Latest / Digital Marketing Today
Integrated Marketing: AI Search, Smarter Targeting and Faster Growth
In this episode of Digital Marketing Today, we break down four major stories shaping the future of digital marketing and reveal one clear theme: the winners will be brands that connect their channels, data, content, and measurement into one integrated system. We begin with Opera Australia’s major media tender, which signals a growing shift away from siloed campaign management. Instead of treating paid search, social, programmatic, video, audio, out-of-home, print, partnerships, and analytics as separate functions, leading marketers are now building unified media ecosystems designed for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.