
- 54:27to
- 54:27think
- 54:27that
- 54:27I
- 54:27am,
- 54:28I
- 54:28have
- 54:28never
- 54:28read
- 54:28a
- 54:29Kirk
- 54:29Vonnegut
- 54:29book.
- 54:30So
- 54:30I
- 54:30need
- 54:30to,
- 54:31I
- 54:31need
- 54:31to
- 54:31go
- 54:32out
- 54:32and
- 54:33actually
- 54:33I'm
- 54:33looking
- 54:33for
- 54:33a
- 54:33new
- 54:34book
- 54:34to
- 54:34read.
- 54:34So
- 54:34I
- 54:34think
- 54:34you
- 54:34just
- 54:35solved
- 54:35that
- 54:35dilemma
- 54:36for
- 54:36me.
- 54:36All
- 54:37right,
- 54:37well,
- 54:37so
- 54:37now
- 54:37I've
- 54:38got
- 54:38a
- 54:38question
- 54:38for
- 54:38Lightning
- 54:39Round.
- 54:40When
- 54:40we
- 54:40were
- 54:41chatting,
- 54:41you
- 54:41mentioned
- 54:41you're
- 54:41a
- 54:42big
- 54:42movie
- 54:42fan.
- 54:42You
- 54:42listen
- 54:43to
- 54:43a
- 54:43lot
- 54:43of
- 54:43even
- 54:43movie
- 54:44podcasts.
- 54:45What
- 54:45is
- 54:45your
- 54:47favorite
- 54:47movie?
- 54:48You
- 54:48know,
- 54:48Bill
- 54:49Simmons
- 54:49has
- 54:49his
- 54:49podcast
- 54:50to
- 54:50steal
- 54:50from
- 54:50the.
- 54:51Called
- 54:51the
- 54:51Rewatchables.
- 54:52Oh,
- 54:52yeah.
- 54:52That
- 54:53might
- 54:53be
- 54:53different
- 54:53than
- 54:53your
- 54:54favorite,
- 54:54to
- 54:54be
- 54:54honest,
- 54:55but
- 54:55what.
- 54:55You
- 54:55know,
- 54:55answer
- 54:56one
- 54:56of
- 54:56those
- 54:56two
- 54:56questions,
- 54:57I
- 54:57guess.
- 54:57Your
- 54:57most
- 54:57rewatchable
- 54:58or
- 54:58your
- 54:58favorite?
- 54:59Yeah,
- 55:00it's
- 55:00actually,
- 55:00for
- 55:00me,
- 55:00it's
- 55:00probably
- 55:01one
- 55:01of
- 55:01the
- 55:01same.
- 55:01So
- 55:01my.
- 55:01My
- 55:02most.
- 55:02My
- 55:02favorite,
- 55:03most
- 55:03rewatchable
- 55:03movie
- 55:04is
- 55:04the
- 55:04Sting
- 55:05with
- 55:05Robert
- 55:06and
- 55:06Paul
- 55:07Newman.
- 55:08I
- 55:09love
- 55:09that
- 55:09movie.
- 55:09Laura.
- 55:10Have
- 55:10you
- 55:10seen
- 55:10it?
- 55:10I
- 55:11have
- 55:11not
- 55:11seen
- 55:11it.
- 55:12Oh,
- 55:12my
- 55:12God.
- 55:13But,
- 55:13like,
- 55:14yes,
- 55:14that
- 55:14and
- 55:14I
- 55:15have
- 55:15my
- 55:15next
- 55:15cultural.
- 55:16You
- 55:16gotta
- 55:16go
- 55:16run
- 55:16out.
- 55:17I
- 55:17gotta
- 55:17read.
- 55:17Run
- 55:17out
- 55:18and
- 55:18read
- 55:18Kurt
- 55:18Vonnegut.
- 55:18You
- 55:18gotta
- 55:19run
- 55:19out
- 55:19and
- 55:19watch
- 55:19this.
- 55:19Yes,
- 55:20yes.
- 55:20Especially
- 55:21since
- 55:21Redford
- 55:21just
- 55:22passed
- 55:22away,
- 55:22but,
- 55:22you
- 55:22know,
- 55:23it's
- 55:23followed
- 55:23closely.
- 55:24Closely.
- 55:24It's
- 55:24a.
- 55:24It's
- 55:24a
- 55:25close
- 55:25one
- 55:25and
- 55:25two
- 55:25battle,
- 55:26Laura.
- 55:26So,
- 55:26like.
- 55:26Okay.
- 55:27Closely
- 55:27by
- 55:27Jaws.
- 55:28I
- 55:28think
- 55:28Jaws
- 55:29is
- 55:29just
- 55:29the
- 55:30perfect.
