Takarashuzo Mirin: Visualizing Customer Value and Brand Concept
This episode uses the case study of Takara Shuzo mirin. It explains how companies can address the challenge of products with inherent benefits that consumers struggle to grasp, leading to a lack of perceived reason to buy.
The central theme revolves around "value visualization," which involves making intangible product benefits tangible and understandable to customers, thereby strengthening a brand concept. Takara Shuzo scientifically demonstrated mirin's effect on preventing ingredient breakdown using microscopic images, successfully communicating its value to both individual consumers and…
The skinny
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