Latest / Keys To The Shop : Equipping Coffee Shop Leaders
103 : The Colombian Coffee Connection w/ Ervin Liz : True relationship coffee, effective representation of origins, growing up on a coffee farm, retail coffee's role in connecting effectively with farmers
Ervin Liz is an indigenous Colombian of the Nasa tribe who grew up on a coffee farm helping his family plant, pick, process, and sell their harvest. Years later co-founded The Colombian Coffee Connection where he imports, roasts, and sells the coffee sourced from his home in Colombia direct to the consumer and gives 10% of all profits to charitable initiatives on the farm. Relationship coffee does not get more intimate than that!
In this interview we get to hear about Ervin's story, the company's founding, and Ervins perspective on the effectiveness of certifications and their impact on the…
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