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Cliff Notes: Understanding Your Customer's Personality · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 3: For those of you guys who are not familiar with me,
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  Speaker 3: my name is Acnundrum. I am a few things, but
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  Speaker 3: one at heart is a serial entrepreneur and a solutionist.
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  Speaker 3: And so what I'm here to do today is not
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  Speaker 3: talk about me, and what I do is really to
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  Speaker 3: I've learned and that I implement to help you.
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  Speaker 4: So we're going to get straight into it.
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  Speaker 3: And this is acnundrums Hakathon Hope, y'all like to little
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  Speaker 3: player on the word you know what I'm saying, little
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  Speaker 3: thank you know, So let's go.
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  Speaker 4: I'm going to get into ten.
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  Speaker 3: Useful hacks for you guys, okay, and they're segmented into
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  Speaker 3: different categories.
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  Speaker 4: So we're going to get into content creation. First.
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  Speaker 3: We're going to start with target marketing, and then we're
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  Speaker 3: going to get into content creation, and then we're going
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  Speaker 3: to get into passive income. We're going to get into
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  Speaker 3: generating your first sales if you haven't made any sales,
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  Speaker 3: or a way to make a sale if you pivoted
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  Speaker 3: to a new industry. We're going to get into time saver.
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  Speaker 3: The one thing that used to really get me was
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  Speaker 3: how do I get help? So we're going to get
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  Speaker 3: into you know, getting you some help and then also
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  Speaker 3: helping your help to help you. Then we're going to
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  Speaker 3: get into the digital products and of course adding and
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  Speaker 3: enhanced and sort of a luxury feel and how to
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  Speaker 3: do that item to your customer's experience. Okay, So with
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  Speaker 3: no further ado, please if you don't have your pen
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  Speaker 3: and paper handy, grab that now.
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  Speaker 4: Because we're going to start. Okay.
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  Speaker 3: So the first tip, the first concept is targeted marketing, right,
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  Speaker 3: So target marketing, and that is understanding your customer's personality.
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  Speaker 3: So the one system that I have found that does
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  Speaker 3: this better than anything undeniably is a system called the
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  Speaker 3: bank system that was created by a lady named Sherry Tree.
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  Speaker 3: And what she gets into is personality science. So there
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  Speaker 3: are four different main personality components or attributes that really
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  Speaker 3: are present in people. Now, we all have a combination
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  Speaker 3: of these, but these are the ones that really come forward. Now.
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  Speaker 3: A lot of you guys may have heard of the
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  Speaker 3: Meyers brig personality test, which helps you to understand if you're.
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  Speaker 4: An NTJ or ie TJ.
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  Speaker 3: And that's cool, but truthfully, your customer does not care
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  Speaker 3: about your personality. They don't care about your zodiac sign,
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  Speaker 3: they don't care about what moon you.
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  Speaker 4: Were born under.
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  Speaker 3: You need to know about your customer's personality and your
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  Speaker 3: customer's temperament. Therefore, you can know how to approach them,
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  Speaker 3: pitch to them, sell to them. So the first personality
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  Speaker 3: type is called a blueprint. Now the way to really
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  Speaker 3: kind of discover right away if you're a blueprint, if
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  Speaker 3: I were to ask you the question rules are meant
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  Speaker 3: to be, what would you, guys say, go ahead and
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  Speaker 3: type it in the tack. The vast majority of people
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  Speaker 3: will default and knee jerk and say broken.
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  Speaker 4: If that is your answer, you are not a blueprint.
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  Speaker 3: Blueprints value things like stability, structure systems, planning processes, predictability, responsibility,
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  Speaker 3: duty rules, credentials, titles. Tradition, blueprints are typically found in
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  Speaker 3: areas like judicial systems, police people with uniforms, architects, things
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  Speaker 3: that have to follow the rules, where typically the rules
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  Speaker 3: could be like life or death. So blueprints are really
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  Speaker 3: risk adverse, right. They don't like a lot of risky
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  Speaker 3: talk and things like that. Blueprints are attracted to referrals,
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  Speaker 3: they're attracted to rating systems. They're attracted to people who
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  Speaker 3: have like if you are in the field of medicine,
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  Speaker 3: if you have PhD behind your name, if you're in business,
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  Speaker 3: the NBA.