- 55:30That's
- 55:31another
- 55:31one
- 55:31that
- 55:31I
- 55:31haven't
- 55:32watched,
- 55:32but
- 55:32I
- 55:33don't
- 55:33know
- 55:34if
- 55:34I
- 55:34can't.
- 55:34I
- 55:34know
- 55:35that's
- 55:35a
- 55:35real.
- 55:35It's
- 55:36a
- 55:36gap,
- 55:36but
- 55:36I
- 55:36also
- 55:37don't
- 55:37know
- 55:37if
- 55:37I
- 55:37can.
- 55:38I
- 55:38know
- 55:39when
- 55:39I
- 55:39talk
- 55:39to,
- 55:40like,
- 55:40my
- 55:41mom
- 55:41saw
- 55:41it,
- 55:41like,
- 55:41when
- 55:42it
- 55:42came
- 55:42out,
- 55:43and
- 55:43she
- 55:43said
- 55:43it
- 55:43just
- 55:44like
- 55:44she,
- 55:44like,
- 55:45couldn't
- 55:45go
- 55:45in
- 55:45the
- 55:45ocean
- 55:46afterward.
- 55:46Yeah.
- 55:47And
- 55:47so
- 55:47I'm
- 55:47a
- 55:47little
- 55:47like.
- 55:48I
- 55:48feel
- 55:48like
- 55:48it
- 55:48might
- 55:49change
- 55:49my
- 55:49life
- 55:49too
- 55:49much.
- 55:51Yeah,
- 55:51right?
- 55:51Yeah,
- 55:52yeah,
- 55:52yeah.
- 55:52I
- 55:52show
- 55:52it
- 55:53to
- 55:53my
- 55:53kids.
- 55:53They
- 55:53were
- 55:53like,
- 55:53dad,
- 55:54this
- 55:54is.
- 55:54Oh,
- 55:54my
- 55:55God.
- 55:55Yeah.
- 55:56I
- 55:56don't
- 55:56think
- 55:56I
- 55:56could
- 55:56show
- 55:57it
- 55:57to.
- 55:58Man,
- 55:58I
- 55:58can't
- 55:58believe
- 55:58you
- 55:59haven't
- 55:59seen
- 55:59that.
- 55:59Wow.
- 55:59Crazy.
- 56:00Okay.
- 56:00All
- 56:00right.
- 56:00Good.
- 56:00Good
- 56:00homework.
- 56:01Potentially.
- 56:01Yes.
- 56:02You
- 56:02know,
- 56:02very
- 56:02good.
- 56:02Got
- 56:02to
- 56:02do
- 56:03it.
- 56:03You
- 56:03got
- 56:03to
- 56:03do
- 56:03what
- 56:03you're.
- 56:04What
- 56:04you
- 56:04can.
- 56:04What
- 56:04you
- 56:05can
- 56:05stomach,
- 56:05though.
- 56:05Laura,
- 56:06too.
- 56:06Yes.
- 56:06I
- 56:06didn't
- 56:06watch
- 56:07Jaws
- 56:07until
- 56:07I
- 56:07was
- 56:0715
- 56:08because
- 56:08I
- 56:08was
- 56:08freaking
- 56:08out
- 56:09about
- 56:09it.
- 56:09I
- 56:09hate.
- 56:09I
- 56:09hate
- 56:10the
- 56:10ocean.
- 56:11Oh,
- 56:11yeah.
- 56:11Yeah.
- 56:11I
- 56:12am
- 56:12not
- 56:12a
- 56:12huge
- 56:12ocean
- 56:13person.
- 56:13Anyway,
- 56:13so
- 56:13I'm
- 56:14sort
- 56:14of
- 56:14like,
- 56:14why
- 56:14would
- 56:14I
- 56:15add
- 56:15to
- 56:15that
- 56:15by
- 56:15seeing
- 56:16Jaws?
- 56:16I
- 56:16mean,
- 56:17greatest
- 56:17theme
- 56:17song.
- 56:19Maybe
- 56:19not
- 56:19ever.
- 56:19But
- 56:19it's
- 56:20up
- 56:20there.
- 56:20Yeah.
- 56:20But
- 56:21it's
- 56:21up
- 56:21there.
- 56:21Yeah.
- 56:21Hence
- 56:21why
- 56:21you
- 56:22live
- 56:22in
- 56:22Indiana.
- 56:22All
- 56:22right.
- 56:22Yeah.
- 56:23The
- 56:23final
- 56:23season
- 56:24of
- 56:24the.
- 56:24So
- 56:25we're
- 56:25staying
- 56:25in
- 56:25the
- 56:25movie
- 56:25theme.
- 56:26The
- 56:26final
- 56:26season
- 56:26of
- 56:27the
- 56:27Boys
- 56:27debuts
- 56:28this
- 56:28week
- 56:28on
- 56:28Amazon
- 56:29Prime.
