Latest / Wait, What? Sportsbiz Chat with DP & McGhee
Episode 20: Mixing It Up With Amazon's Mike McCann
DP & McGhee cover a lot of ground in their 20th episode. They start by discussing the upcoming NCAA Lacrosse Championships and segue into the historic agreement that guarantees pay equity in US Soccer. They then discuss the recently completed PGA Championship and the sponsorship fallout for players choosing to play in the upcoming LIV Golf events.
Seasoned sponsorship marketer, Mike McCann then joins the program to talk about Amazon’s approach to sponsorships, including the strategy behind their unique naming rights deal of Seattle's Climate Pledge Arena.
The skinny
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