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  Speaker 4: Behind your name. That's what makes blueprints feel secure.
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  Speaker 3: If you meet a blueprint, you're definitely going to give
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  Speaker 3: them a firm handshake. If you are late for a
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  Speaker 3: meeting with a blueprint, you are not going to get
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  Speaker 3: whatever that meeting was about. So I'm quite sure a
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  Speaker 3: lot of you guys can kind of picture a blueprint.
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  Speaker 3: You may have some in your mind, and you may
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  Speaker 3: be one dominantly yourself. So if there were a box,
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  Speaker 3: the blueprint lives within the box. The second personality is
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  Speaker 3: literally almost the opposite of a blueprint.
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  Speaker 4: That is action.
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  Speaker 3: It's like a human red bull right. Actions are people
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  Speaker 3: who are go, go go. They are about it. They go,
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  Speaker 3: they get it, they grab it. They are for adventure.
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  Speaker 3: They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation,
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  Speaker 3: competition winning, fun image. They are there for the VP treatment.
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  Speaker 3: You get into an action's mind if you are dropping names.
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  Speaker 3: So if you are hosting something and you have slebs there,
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  Speaker 3: if you have the red Croper treatment, that's how you
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  Speaker 3: get an actions attention. Actions tend to be late, but
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  Speaker 3: they hate to wait. They love like I said, that
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  Speaker 3: VIP special attention to detailed treatment. When it comes to actions,
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  Speaker 3: they're gonna be dressed to the nines, You're probably gonna
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  Speaker 3: get like a fist bump or you know what I'm saying.
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  Speaker 2: Some earners, what's up? You ever walk into a small
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  Speaker 2: business and everything just works like the checkout is fast,
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  Speaker 2: their seats of digital tipping is a breeze and you're
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  Speaker 2: out the door before the line even builds. Odds are
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  Speaker 2: they're using Square. We love supporting businesses that run on
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  Speaker 2: there to help you start, run, and grow. It's not
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  Speaker 2: just about payments, it's about giving you time back so
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  Speaker 2: you can focus on what matters most Ready. To see
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  Speaker 2: how Square can transform your business, visit Square dot com backslash,
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  Speaker 2: go backslash eyl. Don't wait, don't hesitate, Let's Square handle
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  Speaker 2: the back end so you can keep pushing your vision forward.
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  Speaker 4: I like that from action. They're really really laid back.
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  Speaker 3: They don't like a lot of small talk either. They
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  Speaker 3: like for you to get right to the point. So
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  Speaker 3: if there is a box, the action is out of
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  Speaker 3: the box. There ain't no box. They don't like constraint,
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  Speaker 3: they don't like rules or any of that kind of stuff.
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  Speaker 3: When you meet an action, it's important that you cater
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  Speaker 3: to that ego within them. That's how you get their attention.
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  Speaker 3: You really want to make sure that they feel like
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  Speaker 3: whatever you're selling are doing. It's about them and they
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  Speaker 3: are the center of attention. So the next personality is
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  Speaker 3: a little bit kind of opposite of action.
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  Speaker 4: That's your nurturer. Your nurturer is your community person.
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  Speaker 3: That's your teacher, your social worker, your nonprofit person. This
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  Speaker 3: is your person who cares. They don't care about what
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  Speaker 3: you have. They want to know what you care about.
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  Speaker 3: They value relationships, authenticity, personal growth, significance, teamwork, family, charity, ethics, harmony, morality,
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  Speaker 3: and contributing. They are not focused on all of your
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  Speaker 3: social media followers. They don't care about that. They want
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  Speaker 3: to know what impact you are providing for the community,
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  Speaker 3: for people, for the earth. If there were a box,
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  Speaker 3: a nurturer is going to give wrap that box or
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  Speaker 3: they're going to recycle that box right now. The value
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  Speaker 3: that nurturers really really bring is nurturers are the most
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  Speaker 3: trusted out of everyone. If a nurturer is to provide
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  Speaker 3: a recommendation or say hey, this is a great business,
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  Speaker 3: or endorse you, people tend to listen to them, and
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  Speaker 3: they tend to trust them because they know that they
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  Speaker 3: are not driven by ego or any other alternative motives
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  Speaker 3: or something like that. Arterier motives, So that is your nurture.