- 56:29Will
- 56:30you
- 56:30be
- 56:30tuning
- 56:30in?
- 56:31And
- 56:31I'm
- 56:31curious
- 56:32if
- 56:32not,
- 56:32why
- 56:33not
- 56:33if
- 56:33you
- 56:34are
- 56:34not
- 56:34planning
- 56:35to
- 56:35tune
- 56:35in.
- 56:35Have
- 56:35you
- 56:36ever
- 56:36watched
- 56:36that
- 56:36show?
- 56:37I
- 56:37have
- 56:37never
- 56:38watched
- 56:38it.
- 56:38I
- 56:38am
- 56:39familiar
- 56:39with
- 56:40it
- 56:40because
- 56:40it
- 56:40has
- 56:40a
- 56:40huge
- 56:40cast,
- 56:41and
- 56:41I
- 56:41feel
- 56:41like
- 56:42in
- 56:42my
- 56:43pop
- 56:43culture,
- 56:45surveying
- 56:45people
- 56:45are
- 56:46always
- 56:46like,
- 56:46oh,
- 56:47they're
- 56:47on
- 56:47the
- 56:47boys.
- 56:48So
- 56:48I've
- 56:49never
- 56:49Watched
- 56:49it.
- 56:49I
- 56:49don't,
- 56:50I
- 56:50don't
- 56:51do
- 56:51a
- 56:51lot
- 56:51of
- 56:51prime
- 56:52shows.
- 56:52I
- 56:52will
- 56:53admit
- 56:53that.
- 56:53Just
- 56:53like
- 56:54it's
- 56:54not
- 56:54one
- 56:54of
- 56:54the
- 56:54places
- 56:55I
- 56:55spend
- 56:55my
- 56:55time.
- 56:55But
- 56:56I
- 56:56assume
- 56:56this
- 56:56means
- 56:57that
- 56:57you
- 56:57are
- 56:57a
- 56:57huge
- 56:57fan
- 56:58of
- 56:58the
- 56:58Boys.
- 56:59I
- 56:59have,
- 57:00but
- 57:00I
- 57:00say
- 57:00that
- 57:00with
- 57:00trepidation.
- 57:01It
- 57:01is
- 57:01the
- 57:01most
- 57:02violent
- 57:02adult
- 57:03show
- 57:04I
- 57:04have
- 57:04ever
- 57:05watched
- 57:06in
- 57:06my
- 57:06really
- 57:06life.
- 57:07Like
- 57:07I
- 57:07would
- 57:07Never
- 57:07let
- 57:08my
- 57:0811
- 57:08year
- 57:08old
- 57:09and
- 57:0913
- 57:09year
- 57:09old
- 57:09watch
- 57:09it
- 57:10because
- 57:10it
- 57:10is
- 57:11so
- 57:11violent.
- 57:12And
- 57:12really
- 57:13it's
- 57:13about
- 57:14superheroes.
- 57:15Yeah,
- 57:15it's
- 57:16like
- 57:16bad
- 57:16superheroes
- 57:17and
- 57:17like
- 57:17all
- 57:17the
- 57:18crazy
- 57:18stuff
- 57:18they
- 57:18can
- 57:19do.
- 57:19And
- 57:20it
- 57:20is,
- 57:21it
- 57:21is
- 57:21that
- 57:22more
- 57:22than
- 57:22once
- 57:22I've
- 57:23been
- 57:23going,
- 57:23should
- 57:24I
- 57:24be
- 57:24watching
- 57:25this?
- 57:25Like
- 57:25this
- 57:25so
- 57:26more,
- 57:26more
- 57:26violent
- 57:27than
- 57:27like,
- 57:27than
- 57:28like
- 57:28your
- 57:28typical
- 57:29HBO
- 57:29show,
- 57:29for
- 57:30instance.
- 57:30Oh
- 57:30yeah.
- 57:31Really?
- 57:32Yeah.
- 57:33I
- 57:33mean,
- 57:33yeah.
- 57:33Listeners
- 57:34might
- 57:34disagree
- 57:34with
- 57:34me
- 57:35and
- 57:35please
- 57:35do
- 57:35if
- 57:35you're,
- 57:36if
- 57:36you're
- 57:36paying
- 57:36attention.
- 57:36But
- 57:37yeah.
- 57:37Oh
- 57:37boy,
- 57:38say
- 57:38yeah.
- 57:38No,
- 57:39that
- 57:39is,
- 57:39that
- 57:40does
- 57:40not
- 57:40sell
- 57:40it
- 57:40for
- 57:40me.
- 57:41Needless
- 57:41to
- 57:41say.
- 57:41I
- 57:42will,
- 57:42I
- 57:42will
- 57:42let
- 57:42you
- 57:43have
- 57:43them.
