97: Want to Know What the Beef Checkoff Is Really Doing Here’s the Breakdown with Ryan Moorhouse
In this episode, Ryan Moorhouse, Chair of the Cattlemen's Beef Board, discusses the role of the Beef Checkoff in promoting beef demand, the recent impact report, and current consumer trends in beef purchasing. He emphasizes the importance of transparency in how checkoff dollars are spent and the strategies being employed to reach consumers, especially during the grilling season. The conversation highlights the challenges and successes of the beef industry, as well as the ongoing efforts to educate consumers about beef products.
Links
Beef is What's for Dinner
Cattlemen's Beef Board
National…
The skinny
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