Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Silent Killer of Influencer ROI
Most brands track clicks, but they ignore the retention gap. We break down how a major skincare brand lost three percent of its customer base in ninety days despite high engagement rates. Lucas and Luna examine why vanity metrics are masking churn and what modern attribution models actually measure when creators drive initial sales that don't stick.
#InfluencerMarketing #CustomerRetention #BrandROI #ChurnRate #CreatorEconomy #DigitalMarketing #MarketingAnalytics #SocialCommerce #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy #ConsumerBehavior #DataDriven #BrandLoyalty…
The skinny
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