- 57:44I
- 57:44didn't
- 57:44think
- 57:45I
- 57:45would.
- 57:46No,
- 57:46no.
- 57:47All
- 57:47right.
- 57:47My
- 57:48last
- 57:49also
- 57:49like
- 57:50pop
- 57:50culture
- 57:51cultural
- 57:51related
- 57:52question
- 57:52is
- 57:53that
- 57:53project
- 57:54Hail
- 57:54Mary
- 57:54and
- 57:55Artemis
- 57:552,
- 57:56of
- 57:56course
- 57:56have
- 57:56space
- 57:57on
- 57:58the
- 57:58brain
- 57:58for
- 57:58me.
- 57:59I
- 57:59just
- 58:00finished
- 58:00project
- 58:00coming
- 58:00out
- 58:01of
- 58:01the
- 58:01book,
- 58:01going
- 58:01to
- 58:01see
- 58:01the
- 58:02movie
- 58:02later
- 58:02this
- 58:02week.
- 58:03Would
- 58:03you
- 58:03ever
- 58:04go
- 58:04to
- 58:04space?
- 58:06Oh
- 58:06man.
- 58:06Oh,
- 58:07that's
- 58:07such
- 58:07a
- 58:07good
- 58:08question
- 58:08too.
- 58:11Right
- 58:11now
- 58:12I'd
- 58:12say
- 58:12no.
- 58:13I
- 58:13don't
- 58:13think
- 58:13I
- 58:13would.
- 58:14I
- 58:14don't,
- 58:14I
- 58:14mean
- 58:14I
- 58:14don't
- 58:14even
- 58:15like
- 58:15going
- 58:15in
- 58:15the
- 58:15ocean,
- 58:15so
- 58:16why
- 58:16would
- 58:16I
- 58:16go
- 58:16into
- 58:16space?
- 58:17You
- 58:17know,
- 58:17that's
- 58:17what
- 58:17I'm
- 58:17thinking.
- 58:18But,
- 58:18but
- 58:18like
- 58:19I
- 58:19think
- 58:19if
- 58:19I,
- 58:19if
- 58:19I,
- 58:20God
- 58:20forbid,
- 58:20if
- 58:21I
- 58:21were
- 58:21to
- 58:21make
- 58:21it
- 58:21to
- 58:21like,
- 58:22you
- 58:22know,
- 58:2280.
- 58:23Yeah,
- 58:23then
- 58:24I'm
- 58:24going
- 58:24for
- 58:25sure.
- 58:25Okay,
- 58:25then
- 58:26you're
- 58:26sort
- 58:26of
- 58:26like
- 58:26just
- 58:26let
- 58:27it
- 58:27all.
- 58:27Yeah,
- 58:27got
- 58:28it.
- 58:28Going
- 58:28to
- 58:29space.
- 58:29No,
- 58:30absolutely
- 58:30not.
- 58:30No,
- 58:31I
- 58:31didn't
- 58:31think
- 58:31so
- 58:31based
- 58:32on
- 58:32this
- 58:32previous
- 58:32conversation.
- 58:33No,
- 58:33no,
- 58:34I,
- 58:35I
- 58:35have
- 58:35a
- 58:36lot
- 58:36of,
- 58:36I
- 58:36think
- 58:36astronauts,
- 58:37they
- 58:37truly
- 58:38are
- 58:38like,
- 58:38you
- 58:39know,
- 58:39magical
- 58:39hero.
- 58:40People
- 58:42have
- 58:42loved
- 58:42watching
- 58:43the
- 58:43Artemis
- 58:43stuff.
- 58:44It's
- 58:44amazing.
- 58:45They
- 58:45can
- 58:45see
- 58:45the
- 58:45moon
- 58:46and
- 58:46the
- 58:46Earth.
- 58:46They've
- 58:47had
- 58:47a
- 58:47lot
- 58:47of
- 58:47profound
- 58:47things
- 58:48to
- 58:48say.
- 58:50I
- 58:50know
- 58:50a
- 58:50lot
- 58:51of
- 58:52scientists
- 58:52who
- 58:52study
- 58:52space,
- 58:53like
- 58:53all
- 58:53this
- 58:53stuff,
- 58:54a
- 58:54lot
- 58:54of
- 58:54respect
- 58:54for
- 58:54it.
- 58:55But
- 58:55if
- 58:55I
- 58:55think
- 58:56too
- 58:56much
- 58:56about
- 58:56space
- 58:57and
- 58:58the
- 58:58vastness,
- 58:58it
- 58:59like
- 58:59physically
- 59:00makes
- 59:00my
- 59:00stomach
- 59:00hurt.
- 59:01Like
- 59:01I
- 59:01can't,
- 59:02it's,
- 59:03it's
- 59:03crazy.
