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Latest / The Privacy Partnership Podcast with Robert Bateman

Regulating the reality of adtech: The ICO’s recommended PECR reforms

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The internet’s worst-kept secret is that basic digital advertising operations involve breaking privacy laws millions of times a day. But instead of dropping the enforcement hammer, the ICO is proposing a novel solution: just make it legal.

In this episode, Robert Bateman unpacks the ICO's surprising new advice to the UK government (DSIT) on creating fresh exceptions to Regulation 6 of PECR. Robert discusses the strange optics of a privacy watchdog advising on deregulation, breaks down the seven new proposed consent-free advertising purposes, and explains why this pragmatic…

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