Latest / Mini Scroll / MINI SCROLL: Aussie activewear brand Suave controversy, Harry Styles upset concert-goers + Gabbie Gonzalez arrest

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MINI SCROLL: Aussie activewear brand Suave controversy, Harry Styles upset concert-goers + Gabbie Gonzalez arrest · Mini Scroll

• 0:00
  Coming up today on Mini Scroll, Australian active Wear brand
• 0:03
  swabs fall from viral grace, Harry Styles concert stage
• 0:08
  backlash and the TikTok star accused of hiring a hitman on a
• 0:12
  former boy band singer. Hi everyone.
• 0:16
  Welcome to Mini Scroll, the daily Internet culture podcast
• 0:20
  bringing you the biggest stories from social media, the creator
• 0:23
  economy and the digital space. Every Monday through Thursday
• 0:26
  and sometimes Fridays. I'm your host Lauren Meisner,
• 0:29
  the founder of the Australian youth digital media brand
• 0:32
  Centennial World. Welcome back to Mini Scroll,
• 0:36
  everyone. I'm wearing this light blue top
• 0:39
  and these hot pink pants and Annabelle told me that I look
• 0:42
  like a gender reveal today. Savage.
• 0:46
  OK, before I get into it, Please remember to rate, review and
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  subscribe. Please Spotify star rate US.
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  Please join our Patreon if you want extra behind the scenes
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  type of content every single month and also sign up to our
• 0:58
  newsletter. Keep scrolling for let's get
• 1:01
  into the stories for today. So the first story that I have
• 1:04
  for you guys today is an Australian activewear brand
• 1:07
  named Suave had a viral explosion and now implosion.
• 1:13
  So Australian activewear brand Suave has had this mighty fall
• 1:17
  from grace after finding viral support just a couple weeks ago.
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  Suave is owned by a husband and wife named Chloe and Connor
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  Wright. Connor works fly in fly out and
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  Chloe manages the operations while he's away.
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  This is how they say they like, split the business.
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  Essentially, they launched the brand in 2023.
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  Now, a few weeks ago, Connor went viral when he posted a
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  video talking about how the brand was failing, and he asked
• 1:43
  for advice from fellow business owners on what they could do
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  differently. My active web business is
• 1:48
  currently failing and I have no idea what to do anymore.
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  I've been embarrassed to make this video for the longest time
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  and I don't know what else to do.
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  We've been this fucking close to quitting because this shit is
• 2:00
  hard, but I'm not ready to give up yet.
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  Like, I need to see a lot of videos that are like this when
• 2:05
  people actually coming out and being honest about how it's
• 2:08
  going because it's all smoke and mirrors and you want to act like
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  your business is doing absolutely amazing so people
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  continue to support her. But fuck man, we are struggling
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  by posting this video. I'm hoping that some guru sees
• 2:19
  it and makes like a breakdown video and goes through suave and
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  just gives me all the nitty gritty and gives me all the
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  constructive criticism that we need to sort of maybe make it
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  better and improve because that is all I want to do.
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  Like I know that the product is good.
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  We've got 675 reviews and out of those reviews there is only 9
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  reviews that are on the four stars. 28 of them are four
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  stars. The rest of five star reviews.
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  The product is fucking good. I've no idea what I'm doing
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  wrong. The website looks good, the
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  social media looks good. We've got a big following.
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  It just doesn't make sense that we're not doing really well.
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  Like this shit is hard and I'm ready to take on any criticism
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  or any construction that we can fucking do before I'm ready to
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  give up on this business because this shit is hard and this video
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  has been really hard to make as well.
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  This video went super viral on like an incredibly specific
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  niche area of TikTok, one that I am a part of Australian small
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  business talk. I actually consider talking
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  about this situation a couple weeks ago when it was first
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  happening, but I'm glad that I waited because now we have, you
• 3:26
  know, an even bigger story out of this.
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  And also it felt like incredibly niche at the time.
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  And now it's really blown up for different reasons.