- 59:04So,
- 59:04yeah,
- 59:04no,
- 59:05no
- 59:05space
- 59:05for
- 59:05me.
- 59:05I'll,
- 59:06I'll
- 59:06stick
- 59:06to
- 59:06the
- 59:07Ryan
- 59:07Gosling
- 59:08movie.
- 59:08So.
- 59:09Yeah,
- 59:09right.
- 59:09Yeah.
- 59:10The
- 59:10malfunctioning
- 59:10toilet
- 59:11on
- 59:11Artemis
- 59:11is
- 59:12enough
- 59:12to
- 59:12keep
- 59:12me
- 59:12out
- 59:12of
- 59:12space,
- 59:13too,
- 59:13I
- 59:13will
- 59:13say.
- 59:14But,
- 59:14you
- 59:14know,
- 59:14but
- 59:15hey.
- 59:15All
- 59:15right,
- 59:16producer
- 59:16Ella,
- 59:17let's
- 59:17bring
- 59:17you
- 59:17in
- 59:17here
- 59:17again.
- 59:18Which
- 59:19one.
- 59:19Which
- 59:19headline
- 59:19won
- 59:20the
- 59:20show
- 59:20for
- 59:20you
- 59:20this
- 59:20week?
- 59:20I'm
- 59:21thinking
- 59:21it
- 59:21was
- 59:21probably
- 59:21the
- 59:21area
- 59:22discussion.
- 59:22Am
- 59:22I
- 59:23right?
- 59:23Absolutely.
- 59:24Yeah.
- 59:24And
- 59:25I
- 59:25am
- 59:25honestly
- 59:26shocked
- 59:26between
- 59:27the
- 59:27debate
- 59:27between
- 59:28you
- 59:28guys,
- 59:29because
- 59:29I'm
- 59:29obsessed
- 59:30with
- 59:30this
- 59:30collab
- 59:31from
- 59:31a
- 59:31consumer
- 59:32perspective.
- 59:33I
- 59:33was
- 59:34reading
- 59:34the
- 59:34Instagram
- 59:34comments
- 59:35after
- 59:35they
- 59:35posted,
- 59:36and
- 59:36people
- 59:36are
- 59:37saying
- 59:37things
- 59:37from
- 59:37like,
- 59:38this
- 59:38is
- 59:38the
- 59:38best
- 59:39day
- 59:39of
- 59:39my
- 59:39life
- 59:40to
- 59:40this
- 59:41is
- 59:41my
- 59:41love
- 59:42aerie
- 59:43in
- 59:43a
- 59:43feed
- 59:43full
- 59:43of
- 59:44AI.
- 59:44Thank
- 59:45you.
- 59:45And
- 59:45I
- 59:46honestly
- 59:47want
- 59:47to
- 59:47be
- 59:47one
- 59:47of
- 59:47those
- 59:48commenters
- 59:48because
- 59:48I
- 59:48totally
- 59:49agree,
- 59:50100%,
- 59:51I
- 59:51think.
- 59:51Oh,
- 59:52that's
- 59:52amazing.
- 59:52Just
- 59:53a
- 59:53note
- 59:54about
- 59:54the
- 59:54difference
- 59:55between
- 59:55retouching
- 59:56and
- 59:56AI
- 59:57models.
- 59:58Right?
- 59:59That's
- 59:59true.
- 1:00:00Right.
- 1:00:00Because
- 1:00:00I
- 1:00:00think
- 1:00:00no
- 1:00:01matter
- 1:00:01what,
- 1:00:02no
- 1:00:02matter
- 1:00:02what,
- 1:00:03every
- 1:00:03photo,
- 1:00:03I
- 1:00:04mean,
- 1:00:04even
- 1:00:04like
- 1:00:04my
- 1:00:05mother
- 1:00:05posting
- 1:00:06on
- 1:00:06Facebook,
- 1:00:06she's
- 1:00:07retouching
- 1:00:07that
- 1:00:08photo.
- 1:00:08Right,
- 1:00:09Right.
- 1:00:10I
- 1:00:10think
- 1:00:10brands,
- 1:00:11it's
- 1:00:12okay
- 1:00:12to
- 1:00:12retouch,
- 1:00:13but
- 1:00:13coming
- 1:00:13out
- 1:00:14clear
- 1:00:14publicly
- 1:00:15that
- 1:00:15these
- 1:00:16are
- 1:00:16real
- 1:00:17people
- 1:00:17and
- 1:00:18it's
- 1:00:18not
- 1:00:18an
- 1:00:18AI
- 1:00:19generated
- 1:00:19body,
- 1:00:20especially
- 1:00:20with
- 1:00:20the
- 1:00:21younger
- 1:00:21generations
- 1:00:22filled
- 1:00:22with
- 1:00:23insecurities
- 1:00:24and
- 1:00:24comparison
- 1:00:24and
- 1:00:25all
- 1:00:25those
- 1:00:25things,
- 1:00:26I
- 1:00:26think
- 1:00:26it's
- 1:00:26just
- 1:00:26a
- 1:00:27breath
- 1:00:27of
- 1:00:27fresh
- 1:00:27air.
