Latest / Brandon Fogal Evolution / #186 - Why the Smartest Creators Are Building Studios Now

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#186 - Why the Smartest Creators Are Building Studios Now · Brandon Fogal Evolution

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  So if you are a content creator, what is the direction you should be heading right now?
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  Should it still be building a following, an audience, developing your reach,
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  how many people you can get your message out to?
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  Or is there something different we should be looking into?
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  Should you be looking into building an infrastructure and possibly even a studio?
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  We're going to take a look at this.
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  This is from an article, Fast Company. It's called, the title of it,
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  Why the Smartest Creators Are Building Studios.
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  It says, if the last 10 years were about creators building audiences,
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  the next 10 will be about them building infrastructure.
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  We're entering the era of the creator-led studio. It's already happening.
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  Creators are turning themselves into multidimensional entertainment businesses.
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  They're not just building content pipelines. they're building worlds.
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  Structuring teams, developing IP, launching products, and curating and hosting IRL experiences.
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  They're weaving content, community, and commerce into something bigger with
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  the mindset of founders and the ambition of studio executives.
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  So this is, I think we already saw the writing on the wall.
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  As the algorithms are constantly changing, It's not about building your following,
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  your audience, subscribers.
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  All that is becoming just vanity metrics. And the things that you're creating
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  and putting out there are more likely going to go towards interest.
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  The algorithms are all about where is the interest happening.
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  And it's almost we need to adjust before we're left behind.
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  And I think this whole idea of building studios and infrastructure is something to take notice of.
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  Creators are becoming studios not in the traditional
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  sense not high rises backlots or back
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  broadcast slots but in a way that's native to the
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  internet in modern day technologies fast moving audience
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  first built around trust and consistency it's a shift from i make content to
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  i build programming i do brand deals to i own the formats i am the brand i build
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  brands this is a completely different mind shift and I know that people that
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  started got into this game like.
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  YouTube came around with 2006 ish. And so it's like, everything's, this is very new.
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  I mean, the whole internet is new, relatively speaking.
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  So this is almost like it's getting into hyper drive, how fast we got to be ahead of the game.
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  If you want to have something that's going to get in front of people and get
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  the audience, that's going to be the best for you.
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  Cause I mean, not all audiences are created equal and you not might not need everybody.
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  You might not want everybody that's out there, the people that you want to reach
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  are the people that maybe share more of your interest in your end game,
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  what you are wanting to, what you are wanting to build a relationship with.
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  If you're wanting, I mean, I think I've always hear it's, it's so much more
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  important to get those, those people that are fanatic over you and over what
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  you are interested in, because the thing that's going to last long, the longest,
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  if you were a creator out there, it's going to be that it's something you love
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  that you're passionate about.
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  Otherwise you're just going to fizzle out. You can only go so long talking about something.
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  If you don't care about the news, you better stop talking about the news because
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  your passion's not going to come through.
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  So I mean, it's finding the things that matter the most to you and connecting
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  with the people out there that share those same interests.
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  This is very interesting because it's a complete mind shift.
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  And I think everybody should take notice if you are in this space,
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  if you care about this at all.
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  If you, if the light has been turned on where you are no longer just,
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  I want to be a consumer of content, but I want to produce it.
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  I want to create something.
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  I want to make something valuable for someone else.
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  And I, I think it's getting out there and constantly doing it and you'll figure
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  it out as you go along, as opposed to being a perfectionist and saying,
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  I got to create the best thing imaginable.
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  I think you gotta, you gotta have your bumps, your bruises and the things that
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  you're going to go through, that's going to refine you and make it deliverable
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  to the people that's going to reach the best.
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  I think getting your face out there, getting a connection with people,
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  but finding that target audience that is, I mean, sharing the same loves that
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  you have and the things that you are passionate about and care about.
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  So this is, it's really interesting. This is what's driving it.
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  I want to continue a little bit further. One, creators are maturing into operators.
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  Creators who have the desire to go after this opportunity are no longer solo
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  acts. They're founders.
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  They're hiring, building teams, thinking in pipelines, product market fit,
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  and distribution economics. They're not chasing virality.
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  They are building staying power and it's working.
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  It says, I explored previously when I discussed this shift from creator to entrepreneur.
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  Now it's evolving again from entrepreneur to studio builder.
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  One important call out though, this isn't for every creator and it isn't to
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  diminish the incredible value to come from remaining small and mighty.
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  There will be a thriving segment of creators who stick to what they're doing.
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  However, I believe that the biggest share of audience and money will be held
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  in the relatively few who become studio builders.
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  If you want to get ahead of the game, I think this is it getting into this space of infrastructure.
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  What is going to repeatable content creation as opposed to just something I'm
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  imagining and hoping something will just go viral. Please go viral.
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  As opposed to thinking long-term, long game, as opposed to just short dopamine
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  rushes and then just fizzling out.
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  So this is something to take notice of. think about
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  the long game infrastructure building studios creating
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  something uh teams as opposed to just
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  being a just maybe even a solo act out there
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  and maybe not getting a community around
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  you of people that share the same passion and are
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  that care about the same things that you love and the
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  things that you are driving towards all right so i i thought
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  this was very interesting because it's it's definitely up
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  my alley this is what i what i care about what i i think
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  is going to last especially as everything is the
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  shift has happened from hollywood to real people
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  that are able to just make make things that they
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  they love and they care about and and with the the
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  rise of ai this is going to bring it into the hands of a lot of people that
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  it's not going to be just for the the few out there that just got lucky so make
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  your own luck all right we'll leave it at that if you've enjoyed this video
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  smash that like button follow me on x and instagram at brandon Fogle.
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  All right. Have a great day. Peace, everyone.