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  So naturally, like I said, I saw it when it first went up and he
• 3:35
  was getting so much valuable advice, like tons of advice in
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  the comments, tons of stitches from really successful people in
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  business. And more than just advice.
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  The video, it got 700,000 views and because Australians love to
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  support Australian businesses, they got a ton of orders and it
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  seems like this vulnerability really paid off.
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  He made videos saying things had really turned around for them
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  and he was excited to keep going.
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  So obviously the video about my active web brand currently
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  failing has gone fairly viral and it's actually been an insane
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  couple days. We've had an insane response.
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  It's crazy to me what happens when you allow yourself to be
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  vulnerable and allow yourself to open up and receive criticism.
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  And we've received a lot of amazing advice, but I've also
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  received a lot of terrible advice.
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  So it's just going to be picking through and figuring out what's
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  good, what's bad, and what's going to help us proceed and be
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  better as a business. I'm sorry over the moon by the
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  support that we've had. Like here I am sitting in the
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  car about to take another 2 bags of orders off to the post
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  office. We've had like 30,000 people on
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  our website and this week alone and had a really.
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  Good week. So just weeks after all of this
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  happened and they were getting so many orders and people were
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  applauding them for being vulnerable and taking advice and
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  all of that stuff. It seems their redemption arc
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  was short lived because earlier this week Chloe posted a video
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  on her Snapchat mocking someone using a rowing machine at the
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  gym. So the clip was filmed from
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  outside a gym through the gym windows.
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  She wasn't even in the gym. And it showed a man that was
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  using the rowing machine and he was using it.
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  Honestly, I don't know if he was using it incorrectly.
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  I am a gym girly myself, but I never used a rowing machine.
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  And he looked like he knew what he was doing.
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  But then he would, like, lift his arms up like this, like he
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  would, you know, pull it and then like, lift it up like this.
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  And it basically kind of looked like he was using one of those,
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  you know, parachute things, those like, like big round, like
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  parachute things that we used to do in gym class.
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  That's what he looked like he was doing when we were kids.
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  You know, he looked like he was using one of those or something.
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  And so, yeah, she posted this on her stories and basically was
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  like mocking his technique. And for me, if you guys are into
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  rowing and stuff like, let me know if this is accurate.
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  But for me, sometimes I see people doing things at the gym
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  and I'm like, OK, I must actually just not be advanced
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  enough to understand what they're doing.
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  And that is kind of how I took his technique, but I don't know.
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  So given Suave was getting a lot of attention online around this
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  exact time, especially in the Australian fitness space, her
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  video was pulled from Snapchat and quickly spread across social
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  media and it ended up getting posted by Joe We Swole on his
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  Instagram account. He has 5.4 million followers and
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  he's a hugely influential presence in the fitness space.
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  Whether you agree with him or not on a lot of his takes,
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  there's no denying that he's a massive influencer and he posted
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  this calling Chloe out. Being filmed at the gym is
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  literally every gym goers worst nightmare.
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  There's so many takes right now because of the situation.
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  Being like This is why beginners are so scared to be at the gym.
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  Like this is so uncomfortable for people that don't understand
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  gym equipment and stuff like this is our worst nightmare.
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  This is everyone's worst nightmare at the gym.
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  Whether you are super experienced or not or super
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  comfortable or not. The fact that it's become
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  increasingly common to film at the gym and like this is coming
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  from someone who used to film my workouts at the gym.
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  OK, I completely understand why it's so uncomfortable for anyone
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  at any stage of their fitness journey.
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  So Needless to say, those customers who bought their
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  activewear to support this failing Australian activewear
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  business are pretty pissed right now.
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  Tons of people are saying like can I return this?
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  I'm so pissed that I just spent my money on supporting them.
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  Now on the suave Tiktok account, their official brand account,
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  Connor apologized. He made a video apologizing
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  essentially like on Chloe's behalf, which actually pissed
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  people off even more 'cause they were like, why are you speaking
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  for her? And in his video, he tried to
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  play it off as if they're not Co founders, but publicly they call
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  themselves Co founders. Like on their website it says
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  that they're Co founders. So people feel like he was
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  trying to like, protect the brand from her in this
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  situation. Time to address the video that
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  Chloe posted to a personal Instagram story the other day.