- 1:00:28So
- 1:00:28I
- 1:00:28think
- 1:00:29that's
- 1:00:29why
- 1:00:29they're
- 1:00:29getting
- 1:00:29the
- 1:00:30feedback
- 1:00:30that
- 1:00:30they're
- 1:00:30getting,
- 1:00:31because
- 1:00:31no
- 1:00:31one
- 1:00:31else
- 1:00:31has
- 1:00:31done
- 1:00:32this.
- 1:00:32And
- 1:00:32I
- 1:00:33mean,
- 1:00:33the
- 1:00:33talk,
- 1:00:33even
- 1:00:33on
- 1:00:33Omni
- 1:00:34Talk,
- 1:00:34it's,
- 1:00:34you
- 1:00:35know,
- 1:00:35talking
- 1:00:35about
- 1:00:35AI
- 1:00:35every
- 1:00:36day,
- 1:00:36and
- 1:00:36it's
- 1:00:36kind
- 1:00:37of
- 1:00:37noisy,
- 1:00:37and
- 1:00:37you
- 1:00:38don't
- 1:00:38know
- 1:00:38what's
- 1:00:38right
- 1:00:38or
- 1:00:38wrong.
- 1:00:39So
- 1:00:39to
- 1:00:39hear
- 1:00:40this
- 1:00:41perspective
- 1:00:41from
- 1:00:41Aries,
- 1:00:42just
- 1:00:42so
- 1:00:42on
- 1:00:43brand.
- 1:00:44And
- 1:00:44Pamela
- 1:00:45Anderson,
- 1:00:45too.
- 1:00:46Love
- 1:00:46her.
- 1:00:46Right.
- 1:00:46Pe.
- 1:00:47I'm
- 1:00:47curious,
- 1:00:48like,
- 1:00:48I
- 1:00:48know
- 1:00:49you
- 1:00:49feel
- 1:00:49that
- 1:00:49way
- 1:00:49about
- 1:00:49ads.
- 1:00:50I
- 1:00:50can
- 1:00:50tell.
- 1:00:51Do
- 1:00:51you
- 1:00:51feel
- 1:00:51that
- 1:00:52same
- 1:00:52way
- 1:00:52about
- 1:00:54product
- 1:00:55imagery
- 1:00:55on
- 1:00:56a
- 1:00:56website
- 1:00:56that
- 1:00:56uses
- 1:00:57a
- 1:00:57human
- 1:00:57being?
- 1:00:58There's
- 1:00:58a
- 1:00:58fine
- 1:00:58line.
- 1:00:59It
- 1:00:59depends
- 1:00:59on
- 1:00:59the
- 1:00:59product.
- 1:01:00First
- 1:01:00of
- 1:01:00all,
- 1:01:00I
- 1:01:01was
- 1:01:01a
- 1:01:01product
- 1:01:01design
- 1:01:01major,
- 1:01:02so
- 1:01:02when
- 1:01:02it
- 1:01:02comes
- 1:01:03to
- 1:01:03creating
- 1:01:04products
- 1:01:05and
- 1:01:05getting
- 1:01:05the
- 1:01:05imagery
- 1:01:06to
- 1:01:06just
- 1:01:06make
- 1:01:06someone
- 1:01:06want
- 1:01:07to
- 1:01:07buy
- 1:01:07that
- 1:01:07product,
- 1:01:09I
- 1:01:09mean,
- 1:01:09you
- 1:01:10might
- 1:01:10have
- 1:01:10to
- 1:01:10add
- 1:01:10a
- 1:01:10little
- 1:01:11AI
- 1:01:11in
- 1:01:11here,
- 1:01:11left
- 1:01:11or
- 1:01:12right,
- 1:01:12you
- 1:01:12know,
- 1:01:12just
- 1:01:12like
- 1:01:13add
- 1:01:13a
- 1:01:13shadow,
- 1:01:13things
- 1:01:14like
- 1:01:14that.
- 1:01:15And
- 1:01:15I
- 1:01:15don't.
- 1:01:15I
- 1:01:16don't
- 1:01:16think
- 1:01:16there's
- 1:01:16a
- 1:01:16problem
- 1:01:16with
- 1:01:16that
- 1:01:17at
- 1:01:17all.
- 1:01:17Especially
- 1:01:17because
- 1:01:18you
- 1:01:18want
- 1:01:18the
- 1:01:19consumer
- 1:01:19to
- 1:01:19think
- 1:01:19that's
- 1:01:20the
- 1:01:20juiciest,
- 1:01:21awesomest
- 1:01:21product.
