When a week feels like a year: January 2025 State of Play
“So maybe we're leaving or maybe we're staying, but we're staying as a person versus as a business owner. But then everyone is scattering. As a business, how are we marketing to people when it's diffuse? And then as a person, it's like, well, where's everyone going now? And how can I be there with my friends?” - Jessica
Every year, it feels like January is just the longest month ever.
But this year has felt like a whiplash between the beginning of the year until recording on January 24, 2025. Meta policy changes, TikTok ban and un-ban and more.
So we’ve broken from our schedule to cover a…
The skinny
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