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  If you don't know me, my name's Connor Wright.
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  I own Swab Active and Chloe Wright is my wife.
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  I own the business. She helps out while I'm away
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  working. 502-IN-1 roster. I did really want to wait until
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  I was home with Chloe to be able to make this video because she
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  really wants to apologize, but my community means the world to
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  me and you guys deserve an explanation.
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  Now to give a bit of back story to the situation that's happened
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  on the weekend she's gone out for dinner with her family and
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  while sitting down at dinner they could see into a gym.
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  In the gym there was a man that looked like her twin brother
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  that did rowing in high school and he was using a different
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  technique on the rowing machine. She is non consensually videoed
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  and posted this man to a story with the caption.
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  Turns out we have been doing the row of wrong all these years.
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  There's been screenshot and then shared on a group called tea
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  Time and also posted on Joey Swells Instagram story.
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  I'm not on here to excuse the behaviour.
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  She understands that what she did was wrong and she is truly
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  sorry. People think swabs a big team
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  and it's not. It's just me and Chloe helps
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  out. I am dealing with business for
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  the first time myself. It's my first time living.
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  It's her first time living and in the public eye think things
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  hit differently and we really need to be more cautious of what
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  we post every single day. I work to take on the feedback
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  of our community and continue improving and making it a better
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  product for you guys. Like when we first launched,
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  there was a lot of unhappy people that we only went to size
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  large. The very next launch we went up
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  to extra large and now some products we go up to three extra
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  large. For some, going to the gym is a
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  no thought process. It's not scary, it's not
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  daunting, but for some, it's a very scary place full of
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  judgement and everything like that.
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  Thing about the gym is that it takes a certain amount of
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  vulnerability and we have violated that trust when you do
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  go into those public space and we truly understand.
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  A few weeks ago I was the most vulnerable I have ever been in
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  my entire life. Looking for advice and looking
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  to you guys for guidance. The insane community that you
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  guys are, you all came together. You gave advice, you gave
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  feedback, you gave guidance, you purchased and you supported and
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  interacted and helped the business so much.
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  And we are eternally grateful and we are extremely, extremely
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  sorry that we have disappointed you guys with a poor taste joke
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  like this. Like I said, this is my first
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  business and I'm learning every single day.
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  But this has been a major, major lesson, and we truly hope you
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  can accept our apology. And then, of course, because
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  people were not satisfied with the fact that he apologized and
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  not her, she has now issued her own apology on that same
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  account. I'm sure we will see the video
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  by now and I do apologize. It's taken me a few days, I just
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  needed some time to stop and reflect and to be honest I owe
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  you all an apology. I took a video of someone in the
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  gym just doing their thing and it was thoughtless and stupid
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  and two hours it never should have happened.
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  I'm sorry to hear around that I offended and to the swell
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  community I am really sorry for letting you guys down.
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  I will do better. The gym is a very vulnerable
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  place and I did violate that. I promise you I have learnt from
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  this and I hope you guys can accept my.
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  Apology. I will say the only redeeming
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  thing of this situation is that they posted these on the brand
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  account because his initial video was posted on his own
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  personal account. So sometimes I feel like in
• 11:09
  situations like this, especially because they're like a new
• 11:12
  brand, I'm sure they don't have like APR team helping them with
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  this. This is like a lot of backlash,
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  a lot of attention. I feel like it would be
• 11:19
  unsurprising if they posted these videos like on his account
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  and they tried to keep their brand account free of all of
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  this. So I do think they are making
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  the right decision from APR perspective to post this on the
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  brand account. That is a good decision from
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  them. OK, I've jumped back on the mic
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  because I have since seen a lot of discourse about how people
• 11:39
  are like, well, this is exactly what they wanted.