- 1:01:22But
- 1:01:23when.
- 1:01:24Go
- 1:01:24ahead,
- 1:01:24keep
- 1:01:24going.
- 1:01:24If
- 1:01:25the
- 1:01:25product
- 1:01:25is,
- 1:01:26you
- 1:01:26know,
- 1:01:26a
- 1:01:27shirt
- 1:01:27that
- 1:01:27I
- 1:01:27want
- 1:01:27to
- 1:01:28buy
- 1:01:28for
- 1:01:28my
- 1:01:28body,
- 1:01:28that's
- 1:01:29on
- 1:01:29a
- 1:01:29AI
- 1:01:29generated
- 1:01:30model,
- 1:01:30it's
- 1:01:31not
- 1:01:31going
- 1:01:31to
- 1:01:31fit
- 1:01:31like
- 1:01:31that
- 1:01:32on
- 1:01:32me.
- 1:01:32So
- 1:01:32that's
- 1:01:32where
- 1:01:33I
- 1:01:33have
- 1:01:33an
- 1:01:33issue.
- 1:01:34Interesting.
- 1:01:35Which.
- 1:01:35Which.
- 1:01:36Which
- 1:01:36brings
- 1:01:36me
- 1:01:36into
- 1:01:36a
- 1:01:37whole
- 1:01:37host
- 1:01:37of
- 1:01:37other
- 1:01:37topics
- 1:01:38of,
- 1:01:38like,
- 1:01:38you
- 1:01:38know,
- 1:01:38how
- 1:01:38much
- 1:01:38are
- 1:01:39these
- 1:01:39AI
- 1:01:39fit
- 1:01:39finders
- 1:01:40going
- 1:01:40to
- 1:01:40take
- 1:01:40off
- 1:01:40then
- 1:01:41if,
- 1:01:41you
- 1:01:41know,
- 1:01:41you're
- 1:01:41not
- 1:01:41confident
- 1:01:42in
- 1:01:42what
- 1:01:42you're
- 1:01:43looking
- 1:01:43at
- 1:01:43or
- 1:01:43that
- 1:01:43kind
- 1:01:43of
- 1:01:43thing,
- 1:01:44too?
- 1:01:44That's.
- 1:01:44Well,
- 1:01:45they've
- 1:01:45never
- 1:01:45taken
- 1:01:46off.
- 1:01:46I
- 1:01:46mean,
- 1:01:47that.
- 1:01:47That's
- 1:01:48a
- 1:01:48whole
- 1:01:48other.
- 1:01:48No,
- 1:01:49that's
- 1:01:49a
- 1:01:49whole.
- 1:01:49Another
- 1:01:50topic.
- 1:01:50Yeah,
- 1:01:50yeah.
- 1:01:51Which.
- 1:01:51Yeah,
- 1:01:52no,
- 1:01:52but
- 1:01:52that's
- 1:01:53really
- 1:01:53interesting.
- 1:01:54So,
- 1:01:54like,
- 1:01:54so
- 1:01:54I
- 1:01:54was
- 1:01:54gonna
- 1:01:55ask
- 1:01:55you,
- 1:01:55Ella,
- 1:01:56like,
- 1:01:57so
- 1:01:57if
- 1:01:57the.
- 1:01:57So.
- 1:01:58So
- 1:01:58you
- 1:01:59would
- 1:01:59be
- 1:01:59more
- 1:01:59likely
- 1:01:59to
- 1:01:59buy
- 1:02:00clothes
- 1:02:00at
- 1:02:00the
- 1:02:00gaps,
- 1:02:01let's
- 1:02:02say,
- 1:02:02as
- 1:02:02an
- 1:02:02example,
- 1:02:03if
- 1:02:03you
- 1:02:03knew
- 1:02:03all
- 1:02:04the
- 1:02:04models
- 1:02:05styling
- 1:02:05their
- 1:02:05clothes
- 1:02:06on
- 1:02:06the
- 1:02:06Gap
- 1:02:06website
- 1:02:07were
- 1:02:07actual
- 1:02:07humans,
- 1:02:08potentially.
- 1:02:09Yeah,
- 1:02:09I
- 1:02:09think
- 1:02:10so.
- 1:02:12And
- 1:02:12that.
- 1:02:13That's
- 1:02:13also
- 1:02:13a
- 1:02:14fine
- 1:02:14line.
- 1:02:14It's
- 1:02:14like,
- 1:02:14how
- 1:02:14do
- 1:02:15we
- 1:02:15know?
- 1:02:15And
- 1:02:15Aries
- 1:02:16saying,
- 1:02:16you
- 1:02:16know
- 1:02:16what?
