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The Orthographic Immune System: Typography Against Semantic Mischief
Language philosopher Bry Willis introduces a personal typographic system designed to safeguard against the unintentional inflation of meaning. The author utilises capitalisation to highlight words that have been elevated from everyday usage into the realm of metaphysical absolutes, such as the distinction between factual "truth" and dogmatic "Truth". Simultaneously, the trademark symbol (™) is employed as a tool for ironic distance, signalling that a term is being used with scepticism or as a packaged cultural concept rather than a literal fact. These "orthographic habits" serve as a semantic…
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