Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
The Content Graveyard How Old Posts Drive New Revenue
Lucas and Luna tackle a hidden opportunity in marketing: the content graveyard. Most companies publish blogs, videos, and guides, then let them sit untouched. But in 2026, with AI search and zero-click queries rising, old content can be your best-performing asset. Lucas breaks down the economics of content refresh—citing a case where a B2B SaaS company turned a 2019 guide into a 40% traffic increase by updating three sections and one internal link. They discuss how Google's helpful content update rewards recency signals, the difference between 'refreshing' and…
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