• 11:42
  They're going so viral now, whether it's for something good,
• 11:44
  whether it's for something bad. But in this case, I fear it's
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  going to be hard for Suave to come back from this because they
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  are a newer brand and as the founder Connor told us, they
• 11:58
  were not doing very well. So they presumably did not have
• 12:01
  a large customer base, a lot of strong brand affinity amongst
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  their customer base and a lot of loyalty amongst a larger sample
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  group of customers. And so this is the first
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  introduction for most people to this brand.
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  If they were more established, if they had a larger, more loyal
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  customer base, if we knew what the personalities behind the
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  brand before this, then like maybe they would be able to
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  properly recover from this. But I don't know if this was an
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  established enough brand yet. And the majority of the
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  customers that they have over these past couple of weeks have
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  come from his viral video. And, you know, they were trying
• 12:39
  to, like, help them out and support them in some way.
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  And now this feels like a slap in the face.
• 12:45
  The next story that I have for you guys today is Harry Styles
• 12:48
  and his team are facing backlash around his set design or stage
• 12:53
  design for his new tour. So Harry Styles launched the
• 12:57
  Together Together tour on May 16th in Amsterdam.
• 13:00
  And this was his first show in 2 1/2 years.
• 13:03
  And so far, the online reception has not been super great.
• 13:07
  So clips are circulating on social media that show some
• 13:10
  concert goers in the VIP floor section we're struggling to see
• 13:14
  due to the height of the stage equipment and a large production
• 13:17
  setup. Specifically the culprit of this
• 13:20
  blockage seems to be a 10 foot tall walkway that circles the
• 13:23
  stadium's floor that Harry like runs around on and like performs
• 13:27
  on SO1. User wrote on X.
• 13:29
  I'm sorry but what the fuck is this?
• 13:30
  I'm at the barricade and I can't even see the mainstage anymore.
• 13:33
  I want my money back. This is not OK.
• 13:36
  And they tagged at Harry Styles HQ, someone else on X wrote that
• 13:40
  big ass stage and for what? For him to run around like a
• 13:43
  toddler with no production, no dancers, and for people who paid
• 13:46
  the most to see him closer to only have obstructed views.
• 13:50
  Not even talking about the whole greediness.
• 13:51
  All of these things are just giving me the ick.
• 13:54
  And another user wrote so many artists are making these huge
• 13:57
  stages just to have a ton of barricade spots to charge more
• 14:00
  for and then barely use them. Harry the scammer isn't the 1st
• 14:04
  and won't be the last. Calling him a scammer is crazy.
• 14:07
  I see what they're saying. I actually never thought about
• 14:09
  it from that perspective that if you have like, you know, I
• 14:13
  suppose more stage area throughout the venue, then you
• 14:17
  can technically say that it's floor VIP.
• 14:19
  There's more space for people to be at the front and at the
• 14:22
  barricade, I suppose, and that's why they're saying they can
• 14:24
  charge more for those seats or those tickets.
• 14:27
  Now, obviously there are people that are like this is not a real
• 14:29
  problem, like stop complaining. So Tory on X Rd.
• 14:33
  I understand that people are frustrated.
• 14:35
  I also couldn't see him at most part, but I actually think that
• 14:38
  was good because I was living the moment, listening to the
• 14:40
  music and really watching everything and there was a
• 14:43
  moment he came really close to me.
• 14:44
  It was amazing overall. OK, like, I understand that
• 14:47
  perspective. Sure.
• 14:48
  That's like truly making, what's that saying lemonade out of
• 14:52
  lemons, like seeing the glass half full.
• 14:55
  But this girl being like, it was totally fine.
• 14:57
  I also didn't see him at most parts.
• 15:00
  When you paid for VIP tickets, No, no.
• 15:04
  And someone else wrote also, I don't think you should feel like
• 15:07
  you have to have eyes on him every single second of the show.
• 15:10
  Dance, take pictures, have some fun, look at the screens.
• 15:13
  I agree with that. Like of course, if there are
• 15:16
  parts of the show that you cannot see him because of where
• 15:19
  you are standing, I think that's fine.