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  Speaker 3: Now your last personality type is knowledge. If there were
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  Speaker 3: a box, the knowledge built the box. We all probably
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  Speaker 3: know a knowledge. The knowledge is your human Google. That
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  Speaker 3: is your friend that if you were on Jeopardy, that's
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  Speaker 3: what you're going to call. Are not jeopardy but a
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  Speaker 3: millionaire and you need to phone a friend.
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  Speaker 4: That's your friend that you're going.
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  Speaker 3: To phone right the knowledge They value information, learning, intelligence,
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  Speaker 3: logic like do not argue with a knowledge unless you
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  Speaker 3: know what you're talking about. They're about technology, self mastery,
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  Speaker 3: research and development, science, universal truths, expertise, competence, accuracy, the
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  Speaker 3: bigger picture. Knowledgers are attracted to things like stats, data research,
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  Speaker 3: and more than likely they will go and actually research
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  Speaker 3: your product or service before they even.
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  Speaker 4: Come to you.
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  Speaker 3: So you really need to make sure that you know
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  Speaker 3: what you're talking about or you've done the researcher. You
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  Speaker 3: can bring other people forward who can lend to that.
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  Speaker 3: So these are your four core personality types. Now we
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  Speaker 3: all have a little bit of them in us. Me personally,
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  Speaker 3: I am knowledge, nurture action blueprint.
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  Speaker 4: Why one I value knowledge?
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  Speaker 3: If you follow me, you know that one of the
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  Speaker 3: things that people always say is like, oh, I canom
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  Speaker 3: just gonna bring the receipts right, She's well researched. They've
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  Speaker 3: gone as far as to trust me to say if
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  Speaker 3: she posted or she's doing it. They feel like they
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  Speaker 3: really don't even have to go do secondary level research.
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  Speaker 3: Knowledge is we love to share our knowledge. But I'm
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  Speaker 3: also nurturing. There's a huge community component to me. If
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  Speaker 3: you know me, my main concern has been black businesses.
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  Speaker 3: That's been that way, It's going to change. So there's
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  Speaker 3: a huge nurturing component to me that I try to
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  Speaker 3: make sure that I give freely whenever possible. And at
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  Speaker 3: the same time, you don't see me doing a whole
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  Speaker 3: lot of flash and stuff like that. The action part
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  Speaker 3: of me really comes from my creativity and I'm like
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  Speaker 3: ready to go, right, So that part of me also
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  Speaker 3: jumps in. When I have an idea, I'm like really
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  Speaker 3: ready to act on it, and I go I was
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  Speaker 3: blueprint last I'm not even gonna lie. I was the
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  Speaker 3: person who was always late. I didn't like structure because
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  Speaker 3: I'm really creative. But as I've developed in my business,
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  Speaker 3: I've become more blueprint because I understand the downside of
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  Speaker 3: not being stable or structured and things like that, and
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  Speaker 3: making sure that you are aware of people's time. So
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  Speaker 3: this is how you have to understand your customer. And
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  Speaker 3: where does this matter when you are pitching to your customer.
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  Speaker 3: And pitching doesn't just mean you're going in front looking
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  Speaker 3: for investments when you are advertising to them. When you
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  Speaker 3: are marketing to them, you have to make sure that
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  Speaker 3: your language is an alignment with what they value. If
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  Speaker 3: your language, or your community or your tribe is particularly
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  Speaker 3: nurturing at core, and you're talking to them in a
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  Speaker 3: very action language or blueprint language, you're turning them off.
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  Speaker 3: So you have to really look at your product or
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  Speaker 3: service and I want you, guys, to create a pitch
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  Speaker 3: that you would do for each one of these personality types.
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