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Who Framed Bad Bunny
The headlines say outrage.
The data says: not a thing.
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two cases where reputation was on the line — and how silence, when strategic, can say more than any statement.
🏈 First, the NFL names global superstar Bad Bunny as its Super Bowl 60 halftime act. The political right lights up with criticism — but the league, its sponsors, and its broadcast partner NBC all stay quiet. No walk-backs. No clarifications. Just disciplined alignment. Why? Because the numbers don’t just justify the choice — they demand it.
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The skinny
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