• 15:22
  Like of course if it's like an intricate stage, really big and
• 15:25
  all that kind of stuff. Like, I don't think anybody goes
• 15:27
  to a concert and expects to be able to see the act like 100% of
• 15:31
  the time based on how they're moving on the stage, right?
• 15:34
  But for this one girl to be like, I also couldn't see him at
• 15:37
  most parts, but it was fine like that, no.
• 15:40
  OK, so after tons of backlash online, Harry's team responded
• 15:44
  yesterday through Harry Styles HQ, which is the official
• 15:47
  Instagram account that represents his team.
• 15:49
  They wrote. We've heard concerns from fans
• 15:51
  regarding sightline obstructions on the floor.
• 15:53
  We want every person in the room to have the best experience
• 15:56
  possible and we are actively working on making adjustments to
• 15:59
  improve visibility while keeping everyone's safety a priority.
• 16:02
  Beginning Friday, the front bridges will be altered in
• 16:05
  Amsterdam and London for future venues.
• 16:07
  We are working as quickly as possible to make adjustments
• 16:09
  that also fit within safety code and local compliance.
• 16:12
  In the meantime, temporary barricade adjustments have been
• 16:15
  made to the left and right front GA pits for tonight's show to
• 16:19
  improve two stage visibility. They did give a slightly more
• 16:23
  defensive statement to Billboard.
• 16:25
  UKA tour representative explained that the floor concept
• 16:28
  was meant to give fans freedom of movement and the ability to
• 16:32
  experience the show from different positions rather than
• 16:35
  being confined to one fixed angle.
• 16:38
  I don't like, OK cool. Like that could have been a
• 16:40
  really interesting design choice and concept.
• 16:44
  But like, I don't know how practical that is or how
• 16:47
  realistic it is to imagine that a stadium filled with fans like
• 16:53
  Harry Styles is so famous and people stand him so hard.
• 16:56
  Like people are just going to be pushing against that barricade
• 16:59
  to be as close as possible. I don't think it's realistic to
• 17:01
  assume that they're going to, like, take on that vibe where
• 17:03
  they're like, oh, we're just all moving around.
• 17:05
  Like, sure, you go in the front. OK, I'll go to the back now.
• 17:07
  Like, whatever. I don't know if that's the vibe
• 17:09
  of like a Harry Styles show like that.
• 17:11
  I think there are artists where that works and there's genres
• 17:14
  where that happens. I don't know if going to a
• 17:19
  concert for like a main pop star, if that's like the target
• 17:22
  audience for that type of like free flowing style.
• 17:25
  Do you know what I mean? Now, as somebody wrote in one of
• 17:28
  the first tweets that I read, this is not the tour's only
• 17:31
  friction point. So when tickets went on sale in
• 17:34
  late January, fans were criticizing the high prices and
• 17:37
  the tour's limited routing. So they're only doing one US
• 17:40
  venue and two in Europe. All right.
• 17:43
  And the last story that I have for you guys today is TikTok
• 17:46
  creator Gabby Gonzalez has been charged for allegedly putting
• 17:49
  together a murder for hire plot against a boy band singer named
• 17:54
  Jack Avery. That sentence literally sounds
• 17:58
  like a Gossip Girl plot. OK, so Gabby is 24 years old.
• 18:03
  She's a lifestyle influencer and she has close to half a million
• 18:06
  followers on TikTok. Jack is an artist and he used to
• 18:09
  be part of the boy band. Why don't we?
• 18:11
  So Gabby and Jack started dating in 2018 when they were both
• 18:14
  teenagers. A year later, in 2019, they had
• 18:18
  their daughter named Lavender. The relationship ended soon
• 18:21
  after that and then they apparently got into a really
• 18:24
  bitter custody battle. As a result of this custody
• 18:27
  battle, in 2021, Gabby allegedly teamed up with her father and
• 18:31
  her boyfriend, who is now her ex-boyfriend, to try and have
• 18:35
  Jack killed. So all three of them, Gabby and
• 18:38
  her father Francisco, and her ex-boyfriend Kai, are now facing
• 18:42
  three charges of attempted murder, conspiracy to commit
• 18:45
  murder, and solicitation of murder.
