Your Next Major Donor Is Already in Your Database
Mary teaches the 4 hidden major gift prospect profiles that live in almost every donor database — and the conversations that unlock them. She covers the 3-filter database review, the re-qualification conversation, and the staircase model that shows exactly how a $500-a-year loyal donor becomes a $50,000 major gift.
This episode is full of practical language you can use this week. Mary shares examples from the book — including the "graduation day" moment when a long-time mid-level donor realizes they've been waiting for an invitation to climb the staircase.
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The skinny
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