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Live from Illumia Momentum with Jennifer Chellew
In this final bonus episode recorded at the recent Illumia Momentum conference, we talked with Jennifer Chellew from Illumia about their rebrand, how they managed the transition, and the detailed process that went into to everything from choosing a name, choosing colors, to building consensus in a large community of stakeholders.
Guest Name: Jennifer Chellew - SVP of Marketing at Illumia
Guest Social: LinkedIn
Guest Bio: Jennifer Chellew is SVP of Marketing at Illumia, where she leads brand, demand generation, analytics, and marketing operations for a high-growth B2B SaaS company. With more…
The skinny
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