• 18:47
  Prosecutors claim that between October 2020 and May 2021, Gabby
• 18:52
  repeatedly talked about wanting Jack dead.
• 18:54
  And during that window, they say that she brought in her then
• 18:57
  boyfriend Kai to find a hit man on the dark web, someone who
• 19:00
  could kill Jack and make it look like an accident.
• 19:03
  In April 2021, Gabby's father supposedly sent Kai $10,000 to
• 19:08
  pay for the hitman. I feel like that's not enough
• 19:11
  money for a hitman. I don't know.
• 19:13
  I've never known anybody to Commission a hitman.
• 19:16
  But that price, I feel like it's got to be much higher.
• 19:20
  So the court filing says that Kai set up a dark web murder for
• 19:23
  hire account and then in May 2021 he passed along information
• 19:27
  identifying Jack as the target and also gave away Jack's
• 19:31
  address. Two months after that, the
• 19:33
  supposed hitman asked for another $4000 and prosecutors
• 19:37
  say Gabby's father again sent the money to Kai to pay for
• 19:41
  that. However, this is where it takes
• 19:44
  a turn. It turns out that the so-called
• 19:46
  hitman was an FBI agent. Investigators say Kai discussed
• 19:51
  payment with this agent, asked for proof that the murder had
• 19:54
  been carried out, and at one point told the agent that Gabby
• 19:56
  wanted the murder to happen and that her father would be the one
• 19:59
  covering the costs. OK, every once in a while I go
• 20:03
  on like a dark web. Rabbit hole not like actually
• 20:08
  going on the dark web myself, but like watching video essays
• 20:11
  about it, learning more about it.
• 20:13
  I feel like it's important to understand how it works for like
• 20:15
  our line of work and Centennial as a business, understanding
• 20:19
  those dynamics. And everything that I have
• 20:22
  learned about the dark web is that it's not like you just go
• 20:26
  on tour and like go on the dark web and just find listings of
• 20:30
  people who wants people killed. Like it's not that obvious.
• 20:35
  I think maybe it was that obvious like at one point, but
• 20:40
  like the quote UN quote, golden days, the golden era of the dark
• 20:44
  web, if you will, that's a crazy sentence is very much over.
• 20:48
  So if you're putting up like some type of listing that is
• 20:52
  this obvious, like I'm not surprised that it was an
• 20:54
  undercover FBI agent that answered it.
• 20:57
  I feel like that's dark Web 101 and I've never even been on the
• 21:00
  dark web. I don't know.
• 21:02
  OK so now Gabby and her father have been arrested and there's
• 21:06
  no word so far on if Kai has been arrested, but I'm sure that
• 21:09
  he will be arrested. On Tuesday, Jack filed a
• 21:11
  temporary restraining order against Gabby and he's also
• 21:14
  seeking sole legal and physical custody of their daughter.
• 21:17
  Her TikTok account is still up. Like it still has nearly 500,000
• 21:21
  followers. She hasn't posted in a long
• 21:23
  time. It's like 2024 was the last time
• 21:24
  she posted on that account. She does have a spam that she
• 21:27
  seems to use more that she posts like more recently on.
• 21:29
  But yeah, her main account has been pretty dormant for about a
• 21:32
  year. But as you can imagine, since
• 21:34
  this is all over the news now, her comments section is truly
• 21:39
  flooded. Anyways, guys, that's it for
• 21:41
  mini scroll today. Thank you so much for listening.
• 21:43
  I love you guys. Please remember to rate review
• 21:46
  and subscribe. Please Spotify star rate US.
• 21:48
  It helps us so much. It helps us grow.
• 21:51
  I love you guys and I will talk to you tomorrow for Friday.
• 21:54
  Mini scroll bye. Centennial World Podcast Network
• 21:57
  operates on Gadigal land. We would like to acknowledge the
• 22:00
  Gadigal of the Eora Nation, the traditional custodians of this
• 22:03
  land, and pay our respects to elders both past and present.