- 1:02:17No
- 1:02:17matter
- 1:02:17what,
- 1:02:18this
- 1:02:18is
- 1:02:18a
- 1:02:18real
- 1:02:19person.
- 1:02:19We
- 1:02:19might,
- 1:02:20you
- 1:02:20know,
- 1:02:20edit
- 1:02:21a
- 1:02:21blemish.
- 1:02:22But
- 1:02:23if
- 1:02:23Gap,
- 1:02:24I.
- 1:02:24I
- 1:02:24have
- 1:02:24no
- 1:02:24idea
- 1:02:25if
- 1:02:25they're
- 1:02:25using
- 1:02:25AI
- 1:02:26or
- 1:02:26not.
- 1:02:26You
- 1:02:26know,
- 1:02:26I
- 1:02:26don't
- 1:02:26know
- 1:02:27either.
- 1:02:27Yeah,
- 1:02:27it's
- 1:02:27hard
- 1:02:28to
- 1:02:28know.
- 1:02:28So
- 1:02:29I
- 1:02:30feel
- 1:02:30like
- 1:02:30consumers.
- 1:02:31It's.
- 1:02:31It's
- 1:02:32great
- 1:02:32to
- 1:02:32hear
- 1:02:33someone
- 1:02:33say
- 1:02:33it.
- 1:02:34That's
- 1:02:34my.
- 1:02:34Laura,
- 1:02:35Any.
- 1:02:35Any
- 1:02:35final
- 1:02:35words
- 1:02:36on
- 1:02:36anything
- 1:02:37that
- 1:02:37we've
- 1:02:37talked
- 1:02:37about
- 1:02:37today,
- 1:02:38Laura?
- 1:02:38I
- 1:02:39mean,
- 1:02:39it's
- 1:02:39my
- 1:02:39only
- 1:02:39other
- 1:02:39thought
- 1:02:40on
- 1:02:40the
- 1:02:40product
- 1:02:41point.
- 1:02:42You
- 1:02:42were
- 1:02:42saying,
- 1:02:42like,
- 1:02:43oh,
- 1:02:43it's
- 1:02:43good
- 1:02:43to
- 1:02:43add
- 1:02:43a
- 1:02:44shadow
- 1:02:44or
- 1:02:44something
- 1:02:44like
- 1:02:45that
- 1:02:45to
- 1:02:45make
- 1:02:45it
- 1:02:45something
- 1:02:45that
- 1:02:46you
- 1:02:46want
- 1:02:46to
- 1:02:46buy.
- 1:02:47We've
- 1:02:47always
- 1:02:47had,
- 1:02:48you
- 1:02:48know,
- 1:02:48like,
- 1:02:48food
- 1:02:48stylists.
- 1:02:49I
- 1:02:49just
- 1:02:49think
- 1:02:49about
- 1:02:49how
- 1:02:49they
- 1:02:50make
- 1:02:50hamburgers
- 1:02:51look
- 1:02:51so
- 1:02:51good,
- 1:02:52you
- 1:02:52know,
- 1:02:52and
- 1:02:54so
- 1:02:54we've
- 1:02:54always
- 1:02:55had
- 1:02:55some
- 1:02:55doctoring
- 1:02:56of
- 1:02:56some
- 1:02:57kind
- 1:02:57that
- 1:02:57is
- 1:02:57not
- 1:02:57what
- 1:02:58a
- 1:02:58McDonald's
- 1:02:58hamburger
- 1:02:58looks
- 1:02:59like
- 1:02:59when
- 1:02:59you
- 1:02:59get
- 1:02:59it.
- 1:03:00So,
- 1:03:00you
- 1:03:00know,
- 1:03:00you
- 1:03:00could
- 1:03:01make
- 1:03:01the
- 1:03:01case.
- 1:03:01And
- 1:03:01you're
- 1:03:02right.
- 1:03:02I
- 1:03:02think
- 1:03:02if
- 1:03:02there's
- 1:03:03not
- 1:03:03a
- 1:03:03human
- 1:03:03involved,
- 1:03:05you.
- 1:03:06It's.
- 1:03:06It's
- 1:03:07a
- 1:03:07different
- 1:03:07story
- 1:03:08and
- 1:03:08it's
- 1:03:09just
- 1:03:09a
- 1:03:09product.
- 1:03:09But
- 1:03:10even
- 1:03:10then,
- 1:03:10you
- 1:03:10know,
- 1:03:11I
- 1:03:11just
- 1:03:11start
- 1:03:11to
- 1:03:11think,
- 1:03:12like,
- 1:03:12don't
- 1:03:13we
- 1:03:13have.
- 1:03:13We
- 1:03:13have
- 1:03:13rules
- 1:03:14about
- 1:03:14that?
- 1:03:14You
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