Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
98: One tip to avoid sounding stupid in conversations with your prospects
In this episode, we're going to look at how using buzzwords negatively impacts sellers. And 1 simple tip to avoid this pitfall.
00:00 – Introduction
01:10 – Learning a new language, aka ‘vendor speak’
02:00 – An email that will make your head spin
04:07 – How I learned to avoid using buzzwords
05:58 – 1 tip to help your messaging
09:10 – Takeaway message to remember
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